Annex
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For the Howie Day song see Be There (Howie Day song)

Every season each American TV network comes up with an advertising campaign to promote its programming This consists of specific graphics, music, and a slogan which is updated every new season. Here is a list of the annual slogans used to promote NBC's programming.

Lists of advertising slogans
Television networks
ABC
CBS
Fox
NBC
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.
McDonald's


1950s

  • 1956-57: "The Color Network"
  • 1957-63: "NBC Living Color"

1960s

  • 1963: "Startime"
  • 1965: "Have the Time of Your Life with NBC"
  • 1966: "The Year of the Peacock"
  • 1967: "If It's Really Special, It's on NBC"
  • 1968: "It All Adds Up on NBC"

1970s

  • 1970: "It's Happening on NBC"
  • 1972: "This Fall, NBC Has It All"
  • 1973: "Come and See NBC '73"
  • 1974: "Turn on the Network of the New NBC"
  • 1975: "Superseason: You're Gonna Like it A Lot!"
  • 1976: "All the Best" (Also used by Seven Network Australia from 1981-82 in both Sydney (ATN-7) and Adelaide (ADS-7, presently ADS-10 of Network Ten)
  • 1977: (had no slogan at all)
  • 1978: "NB See Us" ("NBC Us") (A variant, "NB See Sports," was used during sports promos that season) (Also used by Seven Network from 1979-80 as "You're on Seven", but only in Melbourne on HSV-7)
  • 1979: "It's The New NBC" (sweeps)
  • 1979-81: "Proud as a Peacock" [1]

1980s

1990s

  • 1990-92: "The Place to Be" [7]
  • 1992: "It's A Whole New NBC"
  • 1992-2000: "The Quality Shows On NBC" (during promo spots featuring NBC's top-rated shows—mainly for primetime)
  • 1993: "The Stars Are Back on NBC" (first season with on-screen bug)
  • 1994: "It's NBC!"
  • 1995: "It's A Whole New NBC!" (sweeps)
  • 1995: "The Year to Be on NBC"
  • 1996: "The Network is You" [8]
  • 1997-99: "I Love NBC" [9]
  • 1999: "It's Only NBC"

2000s

2000-01: "In the Heart of America"

  • 2001: "Americans Remember NBC" (used after the September 11 attacks)
  • 2002: "Enjoy the Best Moments"
  • 2003-08: "Always with You"
  • 2005-2009: "America's Latenight Leader" [10]
  • 2007: "Comedy Night Done Right" [11]
  • 2008: "There's Something New Happening at NBC" (sweeps)
  • 2008-09: "Chime In"
  • 2009-: "More Colorful"[12]

Many of these slogans were used on the Seven Network (especially the Sydney station) in Australia at around the same time as they were used on NBC. Seven also uses "The Mission" for its news programs, leading to a possible conclusion that Seven had a relationship with NBC. Some of these slogans were also used on SBT in Brazil, mostly AFTER these campaigns ended except its Aqui Tem campaign of 1992, which came months before NBC's The Place to Be ended its run.

2010s

  • 2012-: "We" (Peacock) "Comedy" (Comedy Shows)

Proud as a Peacock

Main article: Proud as a Peacock

1979-1980 "Proud as a Peacock" logo. This short-lived variant of the NBC Peacock featured thinner plumes that were colored differently from the 1980 version. Also, the NBC logo at the bottom of the screen-shot is still the 1976 version.

1980-1981 "Proud as a Peacock" logo

"Proud as a Peacock" was the advertising campaign used by the NBC television and radio networks from 1979 to 1981, used to help introduce the "Proud N", a logo that would be used until 1986. It was also used by ATN-7 in Sydney, Australia, as Channel 7's Proud in Sydney.

The campaign

By 1979, NBC had fallen to third place in the ratings. This was partially the fault of Fred Silverman, a network executive who previously led CBS and ABC to the top of the ratings.

During Silverman's tenure as president of NBC dozens of new shows failed, among them Supertrain and Pink Lady and Jeff. The 1980-81 season was the low point for NBC; the network had only three shows (Little House on the Prairie at 10th, Real People at 12th, and Diff'rent Strokes in a 3-way tie for 17th) in the Nielsen top 20. This was unheard of in a time when there were only three major networks. Adding insult to injury, NBC paid $87 million to broadcast the 1980 Summer Olympics, only to lose an estimated $80 million in ad revenue (in addition to its initial investment) when the Games were boycotted by the United States after the Soviet Union invaded Afghanistan. The loss of the Olympics as well several failed shows nearly doomed the network.

In an attempt to present a positive image in the face of failure, an ad campaign called "Proud as a Peacock" was used, complete with a revised version of the famous NBC Peacock. However, the season flopped with the lineup changing daily, due to shows being added and dropped after a few showings, causing the slogan to generate ridicule.

The most infamous parody of the 1980/1981 campaign was "We're Loud - Proud as a Peacock", which was recorded by the same production studio as the "We're Proud", with the same cast that NBC hired to produce the original "Proud as a Peacock" campaign. The 1979/1980 season "Proud campaign" promos were produced in New York for the Radio and Television Network, and custom tagged versions were produced for all the network affiliates. Joey Levine from Crushing Enterprises wrote the Proud as a Peacock jingle, a high energy, catchy tune, which was used for both the Radio and Television promos. Several of the promos for the campaign are available on YouTube and other video websites. "Weird Al" Yankovic also made a parody of the campaign for MTV in the mid-1980s, called "Proud as a Moon Man."

For the 1981-82 season, NBC would switch to Our Pride is Showing with little difference in ratings.

Many stations had localized versions of this promotion.

Meaning of the phrase

"Proud as a peacock" is a saying that is used to mean a vain or self-centered person. The phrase comes from the plumage of the male peafowl (females are peahens). When a male is courting, he spreads his tail feathers, sometimes five feet in length, out in a fan pattern to attract a female. Thus, someone who is "proud as a peacock" is similarly 'strutting his stuff'.

Local Versions (1979)

  • KALB-TV in Alexandria, Louisiana: "TV-5, Proud as a Peacock!"
  • KAMR in Amarillo, Texas: "Channel 4, Proud as a Peacock!"
  • KARK-TV in Little Rock, Arkansas: same as KMAR
  • KBJR-TV in Superior, Wisconsin/Duluth, Minnesota and Chisholm, Minnesota: "TV-6, Proud as a Peacock!"
  • KCBD in Lubbock, Texas: "Channel 11, Proud as a Peacock!"
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockon / Modesto, California: same as KYW
  • KCST-TV (now KNSD) in San Diego, California: "39 Cable 7, Proud as a Peacock!"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "TV-3, Proud as a Peacock!"
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "23, Proud as a Peacock!"
  • KGW-TV in Portland, Oregon: "Channel 8, Proud as a Peacock!"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: "Channel 5, Proud as a Peacock!"
  • KHON-TV (now a Fox affiliate) in Honolulu, Hawaii: "TV-2, Proud as a Peacock!"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "KING-TV, Proud as a Peacock!"
  • KMID (now an ABC affiliate) in Midland/Odessa, Texas: "Channel 2, Proud as a Peacock!"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: same as KCRA
  • KNBC in Los Angeles, California: same as KAMR
  • KOA (now KCNC a CBS O&O station) in Denver, Colorado: same as KAMR's
  • KOAA in Pueblo/Colorado Springs, Colorado: "5 and 30, Proud as a Peacock!"
  • KOAM-TV (now a CBS affiliate) in Pittsburg, Kansas-Joplin, Missouri: "Channel 7, Proud as a Peacock!"
  • KOB in Albuquerque, New Mexico: Same as WTMJ's
  • KOMU-TV in Columbia/Jefferson City, Missouri: "Channel 8, Proud as a Peacock!"
  • KPNX in Phoenix, Arizona: same as WSFA
  • KPRC in Houston, Texas: "KPRC-TV, Proud as a Peacock!"
  • KRIS-TV in Corpus Christi, Texas: "Channel 6, Proud as a Peacock!"
  • KRON (now a MyNetwork TV affiliate) in San Jose-Oakland-San Francisco, California: "The Bay's 4, Proud as a Peacock!"
  • KSBW in Salinas/Monterey, California: "KSBW TV-8, Proud as a Peacock!"
  • KSD-TV (now KSDK) in St. Louis, Missouri: same as KHAS
  • KSEE in Fresno, California: "KSEE 24, Proud as a Peacock!"
  • KTSM in El Paso, Texas: "Channel 9, Proud as a Peacock!"
  • KTTC in Rochester/Austin, Minnesota-Mason City, Iowa: "KTTC TV-10, Proud as a Peacock!"
  • KTVB in Boise, Idaho: "Channel 7, Proud as a Peacock!"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Channel 10, Proud as a Peacock!"
  • KTVJ (now KSNF) in Joplin, Missouri-Pittsburg, Kansas: "16, Proud as a Peacock!"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: "Action 4, Proud as a Peacock!"
  • KTUU-TV in Anchorage, Alaska: "TV-2, Proud as a Peacock!"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona same as WTMJ
  • KXAS-TV in Dallas-Fort Worth, Texas: same as WMAQ
  • KYEL (now KSWT, a CBS affiliate) in Yuma, Arizona/El Centro, California: "KYEL-TV, Proud as a Peacock!"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: "Channel 3's Proud as a Peacock"
  • WAFF in Huntsville & Decatur, Alabama: "WAFF TV-48, Proud as a Peacock!"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Turn to 10, Proud as a Peacock!"
  • WAPI (now WVTM) in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama:"13, Proud as a Peacock!"
  • WBBH in Fort Myers/Cape Coral/Naples, Florida: "20, Proud as a Peacock!"
  • WBOY-TV in Clarksburg/Fairmont/Morgantown, West Virginia: "TV-12, Proud as a Peacock!"
  • WBRT (now WVLA) in Baton Rouge, Louisiana: "33, Proud as a Peacock!"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "TV-4, Proud as a Peacock! / One 4 All, Proud as a Peacock!"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCKT (now WSVN, a Fox affiliate) in Miami / Fort Lauderdale, Florida: same as KOAM
  • WCMH-TV in Columbus, Ohio: same as WDAF
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri: "TV-4, Proud as a Peacock!"
  • WDIV-TV in Detroit, Michigan: "Detroit's 4's Proud as a Peacock!"
  • WDSU in New Orleans, Louisiana: same as WPSD
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13, Proud as a Peacock"
  • WECT in Wilmington, North Carolina: "Channel 6, Proud as a Peacock!"
  • WESH in Daytona Beach/Orlando, Florida: same as KMID
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "14 Country, Proud as a Peacock!"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "TV-8, Proud as a Peacock!"
  • WFMJ in Youngstown, Ohio: "21, Proud as a Peacock!"
  • WFRV-TV (now a CBS affiliate) in Green Bay Wisconsin: same as WMAQ
  • WGEM in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "WGEM, Proud as a Peacock!"
  • WGRZ in Buffalo, New York: same as WKTV
  • WHO-DT in Des Moines, Iowa: "WHO-13, Proud as a Peacock!"
  • WICU in Erie, Pennsylvania: "TV-12, Proud as a Peacock!"
  • WILX in Onondaga/Lansing/Jackson, Michigan: "WILX-TV, Proud as a Peacock!"
  • WIS in Columbia, South Carolina: "WIS-TV 10, Proud as a Peacock!"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: same as KTVE
  • WJKS (now WCWJ a CW affiliate) in Jacksonville, Florida: "Se-ven-teen, Proud as a Peacock!"
  • WKYC in Cleveland, Ohio: "Channel 3, Proud as a Peacock!"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "57, Proud as a Peacock!"
  • WKTV in Utica, New York: "TV-2 Proud as a peacock!"
  • WLBT in Jackson, Mississippi: same as KCRA
  • WLEX in Lexington, Kentucky: "WLEX-TV, Proud as a Peacock!"
  • WLWT in Cincinnati, Ohio: "TV-5, Proud as a Peacock!"
  • WMAQ-TV in Chicago, Illinois: same as KHAS
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KUTV
  • WMBB (now an ABC affiliate) in Panama City, Florida: "TV-13, Proud as a Peacock!"
  • WMC in Memphis, Tennessee: same as KHAS
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "TV-40, Proud as a Peacock!"
  • WMTV in Madison, Wisconsin: "15, Proud as a Peacock!"
  • WNBC in New York City, New York: Same as KAMR's
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WRBT (now WVLA) in Baton Rouge, Louisiana: "33, Proud as a Peacock!"
  • WRCB in Chattanooga, Tennessee: "TV-3, Proud as a Peacock!"
  • WRET (now WCNC) in Charlotte, North Carolina: "36, Proud as a Peacock!"
  • WRGB (now a CBS affiliate) in Schenectady/Albany/Troy, New York: "Channel 6, Proud as a Peacock!"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "TV-6, Proud as a Peacock!"
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "28, Proud as a Peacock!"
  • WPXI in Pittsburgh, Pennsylvania: "Channel 11, Proud as a Peacock!"
  • WSAV in Savannah, Georgia: "Channel 3, Proud as a Peacock!"
  • WSB-TV (now an ABC affiliate) in Atlanta, Georgia: Same as KMID's
  • WSFA in Montgomery/Dothan, Alabama: "Channel 12, Proud as a Peacock!"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "TV-10, Proud as a Peacock!"
  • WSMV in Nashville, Tennessee: Same as KAMR and WNBC's
  • WTCN-TV (now KARE) in Minneapolis-Saint Paul, Minnesota: same as WPXI
  • WTHR in Indianapolis, Indiana: "Channel 13, Proud as a Peacock!"
  • WTMJ in Milwaukee, Wisconsin: "TV-4, Proud as a Peacock!"
  • WTVK (now WVLT-TV, a CBS affiliate) in Knoxville, Tennessee: "26, Proud as a Peacock!"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "TV-29, Proud as a Peacock!"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "TV-30, Proud as a Peacock!"
  • WWBT in Richmond Virginia: same as KPNX
  • WXII in Winston - Salem/Greensboro/High Point, North Carolina: Same as WSFA

Local Versions (1980)

  • KAMR in Amarillo, Texas: "Channel 4, Proud as a Peacock!"
  • KARK-TV in Little Rock, Arkansas: same as KMAR
  • KBJR-TV in Superior, Wisconsin/Duluth, Minnesota and Chisholm, Minnesota: "TV-6, Proud as a Peacock!"
  • KCBD in Lubbock, Texas: same as WCTN (now KARE)
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockon / Modesto, California: same as KYW
  • KCST-TV (now KNSD) in San Diego, California: "39 Cable 7, Proud as a Peacock!"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KVBC (now KSNV)
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "23, Proud as a Peacock!"
  • KGW-TV in Portland, Oregon: "Channel 8, Proud as a Peacock!"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV (now a FOX affiliate) in Honolulu, Hawaii: "TV-2, Proud as a Peacock!"
  • KHQ-TV in Spokane, Washington: "We're Q-6, Proud as a Peacock!"/"Channel 6, Proud as a Peacock!"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "KING-TV, Proud as a Peacock!"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: same as KCRA
  • KNBC in Los Angeles, California: same as KAMR
  • KOA (now KCNC a CBS O&O station) in Denver, Colorado: same as KNBC and WNBC
  • KOAA in Pueblo/Colorado Springs, Colorado: "5 and 30, Proud as a Peacock!"
  • KOB in Albuquerque, New Mexico: Same as WTMJ's
  • KOMU-TV in Columbia/Jefferson City, Missouri: "Channel 8, Proud as a Peacock!"
  • KPNX in Phoenix, Arizona: "Channel 12, Proud as a Peacock!"
  • KRIS-TV in Corpus Christi, Texas: "Channel 6, Proud as a Peacock!"
  • KRON (now a MyNetworkTV affiliate) in San Jose-Oakland-San Francisco, California: "The Bay's 4, Proud as a Peacock!"
  • KSD-TV (now KSDK) in St. Louis, Missouri: same as KXAS
  • KSEE in Fresno, California: "KSEE 24, Proud as a Peacock!"
  • KTSM in El Paso, Texas: "Channel 9, Proud as a Peacock!"
  • KTTC in Rochester, New York: "Channel 10, Proud as a Peacock!"
  • KTVB in Boise, Idaho: "Channel 7, Proud as a Peacock!"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Channel 10, Proud as a Peacock!"
  • KTVJ-TV (now KSNF) in Joplin, Missouri-Pittsburg, Kansas: "16, Proud as a Peacock!"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: "Action 4, Proud as a Peacock!"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: "TV-3, Proud as a Peacock!"
  • KVOA-TV in Tuscon, Arizona: same as WDAF
  • KXAS in Dallas/Fort Worth, Texas: Same as WMAQ-TV
  • KYTV in Springfield, Missouri: "KY-3, Proud as a Peacock!"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF in Huntsville & Decatur, Alabama: "WAFF TV-48, Proud as a Peacock!"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Turn to 10, Proud as a Peacock!"
  • WBOY-TV in Clarksburg/Fairmont/Morgantown, West Virginia: "TV-12, Proud as a Peacock!"
  • WBRT (now WVLA) in Baton Rouge, Louisiana: "33, Proud as a Peacock!"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "TV-4, Proud as a Peacock!" / "One 4 All, Proud as a Peacock!"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCKT (now WSVN, a Fox affiliate) in Miami / Fort Lauderdale, Florida: same as KOAM
  • WCMH-TV in Columbus, Ohio: same as WDAF
  • WCPQ-TV (now WCNC) in Charlotte, North Carolina: "36, Proud as a Peacock!"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri: "TV-4, Proud as a Peacock!"
  • WDIV in Detroit, Michigan: "Detroit's 4's Proud as a Peacock!"
  • WDSU in New Orleans, Louisiana: same as WPSD
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13, Proud as a Peacock"
  • WECT-TV in Wilmington, North Carolina: Same as WJAC-TV
  • WESH-TV in Orlando, Florida: "Channel 2, Proud as a Peacock!"
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "14 Country, Proud as a Peacock!"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "TV-8, Proud as a Peacock!"
  • WFMJ-TV in Youngstown, Ohio: "21, Proud as a Peacock!"
  • WFRV-TV (now a CBS affiliate) in Green Bay, Wisconsin: "Channel Five Proud As A Peacock"
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "WGEM, Proud as a Peacock!"
  • WHO-DT in Des Moines, Iowa: "WHO-13, Proud as a Peacock!"
  • WILX-TV in Onondaga/Lansing/Jackson, Michigan: "WILX-TV, Proud as a Peacock!"/"TV-10, Proud as a Peacock!"
  • WJAC in Johnstown/Altoona/State College, Pennsylvania: "Channel 6, Proud as a Peacock!"/"'JAC, Proud as a Peacock!"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: same as KTVE
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "17, Proud as a Peacock!"
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "22, Proud as a Peacock!"
  • WKYC in Cleveland, Ohio: "Channel 3, Proud as a Peacock!"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "57, Proud as a Peacock!"
  • WKTV in Utica, New York: "TV-2, Proud as a peacock"
  • WLBT in Jackson, Mississippi: same as KCRA
  • WLEX-TV in Lexington, Kentucky: "LEX-TV, Proud as a Peacock!"
  • WLWT in Cincinnati, Ohio: "TV-5, Proud as a Peacock!"
  • WMAQ in Chicago, Illinois: same as KSDK
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "Channel 2, Proud as a Peacock!"
  • WMBB (now an ABC affiliate) in Panama City, Florida: "TV-13, Proud as a Peacock!"
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "TV-40, Proud as a Peacock!"
  • WMTV in Madison, Wisconsin: "WMTV, Proud as a Peacock"
  • WNBC in New York City, New York: same as WRC
  • WNDU-TV in South Bend, Indiana: "Channel 16, Proud as a Peacock!" (also used to launch the 5:00 news at the time)
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "TV-6, Proud as a Peacock!"
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "28, Proud as a Peacock"
  • WPXI in Pittsburgh, Pennsylvania: same as WTCN (now KARE)
  • WRC-TV in Washington, D.C.: "Channel 4, Proud as a Peacock!"
  • WRCB in Chattanooga, Tennessee: "TV-3 Proud as a Peacock!"
  • WSAV-TV in Savannah, Georgia: "Channel 3, Proud as a Peacock!"
  • WSFA in Montgomery/Dothan, Alabama: same as KPNX
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "TV-10, Proud as a Peacock!"
  • WSMV-TV in Nashville, Tennessee: same as WRC
  • WTCN-TV (now KARE) in MinneapolisSaint Paul, Minnesota: "Channel 11, Proud as a Peacock!"
  • WTHR in Indianapolis, Indiana: "Channel 13, Proud as a Peacock!"
  • WTMJ-TV in Milwaukee, Wisconsin: "TV-4, Proud as a Peacock!"
  • WTVG (now an ABC O&O station) in Toledo, Ohio: "TV-13, Proud as a Peacock!"
  • WTVK (now WVLT-TV, a CBS affiliate) in Knoxville, Tennessee: "26, Proud as a Peacock!"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "TV-29, Proud as a Peacock!"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "TV-30, Proud as a Peacock!"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "13, Proud as a Peacock"
  • WWBT in Richmond, Virginia: same as KPNX
  • WXIA-TV in Atlanta, Georgia: "11 Alive, Proud as a Peacock!"
  • WXII in Winston - Salem/Greensboro/High Point, North Carolina: Same as KPNX

