WAOW is the ABC-affiliated television station for North Central Wisconsin's Northern Highlandarea licensed to Wausau. It broadcasts a high definition digital signal on VHF channel 9 from a transmitter on Rib Mountain. The station can also be seen on Charter channel 6 and in high definition on digital channel 609. Owned by Quincy Newspapers, WAOW has studios on Grand Avenue/US 51 in Wausau. Syndicated programing on the station includes: Entertainment Tonight, Ellen, The Dr. Oz Show, and Rachael Ray.
|WAOW: Wausau, Wisconsin
WYOW: Eagle River, Wisconsin
|Branding||WAOW 9 (general)
Northwoods 34 (WYOW) Newsline 9 (newscasts) North Central WisconsinCW (on DT2)
|Slogan||Your Trusted Resource
TV to Talk About(on DT2)
(WAOW-WYOW Television, Inc.)
|Founded||WAOW: June 12, 1965
WYOW: January 1, 1997
|Call letters' meaning||'WAOW:'WAusau WKOW
|Sister station(s)||WMOW, WXOW/WQOW, WKOW|
|Former channel number(s)||Analog:
WAOW: 9 (VHF, 1965-2009) WYOW: 34 (UHF, 1997-2009) Digital: WAOW: 29 (UHF, 1999-2009)
|Former affiliations||NFL on Fox (1994-1999)
RTV (2008-February 2009, on DT3)
|Transmitter power||WAOW: 63.2 kW
WYOW: 70 kW
|Height||WAOW: 368 m
WYOW: 163 m
|Facility ID||WAOW: 64546
|Call letters||Channel||City of license||Transmitter location||Note|
|WYOW||28 (PSIP34)||Eagle River||between Sugar Campand Three Lakes||sales office on West Pine Street/WIS 17/WIS 70 in Eagle River|
|WMOW||12 (PSIP 4)||Crandon||east of downtown||ABC on second digital subchannel|
On WAOW-DT2/WYOW-DT2 is the area's CW affiliate. Known on-air as North Central Wisconsin CW, this can also be seen on Charter channel 8 (in Wausau) and channel 5 (in Eagle River). All programming is provided through The CW Plus. On WAOW-DT3/WYOW-DT3 is This TV which can be seen on Charter digital channel 966.
|9.1/34.1||720p||16:9||main WAOW/WYOW programming (ABC HD)|
|9.2/34.2||480i||4:3||WAOW-DT2/WYOW-DT2 "North Central Wisconsin CW" (SD)|
|9.3/34.3||480i||4:3||WAOW-DT3/WYOW-DT3 (This TV) SD|
WAOW is Wausau's second television station having signed-on June 12, 1965 owned by theShockley Communications Corporation. It served as a satellite station of Madison's WKOW as part of the Wisconsin Television Network which would later include WXOW in La Crosse and WQOW in Eau Claire. This station gradually increased its local programming and content finally severing the electronic umbilical cord with WKOW in the 1980s.
WAOW previously aired Fox's NFL package from 1994 until 1999 after the National Football Conference contract and rights for most Green Bay Packers games moved from CBS (locallyWSAW-TV) due to the lack of a local Fox affiliate. When Wittenberg-licensed WFXS-DT came on-the-air in December 1999, it became the area's Fox affiliate.
WYOW's first broadcast to viewers in Northern Wisconsin and the Western Upper Peninsula ofMichigan was on January 4, 1997 under the ownership of Northwoods Educational Television. Shockley operated the station through a local marketing agreement (LMA) until Shockley successfully purchased it outright in December 1998. WYOW airs WAOW's entire schedule beyond differing promos identifying the station under the "Northwoods 34" branding. On June 25, 2002, WAOW became the first commercial television station in the market to broadcast in high definition and was joined by WYOW on October 24. WAOW/WYOW converted fully to digital on February 17, 2009 without a nightlight period for WAOW while WYOW converted after a nightlight period. 
The two stations carried the Retro Television Network (RTV) on a third digital subchannel until March 2009. In the beginning of that month, it was replaced with This TV.  In February and March, WAOW aired WFXS's digital signal temporarily on DT3 while that station ironed out problems with activation of its digital transmitter. In early-September 2009, WFXS added RTV to its third digital subchannel. In mid-February 2009, Quincy announced the purchase of Crandon-based WBIJ, a FamilyNet affiliate, which was sold to Quincy by the widow of the station's founder.
