WPDE-TV is the ABC-affiliated television station for the Pee Dee and Grand Strand areas ofSouth Carolina that is licensed to Florence. It broadcasts a high definition digital signal onUHF channel 16 from a transmitter near Floydale. The station can also be seen on Time Warner channel 9 and HTC Cablevision channel 15. A high definition signal is offered on Time Warner and HTC Cablevision digital channel 815. Owned by Barrington Broadcasting, it is sister to CW affiliate WWMB and the two share studios on Atlantic Avenue in Conway.Syndicated programming on WPDE includes: Entertainment Tonight, Judge Judy, The Insider, and The Dr. Oz Show.

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Florence / Myrtle Beach, South Carolina
Branding WPDE NewsChannel 15
Slogan Your News. Your Station.
Channels Digital: 16 (UHF)

Virtual: 15 (PSIP)

Subchannels 15.1 ABC

15.2 local weather

Owner Barrington Broadcasting

(Barrington Myrtle Beach License, LLC)

First air date November 22, 1980
Call letters' meaning Pee DEe River
Sister station(s) WWMB
Former channel number(s) 15 (UHF analog, 1980-2009)
Transmitter power 421 kW
Height 601.3 m
Facility ID 17012
Transmitter coordinates 34°21′53″N79°19′49″W

Digital programming

On WPDE-DT2, HTC Cablevision channel 93, and Time Warner digital channel 817 is a 24-hour local weather channel.

Subchannel Programming
15.1 main WPDE programming / ABC HD
15.2 WPDE-DT2 "First Alert Weather on the 15's"


WPDE signed-on November 22, 1980 as an ABC affiliate. Programming from the network had previously been airing on WBTW on a part-time basis. The former Florence Civic Auditorium building was transformed into WPDE's first studio on South Cashua Drive. This facility would serve the channel for twenty-two years. The dedication of the new studios was conducted in early-1981 with remarks by then Governor Dick Riley. Current owner Barrington Broadcasting purchased the station from Diversified Communications in 2005. In 2009, WPDE-TV's digital signal remained on channel 16 when the analog to digital conversion was completed.

Analog Signal & Digital Signal fills in gaps in other markets

WPDE over-the-air analog signal (UHF 15) as typical with most UHF stations at the time, barely covered the entire Florence/Myrtle Beach market. At one time, the North Carolina side of the market had a weaker signal than WWAY out of Wilmington or WTVD out ofRaleigh/Durham. These stations can be picked up better. Since the Digital Transition of when it reached full power (at RF 16), it can be regularly picked up on the North Carolina side much better than its analog signal. The southern DMA's of Raleigh and Greensboro can now pick up ABC better than WXLV from Greensboro/High Point/Winston-Salem and especially WTVD from Raleigh/Durham because it is on Digital Channel 11. VHF Digital Channels do not work well with Digital Television unlike Analog. The eastern DMA of the Charlotte market benefits as well, the Columbia market too because WOLO's signal transit on Digital Channel 8 and the northern & western parts of the Wilmington market since WWAY's signal does not make it past US Highway 701 too well.

News operation

WPDE NewsChannel 15 produces the following live newscasts each weekday: 5am-7am Good Morning Carolinas, 6pm-6:30pm, 7pm-7:30pm, 11pm-11:35pm. And on weekends, 6pm-6:30pm and 11pm-11:30pm.

WPDE also produces a live conversation program Carolina & Company each weekday at noon. Hosts Cecil Chandler and Amanda Kinseth interview guests and go on location to various business sponsors. Chandler had previously been on air at local WBTW TV for 36 years. [1]

On Wednesday September 23, 2010 WPDE broadcast the news from a temporary set making way for a new set in October. On October 26, 2010 WPDE debuted their new set with new graphics and in 16:9 standard definition widescreen. CBS affiliate WBTW also airs its local news in 16:9 standard definition widescreen, NBC affiliate WMBF broadcasts its local newscasts in High Definition. This station maintains partnerships with WMYB-FM 92.1, WYEZ-FM 94.5, WRNN-FM 99.5, WKZQ-FM 96.1, WYAV-FM 104.1, and WRNN-AM 1450. In addition to its main studios, WPDE operates a bureau on South Floyd Drive in Florence.

Newscast titles

  • Pee Dee 15 News (1980–1983)
  • 15 News (1983–1986 and 1993–1996)
  • Action News 15 (1986–1993)
  • NewsChannel 15 (1996–2015)
  • ABC 15 News (2015-present)  

Station slogans

  • "Hello Grand Strand/Hello Pee Dee/Say Hello!(1984–1989, used during period station used Frank Gari's "Hello News")
  • "Action News is Everywhere" (1989–1991)
  • "The Team to Watch" (1991–1993)
  • "The Carolinas' NewsChannel" (1996–1998)
  • "Your Local Team" (2003–2010)
  • "Your News. Your Station." (2010–present)

News team


  • Jason Claspell - weekday morning anchor and reporter
  • Lisa Edge - weekend evening anchor and weekday reporter at 6 and 11
  • Allyson Floyd - assistant news director, weeknight anchor at 6,7 and 11
  • Tim McGinnis - managing editor, weeknight anchor at 6,7, and 11
  • Holly Morgan - weekday morning anchor and reporter


  • Mallory Nicholls - weekend evening weather
  • Ed Piotrowski (AMS Seal of Approval) - weeknight weather
  • Darren Stack (NWA Seal of Approval) - weekday morning weather


  • Rich Chrampanis - sports director and weeknight sports anchor
  • Mark Haggard - weekend evening sports anchor and weekday sports reporter