Our Pride is Showing

1981-1982 The "Our Pride Is Showing" logo

After the less-than-successful "Proud as a Peacock" slogan from 1979 to 1981, NBC president Fred Silverman was ousted and replaced by Brandon Tartikoff . The "Our Pride Is Showing" slogan for the 1981-1982 season was a rather ironic one, since it had few hits to help bring it forward from the past year. During this season, several new NBC programs debuted:

  • The Smurfs
  • Captain
  • Gimme a Break!
  • Fame
  • Search for Tomorrow (moved from CBS)
  • Father Murphy
  • Love, Sidney
  • Late Night with David Letterman

Also, this season resulted in a third season of The Facts of Life (which actually seemed to being outdoing its parent series Diff'rent Strokes).

Eventually, the next NBC slogan, We're NBC, Just Watch Us Now, was created and helped NBC along the road to recovery.

Just as "Proud as a Peacock" was parodied, so was "Our Pride Is Showing." It was parodied on Saturday Night Live as "Our Age Is Showing."

Local Versions

  • KAMR in Amarillo, Texas: "Channel 4, Our Pride is Showing"
  • KARK in Little Rock, Arkansas: same as KAMR's
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockton / Modesto, California: same as WKYC's
  • KCST (now KNSD) in San Diego, California: "39 Cable 7, Our Pride is Showing"
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "23, Our Pride is Showing"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KVBC (now KSNV)
  • KGW in Portland, Oregon: "Channel 8, Our Pride is Showing"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV in Honolulu, Hawaii: "TV-2, Our Pride is Showing"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "KING-TV, Our Pride is Showing"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: same as KCRA
  • KNBC in Los Angeles, California: same as KAMR and WNBC
  • KOA (now KCNC a CBS O&O station) in Denver, Colorado: same as KNBC and WNBC
  • KOAA-TV in Pueblo/Colorado Spring, Colorado: "5 & 30, Our Pride is Showing"
  • KOB in Albuquerque, New Mexico: same as WDAF
  • KOMU-TV in Columbia/Jefferson County, Missouri: same as KGW
  • KPNX in Mesa / Phoenix, Arizona: same as WSFA
  • KPRC in Houston, Texas: "Channel 2, Our Pride is Showing"
  • KRIS-TV in Corpus Christi, Texas: "Channel 6, Our Pride is Showing"
  • KRON (now a MyNetworkTV affiliate) in San Francisco, California: Same as WRC-TV
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSD-TV (now KSDK) in St. Louis, Missouri: same as WMAQ
  • KSEE in Joplin, Missouri-Pittsburg, Kansas: "24, Our Pride is Showing"
  • KTSM in El Paso, Texas: "Channel 9, Our Pride is Showing"
  • KTUU-TV in Anchorage, Alaska: same as KPRC's
  • KTVB in Boise, Idaho: same as WCKT (now WSVN)
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Channel 10, Our Pride is Showing"
  • KTVJ-TV (now KSNF) in Joplin-Pittsburg, Kansas: "16, Our Pride is Showing"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: "Action 4, Our Pride is Showing"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: "TV-3, Our Pride is Showing"
  • KVOA-TV in Tuscon, Arizona: same as WTMJ
  • KWES-TV in Midland/Odessa, Texas: "TV-9, Our Pride is Showing"
  • KXAS-TV in Dallas/Fort Worth, Texas: same as WMAQ
  • KYTV in Springfield, Missouri: "KY-3, Our Pride is Showing"
  • KYEL (now KSWT, a CBS affiliate) in Yuma, Arizona/El Centro, California: "KYEL-TV, Our Pride is Showing"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as WKYC
  • WAFF (TV) in Huntsville, Alabama & Decatur, Alabama: "48, Our Pride is Showing"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Turn to 10, Our Pride is Showing"
  • WBIR-TV in Knoxville, Tennessee: "Action 10, Our Pride is Showing"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "TV-4, Our Pride is Showing! / Today's 4: Our Pride is Showing!"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCKT (now WSVN, a Fox affiliate) in Miami / Fort Lauderdale, Florida: "Channel 7, Our Pride is Showing"
  • WCMH-TV in Columbus, Ohio: same as WDAF
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri: "TV-4, Our Pride is Showing"
  • WDIV-TV in Detroit, Michigan: "Detroit's 4, Our Pride is Showing"
  • WDSU in New Orleans, Louisiana: same as WPSD
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13, Our Pride is Showing"
  • WECT-TV in Wilmington, North Carolina: "Channel 6, Our Pride is Showing"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "14 Country, Our Pride is Showing"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "TV-8, Our Pride is Showing"
  • WFMJ-TV in Youngstown, Ohio: "21, Our Pride is Showing"
  • WFRV-TV (now a CBS affiliate) in Green Bay, Wisconsin: same as KXAS
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "WGEM, Our Pride is Showing"
  • WGRZ in Buffalo, New York: same as WKTV
  • WICU in Erie, Pennsylvania: "TV-12, Our Pride is Showing"
  • WHO-DT in Des Moines, Iowa: "WHO-13, Our Pride is Showing"
  • WILX in Onodaga/Langsing/Jackson, Michigan: "WILX-TV, Our Pride is Showing"/"TV-10, Our Pride is Showing"
  • WJAC in Johnstown/Altoona/State College, Pennsylvania: "Channel 6, Our Pride is Showing"/"'JAC, Our Pride is Showing"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: "Channel 10, Our Pride is Showing"
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "17, Our Pride is Showing"
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "22, Our Pride is Showing"
  • WKYC in Cleveland, Ohio: "Channel 3, Our Pride is Showing"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "57, Our Pride is Showing"
  • WKTV in Utica, New York: "TV-2, Our Pride is Showing"
  • WLEX-TV in Lexington, Kentucky: "Channel 18, Our Pride is Showing"
  • WLWT in Cincinnati, Ohio: "TV-5, Our Pride is Showing"
  • WMAQ in Chicago, Illinois: "Channel 5, Our Pride is Showing"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMBB (now an ABC affiliate) in Panama City, Florida: same as WVTM
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "TV-40, Our Pride is Showing"
  • WMTV in Madison, Wisconsin: "WMTV. Our Pride is Showing"
  • WNBC in New York City, New York: Same as KAMR's
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WNYT-TV in Albany/Schenectady/Troy, New York: "Channel 13, Our Pride is Showing"
  • WPCQ (now WCNC) in Charlotte, North Carolina: "Action 36, Our Pride is Showing"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "TV-6, Our Pride is Showing"
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "28, Our Pride is Showing"
  • WPXI in Pittsburgh, Pennsylvania: "Channel 11, Our Pride is Showing"
  • WRBT (now WVLA) in Baton Rouge, Louisiana: "33, Our Pride is Showing"
  • WRC in Washington, D.C.: Same as WNBC's
  • WRCB in Chattanooga, Tennessee: "TV-3, Our Pride is Showing"
  • WSAV in Savannah, Georgia/Hilton Head, South Carolina: same as WSAV's
  • WSFA in Montgomery/Dothan, Alabama: "Channel 12, Our Pride is Showing"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "TV-10, Our Pride is Showing"
  • WSMV in Nashville, Tennessee: Same as WNBC's
  • WTCN-TV (now KARE) in MinneapolisSaint Paul, Minnesota: "TV-11, Our Pride is Showing"
  • WTHR in Indianapolis, Indiana: same as WNYT's
  • WTMJ in Milwaukee, Wisconsin: same as WDAF
  • WTVK (now WVLT-TV, a CBS affiliate) in Knoxville, Tennessee: "Channel 26, Our Pride is Showing"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "TV-29, Our Pride is Showing"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "TV-30, Our Pride is Showing"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT's
  • WWBT in Richmond, Virginia: same as WSFA
  • WXIA-TV in Atlanta, Georgia: "11 Alive, Our Pride is Showing"/"WXIA, Our Pride is Showing"
  • WXII in Winston-Salem/Greensboro/High Point, North Carolina: same as WSFA

We're NBC, Just Watch Us Now

1982-1983 The Proud N as part of the "Just Watch Us Now" logo

We're NBC, Just Watch Us Now was the slogan NBC used during the 1982-83 Television season. During this season, several new NBC programs debuted:

  • St. Elsewhere
  • Knight Rider
  • Remington Steele
  • Silver Spoons
  • Cheers
  • Family Ties
  • Voyagers

    1982-1983 "Just Watch Us Now" logo

  • Mama's Family (Mid-Season Replacement)
  • The A-Team (Mid-season Replacement, which also was the first program to debut after the Super Bowl in 1983.)
  • The Devlin Connection (Delayed from previous season after Rock Hudson underwent heart surgery).
  • The Powers of Matthew Star

In addition, three long-running NBC programs, Little House on the Prairie, Quincy, M.E. and CHiPs ended their runs at the end of this season.

During this time, NBC was credited as being "the network that swept the Emmys." But even after the end of the season, NBC still held a third place stand in the ratings, which would continue through the 1983-84 season (See Be There).

Local Versions

  • KAMR in Amarillo, Texas: "We're Channel 4, Just Watch Us Now"
  • KARK-TV in Little Rock, Arkansas: same as WNBC
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockton / Modesto, California: same as KYW's
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "We're 23, Just Watch Us Now"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "We're TV-3, Just Watch Us Now"
  • KGW in Portland, Oregon: "We're Channel 8, Just Watch Us Now"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV (now a FOX affiliate) in Honolulu, Hawaii: "We're TV-2, Just Watch Us Now"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "We're KING-TV, Just Watch Us Now"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: "We're KM-3, Just Watch Us Now"
  • KNBC in Los Angeles, California: same as KAMR
  • KOMU-TV in Columbia/Jefferson County, Missouri: same as KGW
  • KPNX in Arizona / Phoneix, Arizona: same as WSFA
  • KPRC in Houston, Texas: "We're Channel 2, Just Watch Us Now!"
  • KRIS-TV in Corpus Christi, Texas: "We're Channel 6, Just Watch Us Now"
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KAMR
  • KOA (now KCNC a CBS O&O station) in Denver, Colorado: same as KNBC and WNBC
  • KOAA-TV in Colorado Springs, Colorado: "We're 5 and 30, Just Watch Us Now"
  • KOB in Albuquerque, New Mexico: same as WDAF
  • KCST (now KNSD) in San Diego, California: "We're KCST, Just Watch Us Now"
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSD-TV (now KSDK) in St. Louis, Missouri: same as KXAS and WMAQ
  • KSEE in Fresno, California: "We're 24, Just Watch Us Now"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "We're KSN, Just Watch Us Now"
  • KTSM in El Paso, Texas: "We're Channel 9, Just Watch Us Now"
  • KTUU-TV in Anchorage, Alaska: same as KPRC's
  • KTVB in Boise, Idaho: "We're Channel 7, Just Watch Us Now"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "We're Channel 10, Just Watch Us Now"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: "We're Action 4, Just Watch Us Now"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona: "We're TV-4, Just Watch Us Now"
  • KWES-TV in Midland/Odessa, Texas: We're TV-9, Just Watch Us Now
  • KXAS-TV in Dallas/Fort Worth, Texas: same as WMAQ
  • KYEL (now KSWT, a CBS affiliate) in Yuma, Arizona/El Centro, California: "We're KYEL-TV, Just Watch Us Now"
  • KYTV in Springfield, Missouri: "We're KY-3, Just Watch Us Now"
  • KYW (now a CBS O&O station) in Philadelphia, Pennsylvania: "We're Channel 3, Just Watch Us Now"
  • WAAY-TV (now a ABC affiliate) in Huntsville, Alabama: "We're Channel 31, Just Watch Us Now"
  • WAFF (TV) in Huntsville & Decatur, Alabama: "We're 48, Just Watch Us Now"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Turn To 10, Just Watch Us Now"
  • WAVE-TV in Louisville, Kentucky: "We're WAVE-3, Just Watch Us Now"
  • WAVY-TV in Portsmouth/Norfolk/Newport News, Virginia/Virginia Beach, Virginia: "We're WAVY-10, Just Watch Us Now"
  • WBZ (now a CBS O&O station) in Boston, Massachusetts: "TV-4, Just Watch Us Now"/"We're Today's 4, Just Watch Us Now"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "We're 4 Charleston, Just Watch us Now"/"TV-4, Just Watch us Now"
  • WCKT (now WSVN, a Fox affiliate) in Miami / Fort Lauderdale, Florida: same as KTVB
  • WCMH-TV in Columbus, Ohio: same as WDAF
  • WDAF (now a Fox affiliate) in Kansas City, Missouri-Kansas: "TV-4, Just Watch Us Now"
  • WDIV-TV in Detroit, Michigan: "We're 4 Detroit, Just Watch Us Now"
  • WDSU in New Orleans, Louisiana:"We're TV-6, Just Watch Us Now"
  • WEAU-TV in Eau Claire, Wisconsin: "We're TV-13, Just Watch Us Now"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "We're Channel 14, Just Watch Us Now"
  • WFLA in Tampa/St. Petersburg, Florida: same as KGW
  • WFMJ-TV in Youngstown, Ohio: "We're 21, Just Watch Us Now"
  • WFRV-TV (now a CBS affiliate) in Green Bay, Wisconsin: same as WMAQ
  • WGRZ in Buffalo, New York: same as WKTV
  • WHO-DT in Des Moines, Iowa: "We're W-H-O, Just Watch Us Now"
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: "We're Channel 6, Just Watch Us Now"/"JAC, Just Watch Us Now"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: "We're Channel 10, Just Watch Us Now"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "We're 17, Just Watch Us Now"
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "We're 22, Just Watch Us Now"
  • WKTV in Utica, New York: same as KHON
  • WKYC in Cleveland, Ohio: "We're Channel 3, Just Watch Us Now"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "We're 57, Just Watch Us Now"
  • WLEX-TV in Lexington, Kentucky: "We're LEX-TV, Just Watch us Now"
  • WLWT in Cincinnati, Ohio: "We're TV-5, Just Watch Us Now"
  • WMAQ in Chicago, Illinois: "We're Channel 5, Just Watch Us Now"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "We're TV-40, Just Watch Us Now"
  • WNBC in New York City, New York: Same as KAMR's
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "We're Channel 13, Just Watch Us Now"
  • WPCQ (now WCNC) in Charlotte, North Carolina: "We're 36, Just Watch Us Now"
  • WPSD in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: Same as WJAC-TV
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "We're 28, Just Watch Us Now"
  • WPXI in Pittsburgh, Pennsylvania: "We're Channel 11, Just Watch Us Now!"
  • WRBT (now WVLA) in Baton Rouge, Louisiana: "We're 33, Just Watch Us Now"
  • WRC in Washington, D.C.: Same as WNBC
  • WRCB in Chattanooga, Tennessee: same as KYW
  • WSFA in Montgomery/Dothan, Alabama: "We're Channel 12, Just Watch Us Now"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "We're TV-10, Just Watch Us Now"
  • WSMV in Nashville, Tennessee: Same as KAMR and WNBC's
  • WTHR in Indianapolis, Indiana: same as WNYT's
  • WTMJ-TV in Millwaukee, Wisconsin: same as WNBC
  • WTVK (now WVLT a CBS affiliate) in Knoxville, Tennessee: "We're Channel 26, Just Watch Us Now"
  • WTWC-TV in Tallahassee, Florida: "WTWC, Just Watch Us Now"
  • WTWO in Terre Haute, Indiana: same as KPRC's
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT's
  • WXIA in Atlanta, Georgia: "We're 11 Alive, Just Watch Us Now"
  • WXII in Winston-Salem/Greensboro/High Point, North Carolina: same as WSFA

In addition, the Perth, Adelaide and Sydney branches of the Seven Network in Australia adopted this campaign as "Channel 7, Watch Us Now" in 1983. In Finland, it was used by MTV3 in 1989. It was also used by Japan's Nippon TV in 1990.

