WPEC, virtual channel 12 (VHF digital channel 13), is a CBS-affiliated television station licensed to West Palm Beach, Florida, United States, serving the Gold and Treasure Coasts of South Florida. The station is owned by the Sinclair Broadcast Group, as part of a duopoly with Fort Pierce-licensed CW affiliate WTVX (channel 34); it is also sister to two low-powered, Class A stations: Palm Beach-licensed MyNetworkTV affiliate WTCN-CD (channel 43) and Stuart-licensed Azteca América affiliate WWHB-CD (channel 48). The four stations share studios on Fairfield Drive in Mangonia Park (with a West Palm Beach postal address); WPEC's transmitter is located southeast of Wellington along US 441/SR 7, in unincorporated Palm Beach County. On cable, the station is available on Comcast Xfinity channel 9 (in Martin, Palm Beach, Okeechobee, and southern St. Lucie counties) and channel 12 (in Indian River and northern St. Lucie counties), and in high definition on digital channel 433.

WPEC
West Palm Beach, Florida
Branding CBS 12 (general)
CBS 12 News (newscasts)
Station slogan The one to turn to.
Channels Digital: 13 (VHF)

Virtual: 12 (PSIP)

Affiliations 12.1: CBS
12.2: WeatherNation TV
12.3: Comet (O&O)
Owner Sinclair Broadcast Group

(WPEC Licensee, LLC)

First air date January 1, 1955
Former call signs WEAT-TV (1955–1974)
Call letters' meaning Photo Electronics Corporation (station owner from 1973 until 1996)
Former affiliates ABC (1955–1989)
Sister station(s) broadcast: WTVX, WTCN-CD, WWHB-CD
cable: Fox Sports Florida, Fox Sports Sun
Former channel number(s) Analog:
12 (VHF, 1955–2009)
Transmitter power 90 kW (STA)
160 kW (application)
Height 309 m (1,014 ft)
Facility ID 52527
Transmitter coordinates [1]
Website cbs12.com

History

The station signed-on as an ABC affiliate with the callsign WEAT-TV on January 1, 1955. It was owned by RKO General. Its original studios were on South Congress Avenue in West Palm Beach. RKO sold the station to Rex Rand in 1957. In 1964, Gardens Broadcasting, a company founded by businessman John D. MacArthur bought the station. In 1973, Photo Electronics bought the station from John D. MacArthur. The station moved to its present studio facilities on Fairfield Drive in Mangonia Park that same year. On January 27, 1974, the WEAT calls were changed to the current WPEC which stood for Photo Electronics Corporation in reference to the station's then-current owner, a company founded by local entrepreneur Alexander W. Dreyfoos, Jr..[2] The previous calls are currently used by an area radio station that is owned by Hubbard Broadcasting.

On January 1, 1989, it switched affiliations to CBS after the network purchased WCIX in Miami (channel 6, now WFOR-TV on channel 4) from the TVX Broadcast Group. WCIX's over-the-air signal was weaker than the other Miami VHF stations in Fort Lauderdale and Broward County. In contrast, WPEC, like nearly all of the West Palm Beach stations, provides city-grade coverage to most of Broward County. New sign-on WPBF took WPEC's old ABC affiliation, forcing former CBS affiliate WTVX to become an Independent station. The last ABC prime time show to air on channel 12 was a repeat of the 1983 film Superman II, at 8:00 p.m. Eastern time. A similar situation happened to NBC in 1995 when WCIX moved to channel 4 as WFOR and NBC was demoted to channel 6.

This caused WPEC to lose much of its Broward County audience to WFOR. As a result, rival West Palm Beach station WPTV gained Broward County NBC market share from WTVJ that was now on channel 6. Photo Electronics then sold it to Freedom Communications in 1996. On April 8, 2009, WPEC announced that it was eliminating its 24-hour local weather channel (known as "CBS 12 Now") in favor of a new local Spanish-language television station originally known as "232 Mi Pueblo TV". However, the weather channel was reinstated on digital channel 12.3 in mid-2009.

Freedom announced on November 2, 2011 that it would bow out of television and sell its stations, including WPEC, to the Sinclair Broadcast Group.[3] Sinclair had earlier announced the acquisition of Four Points Media Group, owner of WTVX, and the two purchases resulted in the first full duopoly in West Palm Beach.[4] Sinclair began operating the Four Points stations (including WTVX and its low-power sisters) through time brokerage agreements at some point in October; the company entered into a similar arrangement with the Freedom stations (including WPEC) two months later. The deal was completed on April 2, 2012, although the physical operations of WPEC and WTVX (along with WTCN and WWHB) initially remained separate. WTVX, WTCN, and WWHB would eventually be merged into WPEC's studios.

News operation

Following the May 2009 sweeps period, WPEC finished in third place in household ratings in the early weeknight time slots. WPTV regularly beats WPBF and WPEC in Nielsen ratings as the most watched station in the West Palm Beach market. The NBC affiliate regularly retains its title as the most-watched television station in the state of Florida based on sign-on to sign-off household ratings in metered markets. For most of the time, WPBF has more or less remained at second place.