  • Joel Allen - weekday reporter
  • Tonya Brown - weekday reporter
  • Ryan Naquin - weekday reporter
  • Lindsey Theis - weekday and weekend reporter

Former on-air staff

Personality Position Years at WPDE Whereabouts
Sue Abrams Anchor 1986–1991 Runs Sue Abrams Productions, LLC in Dallas, TX
Steven "Steve Addison" McClung Anchor-Myrtle Beach Bureau/Reporter 1987–1988 Associate Professor of Marketing, Mercer University.
Jim Armstrong Reporter/Anchor 2000–2002 Reporter at WBZ-TV Boston, MA
Ashley Blackstone Reporter 2005–2006 Reporter at KTHV-TV Little Rock, AR
Kristin Browder Reporter 2003–2006
Steve Capps Chief Meteorologist 1985–1987
Shaunya Chavis Anchor 1990–1992 News Director and Anchor on FGTV in Atlanta, GA
Eric Chilton Anchor/Reporter Late 1980s/early 1990s Chief meteorologist on WFMY-TV in Greensboro, NC
Tiffany Cochran Anchor 1994–1997 Communications Director of the Cochran Firm, a chain of law offices founded by her father, Attorney Johnny Cochran, Atlanta, GA.
Chris Connor Reporter 1994–1996
Von (Delbridge)Gaskin Weekend Weather 2004–2006 Weekend Meteorologist on WIS in Columbia, SC
Stephen (DiFranco) DiPietrantonio Weekend Anchor 2008 Reporter at FOX 19 WXIX Cincinnati, Ohio
Al Ervin Reporter 1982–1984
Mike Essian Reporter 2006–2008 Now in management consulting, Detroit, Michigan
Sherrie Evans Reporter 2006–2008 Anchor at WCYB-TV in Tri-Cities, TN/VA
Rich Everitt News Director/Anchor 1997–2000 Book Author in Augusta, GA
Wayne Fournier Anchor 1988–1996
Rebecca Fox Reporter 2003–2006 Freelance Journalist
Dave Gilbert News Director/Anchor 1996–1997 Deceased (1949–1997)
Jen Gilbert Weather 2001–2004
Kyle Grainger Reporter/Producer 2002–2007 Reporter at WMBF-TV Myrtle Beach, SC
Audra Grant Coble Anchor/Reporter 1997–2000 Co-Host of Not the News at WFXB Myrtle Beach, SC
Sharon Greene Morning/Noon News Anchor 2007–2009
Terry Gurn Sports Director 1995–1999
Roger Harvey Anchor 1988–1989 Senior Vice President, Bose Public Affairs Group in Indianapolis
Steve Hawley Anchor 1994–1996 Later worked as a weathercaster for WITN-TV in Washington, NC. Now works for the city of Greenville, NC
Dan Hellie Sports Director 1998–2000 Weekend Sportscaster on WRC-TV 4 in Washington, D.C.
Rick Henry Sports Director 1981–1988 Sports Director on WIS-TV 10 in Columbia, SC
Bob Howick News Director/Anchor 1986–1992
Jay Kendrick Weather 1999–2001
Ted King Weather 2000–2006
Al Klensch Anchor 1980–1985
Walt Lehmann Weekend Sports Anchor 2000–2004 Play-by-play presenter for Mediacom Cable in Des Moines, IA
Lauren Lowrey Anchor/Reporter 2006–2008 Morning Anchor for WTOL Toledo, OH
Lee McLaughlin Reporter 2006–2007
Bob Mihalic Sports Director 1991–1998 Governmental affairs coordinator for Greenville County, SC
Mandy Mitchell Sports Reporter 2004–2007 Weekend Sportscaster on WIS-TV in Columbia, SC
Graeme Moore Reporter-Myrtle Beach 2007–2010 Reporter at WSPA-TV in Spartanburg/Greenville, SC
Nancy O'Dell Reporter/Anchor Early 1990s Co-Anchor of Entertainment Tonight in 2011.
Jan Pate News Director/Anchor 1982–1986
Autumn Perry Reporter 2007–2008 Weekend Anchor/Reporter at WJRT in Flint, Michigan
Lanie Pope Reporter 1998? - 1999 Chief Meteorologist at WXII, Winston-Salem, NC
Mike Prangley Weather 1997–1999 Chief Meteorologist on WLFI-TV 18 in Lafayette, IN
Kevan Ramer Chief Meteorologist 1991–1993 Chief Meteorologist on KMPH-TV 26 in Fresno, CA
Stuart Scott Sports Reporter/Anchor 1987–1988 Anchor of ESPNSportsCenter
Ken Slats Weekend Sports Anchor/Reporter 1992–1995 Sports Director for WSAV-TV in Savannah, GA
Tom Sorrells Chief Meteorologist 1987–1991 Chief Meteorologist on WKMG-TV 6 in Orlando, FL
Gray Stabley Weather 1997–2000 Weekend Meteorologist on WMTW-TV 8 in Portland, ME
Leo Stallworth Anchor 1996?-1997? Reporter on KABC-TV 7 in Los Angeles, CA
Keith Sterling Anchor/Reporter 1998–2003 Public Information Officer for Burbank, CA
Lindsay Tyner Reporter 2008–2009
Kristen Van Dyke Weekend Weather 2006–2010 Weather KRQE News 13 Albuquerque, New Mexico
Bo Williams Sports Director 1989-92 now Anchor of Good Morning Tennessee at WATE-TV Knoxville, TN
Clay Williams Reporter 1981–1995 Public Information Director for Florence-Darlington Technical Community College
Rona Williams Reporter 1998–1999
Brian Williamsen Morning Anchor/Reporter 2002–2006 State of Illinois


External links