Be There

Be There was a slogan used by NBC during the 1983-1984 TV year, which began on June 26, 1983. The jingle was written by Rob Mounsey.

Campaign Synopsis

The full length campaign begins with scenes of a jazz band rehearsing for the song "Be There", the jingle of the promo. When the band starts performing

1983-1984 "Be There" logo

the song, a clip show of returning and upcoming NBC shows begins over the commercials jingle. The jingle's theme was to invite the audience to watch NBC shows that were full of exciting and memorable characters. Every time the refrain ended in "You can N-B-C There/Be There!!!" A character or cast of a show would proclaim the slogan "Be There". In the first round, the cast of The Facts of Life is shown shouting the slogan while holding a cake decorated with the NBC "Proud N" logo. The second time around showed Hill Street Blues star Bruce Weitz as his character Sgt. Michael "Mick" Belker clinching his fists before saying the slogan.

During the bridge, the promo shows clips from NBC shows featuring characters clapping their hands or hitting an object or another person in rhythm to the tempo. Immediately, headshots of NBC stars are shown clapping their hands together in front of their faces.

A typical promo during the campaign consisted of younger versions of NBC characters such as Remington Steele (played in the promo by Pierce Brosnan), or Mr. T from The A-Team.

The season was notable for the fact that every prime-time show that premiered during the fall was cancelled by the end of the season:

  • Jennifer Slept Here
  • We Got it Made
  • Manimal
  • Mr. Smith
  • For Love or Honor
  • The Yellow Rose
  • The Rousters
  • Bay City Blues
  • Boone

The only survivors during this season were the two mid-season replacement series:

  • Night Court
  • Riptide

Despite the fall setbacks, NBC was slowly beginning to regain its foothold in the ratings that had begun in the mid-1970s, and continued throughout the reign of Fred Silverman as the network's programming head, and through the early years of the reign of Brandon Tartikoff as NBC Entertainment president.

The following season, NBC would reuse the "Be There" slogan as part of their season jingle, now "Let's All Be There." By the end of the following season, NBC would be back on top.

Localized Versions

The slogan was used on numerous local stations, some of which with parts of other songs mixed in. Examples include:

  • KAMR-TV in Amarillo, Texas: same as WNBC
  • KARK-TV in Little Rock, Arkansas: same as WNBC
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCNC-TV (now a CBS O&O station) in Denver, Colorado: "Channel 4 There Be There"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "Channel 3 There, Be There"
  • KCST-TV (now KNSD) in San Diego, California: "Channel 39 There, Be There"
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "23 There, Be There"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "TV-3 There, Be There"
  • KGW in Portland, Oregon: "Channel 8 There, Be There"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV in Honolulu, Hawaii: "TV-2 There, Be There"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "KING-TV There, Be There"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: "KM-3 There, Be There"
  • KNBC in Los Angeles, California: same as WNBC
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "5 and 30, Be There"
  • KOB-TV in Albuquerque, New Mexico: same as WDAF
  • KOMU-TV in Columbia/Jefferson County, Missouri: same as KGW
  • KPNX in Mesa / Phoneix, Arizona: same as WSFA
  • KPRC-TV in Houston, Texas: "Channel 2 There, Be There"
  • KRIS-TV in Corpus Christi, Texas: "Channel 6 There, Be There"
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco / Oakland / San Jose, California: "Channel 4 There, Be There"
  • KSDK in St. Louis, Missouri: same as same as KXAS and WMAQ
  • KSEE in Fresno, California: "24 There, Be There"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "KSN There, Be There!"
  • KTSM in El Paso, Texas: "Channel 9 There, Be There"
  • KTUU-TV in Anchorage, Alaska: same as KPRC
  • KTVB in Boise, Idaho: same as WSVN
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Channel 10 There, Be There"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: "Action 4 There, Be There"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona: same as WBZ
  • KWES-TV in Midland/Odessa, Texas: "TV-9 There, Be There"
  • KXAS-TV in Dallas-Fort Worth, Texas: same as WMAQ
  • KYTV in Springfield, Missouri: "KY-3 There, Be There"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville & Decatur, Alabama: "48 There, Be There"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola-Fort Walton Beach, Florida: "Turn to 10 and Be There"
  • WAVE-TV in Louisville, Kentucky: "WAVE-TV There, Be There"
  • WBZ (now a CBS O&O station) in Boston, Massachusetts: "TV-4 There, Be There" / "WBZ There, Be There"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCMH-TV in Columbus, Ohio: same as WBZ
  • WCYB in Bristol, Virginia/Kingsport/Johnson City, Tennessee: "TV-5 There, Be There"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: same as KVOA and WBZ
  • WDIV-TV in Detroit, Michigan: "Detroit's 4 There, Be There!"
  • WDSU in New Orleans, Louisiana: same as KRIS
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13 There, Be There"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "14 Country, Be There"
  • WFMJ-TV in Youngstown, Ohio: "21 There, Be There"
  • WGRZ in Buffalo, New York: same as KPRC's
  • WHO-DT in Des Moines, Iowa: "WHO-13 There, Be There"
  • WICD (now an ABC affiliate) in Champaign/Urbana, Illinois/Danville, Illinois: "Channel 15 There, Be There"
  • WILX in Lansing, Michigan: "WILX-TV There, Be There"
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: "'JAC There, Be There"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: "JAR There, Be There"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "17 There, Be There"
  • WKJG (now WISE-TV) in Fort Wayne, Indiana: same as WRBT (now WVLA)
  • WKTV in Utica, New York: "same as KHON
  • WKYC in Cleveland, Ohio: "Channel 3, WOW!, Be There"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "57 There, Be There"
  • WLEX-TV in Lexington, Kentucky: "LEX-TV There, Be There!"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Channel 11 There, Be There"
  • WLWT in Cincinnati, Ohio: same as WCYB
  • WMAQ in Chicago, Illinois: "Channel 5 There, Be There"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "TV-40 There, Be There"
  • WNBC in New York City, New York: "Channel 4 There, Be There" (Also used "News 4 New York...Be There!")
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "31, Be There"
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "Channel 13 There, Be There"
  • WPCQ (now WCNC) in Charlotte, North Carolina: "Channel 36 There, Be There"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "TV-6 There, Be There"
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "28 There, Be There"
  • WPXI in Pittsburgh, Pennsylvania: "Channel 11, Be There"
  • WRBT (now WVLA) in Baton Rouge, Louisiana: "33 There, Be There"
  • WRC-TV in Washington, D.C.: same as WNBC
  • WRCB in Chattanooga, Tennessee: same as KFDX
  • WSFA in Montgomery/Dothan, Alabama: same as WXII
  • WSAV in Savannah, Georgia: "Channel 3 There, Be There"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "TV-10 There, Be There"
  • WSMV-TV in Nashville, Tennessee: "Hello, Nashville! Be There!"
  • WSVN (now a Fox affiliate) in Miami / Fort Lauderdale, Florida: "Channel 7, There Be There"
  • WTCN (now KARE) in Minneapolis - Saint Paul, Minnesota: "TV-11 There, Be There"
  • WTHR in Indianapolis, Indiana: "Channel 13, Be There"
  • WTMJ-TV in Millwaukee, Wisconsin: same as WNBC
  • WTVK (now WVLT a CBS affiliate) in Knoxville, Tennessee: "TV-26 There, Be There"
  • WTWC-TV in Tallahassee, Florida: "WTWC There, Be There"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "TV-29, There, Be There"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "Catch 30 There! Be There!"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT
  • WWBT in Richmond, Virginia: same as WXII
  • WXFL (now WFLA) in Tampa/St. Petersburg, Florida: same as KGW
  • WXIA-TV in Atlanta, Georgia: "11 Alive There, Be There"
  • WXII in Winston-Salem/Greensboro/High Point, North Carolina: "Channel 12 There, Be There"

International Versions

It was also used on some Seven Network affiliates, such as ATN-7 and HSV-7, and was also used on the Brazilian network SBT as the first series of "Quem Procura, Acha Aqui." Also, it was used by Malaysia's TV3 when it was launched in 1984, Germany's (then West Germany) RTL plus (now RTL Television) when it was launched in 1984, Hong Kong's ATV in 1992 (using "Let's All Be There" elements), Japan's Nippon TV between 1991 and 1992 and Sweden's TV3 (Sweden) in 1990.

This slogan was revived in 2007 as "Bee There" for promotion of the show "The Singing Bee".

Let's All Be There

1984-1985 "Let's All Be There" logo.

"Let's All Be There" was a slogan used from July 2, 1984 to May 12, 1986, to promote programming on NBC. This slogan marked the completion of the turnaround NBC had made from its low point in the late 1970s. Shows premiering during this time included The Cosby Show, Punky Brewster, Highway to Heaven, Hunter, Miami Vice, 227 and The Golden Girls.

1985-1986 "Let's All Be There" logo

First expanded from the Be There campaign started in 1983, the phrase became synonymous with the network as the simple jingle was expanded into a three-minute song performed during the unveiling of new shows on Fall Preview night. The jingle was sung in 1984 by Gimme a Break! star Nell Carter and for 1985 NBC All-Stars show, several NBC stars at the time performed the number. There was even a version featuring Alvin & the Chipmunks, used to promote the Saturday morning lineup during the 1984 season. The slogan was dropped when NBC updated their appearance (including the introduction of their current peacock logo in 1986.

The 1984-85 version of Let's All Be There introduced new CGI graphic designs by Harry Marks, who was also notable at this time for designing the elaborate 1983-89 intro to Entertainment Tonight, among other works. Marks' image design would become synonymous with NBC's return to glory, from the mid-1980s onward.

Localized Versions

ATN-7's 1987 version of their long-running slogan "Let's All Be There". Each branch of the Seven Network used the music from this ident, each with their own original slogan.

Like many other NBC slogans, it was customized for use by the network's affiliates. Examples include the following:

  • KALB-TV in Alexandria, Louisiana: same as WMAQ
  • KAMR in Amarillo, Texas: Same as WNBC's
  • KARK in Little Rock, Arkansas: Same as WNBC's
  • KBJR-TV in Superior, Wisconsin/Duluth, Minnesota and Chisholm, Minnesota: "TV-6, Let's All Be There!"
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCNC-TV (now a CBS O&O station) in Denver, Colorado "Channel 4, Let's All Be There"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "Channel 3, Let's All Be There"
  • KCST-TV (now KNSD) in San Diego, California: "39 Cable 7 Let's All Be There!" (referring to their channels both over the air and on the local cable company).
  • KDLT-TV in Sioux Falls, South Dakota: same as WMAQ
  • KFDX-TV in Wichita Falls, Texas: "TV-3, Let's All Be There!"
  • KGET-TV in Bakersfield, California: "17, Let's All Be There!"
  • KGW in Portland, Oregon: "Channel 8, Let's All Be There"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV in Honolulu, Hawaii (now a FOX affiliate): "TV-2, Let's All Be There!"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "KING-TV, Let's All Be There!"
  • KJRH in Tulsa, Oklahoma: "Channel 2, Let's All Be There"
  • KMOL (now WOAI) in San Antonio, Texas: same as WNBC
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: same as KCRA
  • KNBC in Los Angeles, California: same as WNBC
  • KOAA in Pueblo/Colorado Springs, Colorado: "5 and 30, Let's All Be There"
  • KOB-TV in Albuquerque, New Mexico: same as WDAF
  • KOMU-TV in Columbia/Jefferson City, Missouri: same as KGW
  • KPNX in Mesa / Phoenix, Arizona: "Channel 12, Let's All Be There"
  • KPRC in Houston, Texas: "Channel 2, Let's All Be There!"
  • KRIS-TV in Corpus Christi, Texas: "Channel 6, Let's All Be There"
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KAMR
  • KSBW in Salinas/Monterey, California: "Channel 8, Let's All Be There!"
  • KSDK in St. Louis, Missouri: Same as WMAQ and KXAS
  • KSEE in Fresno, California: "24, Let's All Be There"
  • KTEN in Sherman, Texas & Ada, Oklahoma: "Channel 10, Let's All Be There!"
  • KHTI (now KVLY) in Valley City/Fargo/Grand Forks, North Dakota: same as WUSA (now KARE)
  • KTSM in El Paso, Texas: "Channel 9, Let's All Be There"
  • KTUU-TV in Anchorage, Alaska: same as KJRH's
  • KTVB in Boise, Idaho: "Channel 7, Let's All Be There!"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Channel 10, Let's All Be There!"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona: "TV-4 Let's All Be There!"
  • KWES-TV in Midland/Odessa, Texas: "TV-9, Let's All Be There!"
  • KXAS-TV in Dallas/Fort Worth, Texas: Same as WMAQ
  • KXXV (now an ABC affiliate) in Waco, Texas: "TV-25, Let's All Be There!"
  • KYEL (now KSWT, a CBS affiliate) in Yuma, Arizona/El Centro, California: "KYEL-TV, Let's All Be There"
  • KYTV in Springfield, Missouri: "KY-3, Let's All Be There"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville & Decatur, Alabama: "48, Let's All Be There"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola-Fort Walton Beach, Florida: "Turn to 10, Let's All Be There"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "TV-4, Let's All Be There! / We're 4 Today, Let's All Be There!"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WNBC
  • WCMH-TV in Columbus, Ohio: same as WNBC
  • WCYB in Bristol, Virginia/Kingsport-Johnson City, Tennessee: "TV-5, Let's All Be There"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: same as WDAF
  • WDIV-TV in Detroit, Michigan: "Let's Go 4 It and Let's All Be There!" (also incorporated with WDIV's Go 4 it slogan)
  • WDSU in New Orleans, Louisiana: "TV-6, Let's All Be There"
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13 Let's All Be There"
  • WECT in Wilmington, North Carolina: "WECT, Let's All Be There"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "14 Country, Let's All Be There!"
  • WFMJ-TV in Youngstown, Ohio: "21, Let's All Be There"
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "WGEM, Let's All Be There"
  • WGRZ in Buffalo, New York: same as KPRC's
  • WHO-DT in Des Moines, Iowa: "WHO-13, Let's All Be There"
  • WKJG (now WISE-TV) in Fort Wayne, Indiana: same as WRBT (now WVLA)
  • WJAC in Johnstown/Altoona/State College, Pennsylvania: "WJAC, Let's All Be There!"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: "WJAR, Let's All Be There"/"Channel 10, Let's All Be There"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "WJKS, Let's All Be There!"/"17, Let's All Be There!"
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "22, Let's All Be There"
  • WKTV in Utica, New York: same as KHON
  • WKYC in Cleveland, Ohio: "Channel 3, Let's All Be There!"
  • WKYH (now WYMT, a CBS affiliate) in Hazard, Kentucky: "57, Let's All Be There"
  • WLEX-TV in Lexington, Kentucky: "WLEX, Let's All Be There"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Channel 11, Let's All Be There"
  • WLWT in Cincinnati, Ohio: same as WCYB
  • WMAQ in Chicago, Illinois: "Channel 5, Let's All Be There!"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland : "Channel 2, Let's All Be There!"
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "TV-40, Let's All Be There"
  • WMTV in Madison, Wisconsin: "WMTV, Let's All Be There"
  • WNBC in New York City, New York: "Channel 4, Let's All Be There"
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "31, Let's All Be There"
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "Channel 13, Let's All Be There"
  • WOTV (now WOOD-TV) in Grand Rapids, Michigan: "TV-8, Let's All Be There"
  • WPTF (now WRDC, MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "28, Let's All Be There"
  • WPXI in Pittsburgh, Pennsylvania: same as WTCN (now KARE)
  • WRBT (now WVLA) in Baton Rouge, Louisiana: "33, Let's All Be There"
  • WRC-TV in Washington, D.C.: same as KAMR
  • WRCB in Chattanooga, Tennessee: same as KCRA
  • WSAV-TV in Savannah, Georgia: same as KCRA's
  • WSFA in Montgomery/Dothan, Alabama: same as KPNX
  • WSMV-TV in Nashville, Tennessee: same as WNBC
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "TV-10, Let's All Be There"
  • WSTM-TV in Syracuse, New York: "WSTM, Let's All Be There"
  • WSVN (now a FOX affiliate) in Miami / Fort Lauderdale, Florida: "WSVN, Let's All Be There!"
  • WTHR in Indianapolis, Indiana: same as WNYT
  • WTMJ-TV in Millwaukee, Wisconsin: same as WNBC
  • WTVK (now WVLT, a CBS affiliate) in Knoxville, Tennessee: "WTVK, Let's All Be There!"/"TV-26, Let's All Be There"
  • WTWC-TV in Tallahassee, Florida: "WTWC, Let's All Be There"
  • WUSA (now KARE) in Minneapolis - Saint Paul, Minnesota: "TV-11, Let's All Be There"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "TV-29, Let's All Be There"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "Catch 30, Let's All Be There"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT
  • WWBT in Richmond, Virginia: same as WXII
  • WXFL (now WFLA) in Tampa/St. Petersburg, Florida: same as KGW
  • WXIA-TV in Atlanta, Georgia: "Let's All Be There on 11 Alive!" (combination with the long-time identification as 11 Alive) aka "WXIA, Let's All Be There!"
  • WXII in Winston-Salem-Greensboro-High Point, North Carolina: same as KPNX

This slogan, like many other NBC slogans, was also used on the Sydney station of the Seven Network in Australia between 1985 and 1987, and was also used on the Brazil network SBT as "Quem Procura, Acha Aqui" between 1988 and 1991. In Europe, it was used by Italy's TMC (now La7) and France's TF1, while in Asia, it was used by Hong Kong's TVB Pearl in 1985 as well as Japan's Nippon TV between 1992 and 1995. {C}{C {C (now a CBS O&O station)

Come Home to NBC

"Come Home To NBC" is the slogan that NBC used from May 12, 1986 until 1988, and the first of the campaigns to introduce the current six-feathered peacock.