After Fox required most of its affiliates to air local newscasts, the area's affiliate WFLX (then owned by Malrite Communications; eventually acquired by Raycom Media) entered into a news share agreement with WPEC. On September 11, 1991, this station started producing a nightly prime time broadcast on that channel known as Fox 29 10 O'Clock News. Originally thirty minutes long, it soon expanded to a full hour. In 2000, an hour-long weekday morning show at 7 began to air on WFLX entitled Fox 29 Morning News. This effort was expanded to two hours on September 6, 2006. On Friday and Sunday nights, there was also a sports highlight show called SportsZone that was shown on that channel.

WFLX and WPEC maintained separate news sets and on-air identities but shared a weather set and most on-air personnel (the Fox outlet had its own entertainment reporter/website producer). Although all newscasts originated from WPEC's current studios, presentation on WFLX was done under the direction of Raycom Media which was credited in the closings. The graphics package and music theme used was similar to ones seen on other Raycom-owned stations with in house local news departments. On January 31, 2008, WPEC and WFLX became the second and third stations respectively in West Palm Beach to upgrade local newscast production to high definition level. On both stations, the upgrade included new sets. For WFLX, a separate updated Raycom Media-corporate graphics package was added.

It was announced on October 22, 2010 that WFLX would end the news share arrangement with WPEC on December 31. On January 1, 2011, WPTV (owned by the E. W. Scripps Company) established a new partnership with WFLX and began producing the two-hour weekday morning show and nightly hour-long prime time program. These newscasts now originate from a secondary set at WPTV's facility. In April 2004, WPEC started using "Doppler 12000 StormTrac" (now known as "CBS 12 StormTrac Radar") regional weather radar technology similar to the VIPIR system used by rival WPTV. However, unlike that station which actually operates its own radar device, WPEC receives delayed data from the National Weather Service.

On March 1, 2008, this station added weekend morning newscasts. On September 7, 2013, WPEC canceled its 7 p.m. newscast that was seen Monday through Saturday nights (it was the only television station in the market to air local news in the time slot) in preparation to move resources to launch a weeknight-only primetime newscast at 10 p.m. on WTVX. This half-hour production was expected to begin in January 2014 but was pushed back to March 3. It is WTVX's third showing of local news of any kind since its inception.[9]

On August 11, 2014, WPEC debuted a half-hour 3:00 p.m. newscast, making it one of the very few stations in the U.S. to have a newscast in that timeslot, and is the only 3:00 p.m. newscast in the South Florida market. This newscast made its debuts as a replacement for the hour-long talk show, Bethenny, which was canceled that season (the second half of the 3:00 p.m. hour was filled by reruns of Family Feud). This particular newscast is different, since it targets older women, and is anchored by three of WPEC's current news anchors, all of whom are female. It also uses the CBS Daytime talk-show, The Talk as a lead-in, which also generally targets a female audience.[10]

Newscast titles

  • Post-Times News (1960s–1967)
  • The Dick Bate News Journal (1967–?)
  • Channel 12 News (1970s–1975 & 1970s–1981)
  • Eyewitness 12 (1975–1970s)
  • Eyewitness 12 News (1981–1988)
  • Eyewitness News (1988–1997)
  • News 12 (1997–2008)
  • CBS 12 News (2008–present)

Station slogans

  • The Eyewitness Advantage (1984-?)
  • Where News Comes First!
  • The 1-2 Turn To [for News] (1992–2000; primary & 2000–2008; secondary)
  • Your Local News Leader (2008–2010)
  • Working for You (2010–2013)
  • The one to turn to. (2013–present)

News team

Anchors

  • Liz Quirantes - weekdays at 3:00 and weeknights at 5, 6:00 & 11:00 p.m.
  • Jim Grimes - weeknights at 5, 6:00 & 11:00 p.m.
  • Ashley Glass - weekday mornings (4:30-7 a.m.) and noon
  • Matt Lincoln - weekday mornings (4:30-7 a.m.)
  • Stefany Valderrama - weekends
  • Thomas Forester - weeknights at 10 p.m. (on WTVX)

CBS 12 News StormTrac Weather

  • Erin Christiansen - chief meteorologist; weekdays at 3:00 and weeknights at 5, 6:00 & 11:00 p.m.
  • Chris Farrell - meteorologist; weekday mornings (4:30-7 a.m.) and noon
  • Michael Ehrenberg -
  • Lauren Olesky -
  • Zach Covey -

Sports team

  • Anna Logan -
  • John Evenson -

Reporters

  • Sam Kerrigan
  • James Torrez
  • Kara Duffy
  • Chuck Weber
  • Madeline Montgomery
  • Lexi Nahl
  • Al Pefley
  • Danielle Waugh - investigative
  • Jay O'Brien
  • Denise Sawyer - Treasure Coast reporter
  • James Rosen - Sinclair Broadcasting Group National Investigative Reporter
  • Ahtra Elnashar - Sinclair Broadcasting Group National Correspondent
  • Kristine Frazao - Sinclair Broadcasting Group National Correspondent

References

External links

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