Plans called for the conversion of the station to a second satellite of WAOW to serve the northeastern portion of the market near the Michigan border after completing the station's digital VHF channel 12 transmitter facilities.  Quincy has since renamed the station WMOW to conform with the call letters of WAOW and the remainder of Quincy's network of ABC affiliates throughout the state which all carry a "OW" suffix. Quincy put the WMOW on-the-air June 4, 2010. Despite being a WAOW satellite, it carries "North Central Wisconsin CW" on its primary channel and WAOW's ABC HD programming on a second subchannel. This TV is seen on WMOW-DT3. 
As of March 2011, WAOW's studio were undergoing major remodeling, including upgrading to HD.
In 2000, WAOW and WFXS entered into a new share agreement. This resulted in a half-hour prime time newscast on weeknights known as Fox 55 News at 9. Like all CW Plus stations in theCentral Time Zone, WAOW-DT2/WYOW-DT2 airs the nationally syndicated morning show The Daily Buzz on weekdays from 5 until 8. Unlike most ABC affiliates, WAOW does not air midday news during the week. All news anchors also serve as reporters.
- Melissa Langbehn - weeknights at 5 and 6
- Bryon Graff - weeknights at 6
- Pam Warnke - weeknights at 9 and 10 (also "Someone You Should Know" segment producer)
- producer weeknights at 9
- Daniel Woodruff - weeknights at 10
- Alex Haight - weekday mornings
- Cami Mountain - weekday mornings
- Kristen Rietz - weekends
- producer weekends
- Dave Carlson - Northland Adventures host
StormTrak 9 Weather Team
- Tony Schumacher (AMS Seal of Approval) - weeknights
- Justin Loew - weekday mornings
- Rob Duns - weekends
- Jayson Geiser - Director seen weeknights at 6, 9, and 10, and Pack Attack host
- Sean Giggy - weekends and sports reporter
- Dolores Glytas - "Pet Pause" segment producer
- Tom Zurawski - Chief Photojournalist
- Jack Rosenberg - photojournalist
- Travis Jensen - photojournalist
- Emily Neubauer - producer
- Bonnie Shelton
- Anna Carrera
- Mike Haberle
- Kevin Lu
- Courtney Fasano
Former On-Air Talent
- Jennifer Kielman, now at WVLA-TV in Baton Rouge, Louisiana
- Jerry Steffen, weather, WCPX-TV, WKCF-TV, WKMG-TV, in Orlando, Florida... now KESQ-TV in Palm Springs, California.
- The Wisconsin Report
- Newsline 9 (1980s–2018)
- News 9 WAOW (2018–present)
- We're Still the One, on Channel 9 (1977-1980; localized version of ABC ad campaign)
- You and Me and Channel 9 (1980-1981; localized version of ABC ad campaign)
- Now is the Time, Channel 9 (1981-1982; localized version of ABC ad campaign)
- Come on Along with Channel 9 (1982-1983; localized version of ABC ad campaign)
- That Special Feeling on Channel 9 (1983-1984; localized version of ABC ad campaign)
- We're With You on Channel 9 (1984-1985; localized version of ABC ad campaign)
- You'll Love it on Channel 9 (1985-1986; localized version of ABC ad campaign)
- Together on Channel 9 (1986-1987; localized version of ABC ad campaign)
- Something's Happening on Channel 9 (1987-1990; localized version of ABC ad campaign)
- Wausau's Watching Channel 9 (1990-1992; localized version of ABC ad campaign)
- If It's Channel 9, It Must Be ABC (1992-1993; localized version of ABC ad campaign)
- Coverage You Can Count On (2000-present)
- ^ http://www.wausaudailyherald.com/article/20090217/WDH0101/902170645/1981/WDHopinion
- ^ http://www.waow.com/Global/story.asp?S=9945506
- ^ "Quincy Takes WBIJ for $1.55 Million". TelevisionBroadcast.com. February 13, 2009. Retrieved February 14, 2009.
- ^ "WMOW On The Air". WAOW — Newsline 9. June 4, 2010. Retrieved June 10, 2010.