It was another one of NBC's more popular slogans, while not quite gaining the popularity of its previous campaign, "Let's All Be There."

In 1988, NBC modified the campaign into "Come Home to the Best... Only on NBC", and turning the campaign song from a gospel-style sound into a more calypso-style sound.

1986: Modern Rock Come on Home

1986-1987 "Come Home to NBC" logo.

The first promo using the "Come Home" slogan showed various everyday people in daily situations such as work or school eagerly awaiting for the day to finish so that they can go home and watch TV. The music is somewhat of a modern rock tempo. NBC stars appear periodically in front of the newly introduced peacock logo proclaiming the viewer to "Come Home" to NBC. Near the end of the promo, various families are gathered around to watch The Cosby Show. Then we see the "Come Home to NBC" logo slide up onto the screen.

Local Versions

  • KARE in Minneapolis - St. Paul, Minnesota: "Come Home to KARE-TV"
  • KAMR in Amarillo, Texas: Same as WNBC's
  • KTEN in Sherman, Texas & Ada, Oklahoma: "Come Home to Channel 10!"
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCNC (now a CBS O&O station) in Denver, Colorado: same as WNBC
  • KCST (now KNSD) in San Diego, California: "Come Home to 39 Cable 7"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "Come on Home to Channel 3"
  • KFDX-TV in Wichita Falls, Texas: "Come Home to TV-3!"
  • KGET-TV in Bakersfield, California: "Come Home to 17"
  • KGW in Portland, Oregon: same as KOMU and KSBW
  • KHAS-TV in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "Come Home to KING-TV"
  • KJRH in Tulsa, Oklahoma: "Come Home to Channel 2"
  • KMIR-TV in Palm Springs, California: "Come Home to KMIR TV 6/36 Palm Springs"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KMTV-TV (now a CBS affiliate) in Omaha, Nebraska: "Come Home to KM-3"
  • KNBC in Los Angeles, California: same as WNBC
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "Come Home to 5 & 30"
  • KOB-TV in Albuquerque, New Mexico: same as WDAF
  • KOMU-TV in Columbia/Jefferson City, Missouri: same as KSBW
  • KPNX in Mesa / Phoenix, Arizona: same as WSFA
  • KPRC in Houston, Texas: "Come Home to Channel 2"
  • KRBC-TV in Abilene, Texas: "Come Home TO KRBC"
  • KRIS-TV in Corpus Christi, Texas: "Come Home to Channel 6"
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KAMR
  • KSBW in Salinas/Monterey, California: "Come Home to Channel 8"
  • KSDK in St. Louis, Missouri: same as KXAS and WMAQ
  • KSEE in Fresno, California: "Come Home to 24"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "Come Home to KSN"
  • KTSM in El Paso, Texas: "Come Home to Channel 9"
  • KTUU-TV in Anchorage, Alaska: same as KPRC
  • KTVB in Boise, Idaho: "Come Home to Channel 7"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: same as WJAR
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: "Come Home to TV-3"
  • KVOA-TV in Tuscon, Arizona: same as WDAF
  • KWES-TV in Midland/Odessa, Texas: "Come Home to TV-9
  • KXAS-TV in Dallas/Fort.Worth, Texas: same as KHAS and WMAQ
  • KYEL (now KSWT, a CBS affiliate) in Yuma, Arizona/El Centro, California: "Come Home to KYEL-TV"
  • KYTV in Springfield, Missouri: "Come Home to KY-3"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville & Decatur, Alabama: "Come Home to 48"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Come Home and Turn to 10"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: same as WNBC
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDIV
  • WCMH-TV in Columbus, Ohio: same as WDAF
  • WCYB in Bristol, Virginia/Kingsport-Johnson City, Tennessee: "Come Home to TV-5"
  • WDAF (now a Fox affiliate) in Kansas City, Missouri: "Come Home to TV-4"
  • WDIV-TV in Detroit, Michigan: same as WNBC
  • WDSU in New Orleans, Louisiana: "Come Home to TV-6"
  • WEAU-TV in Eau Claire, Wisconsin: "Come Home to TV-13"
  • WEEK-TV in Peroia/Bloomington, Illinois: "Come Home to 25"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "Come Home to Channel 14"
  • WFMJ-TV in Youngstown, Ohio: "Come Home to 21"
  • WGAL in Lancaster/York/Harrisburg/Lebanon, Pennsylvania: "Come Home to WGAL"
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: same as WJAR
  • WGRZ in Buffalo, New York: same as KPRC's
  • WHO-DT in Des Moines, Iowa: "Come Home to WHO-13"
  • WICU in Erie, Pennsylvania: "Come Home to TV-12"
  • WILX in Onondaga/Lansing/Jackson, Michigan: "Come Home to WILX-TV"
  • WJAC in Johnstown/Altoona/State College, Pennsylvania: "Come Home to 'JAC"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: "Come Home to Channel 10"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "Come Home to 17"
  • WKJG (now WISE-TV) in Fort Wayne, Indiana: same as WVLA
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "Come Home to 22"
  • WKTV in Utica, New York: same as WTWO
  • WKYC in Cleveland, Ohio: "Come Home and Turn to 3"
  • WLBT in Jackson, Mississippi: same as KYW
  • WLEX in Lexington, Kentucky: "Come Home to Channel 18"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Come Home to 11"
  • WLWT in Cincinnati, Ohio: same as WCYB
  • WMAQ in Chicago, Illinois: "Come Home to Channel 5"
  • WMAR (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "Come Home to TV-40"
  • WNBC in New York City, New York: "Come Home to Channel 4"
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WCYB
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "Come Home to 31"
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "Come Home to Channel 13"
  • WPBN-TV in Traverse City/Cheboygan, Michigan: "Come Home to 7&4"
  • WPSD in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "Come Home to TV-6"
  • WPTF (now WRDC, a MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "Come Home to 28"
  • WPTZ in North Pole/Plattsburgh, New York/Burlington, Vermont: "Come Home to WPTZ"
  • WPXI in Pittsburgh, Pennsylvania: "Come Home to 11"
  • WRC-TV in Washington, D.C.: Same as WNBC
  • WRCB in Chattanooga, Tennessee: same as KRCA
  • WSAV-TV in Savannah, Georgia: same as KCRA's
  • WSFA in Montgomery/Dothan, Alabama: same as WWBT
  • WSLS-TV in Roanoke/Lynchburg, Virginia: same as WJAR
  • WSMV-TV in Nashville, Tennessee: same as WDIV's
  • WSTM-TV in Syracuse, New York: "Come Home to WSTM"
  • WSVN (now a Fox affiliate) in Miami / Fort Lauderdale, Florida: "Come Home To WSVN"
  • WTHR in Indianapolis, Indiana: same as WNYT
  • WTMJ-TV in Millwaukee, Wisconsin: same as WNBC
  • WTVK (now WVLT a CBS affiliate) in Knoxville, Tennessee: "Come Home to TV-26"
  • WTWC-TV in Tallahassee, Florida: "Come Home to Channel 40"
  • WTWO in Terre Haute, Indiana: "Come Home to TV-2"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "Come Home to TV-29"
  • WVIT in New Britan/Hartford/New Haven, Connecticut: "Come Home to Channel 30"
  • WVLA-TV in Baton Rouge, Louisiana: "Come Home to 33"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT
  • WVVA in Bluefield/Beckley, West Virginia: same as KCEN
  • WWBT in Richmond, Virginia: "Come Home to Channel 12"
  • WXFL (now WFLA) in Tampa / St. Petersburg, Florida: same as KGW
  • WXIA in Atlanta, Georgia: "Come Home to 11 Alive"
  • WXII in Winston-Salem-Greensboro-High Point, North Carolina: same as WWBT

1987: Gospel-Rock Come on Home

1987-1988 "Come on Home to NBC" logo.

For the second installment of the "Come on Home" campaign, NBC promoted itself with a "music video" that utilized a gospel rock soundtrack. This was the first of three promos that featured 227 star Jackée Harry and The Cosby Show star Phylicia Rashād providing lead vocals for the networks promos.

At the beginning of the main promo, clips of various shows are as the scene zooms out to reveal a slide show presented by Cliff Clavin (John Ratzenberger). Then we see William Daniels arriving "home" only to find several stars lounging in his living room. Richard Moll, who appeared to be hanging upside down from his door post surprises Daniels. The promo progresses with various NBC stars engaging in impromptu or everyday actions. Among them are:

  • Bob Hope and ALF embracing and laughing.
  • Harry Anderson performing different magic tricks to Night Court co-star Markie Post.
  • John Larroquette spying on fellow stars' actions via a telescope. At one point, he spots Estelle Getty who is trying to seduce Larroquette.
  • Corbin Bernsen and Susan Dey embracing.
  • Johnny Carson doing his trademark golf swing in a spotlight which has "25 years" to indicate his seasons hosting the Tonight Show
  • Michael J. Fox lounging on a chair designed to look like the NBC snake logo. Various portions of the promos feature vintage logos such as the NBC chimes, microphone, and the red-and-blue N.

Throughout the ad, Harry is singing the song on a studio stage designed to look like a city rooftop. As the promo ends, the stars all tell the viewers at home to "Come Home". Then we see the words "COME HOME" resting upon a set of gold "glass" squares. The NBC peacock logo fades in at the bottom of "COME HOME".

Though the entire promo was not broadcast on TV, snippets of the promo were used, often accompanied by a remix of the song sung by either Harry or Rashād.

Localized Versions

  • KAMR in Amarillo, Texas: Same as WRC's
  • KARE in Minneapolis - Saint Paul, Minnesota: "Come on Home to KARE-TV"
  • KCBD in Lubbock, Texas: Same as WLUK's
  • KCNC (now a CBS O&O station) in Denver, Colorado: same as WRC
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockton / Modesto, California: same as KYW
  • KFDX-TV in Wichita Falls, Texas: "Come on Home to TV-3"
  • KFYR-TV in Bismarck, North Dakota: same as WMAQ's
  • KGET-TV in Bakersfield, California: "Come on Home to 17"
  • KGW in Portland, Oregon: same as KOMU
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "Come on Home to KING-TV"
  • KMOL (now WOAI) in San Antonio, Texas: same as KAMR
  • KNBC in Los Angeles, California: same as WDIV and WNBC
  • KOAA-TV in Colorado Springs, Colorado: same as KXAS
  • KOB in Albuquerque, New Mexico: same as WNBC
  • KOMU-TV in Columbia/Jefferson City, Missouri: "Come on Home to Channel 8"
  • KPNX in Mesa / Phoenix, Arizona: same as WSFA
  • KPRC-TV in Houston, Texas: same as KTUU
  • KRIS-TV in Corpus Christi, Texas: "Come on Home to Channel 6"
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KAMR
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSDK in St. Louis, Missouri: same as same as KXAS and WMAQ
  • KSEE in Fresno, California: "Come on Home to 24"
  • KTEN in Sherman, Texas & Ada, Oklahoma: "Come on Home to Channel 10"
  • KTSM in El Paso, Texas: "Come on Home to Channel 9"
  • KTUU-TV in Anchorage, Alaska: "Come on Home to Channel 2"
  • KTVB in Boise, Idaho: "Come on Home to Channel 7"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: same as WGEM
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: same as WNBC
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KTUU
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona: "Come on Home to TV-4
  • KWES-TV in Midland/Odessa, Texas: "Come Home to TV-9"
  • KXAS in Fort Worth / Dallas, Texas: Same as WMAQ's
  • KYTV in Springfield, Missouri: "Come on Home to KY-3"
  • KYW (now a CBS O&O station) in Philadelphia, Pennsylvania: "Come on Home to Channel 3"
  • WAFF (TV) in Huntsville & Decatur, Alabama: "Come on Home to 48"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola -Fort Walton Beach, Florida: "Come on Home and Turn to 10"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: same as WDIV and WRC
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCMH-TV in Columbus, Ohio: same as WDIV
  • WCYB in Bristol, Virginia/Kingsport-Johnson City, Tennessee: "Come On Home to TV-5"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: same as KVOA
  • WDIV in Detroit, Michigan: "Come on Home to Channel 4"
  • WDSU in New Orleans, Louisiana: same as KRIS
  • WEAU-TV in Eau Claire, Wisconsin: "Come on Home to TV-13"
  • WEEK-TV in Peoria/Bloomington, Illinois: "Come on Home to 25"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "Come on Home to Channel 14"
  • WFMJ-TV in Youngstown, Ohio: "Come on Home to 21"
  • WGAL in Lancaster/York/Harrisburg/Lebanon, Pennsylvania: "Come on Home to WGAL"
  • WGEM in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "Come on Home to Channel 10"
  • WGRZ in Buffalo, New York: same as KPRC's
  • WHO-DT in Des Moines, Iowa: "Come no Home to WHO-13"
  • WICS (now an ABC affiliate) in Springfield/Decatur, Illinois: "Come On Home to WICS-20"
  • WICU-TV in Erie, Pennsylvania: "Come Home to TV-12"
  • WICZ-TV (now a Fox affiliate) in Binghamton, New York: same as WMGM
  • WITN-TV in Washington/Greenville/Jacksonville/New Bren, North Carolina: same as KTVB
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: "Come on Home to 'JAC"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: "Come on Home to 'JAR, Channel 10"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "Come on Home to WJKS"
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "Come on Home to 22"
  • WKTV in Utica, New York: "Come on Home to TV-2"
  • WKYC in Cleveland, Ohio: "Come on Home and Turn to 3"
  • WLBT in Jackson, Mississippi: same as KYW
  • WLEX in Lexington, Kentucky: "Come on Home to Channel 18"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Come on Home to 11"
  • WLWT in Cincinnati, Ohio: same as WCYB
  • WMAQ in Chicago, Illinois: "Come on Home to Channel 5"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WNBC in New York City, New York: same as WDIV
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WLWT
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "Come on Home to 31"
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "Come on Home to Channel 13"
  • WOTV (now WOOD-TV) in Grand Rapids, Michigan: "Come on Home to TV-8"
  • WPBN-TV in Traverse City/Cheboygan, Michigan: "Come on Home to 7&4"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: same as KRIS
  • WPTF (now WRDC, a MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "Come on Home to 28"
  • WPTZ in Plattsburgh, New York-Burlington, Vermont: "Come on Home to PTZ"
  • WPXI in Pittsburgh, Pennsylvania: same as WLUK and KCBD
  • WRC in Washington, D.C.: "Come on Home to Channel 4"
  • WRCB in Chattanooga, Tennessee: same as KCRA
  • WSAV-TV in Savannah, Georgia: same as KCRA's
  • WSFA in Montgomery/Dothan, Alabama: same as WXII
  • WSLS-TV in Roanoke/Lynchburg, Virginia: same as WGEM
  • WSMV-TV in Nashville, Tennessee: same as WDIV
  • WSTM-TV in Syracuse, New York: "Come on Home to WSTM"
  • WTHR in Indianapolis, Indiana: same as WNYT
  • WTMJ-TV in Milwaukee, Wisconsin: same as WNBC
  • WTWC-TV in Tallahassee, Florida: "Come on Home to TWC"
  • WVIT in New Britan/Hartford/New Haven, Connecticut: "Come on Home to Channel 30"
  • WVLA-TV in Baton Rouge, Louisiana: "Come on Home to 33"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT
  • WWBT in Richmond, Virginia: same as WXII
  • WXFL (now WFLA) in Tampa/St. Petersburg, Florida: same as KGW
  • WXIA-TV in Atlanta, Georgia: "Come on Home to 11 Alive"
  • WXII in Winston-Salem-Greensboro-High Point, North Carolina: "Come on Home to Channel 12"
This film, television, or video-related list is incomplete; you can help by expanding it.

1988: Party Come Home to the Best...Only on NBC

1988-1989 "Come Home To the Best... Only On NBC" logo.

For the third installment of the slogan, the slogan was extended to read "Come Home to the Best...Only on NBC". The music was changed from the gospel-rock style to a softer calypso style. The promo had a party-like theme, strikingly similar to the Something's Happening on ABC promos in that same season.

First we see a shot of The Cosby Show's Phylicia Rashad rushing home to a New York-style apartment. Upon arrival, Bill Cosby welcomes her and reveals a party filled with NBC stars of the season is going on inside the apartment. The party is decorated with colorful balloons and a giant neon-style NBC peacock logo with the words "Only On" in an all-capitalized font adorns the party. We see different stars performing impressive dance moves. At one point an unknown actor reveals his boxers to the stars of The Golden Girls. Throughout the rest of the promo, stars can be seen in different poses and activitiessuch as Keshia Knight Pulliam takes a photos of the Huxtables from The Cosby Show. Michael Landon of Highway to Heaven does somewhat of an impressive dance move after a great white light from the TV is exposed (an allusion to his character being an angel). Some stars are seen holding fluorescent light bars.

As the promo comes to a conclusion, the screen zooms outward to show a panoramic view of all the NBC-stars in the party dancing in front of the logo. Then we see the words "Only On" slowing descending as the words "Come Home to the Best" appear in a font similar to the previous words in front of three colored transparent trapezoids and tiny-sized texts of "The Best" ascending. The trapezoids and the slogan rotate to reveal the same "Only on NBC" logo.

This promo prominently featured then-anchor Tom Brokaw in one of the TVs. Also, Pat Sajak and Vanna White from the daytime version of Wheel of Fortune and Bert Convy from Super Password are included. Marcy Walker and A Martinez from Santa Barbara, along with stars from Another World, appear at various times to represent NBC's daytime dramas.

Local Versions

  • KARE in Minneapolis - Saint Paul, Minnesota: "Come Home to the Best, Only on KARE-TV"
  • KAMR in Amarillo, Texas: Same as WDIV's
  • KBJR-TV in Duluth, Minnesota: "Come Home to the Best, Only on Channel 6"
  • KCBD in Lubbock, Texas: same as WPXI
  • KCNC (now a CBS O&O station) in Denver, Colorado: "Come Home to the Best, only on Channel 4"
  • KCEN-TV in Temple/Waco, Texas: same as KRIS
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "Come Home to the Best, Only on Channel 3"
  • KFDX-TV in Wichita Falls,Texas: "Come Home to the Best, Only on TV-3"
  • KGET-TV in Bakersfield, California: "Come Home to the Best, Only on 17"
  • KHAS-TV in Hastings/Kearney/Grand Island, Nebraska: same as KXAS and WMAQ
  • KHON-TV (now a Fox affiliate) in Honolulu, Hawaii: "Come Home to the Best, Only on TV-2"
  • KIEM-TV in Eureka, California: same as KCRA
  • KING-TV in Seattle, Washington: "Come Home to the Best, Only on KING-TV"
  • KMOL (now WOAI-TV) in San Antonio, Texas: Same as WDIV's
  • KNBC in Los Angeles, California: same as KCNC
  • KNSD in San Diego, California: "Come Home to the Best, Only on 39"/"Come Home to the Best, 39 Cable 7"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "Come Home to the Best, Only on 5 & 30"
  • KOB in Albuquerque, New Mexico: same as WDAF
  • KOMU in Columbia/Jefferson City, Missouri: "Come Home to the Best, Only on Channel 8"
  • KPNX in Phoenix, Arizona: "Come Home to the Best, Only on Channel 12"
  • KPRC in Houston, Texas: "Come Home to the Best, Only on Channel 2"
  • KRIS-TV in Corpus Christi, Texas: same as KBJR
  • KRNV-DT in Reno, Nevada: same as WDIV's
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KAMR
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSBY in San Luis Obispo/Santa Barbara/Santa Maria, California: same as WOWT
  • KSDK in St. Louis Missouri: same as same as KXAS and WMAQ
  • KSEE in Fresno, California: "Come Home to the Best, Only on 24"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "Come Home to the Best, Only on KSN"
  • KTEN in Sherman, Texas & Ada, Oklahoma: "Come Home to the Best, only on Channel 10"
  • KTSM in El Paso, Texas: "Come Home to the Best, Only on Channel 9"
  • KTUU-TV in Anchorage, Alaska: same as KPRC's
  • KTVB in Boise, Idaho: same as KWWL
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "Come Home to the Best, Only on Channel 10!"/"Come Home to the Best, Only on Region 10"
  • KTVY (now KFOR) in Oklahoma City, Oklahoma: same as WNBC
  • KVOA-TV in Tuscon, Arizona: same as WDAF
  • KWES-TV in Midland/Odessa, Texas: "Come Home to the Best, Only on TV-9"
  • KWWL in Waterloo/Cedar Rapids/Dubuque/Iowa City, Iowa: "Come Home to the Best, Only on Channel 7"
  • KYMA-DT in Yuma, Arizona/El Centro, California: "Come Home to the Best, KYMA"
  • KYTV in Springfield, Missouri: "Come Home to the Best, Only on KY-3"
  • KYW (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • KXAN in Austin, Texas: "Come Home to the Best, Only on 36"
  • KXAS-TV in Dallas/Fort Worth, Texas: "Come Home to the Best, Only on Channel 5"
  • WAFF in Huntsville/Decatur, Alabama: "Come Home to the Best, Only on 48"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Come Home to the Best, and Turn to 10!"
  • WAVE-TV in Louisville, Kentucky: "Come Home to the Best, Only on WAVE-TV"
  • WAVY-TV in Portsmouth / Norfolk / Newport News / Virginia, Beach, Virginia: "Come Home to the Best, Only on TV-10"
  • WBIR-TV in Knoxville, Tennessee: same as KTEN
  • WBOY-TV in Clarksburg/Fairmont/Morgantown, West Virginia: "Come Home to the Best, Only on TV-12
  • WBZ (now a CBS O&O station) in Boston, Massachusetts: Same as WDIV's
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: same as WDAF
  • WCSH in Portland, Maine: same as KRIS
  • WCYB in Bristol, Virginia/Kingsport-Johnson City, Tennessee: "Come Home to the Best, Only on TV-5"
  • WDAF (now a Fox affiliate) in Kansas City: "Come Home to the Best, Only TV-4"
  • WDIV-TV in Detroit, Michigan: "Come Home to the Best, Only on Channel 4" (also used to launch the evening newscasts)
  • WDSU in New Orleans, Louisiana: same as KRIS
  • WECT-TV in Wilmington, North Carolina: same as KBJR
  • WEAU-TV in Eau Claire, Wisconsin: "Come Home to the Best, Only on TV-13"
  • WEEK-TV in Peoria/Bloomington, Illinois: "Come Home to the Best, Only on 25"
  • WESH in Daytona Beach/Orlando, Florida: same as KPRC
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "Come Home to the Best, Only on Channel 14"
  • WGAL in Lancaster/York/Harrisburg, Pennsylvania/Lebanon, Pennsylvania: "Come Home to the Best, WGAL"
  • WGEM in Quincy, Illinois / Hannibal, Missouri: "Come Home to the Best, WGEM"
  • WGRZ in Buffalo, New York: same as KPRC's
  • WHO-DT in Des Moines, Iowa: same as WNYT
  • WICS (now an ABC affiliate) in Springfield/Decatur, Illinois: "Come Home to the Best, Only On WICS- 20"
  • WICU-TV in Erie, Pennsylvania: "Come Home to the Best, Only on TV-12"
  • WILX in Onondaga/Lansing/Jackson, Michigan: "Come Home to the Best, Only on TV-10"
  • WIS in Columbia, South Carolina: "Come Home to the Best, on WIS-TV 10"
  • WITN in Greenville/Washington/New Bern, North Carolina: Same as KWWL's
  • WJAC in Johnstown/Altoona/State College, Pennsylvania: "Come Home to the Best, Only on Channel 6"/"Come Home to the Best, WJAC"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: "Come Home to the Best, WJAR"/"Come Home to the Best, Only on Channel 10"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WJKS (now WCWJ, a CW affiliate) in Jacksonville, Florida: "Come Home to the Best, Only on 17" (used for a short time in 1988 before switching to ABC affiliation)
  • WFMJ in Youngstown, Ohio: "Come Home to the Best, Only on 21"
  • WKTV in Utica, New York: "Come Home to the Best, Only on TV-2"
  • WKYC in Cleveland, Ohio: "Come Home to the Feeling, Turning to 3"
  • WLBM (now WGBC, a Fox affiliate) in Meridian, Mississippi: "Come Home to the Best, WLBM"
  • WLBT in Jackson, Mississippi: Same as KYW's
  • WLBZ in Bangor, Manie: "Come Home to the Best, Only on WLBZ-2"
  • WLEX in Lexington, Kentucky: "Come Home to the Best, WLEX"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Come Home to the Best, Only on 11"
  • WLWT in Cincinnati, Ohio: same as WCYB
  • WMAQ in Chicago, Illinois: "Come Home to the Best, Only on Channel 5"
  • WMAR (now an ABC affiliate) in Baltimore, Maryland: Same as KPRC's
  • WMC-TV in Memphis, Tennessee: same as WMAQ's
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "Come Home to the Best, Only on TV-40"
  • WMTV in Madison, Wisconsin: "Come Home to the Best, WMTV"
  • WNBC in New York City, New York: Same as WDIV's
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WMAQ
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "Come Home To The Best, Only on 31"
  • WNYT-TV in Pittsfield/Adams, Massachusetts/Albany/Schenectady/Troy, New York: "Come Home To The Best, Only on Channel 13"
  • WOTV (now WOOD-TV) in Grand Rapids, Michigan: "Come Home to the Best, Only on TV-8"
  • WOWT-TV in Omaha, Nebraska: same as WJAC
  • WPBN-TV in Traverse City/Cheboygan, Michigan: "Come Home to the Best, Only on 7&4"
  • WPCQ (now WCNC) in Charlotte, North Carolina: same as KXAN
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: same as KRIS
  • WPTF (now WRDC, a MyNetworkTV affiliate) in Raleigh/Durham/Fayetteville, North Carolina: "Come Home to the Best, WPTF"
  • WPTZ in North Pole, New York - Plattsburgh, New York / Burlington, Vermont: "Come Home to the Best, WPTZ"
  • WPXI in Pittsburgh, Pennsylvania: "Come Home to the Best, Only on 11"
  • WRC in Washington, D.C.: Same as WDIV's
  • WRCB in Chattanooga, Tennessee: same as KCRA
  • WSAV in Savannah, Georgia: same as KCRA's
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "Come Home to the Best, WSLS"/"Come Home to the Best, Only on Channel 10"
  • WSFA in Montgomery/Dothan, Alabama: Same as KPNX's
  • WSMV-TV in Nashville, Tennessee: same as WDIV's
  • WSTM-TV in Syracuse, New York: "Come Home to the Best, Only on WSTM"
  • WSVN (now a Fox affiliate) in Miami / Fort Lauderdale, Florida: same as KWWL
  • WTHR in Indianapolis, Indiana: "Come Home to the Best, WTHR"
  • WTLV in Jacksonville, Florida: same as WSFA
  • WTMJ-TV in Milwaukee, Wisconsin: same as WNBC
  • WTVA in Columbus, Mississippi: Same as KTSM's
  • WTVG (now an ABC O&O station) in Toledo, Ohio: "Come Home to the Best, Only on TV-13"
  • WTVJ in Miami / Fort Lauderdale, Florida: same as WNBC
  • WTWC-TV in Tallahassee, Florida: "Come Home to the Best, Only on Channel 40"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "Come Home to the Best, Only on TV-29"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "Come Home to the Best, Only on Channel 30"
  • WVLA-TV in Baton Rouge, Louisiana: "Come Home to the Best, Only on 33!"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: same as WNYT
  • WWBT in Richmond, Virginia: same as KPNX
  • WXFL (now WFLA) in Tampa/St. Petersburg, Florida: Same as KOMU's
  • WXIA-TV in Atlanta, Georgia: "Come Home to the Best, Only on 11 Alive"
  • WXII-TV in Winston-Salem/Greensboro/High Point, North Carolina: same as KPNX

1989: Animated Come Home to the Best, Only on NBC

1989-1990 "Come Home To the Best... Only On NBC" logo.

The final year the slogan was used, broke with traditional promos. Unlike previous ones with used real sets, this one used an artsy, surreal backdrop. The promo featured various NBC stars in various places and situations that were animated. This time, Harry was the only vocalist from the 1987 version of the slogan to lend her vocals for the final variation. As the Harry sand and the stars did their actions, words from the lyrics or the titles of the NBC program from which they starred in would occasionally appear in a window shade/random bars effect. As the songs progress, the stars of The Hogan Family are seen building a set of steel letters to form the NBC name logo. Finally after Bill Cosby flashes a number one sign, the screen cuts to the NBC peacock logo zooming out onto a vertical grey stripe. The words "Only on" appear in lowercase font above the NBC logo after a violet stripe passes above.

This was one of very rare promos that featured the co-hosts of The Today Show, which at the time were Jane Pauley and Bryant Gumbel. Jane Pauley would step down from co-annchoring duties in December 1989. Also this was the last promo which a Disney character (Mickey Mouse) would be featured in. The Walt Disney Company would later purchase Capital Cities Communications the former parent of rival network American Broadcasting Company.

International Usage

1989 "Only the Best on Seven" logo.

All of these versions were also adapted to other countries in the world. For instance "Come Home to the Best, Only on NBC" became "Only the Best on 7/Prime Television" for the Seven Network and Prime Television in Australia in 1989, as well as "Aqui Tem" for SBT in Brazil in 1992 (with "The Place to Be" elements) and "Come Home to the Feeling, Only on 3" for TV3 in New Zealand during the early 1990s, (although the tune sounds completely different from 1988 NBC and 1989 Seven versions), while "Come Home to NBC" became "Vem Que é Bom" for SBT in Brazil in 1990 (and later 10 Anos Com Voce in 1991, celebrating its 10th year using the original 1986 version), as well as "Let's Celebrate '88" for Seven Network in Australia in 1988 (the Australian Bicentennial), the last year it used its old Circle 7 Color logo from 1975. In Chile, it was used by Red Televisión when it was launched in 1991. In the Philippines, it was used by ABC when it relaunched its television operations in 1992 and later from 2002 to 2004 (but used different music). In the UK, Paul O'Grady adapted the 1989 version of the jingle for a highlight reel of his chat show.

The Place to Be

"NBC: The Place To Be" is the slogan that NBC used from 1990 to 1992, and the second of the campaigns to feature the current six-feathered peacock. During this period, several new series arrived to supplement shows such as The Cosby Show, Cheers and A Different World. Some of the most notable changes included the premiere of The Fresh Prince of Bel-Air, the short-lived Ferris Bueller, and Blossom, which replaced Bueller in January 1991.

1990: MTV-Style Heavy Rock

NBC ident showing the slogan year one of "The Place to Be" (1990-1991 version)

In the first year of The Place to Be, the full length promo was 2:57 in length. The promo also was different than its predecessors in that its jingle utilized a modern rock soundtrack. It was also presented in such a manner that resembled MTV's music videos in order to appropriately fit the '90s and target a much younger audience.

The promo begins with a brief shot of a music stand/lecturn which from behind, a blue spotlight comes on. After this, some NBC stars seat themselves as audience members as they are waiting to what appears to be a concert. Meanwhile, an orchestra featuring The Cosby Show's Raven Symoné with an electric guitar is seen rehearsing for the musical number. The rehearsing abruptly stops when Bill Cosby arrives at the music stand where he takes on the role of conductor, while Kadeem Hardison controls the blue spotlight.

The video then cuts to a stage in the same theatre where various stars from NBC shows such as The Golden Girls, The Fresh Prince of Bel Air, and even Johnny Carson from The Tonight Show dancing or engaging in different activities/motions in front of a giant wall of television sets stacked one on top of each other often showing clips of NBC shows as well as the letters N, B, and C and the peacock logo. Midway through the promo, a segment featuring returning shows such as LA Law, The Cosby Show, and Empty Nest is shown followed by one featuring freshman shows; among them the now long running and Emmy Award winning Law & Order.

Towards the end of the program, the music ceases abruptly and the lights go out. The culprit was shown to be then-host of Late Night', David Letterman (shown on a TV) who apparently tripped on a pair of power cords. Letterman briefly laughs then re-plugs it resuming the promo. As the promo winds down we see the NBC logo above yellow lettering stating "The Place to Be" amidst brownish black background with CGI glass squares of different colors moving in different directions. Finally as the music stops, Raven hollers and exits the stage, as the audience applauses.

For TV ident bumpers, the NBC ident with the slogan was shown with Don LaFontaine saying, "NBC is the Place to Be!".

1991: R&B Dance Theme

NBC ident from year two slogan of "The Place to Be" (1991-1992)

This slogan returned for the 1991-92 season.[13] The musical soundtrack for this second year was an upbeat R&B dance piece heavily scored by a choir-organ. Male vocals featured the chorus lyrics "Everybody knows we're the place to be!", and ended with the main stinger, "Got everybody watchin'..NBC's the place to be." A synthesized, hip rendition of the NBC chimes were a major integration into the song. The principal graphic motif features layers of color (the colors of which represent the NBC peacock) pressing atop each other, followed by the peacock placing itself in front of the layers. The peacock is positioned so that the edges meet and exceed all sides of the screen. Over the peacock, a glossy, black half-circle bar travels, with "The Place to Be" appearing on it in futuristic, white capital lettering.

Just prior to the start of this season, Brandon Tartikoff ended his widely-praised decade-long run as programming chief. The second season of The Place to Be effectively heralded the end of his era, as many of the hit shows he greenlighted during the 1980s were concluding their runs. In the spring of 1992, Night Court, The Cosby Show and The Golden Girls bid farewell; In the Heat of the Night was also leaving NBC, but moved to CBS for two more years. Matlock was also leaving NBC, but move to ABC for three more years. Most importantly, Johnny Carson retired from The Tonight Show that May, increasingly proving that the face of the network was changing. This was also the final year that NBC utilized the CGI animation of Harry Marks in its network image; the new musical and graphic elements of the NBC movie intros (mainly the NBC Sunday and Monday Night Movie) brought out that year were modeled on the 1991 The Place to Be campaign.

Local Versions

  • KAMR-TV in Amarillo, Texas: "Channel 4, The Place to Be!"
  • KARE in Minneapolis-Saint Paul, Minnesota: "KARE-TV, The Place to Be!"
  • KARK-TV in Little Rock, Arkansas: same as KAMR
  • KCBD in Lubbock, Texas: "Channel 11, The Place to Be!"
  • KCEN-TV in Temple/Waco, Texas: same as WJAC
  • KCNC (now a CBS O&O station) in Denver, Colorado: same as WNBC
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "Channel 3, is The Place to Be"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "TV-3, The Place to Be!"
  • KFOR-TV in Oklahoma, City, Oklahoma: same as KNBC
  • KGET-TV in Bakersfield, California: "17, The Place to Be!"
  • KGW in Portland, Oregon: "Channel 8, The Place to Be!"
  • KHAS-TV in Hasting/Kearney/Grand Island, Nebraksa: same as KSDK
  • KIEM-TV in Eureka, California: "Channel 3, The Place to Be!"
  • KING-TV in Seattle, Washington: "KING-TV, The Place to Be!"
  • KMOL (now WOAI) in San Antonio, Texas: same as WNBC
  • KNBC in Los Angeles, California: "Channel 4, is The Place to Be!"
  • KNSD in San Diego, California: "39 Cable 7, The Place to Be!"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "5 & 30, is The Place to Be!"
  • KOB in Albuquerque, New Mexico: "TV-4, The Place to Be!"
  • KOMU-TV in Columbia/Jefferson City, Missouri: same as KGW
  • KPNX in Mesa / Phoenix, Arizona: "KPNX, The Place to Be!"
  • KPRC-TV in Houston, Texas: "Channel 2, The Place to Be!"
  • KRIS-TV in Corpus Christi, Texas: same as WECT
  • KRON-TV in San Francisco, California: same as KNBC
  • KSBW in Salinas/Monterey, California: "Channel 8, The Place to Be!"
  • KSDK in St. Louis, Missouri: "Channel 5, The Place to Be!"
  • KSEE in Fresno, California: "24, is The Place to Be!"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "KSN, is The Place to Be!"
  • KSNW in Wichita, Kansas: "NewsChannel 3, The Place to Be!"
  • KTEN in Sherman, Texas & Ada, Oklahoma: "K-T-E-N, The Place to Be!"
  • KTSM-TV in El Paso, Texas: "Channel 9, The Place to Be!"
  • KTVB in Boise, Idaho: "Channel 7, The Place to Be!"
  • KTVE in El Dorado, Arkansas-Monroe, Louisiana: "Region 10, The Place to Be!"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: "KUTV, The Place to Be!"
  • KVBC (now KSNV) in Las Vegas, Nevada: "TV-3, is The Place to Be!"
  • KVOA-TV in Tuscon, Arizona: "TV-4, is The Place to Be!"
  • KWES-TV in Midland/Odessa, Texas: TV-9, The Place to Be!"
  • KXAS-TV in Dallas-Fort Worth, Texas: same as KHAS
  • KYMA-DT in Yuma, Arizona/El Centro, California: "KYMA, The Place To Be!"
  • KYTV in Springfield, Missouri: "KY-3, The Place to Be!"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville & Decatur, Alabama: "WAFF, The Place to Be!"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "Turn to 10, is The Place to Be!"
  • WBIR-TV in Knoxville, Tennessee: "WBIR, The Place to Be!"
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "WBZ-TV, The Place to Be!"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "WCIV, The Place to Be!"
  • WCMH-TV in Columbus, Ohio: "WCMH, The Place to Be!"
  • WCNC-TV in Charlotte, North Carolina: "WCNC, The Place to Be!"
  • WCSH in Portland, Maine: "6 Alive, The Place to Be!"/"6 Alive, Count on Us!"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: "WDAF, The Place to Be!"
  • WDIV in Detroit, Michigan: "WDIV, The Place to Be"
  • WDSU in New Orleans, Louisiana: "WDSU, The Place to Be!"
  • WEAU-TV in Eau Claire, Wisconsin: "TV-13, is The Place to Be!"
  • WECT-TV in Wilmington, North Carolina: "Channel 6, The Place to Be!"
  • WESH in Daytona Beach/Orlando, Florida: "WESH-TV, The Place to Be!"
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "WFIE, The Place to Be"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "Channel 8, is The Place to Be!"
  • WFMJ in Youngstown, Ohio: "WFMJ, The Place to Be"
  • WGAL in Lancaster / York / Harrisburg, Pennsylvania / Lebanon, Pennsylvania: "WGAL, The Place To Be!"
  • WGEM in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: "WGEM, The Place to Be!"
  • WGRZ in Buffalo, New York: "WRGZ-TV's the Place to Be!"
  • WHO in Des Moines, Iowa: "Channel 13, The Place to Be!"
  • WICS (now an ABC affiliate) in Springfield/Decatur, Illinois: "WICS 20, The Place to Be"
  • WILX-TV in Onondaga/Lansing/Jackson, Michigan: "WILX-TV, The Place to Be!"
  • WITN in Greenville/Washington/New Bern, North Carolina: "WITN, is The Place to Be!"
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: "JAC, The Place to Be!"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: "Channel 10, is The Place to Be!"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: "WJHG, The Place to Be!"
  • WKJG (now WISE-TV) in Fort Wayne, Indiana: "WKJG, The Place to Be!"
  • WKYC in Cleveland, Ohio: "Channel 3, Turn to Us!"
  • WLBT in Jackson, Mississippi: "Channel 3, The Place to Be!"
  • WLBZ in Bangor, Maine: "Channel 2, Count on Us!"; later modified into "2 Alive—You Can Count On Us!"
  • WLEX-TV in Lexington, Kentucky: "WLEX, is The Place To Be!"
  • WLIO in Lima, Ohio: "WLIO, The Place to Be!"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: "Channel 11, is The Place to Be!"
  • WLWT in Cincinnati, Ohio: "TV-5, is The Place to Be!"
  • WMAQ in Chicago, Illinois: "WMAQ, The Place to Be!"
  • WMAR (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: "WMC-TV, The Place to Be!"
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "WMGM, The Place to Be!"
  • WMTV in Madison, Wisconsin: "WMTV is the Place to Be"
  • WNBC in New York City, New York: "Channel 4's The Number One Place to Be!"
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: "WNEM, The Place to Be!"
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "31, Close to Home, It's the Place to Be!"
  • WNYT-TV in Albany/Schenectady/Troy, New York: "Channel 13, is The Place to Be!"
  • WOOD-TV in Grand Rapids-Kalamazoo-Battle Creek, Michigan: "TV-8, is The Place to Be!"
  • WOWT-TV in Omaha, Nebraska: "WOWT The Place To Be!"
  • WPBN-TV in Traverse City/Cadillac, Michigan and Cheboygan/Petoskey, Michigan: "TV 7&4, The Place to Be!"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: "WPSD, is The Place to Be!"
  • WPTZ in Plattsburgh, New York-Burlington, Vermont: "PTZ's The Place To Be!"
  • WPXI in Pittsburgh, Pennsylvania: "WPXI-TV, The Place to Be!"
  • WPTF (now WRDC, a MyNetworkTV affiliate) in Durham/Raleigh/Fayetteville, North Carolina: "WPTF, The Place to Be!"
  • WRC-TV in Washington, D.C.: "WRC-TV, The Place to Be!"
  • WRCB in Chattanooga, Tennessee: "WRCB, The Place to Be!"
  • WSAV-TV in Savannah, Georgia/Hilton Head, South Carolina: "WSAV, The Place to Be!"
  • WSFA in Montgomery/Dothan, Alabama: "Channel 12, The Place to Be!"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "WSLS, The Place to Be!"
  • WSMV-TV in Nashville, Tennessee: "WSMV, The Place to Be!"
  • WTHR in Indianapolis, Indiana: "WTHR, The Place to Be!"
  • WTLV in Jacksonville, Florida: "WTLV, The Place to Be!"
  • WTMJ-TV in Millwaukee, Wisconsin: "WTMJ, The Place to Be!"
  • WTVJ in Miami / Fort Lauderdale, Florida: "WTVJ, is The Place to Be!"
  • WTWC-TV in Tallahassee, Florida: "Channel 40, is the Place to Be"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "WVIR, is The Place to Be!"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "Channel 30, is The Place to Be!"
  • WVLA-TV in Baton Rouge, Louisiana: "WVLA, The Place to Be!"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "WVTM, The Place to Be!"
  • WWBT in Richmond, Virginia: "WWBT, The Place to Be!"
  • WXIA-TV in Atlanta, Georgia: "WXIA, The Place to Be!"/"11 Alive, The Place to Be!"
  • WXII in Winston-Salem/Greensboro/High Point, North Carolina: "Channel 12, is The Place to Be"

International versions

  • In Italy, La7 in 2003 and in the Philippines's GMA-7 was used in 1996. Elements of the promo were used in "Aqui Tem" for Brazil's SBT in 1992 and the Seven Network's Good Vibrations campaign of 1992-93.

The Quality Shows On NBC

"The Quality Shows (On NBC)" was a slogan born in 1992 during its coverage of the Barcelona Summer Olympic Games. This slogan was used to feature its (mainly primetime) top-rated shows at that time, including: Reasonable Doubts. It was shown in various versions, the most recent being from the early 2000s. Don LaFontaine originally did the voiceovers for these spots, that originally had that motto (typeset in Bodoni, CBS's traditional font) superimposed over NBC's proud peacock logo in the background.

It's A Whole New NBC

NBC ident slogan with a branding graphics 2-D animation "It's A Whole New NBC" (1992-1993)

NBC entered into a new era of programming for 1992 with the campaign known as It's A Whole New NBC. The slogan was very descriptive of the monumental talent and programming changes that were occurring by the start of the 1992-93 season. Following the end of many hit shows of the 1980s, and Jay Leno taking over as host of The Tonight Show, NBC began experimenting with a more hip, youthful, semi-urban image, further following the new sensibilities of the times. It's A Whole New NBC successfully demonstrated this, with revamped, more-cutting edge computer animation and ever hipper music to boot.

Partially drawing the from the musical theme of the previous season, It's A Whole New NBC utilized a combination of dance/trance R&B and old-school gospel for its soundtrack. The main promotions of the campaign had a song set in the latter style, with a visible choir of street corner performers chanting the opening lines and chorus of the song in gospel-like unison, while a female vocalist held front-burner vocals and lead the song. The woman also sang lines in between without the aid of the gospel group. Between shots of the groups, other signature elements were worked in: NBC stars would be seen posing in real-world locales dancing, gesturing or engaging in other activities; scenes from NBC shows would display on TV sets, in close-up, motioning camera angles; and actors and random people would be seen walking or lounging around indoor sets surrounded by TVs with funky, artistic renderings of the NBC peacock on their screens.

All versions of the It's A Whole New NBC promos ended with the branding graphics which consisted of 2-D animation. The letters "N" "B" and "C" would jerk and flash around, one after the other, in front of a light blue background, and a darker blue, 2D stamp of the peacock would pop up immediately after. The NBC lettering was again in Bodoni font, a variation taken from the special promotions the network held for the 1992 Summer Olympics. The visual designs, in 2-D, were a departure from the more glossy 3-D animation of the Harry Marks-era; ostensibly, this was bucking the trend toward more of the "grunge" style becoming the norm at that time.

One variant of It's A Whole New NBC consisted of the yearly narration piece by Danny Dark, in which, as before, highlighted the network's success and accolades. Most notable here was the nod to NBC's record 100 Emmy nominations for the 1991-92 season. Featuring many of the same graphic elements as mentioned above, the promo had an alternate soundtrack of an R&B sound, with male vocalists singing the slogan in a melody different from that of the main promos.

Localized Versions

  • KAMR-TV in Amarillo, Texas: same as WNBC
  • KARE in Minneapolis - St. Paul, Minnesota: "It's A Whole New KARE-TV
  • KARK-TV in Little Rock, Arkansas: same as WNBC
  • KCBD in Lubbock, Texas & Carlsbad, New Mexico: same as WPXI
  • KCEN-TV in Temple/Waco, Texas: same as WCSH
  • KCNC (now a CBS O&O station) in Denver, Colorado: same as WNBC
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "It's A Whole New Channel 3"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "It's A Whole New TV-3"
  • KFOR-TV in Oklahoma City, Oklahoma: same as WNBC
  • KGET-TV in Bakersfield, California: "It's A Whole New 17"
  • KGW in Portland, Oregon: "It's A Whole New Channel 8"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV (now a Fox affiliate) in Honolulu, Hawaii: "It's A Whole New TV-2"
  • KING-TV in Seattle, Washington: "It A Whole New KING-TV"
  • KMOL (now WOAI) in San Antonio, Texas: same as WNBC
  • KNBC in Los, Angeles, California: same as WNBC
  • KNSD in San Diego, California: "It's A Whole New 39 Cable 7"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "It's A Whole New 5 & 30"
  • KOB-TV in Albuquerque, New Mexico: same as WNBC
  • KOMU-TV in Columbia/Jefferson City, Missouri: same as KGW
  • KPNX in Mesa / Phoenix, Arizona: same as WSFA
  • KPRC-TV in Houston, Texas: "It A New Channel 2"
  • KRIS-TV in Corpus Christi, Texas: same as KCEN and WCSH
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco / Oakland / San Jose, California: same as KAMR
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSDK in St. Louis, Missouri: same as same as KXAS and WMAQ
  • KSEE in Fresno, California: "It's A Whole New 24"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "It's A Whole New KSN"
  • KSNW in Wichita, Kansas: "It's A Whole New NewsChannel 3"
  • KTSM-TV in El Paso, Texas: It's A Whole New Channel 9"
  • KTVB in Boise Idaho: "It's A Whole New Channel 7"
  • KTVE in El Dorado, Arkansas-Monroe, Louisiana: "It's A Whole New Channel 10"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVOA-TV in Tuscon, Arizona: "It's A Whole New TV-4"
  • KWES-TV in Midland/Odessa, Texas: "It's A Whole New TV-9"
  • KXAS-TV in Dallas-Fort Worth, Texas: same as WMAQ
  • KYMA-DT in Yuma, Arizona/El Centro, California: "It's A Whole New KYMA"
  • KYTV (TV) in Springfield, Missouri: "It's A Whole New KY-3"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville & Decatur, Alabama: "It's A Whole New WAFF"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "It's A Whole New Turn to 10!"
  • WAVE-TV in Louisville, Kentucky: "It's A Whole New WAVE-TV"
  • WBIR-TV in Knoxville, Tennessee: same as WJAR
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: same as KNBC
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "It's A Whole new 'CIV"
  • WCNC-TV in Charlotte, North Carolina: "It's A Whole New 36"
  • WCSH in Portland, Maine: "It's A Whole New Channel 6"
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: "It's A Whole New TV-4"
  • WDIV-TV in Detroit, Michigan: same as WNBC
  • WDSU in New Orleans, Louisiana: same as KCEN
  • WEEK-TV in Peoria/Bloomington, Illinois: "It's A Whole New 25"
  • WESH in Daytona Beach/Orlando, Florida: "It's A Whole New Channel 2"
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "It's A Whole New Channel 14"
  • WFLA-TV in Tampa/St. Petersburg, Florida: same as KGW
  • WFMJ-TV in Youngstown, Ohio: "It's A Whole New 21"
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: same as WJAR
  • WGRZ in Buffalo, New York: same as KPRC
  • WHO-DT in Des Moines, Iowa: same as WNYT
  • WICS (now an ABC affiliate) in Springfield/Decatur, Illinois: "It's A Whole New WICS-20"
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: same as KRIS
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: "It's A Whole New Channel 10"
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "It's A Whole New 22"
  • WKTV in Utica, New York: "It's A Whole New TV-2"
  • WKYC in Cleveland, Ohio: same as KCRA
  • WLBT in Jackson, Mississippi: same as KCRA
  • WLEX-TV in Lexington, Kentucky: "It's A Whole New Channel 18"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: same as WPXI
  • WLWT in Cincinnati, Ohio: "It's A Whole New TV-5
  • WMAQ in Chicago, Illinois: "It's A Whole New Channel 5"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ's
  • WNBC in New York City, New York: "It's A Whole New Channel 4"
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WMAQ
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "It's A Whole New 31"
  • WNYT-TV in Albany/Schenctady/Troy, New York: "It's A Whole New Channel 13"
  • WPBN-TV in Traverse City/Cadillac, Michigan and Cheboygan/Petoskey, Michigan: "It's A Whole New TV 7&4"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: same as KRIS
  • WPTZ in North Pole/Plattsburgh, New York/Burlington, Vermont: "It's A Whole New PTZ"
  • WPXI in Pittsburgh, Pennsylvania: "It's A Whole New Channel 11"
  • WRC-TV in Washington, D.C.: same as KNBC and WNBC
  • WRCB in Chattanooga, Tennessee: same as KCRA
  • WRDC (now a MyNetworkTV affiliate) in Durham/Raleigh/Fayetteville, North Carolina: "It's A Whole New 28"
  • WSAV-TV in Savannah, Georgia: same as KCRA
  • WSFA in Montgomery/Dothan, Alabama: "It's A Whole New Channel 12"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: same as WJAR
  • WSMV-TV in Nashville, Tennessee: same as WNBC's
  • WTHR in Indianapolis, Indiana: same as WNYT
  • WTLV in Jacksonville, Florida: same as WSFA
  • WTMJ-TV in Millwaukee, Wisconsin: "It's A Whole New TMJ4"
  • WTVJ in Miami / Fort Lauderdale, Florida: same as WNBC
  • WTWC-TV in Tallahassee, Florida: "It's A Whole New TWC
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "It's A Whole New TV-29"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "It's A Whole New Channel 30"
  • WVLA-TV in Baton Rouge, Louisiana: "It's A Whole New 33"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "It's A Whole New Alabama's 13"
  • WWBT in Richmond, Virginia: same as WSFA
  • WXIA-TV in Atlanta, Georgia: "It's A Whole New 11 Alive"
  • WXII-TV in Winston/Greensboro/High Point, North Carolina: same as WSFA

The Stars Are Back on NBC!

NBC ident slogan of the new season (first season with on-screen bug) "The Stars Are Back On NBC" (1993-1994)

The 1993-94 season was yet another wave of change at NBC, as the earliest program that helped put the network back on top a decade prior, Cheers, ended an 11-year-run the previous spring. While having tremendously strong youth demographics, especially in primetime, a new creative team was installed which abandoned the urban-style image achieved in 1992-93.

Localized Versions

  • KAMR-TV in Amarillo, Texas: same as WNBC
  • KARE in Minneapolis - Saint Paul, Minnesota: "The Stars Are Back on KARE-TV"
  • KARK-TV in Little Rock, Arkansas: same as WNBC
  • KCBD in Lubbock, Texas: same as WPXI
  • KCEN-TV in Temple/Waco, Texas: "The Stars Are Back on Channel 6"
  • KCNC (now a CBS O&O affiliate) in Denver, Colorado: same as WNBC's
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "The Stars Are Back on Channel 3"
  • KFDX-TV in Witchita Falls, Texas/Lawton, Oklahoma: "The Stars Are Back on TV-3"
  • KFOR-TV in Oklahoma City, Oklahoma: same as WNBC
  • KGET-TV in Bakersfield, California: "The Stars Are Back on 17"
  • KGW in Portland, Oregon: "The Stars Are Back on Channel 8"
  • KHAS in Hastings/Kearney/Grand Island, Nebraska: same as WMAQ
  • KHON-TV (now a Fox affiliate) in Honolulu, Hawaii: "The Stars Are Back on TV-2"
  • KING-TV in Seattle, Washington: "The Stars Are Back on KING-TV"
  • KJRH-TV in Tulsa, Oklahoma: same as KPRC
  • KMOL (now WOAI) in San Antonio, Texas: same as WNBC
  • KNBC in Los, Angeles, California: same as WNBC
  • KNSD in San Diego, California: "The Stars Are Back on 39 Cable 7"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "The Stars Are Back on 5 & 30"
  • KOB in Albuquerque, New Mexico: same as WDAF
  • KOMU-TV in Columbia/Jefferson County, Missouri: same as KGW
  • KPNX in Mesa / Phoenix, Arizona: same as WSFA
  • KPRC-TV in Houston, Texas: "The Stars Are Back on Channel 2"
  • KRIS-TV in Corpus Christi, Texas: same as KCEN
  • KRON-TV (now a MyNetworkTV affiliate) in San Jose-Oakland-San Francisco, California: same as WNBC
  • KSBW in Salinas/Monterey, California: same as KGW
  • KSDK in St, Louis, Missouri: same as KXAS and WMAQ
  • KSEE in Fresno, California: "The Stars Are Back on 24"
  • KSNF in Joplin, Missouri-Pittsburg, Kansas: "The Stars Are Back on KSN"
  • KSNW in Wichita, Kansas: "The Stars Are Back on NewsChannel 3"
  • KTSM-TV in El Paso, Texas: "The Stars Are Back on Channel 9"
  • KTTC in Rochester, Minnesota/Austin, Minnesota-Mason City, Iowa : "The Stars Are Back on Channel 10"
  • KTVB in Boise, Idaho: "The Stars Are Back on Channel 7"
  • KTVE in El Dorado, Arkansas/Monroe, Louisiana: "The Stars Are Back on Region 10!"
  • KULR-TV in Billings, Montana: same as WFLA
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: same as KPRC
  • KVBC (now KSNV) in Las Vegas, Nevada: same as KFDX
  • KVLY-TV in Fargo/Grand Forks, North Dakota: "The Stars Are Back on TV-11"
  • KVOA-TV in Tuscon, Arizona: same as WDAF
  • KWES-TV in Midland/Odessa, Texas: "The Stars Are Back on KWES"
  • KXAS-TV in Dallas/Fort Worth, Texas: same as WMAQ
  • KYMA-DT in Yuma, Arizona/El Centro, California: "The Stars Are Back on KYMA"
  • KYTV (TV) in Springfield, Missouri: "The Stars Are Back on KY-3"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: same as KCRA
  • WAFF (TV) in Huntsville/Decatur, Alabama: "The Stars Are Back on 48"
  • WAVE-TV in Louisville, Kentucky/Jeffersonville, Indiana: "The Stars Are Back on WAVE-TV"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "The Stars Are Back and Turn to 10!"
  • WBIR-TV in Knoxville, Tennessee: same as KTTC
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: same as WNBC
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "The Stars Are Back on 'CIV"
  • WCNC-TV in Charlotte, North Carolina: "The Stars Are Back on 36"
  • WCSH in Portland, Maine: same as KRIS
  • WDAF-TV (now a Fox affiliate) in Kansas City, Missouri-Kansas: "The Stars Are Back on TV-4" (this was the last affiliation with NBC before switching to Fox in September 1994)
  • WDIV-TV in Detroit, Michigan: same as WNBCs
  • WDSU in New Orleans, Louisiana: same as KCEN
  • WEEK-TV in Peoria/Bloomington, Illinois: "The Stars Are Back on 25"
  • WESH in Daytona Beach/Orlando, Florida: "The Stars Are Back on WESH-TV"
  • WFIE in Evansville, Indiana-Henderson-Owensboro, Kentucky: "The Stars Are Back on 14 Country"
  • WFMJ-TV in Youngstown, Ohio: "The Stars Are Back on 21"
  • WFLA-TV in Tampa/St. Petersburg, Florida: same as KGW
  • WGEM-TV in Quincy, Illinois / Hannibal, Missouri / Keokuk, Iowa: same as KTTC
  • WGRZ in Buffalo, New York: same as KPRC
  • WHO-DT in Des Moines, Iowa: same as WNYT
  • WICS (now an ABC affiliate) in Springfield/Decatur, Illinois: "The Stars Are Back on WICS-20"
  • WJAC-TV in Johnstown/Altoona/State College, Pennsylvania: "The Stars Are Back on 'JAC!"
  • WJAR in Providence, Rhode Island / New Bedford, Massachusetts: same as KTTC
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: same as KTVB
  • WKEF (now an ABC affiliate) in Dayton, Ohio: "The Stars Are Back on 22"
  • WKTV in Utica, New York: "The Stars Are Back on TV-2"
  • WKYC in Cleveland, Ohio: same as KCRA
  • WLBT in Jackson, Mississippi: same as KCRA
  • WLEX-TV in Lexington, Kentucky: "The Stars Are Back on LEX-TV"
  • WLUK-TV (now a Fox affiliate) in Green Bay/Fox Cities, Wisconsin: same as WPXI
  • WLWT in Cincinnati, Ohio: "The Stars Are Back on TV-5"
  • WMAQ in Chicago, Illinois: "The Stars Are Back on Channel 5"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as KPRC
  • WMC-TV in Memphis, Tennessee: same as WMAQ
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "The Stars Are Back on TV-40"
  • WNBC in New York City, New York: "The Stars Are Back on Channel 4"
  • WNEM-TV (now a CBS affiliate) in Bay City/Saginaw/Flint, Michigan: same as WMAQ
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "The Stars Are Back on 31"
  • WPBN-TV in Traverse City/Cadillac, Michigan and Cheboygan/Petoskey, Michigan: "The Stars Are Back on TV 7&4"
  • WPSD-TV in Paducah, Kentucky/Harrisburg, Illinois/Cape Girardeau, Missouri: same as KRIS
  • WPTZ in Plattsburgh, New York/Burlington, Vermont: "The Stars Are Back on WPTZ"
  • WPXI in Pittsburgh, Pennsylvania: "The Stars Are Back on Channel 11"
  • WNYT-TV in Albany/Schenctady/Troy, New York: "The Stars Are Back on Channel 13"
  • WRC-TV in Washington, D.C.: same as KNBC and WNBC
  • WRCB in Chattanooga, Tennessee: same as KCRA
  • WRDC (now a MyNetworkTV affiliate) in Durham-Raleigh-Fayetteville, North Carolina: "The Stars Are Back on 28"
  • WSAV-TV in Savannah, Georgia/Hilton Head, South Carolina: same as KCRA's
  • WSFA in Montgomery/Dothan, Alabama: "The Stars Are Back on Channel 12"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: same as KTCC
  • WSMV-TV in Nashville, Tennessee: same as WNBC's
  • WSTM-TV in Syracuse, New York: same as KCRA
  • WTHR in Indianapolis, Indiana: same as WNYT's
  • WTLV in Jacksonville, Florida: same as WSFA
  • WTMJ-TV in Millwaukee, Wisconsin: "The Stars Are Back on TMJ4"
  • WTVJ in Miami / Fort Lauderdale, Florida: same as WNBC
  • WTWC-TV in Tallahassee, Florida: "The Stars Are Back on Channel 40"
  • WVIR-TV in Charlottesville/Harrisonburg, Virginia: "The Stars Are Back on TV-29"
  • WVIT in New Britain/Hartford/New Haven, Connecticut: "The Stars Are Back on Channel 30"
  • WVLA-TV in Baton Rouge, Louisiana: "The Stars Are Back on 33!"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "The Stars Are Back on Alabama's 13"
  • WWBT in Richmond, Virginia: same as WSFA
  • WXIA-TV in Atlanta, Georgia: "The Stars Are Back on 11 Alive"
  • WXII-TV in Winstom-Salem/Greensboro/High Point, North Carolina: same as WSFA

It's NBC

NBC ident slogan logo "It's NBC" (1994-1995)

The Television Network ad campaign for NBC of 1994-1995 television season

Localized versions

  • KAMR-TV in Amarillo, Texas: "It's Channel 4!"
  • KARE in Minneapolis - Saint Paul, Minnesota: "It's KARE-TV!"
  • KARK-TV in Little Rock, Arkansas: same as KAMR
  • KCBD in Lubbock, Texas: "It's NewsChannel 11"
  • KCEN-TV in Temple/Waco, Texas: "It's Channel 6"
  • KCNC-TV (now a CBS O&O station) in Denver, Colorado: "It's Channel 4" (this was the last affiliation with NBC before switching to CBS in September 1995
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "It's Channel 3!"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KCRA
  • KFOR-TV in Oklahoma City, Oklahoma: "It's NewsChannel 4"
  • KGET-TV in Bakersfield, California: "It's 17"
  • KGW in Portland, Oregon: "It's KGW NewsChannel 8"
  • KHAS-TV in Hastings/Kearney/Grand Island, Nebraska: "It's News 5"
  • KHON-TV (now a Fox affiliate) in Honolulu, Hawaii: "It's Channel 2"
  • KING-TV in Seattle, Washington: "It's KING-TV"
  • KJRH-TV in Tulsa, Oklahoma: "It's NewsChannel 2"
  • KNBC in Los Angeles, California: "It's NBC on Channel 4"
  • KSDK in St. Louis, Missouri: "It's NBC on Channel 5"
  • KSHB-TV in Kansas City, Missouri: "It's NBC on KSHB Channel 41"
  • KUTV (now a CBS affiliate) in Salt Lake City, Utah: "It's KUTV" (this was the last affiliation with NBC before switching to CBS in September 1995)
  • KXAS-TV in Dallas-Fort Worth, Texas: "It's NBC on Channel 5"
  • KYW-TV (now a CBS O&O station) in Philadelphia, Pennsylvania: "It's Channel 3" (this was the last affiliation with NBC before switching to CBS in September 1995)
  • WBZ-TV (now a CBS O&O station) in Boston, Massachusetts: "Its NBC on TV-4/It's NBC on Traditions of WBZ" (this was the last affiliation with NBC before switching to CBS in January 1995)
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "It's CIV"
  • WLWT in Cincinnati, Ohio: "It's TV-5"
  • WMAQ-TV in Chicago, Illinois: same as KXAS and KSDK
  • WTWC-TV in Tallahassee, Florida: "It's Channel 40"
  • WVTM-TV in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "It's Alabama's 13"
  • WXIA-TV in Atlanta, Georgia: "It's 11 Alive"

The Year To Be on NBC

NBC ident "The Year to Be on NBC" (1995-1996)

The Television network advertising campaign for NBC of 1995-1996 television season.

Localized versions

  • KAMR-TV in Amarillo, Texas: "The Year To Be on NBC 4"
  • KARE in Minneapolis - Saint Paul, Minnesota: "The Year To Be on KARE-TV"
  • KARK-TV in Little Rock, Arkansas: "The Year To Be on Channel 4"
  • KCBD in Lubbock, Texas: "The Year To Be on NewsChannel 11"
  • KCEN-TV in Temple/Waco, Texas: "The Year To Be on Channel 6"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "The Year To Be on Channel 3"
  • KFDX-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KCRA
  • KFOR-TV in Oklahoma City, Oklahoma: same as KARK
  • KGET-TV in Bakersfield, California: "The Year To Be on 17"
  • KGW in Portland, Oregon: "The Year To Be on NewsChannel 8"
  • KHAS-TV in Hastings/Kearney/Grand Island, Nebraska: "The Year To Be on News 5"
  • KING-TV in Seattle, Washington: "The Year To Be on KING-TV"
  • KMOL (now WOAI) in San Antonio, Texas: "The Year To Be on KMOL 4"
  • KNBC in Los Angeles, California: "The Year To Be on NBC 4"
  • KNSD in San Diego, California: "The Year To Be on 39 Cable 7"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "The Year To Be on 5/30"
  • KOB in Albuquerque, New Mexico: same as KARK
  • KOMU-TV in Columbia/Jefferson City, Missouri: "The Year To Be on Channel 8"
  • KPNX in Mesa / Phoenix, Arizona: same as WXII
  • KPRC-TV in Houston, Texas: "The Year To Be on KPRC 2"
  • KRIS-TV in Corpus Christi, Texas: same as KCEN
  • KRON-TV (now a MyNetworkTV affiliate) in San Francisco, California: same as KARK
  • KSDK in St. Louis, Missouri: same as KSL
  • KSEE in Fresno, California: "The Year To Be on 24"
  • KSL-TV in Salt Lake City Utah: "The Year To Be on Channel 5"
  • KTVB in Boise, Idaho: "The Year To Be on Channel 7"
  • KTVE in El Dorado, Arkansas-Monroe, Louisiana: "The Year To Be on Region 10"
  • KVBC (now KSNV) in Las Vegas, Nevada: "The Year To Be on TV-3"
  • KUSA-TV in Denver, Colorado: "The Year To be on NBC & 9 NEWS"
  • KXAS-TV in Fort Worth-Dallas, Texas: "The Year To Be on NBC 5"
  • WAFF (TV) in Huntsville & Decatur, Alabama: "The Year To Be on WAFF 48"
  • WALA-TV (now a Fox affiliate) in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: same as WBIR
  • WBIR-TV in Knoxville, Tennessee: "The Year To Be on Channel 10"
  • WCAU in Philadelphia, Pennsylvania: "The Year To Be on NBC 10"
  • WCIV (now an ABC affiliate) in Charleston, South Carolina: "The Year To Be on C-I-V" (this was the last slogan as NBC affiliate before switching to ABC in 1996)
  • WCNC-TV in Charlotte, North Carolina: "The Year To Be on NBC 36"
  • WDIV-TV in Detroit, Michigan: "The Year To Be on NBC 4"
  • WGBA-TV in Green Bay/Appleton, Wisconsin: "The Year To Be On NBC 26"
  • WMAQ-TV in Chicago, Illinois: same as KSL
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "The Year To Be on WNNE 31"
  • WNWO-TV in Toledo, Ohio: "The Year To Be on NBC 24"
  • WTLV in Jacksonville, Florida: "The Year To Be on NBC 12"
  • WTVJ in Miami/Fort Lauderdale, Florida: "The Year To Be on NBC 6"
  • WVTM-TV in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "The Year To Be on NBC 13"
  • WWBT in Richmond, Virginia: same as WTLV
  • WXIA-TV in Atlanta, Georgia: "The Year To Be on 11 Alive"
  • WXII-TV in Winston-Salem/Greensboro/High Point, North Carolina: "The Year To Be on Channel 12"

The Network is You

NBC Television ad campaign of 1996-1997 television season

Localized versions

  • KNBC in Los Angeles, California: "The Network is You on Channel 4"
  • KNSD in San Diego, California: "The Network is You on NBC 7/39"
  • KSHB-TV in Kansas City, Missouri: "The Network is You on 41"
  • KSDK in St. Louis, Missouri: "The Network is You on Channel 5"
  • WCAU in Philadelphia, Pennsylvania: "NBC 10, The Network is You"
  • WCBD-TV in Charleston, South Carolina: "TV-2, The Network is You"
  • WMAQ-TV in Chicago, Illnois: same as KSDK
  • WNBC in New York City, New York: same as KNBC
  • WNCN in Goldsboro/Raleigh/Durham, North Carolina: "NBC 17, The Network is You"
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "WNNE 31, The Network is You"
  • WNWO-TV in Toledo, Ohio: "NBC 24, The Network is You"
  • WPMI-TV in Mobile, Alabama / Pensacola - Fort Walton Beach, Florida: "The Network is You on Channel 15"
  • WVTM-TV in Birmingham, Alabama: "NBC 13, The Network is You"
  • WXIA-TV in Atlanta, Georgia: "11 Alive, The Station is You"

I Love NBC

NBC television ad campaign of 1997-1998 and 1998-1999 television seasons from the episode of Family Guy in a cutaway scene where Charles Mason watching TV in a jail cell

Localized versions:

  • KNBC in Los Angeles, California: "I Love NBC on Channel 4"
  • KSDK in St. Louis, Missouri.: "I Love NBC on Channel 5"
  • KTVZ in Bend, Oregon: "I Love NewsChannel 21"
  • KUSA-TV in Denver, Colorado: I Love NBC and 9 News"
  • KXAS-TV in Dallas-Fort Worth, Texas: same as WMAQ and KSDK
  • WCAU in Philadelphia, Pennsylvania: "I Love NBC 10"
  • WMAQ-TV in Chicago, Illinois: same as KSDK and KXAS
  • WMGM-TV in Atlantic City, New Jersey: "I Love NBC 40"
  • WNCN in Goldsboro/Raleigh/Durham, North Carolina: "I Love NBC 17"
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "I Love WNNE 31"
  • WNWO-TV in Toledo, Ohio: "I Love NBC 24"
  • WPMI-TV in Mobile, Alabama/Pensacola, Florida: "I Love NBC 15"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "I Love WSLS NewsChannel 10"
  • WVLA-TV in Baton Rouge, Louisiana: "I Love NBC 33"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "I Love NBC 13"
  • WXIA-TV in Atlanta, Georgia: "I Love 11 Alive"

It's Only NBC

NBC television ad campaign of 1999-2000 season

Localized versions

  • WNCN in Goldsboro/Raleigh/Durham, North Carolina: "It's Only NBC 17"
  • WVTM-TV in Birmingham-Tuscaloosa-Anniston-Gadsden, Alabama: "It's Only NBC 13"
  • WXIA-TV in Atlanta, Georgia: "It's Only 11 Alive"
  • WXII-TV in Winston-Salem-Greensboro-High Point, North Carolina: "

In the Heart of America

NBC television network campaign of 2000-2001 television season

Localized versions

Enjoy the Best Moments

NBC television network campaign of 2002-2003 Television season

Localized versions

Always With You

NBC Television network campaign of 2003-2004/2004-2005/2005-2006/2006-2007/2007-2008 season

Localized versions

  • WAND in Decatur/Springfield/Champaign/Urbana, Illinois: "WAND-TV, Always With You"

Chime In

The slogan for NBC ad campaign of 2008-2009 season

Localized versions

  • KAMR-TV in Amarillo, Texas: "KAMR NBC 4, Chime In"
  • KARE in Minnesota-Saint Paul, Minnesota: "KARE 11, Chime In"
  • KARK-TV in Little Rock, Arkansas: "KARK 4, Chime In"
  • KCBD in Lubbock, Texas: "NewsChannel 11, Chime In"
  • KCEN-TV in Temple/Waco, Texas: "NBC 6, Chime In"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "KCRA 3, Chime In"
  • KDFX-TV in Wichita Falls, Texas/Lawton, Oklahoma: "KFDX 3, Chime In"
  • KFOR-TV in Oklahoma City, Oklahoma: "NewsChannel 4, Chime In"
  • KGET-TV in Bakersfield, California: "KGET-TV 17, Chime In"
  • KGW in Portland, Oregon: "KGW NewsChannel 8, Chime In"
  • KHNL in Honolulu, Hawaii: "KHNL Channel 13, Chime In"
  • KING-TV in Seattle, Washington: "KING 5, Chime In"
  • KNBC in Los Angeles, California: "NBC 4 LA, Chime In"
  • KNSD in San Diego, California: "NBC 7/39, Chime In"
  • KNTV in San Jose-Oakland-San Francisco, California: "NBC Bay Area, Chime In"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "KOAA 5, Chime In"
  • KOB in Albuquerque, New Mexico: "KOB 4, Chime In"
  • KOMU-TV in Columbia/Jefferson County, Missouri: "KOMU 8, Chime In"
  • KPNX in Mesa/Phoenix, Arizona: "KPNX Channel 12, Chime In"
  • KPRC-TV in Houston, Texas: "KPRC Local 2, Chime In"
  • KRIS-TV in Corpus Christi, Texas: "KRIS 6, Chime In"
  • KRON-TV in San Francisco, California: "KRON 4, Chime In"
  • KSDK in St. Louis, Missouri: "NewsChannel 5, Chime In"
  • KSEE in Fresno, California: "KSEE 24, Chime In"
  • KSHB-TV in Kansas City, Missouri: "KSHB 41, Chime In"
  • KSL-TV in Salt Lake City, Utah: "KSL Channel 5, Chime In"
  • KTEN in Ada, Oklahoma/Sherman, Texas: "KTEN 10, Chime In"
  • KTSM-TV in El Paso, Texas: "NewsChannel 9, Chime In"
  • KTUU-TV in Anchorage, Alaska: "KTUU Channel 2, Chime In"
  • KTVB in Boise, Idaho: "Idaho's NewsChannel 7, Chime In"
  • KTVF in Fairbanks, Alaska: "KTVF 11, Chime In"
  • KULR-TV in Billings, Montana: "KULR 8, Chime In"
  • KUSA (TV) in Denver, Colorado: "KUSA 9, Chime In"
  • KVBC (now KSNV) in Las Vegas, Nevada: "KSNV Channel 3, Chime In"
  • KVLY-TV in Fargo/Grand Forks, North Dakota: "TV-11, Chime In"
  • KVOA-TV in Tuscon, Arizona: "KOVA 4, Chime In"
  • KWES-TV in Midland/Odessa, Texas: "KWES NewsChannel 9, Chime In"
  • KXAS-TV in Fort Worth-Dallas, Texas: same as WMAQ
  • KYMA-DT in Yuma, Arizona/El Centro, California: "KYMA 11, More Colorful"
  • WAFF (TV) in Hunstville/Decatur, Alabama: "WAFF 48, Chime In"
  • WAND in Decatur/Springfield/Champaign/Urbana, Illinois: "WAND-TV 17, Chime In"
  • WAVE-TV in Louisville, Kentucky: "WAVE 3, Chime In"
  • WBAL-TV in Baltimore, Maryland: "WBAL-TV 11, Chime In"
  • WBIR-TV in Knoxville, Tennessee: "WBIR-TV Channel 10, Chime In"
  • WCAU in Philadelphia, Pennsylvania: "NBC 10, Chime In"
  • WCBD-TV in Charleston, South Carolina: "WCBD-TV Channel 2, Chime In"
  • WCMH-TV in Columbus, Ohio: same as WRC
  • WCNC-TV in Charlotte, North Carolina: "Carolina's NewsChannel 36, Chime In"
  • WCSH in Portland, Maine: "WCSH 6, More Colorful"
  • WDIV-TV in Detroit, Michigan: "Local 4, Chime In"
  • WDSU in New Orleans, Louisiana: "WDSU NewsChannel 6, Chime In"
  • WDTN in Dayton/Springfield, Ohio: "WDTN Channel 2, Chime In"
  • WESH in Daytona Beach/Orlando, Florida: "WESH 2, Chime In"
  • WFIE in Evansville, Indiana: "14 Country, Chime In"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "WFLA NewsChannel 8, Chime In"
  • WGBA-TV in Green Bay/Appleton, Wisconsin: "NBC 26, Chime In"
  • WGRZ in Buffalo, New York: "WGRZ Channel 2, Chime In"
  • WHDH (TV) in Boston, Massachusetts: "7NBC, Chime In"
  • WHO-DT in Des Moines, Iowa: "WHO Channel 13, Chime In"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: same as WCAU
  • WKYC in Cleveland, Ohio: "WKYC Channel 3, Chime In"
  • WLBT in Jackson, Mississippi: "WLBT 3, Chime In"
  • WLBZ in Bangor, Maine: "WLBZ 2, Chime In"
  • WLEX-TV in Lexington, Kentucky: "LEX 18, Chime In"
  • WLWT in Cincinnati, Ohio: "WLWT Channel 5, Chime In"
  • WMAQ-TV in Chicago, Illinois: "NBC 5, Chime In"
  • WMC-TV in Memphis, Tennessee: "WMC-TV 5, Chime In"
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "NewsChannel 40, Chime In"
  • WNBC in New York City, New York: "(W)NBC 4 New York, Chime In"
  • WNCN in Goldsboro/Raleigh/Durham, North Carolina: "NBC 17, Chime In"
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "WNNE NewsChannel 31, Chime In"
  • WNWO-TV in Toledo, Ohio: "NBC 24, More Colorful"
  • WNYT (TV) in Albany/Schenectady/Troy, New York: "WNYT NewsChannel 13, Chime In"
  • WOAI-TV in San Antonio, Texas: "4 WOAI, Chime In"
  • WPMI-TV in Mobile, Alabama/Pensacola, Florida: "WPMI NBC 15, Chime In"
  • WPTZ in Plattsburgh, New York-Burlington, Vermont: "WPTZ NewsChannel 5, Chime In"
  • WPXI in Pittsburgh, Pennsylvania: "WPXI Channel 11, Chime In"
  • WRC-TV in Washington, D.C.: "NBC 4, Chime In"
  • WRCB in Chattanooga, Tennessee/Walhalla, South Carolina: "WRCB Channnel 3, Chime In"
  • WSFA in Montgomery/Dothan, Alabama: WSFA 12, Chime In"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "WSLS 10, Chime In"
  • WSMV-TV in Nashville, Tennessee: "WSMV Channel 4, Chime In"
  • WTHR in Indianapolis, Indiana: "WTHR Channel 13, Chime In"
  • WTMJ-TV in Milwaukee, Wisconsin: "Today's TMJ4, Chime In"
  • WTLV in Jacksonville, Florida: "NBC 12, Chime In"
  • WTVJ in Miami / Fort Lauderdale, Florida: "NBC 6 Miami, Chime In"
  • WTWC-TV in Tallahassee, Florida: "NBC 40, Chime In"
  • WTWO in Terre Haute, Indiana: WTWO, Chime In"
  • WVLA-TV in Baton Rouge, Louisiana: "NBC 33 WVLA Baton Rouge, Chime In"
  • WVTM-TV in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "NBC 13 HD, Chime In"
  • WXIA-TV in Atlanta, Georgia: "11 Alive, Chime In"
  • WXII-TV in Winston-Salem/Greensboro/High Point, North Carolina: "WXII 12, Chime In"

More Colorful

The Newest slogan for NBC ad campaign started in fall of 2009

Localized versions

  • KAMR-TV in Amarillo, Texas: "KAMR NBC 4, More Colorful"
  • KARE in Minneapolis-Saint Paul, Minnesota: "KARE 11, More Colorful"
  • KARK-TV in Little Rock, Arkansas: "KARK 4, More Colorful"
  • KCBD in Lubbock, Texas: "KCBD 11, More Colorful"
  • KCEN-TV in Temple/Waco, Texas: "KCEN 9, More Colorful"
  • KCRA-TV in Sacramento / Stockton / Modesto, California: "KCRA 3, More Colorful"
  • KFOR-TV in Oklahoma City, Oklahoma: "KFOR NewsChannel 4, More Colorful"
  • KGET-TV in Bakersfield, California: "KGET-TV 17, More Colorful"
  • KGW in Portland, Oregon: "KGW NewsChannel 8, More Colorful"
  • KHNL in Honolulu, Hawaii: "KHNL, More Colorful"
  • KING-TV in Seattle, Washington: "KING 5, More Colorful"
  • KNBC in Los Angeles, California: "NBC 4 LA, More Colorful"
  • KNSD in San Diego, California: "NBC 7/39, More Colorful"/"NBC 7, More Colorful"
  • KNTV in San Jose-Oakland-San Francisco, California: "NBC Bay Area, More Colorful"
  • KOAA-TV in Pueblo/Colorado Springs, Colorado: "KOAA 5, More Colorful"
  • KOB in Albuquerque, New Mexico: "KOB 4, More Colorful"
  • KOMU-TV in Columbia/Jefferson City, Missouri: "KOMU 8, More Colorful"
  • KPNX in Mesa / Phoenix, Arizona: "KPNX Channel 12, More Colorful"
  • KPRC-TV in Houston, Texas: "KPRC Local 2, More Colorful"
  • KRIS-TV in Corpus Christi, Texas: "KRIS 6, More Colorful"
  • KRON-TV in San Francisco, California: "KRON 4, More Colorful"
  • KSDK in St. Louis, Missouri: "KSDK NewsChannel 5, More Colorful"
  • KSEE in Fresno, California: "KSEE 24, More Colorful"
  • KSHB-TV in Kansas City, Missouri: "NBC Action News, More Colorful"
  • KSL-TV in Salt Lake City, Utah: "KSL 5, More Colorful"
  • KSNV-DT in Las Vegas, Nevada: "KSNV Channel 3, More Colorful"
  • KSNW in Wichita, Kansas: "KSNW more Colourful"
  • KTEN in Ada, Oklahoma/Sherman, Texas: "KTEN 10, More Colorful"
  • KTSM-TV in El Paso, Texas: "KTSM NewsChannel 9, More Colorful"
  • KTUU-TV in Anchorage, Alaska: "KTUU Channel 2, More Colorful"
  • KTVB in Boise, Idaho: "Idaho's NewsChannel 7, More Colorful"
  • KTVE in El Dorado, Arkansas-Monroe, Louisiana: same as WCAU
  • KTVF in Fairbanks, Alaska: "KTVF 11, More Colorful"
  • KUSA (TV) in Denver, Colorado: "KUSA 9, More Colorful"
  • KVLY-TV in Fargo/Grand Forks, North Dakota: "TV-11, More Colorful"
  • KVOA in Tucson, Arizona: "KVOA 4, More Colorful"
  • KWES-TV in Midland/Odessa, Texas: "KWES 9, More Colorful"
  • KXAS-TV in Fort Worth-Dallas, Texas: "NBC 5, More Colorful"
  • KYMA-DT in Yuma, Arizona/El Centro, California: "KYMA 11, More Colorful"
  • WAFF (TV) in Huntsville & Decatur, Alabama: "WAFF 48, More Coloful"
  • WAND in Decatur/Springfield/Champaign/Urbana, Illinois: "WAND-TV 17, More Colorful"
  • WBAL-TV in Baltimore, Maryland: "WBAL-TV 11, More Colorful"
  • WBIR-TV in Knoxville, Tennessee: "WBIR-TV Channel 10, More Colorful"
  • WCAU in Philadelphia, Pennsylvania: "NBC 10, More Colorful"
  • WCBD-TV in Charleston, South Carolina: "WCBD-TV 2, More Colorful"
  • WCMH-TV in Columbus, Ohio: "NBC 4, More Colorful"
  • WCNC-TV in Charlotte, North Carolina: "WCNC-TV 36, More Colorful"
  • WCSH in Portland, Maine: "WCSH 6, More Colorful"
  • WDIV-TV in Detroit, Michigan: "Local 4, More Colorful"
  • WDSU in New Orleans, Louisiana: "WDSU, More Colorful"
  • WDTN in Dayton/Springfield, Ohio: "WDTN Channel 2, More Colorful"
  • WESH in Daytona Beach/Orlando, Florida: "WESH 2, More Colorful"
  • WFIE in Evansville, Indiana: "14 Country, More Colorful"
  • WFLA-TV in Tampa/St. Petersburg, Florida: "WFLA-TV 8, More Colorful"
  • WGBA-TV in Green Bay/Appleton, Wisconsin: "NBC 26, More Colorful"
  • WGRZ in Buffalo, New York: "WGRZ Channel 2, More Colorful"
  • WHDH (TV) in Boston, Massachusetts: "7NBC, More Colorful"
  • WHO-DT in Des Moines, Iowa: "WHO-DT Channel 13, More Colorful"
  • WJAR in Providence, Rhode Island/New Bedford, Massachusetts: same as WCAU
  • WJHG-TV in Panama City, Florida/Dothan, Alabama: "WJHG NewsChannel 7, More Coloful"
  • WKYC in Cleveland, Ohio: "WKYC Channel 3, More Coloful"
  • WLBT in Jackson, Mississippi: "WLBT 3, More Colorful"
  • WLEX-TV in Lexington, Kentucky: "LEX 18, More Colorful"
  • WLWT in Cincinnati, Ohio: "WLWT 5, More Colorful"
  • WMAQ-TV in Chicago, Illinois: "NBC 5 Chicago, More Coloful"
  • WMC-TV in Memphis, Tennessee: "WMC-TV 5, More Colorful"
  • WMGM-TV in Wildwood/Atlantic City, New Jersey: "NBC (Channel) 40, More Colorful"
  • WNBC on New York City, New York: "Channel 4, More Colorful"
  • WNCN in Goldsboro/Raleigh/Durham, North Carolina: "NBC 17, More Colorful"
  • WNNE in Hartford, Vermont/Hanover, New Hampshire: "WNNE NewsChannel 31, More Colorful"
  • WNWO-TV in Toledo, Ohio: "NBC 24, More Colorful"
  • WNYT (TV) in Albany/Schenectady/Troy, New York: "WNYT NewsChannel 13, More Colorful"
  • WOAI-TV in San Antonio, Texas: "4 WOAI, More Colorful"
  • WPMI-TV in Mobile, Alabama/Pensacola, Florida: "WPMI NBC 15, More Colorful"
  • WPTZ in Plattsburgh, New York-Burlington, Vermont: "WPTZ NewsChannel 5, More Colorful"
  • WPXI in Pittsburgh, Pennsylvania: "WPXI Channel 11, More Colorful"
  • WRC-TV in Washington, D.C.: same as WCMH
  • WRCB in Chattanooga, Tennessee/Walhalla, South Carolina: "WRCB Channel 3, More Colorful"
  • WSFA in Montgomery/Dothan, Alabama: "WSFA 12, More Colorful"
  • WSLS-TV in Roanoke/Lynchburg, Virginia: "WSLS 10, More Colorful"
  • WSMV-TV in Nashville, Tennessee: "WSMV Channel 4, More Colorful"
  • WSTM-TV in Syracuse, New York: "NBC 3, More Colorful"
  • WTHR in Indianapolis, Indiana: "WTHR Channel 13, More Colorful"
  • WTLV in Jacksonville, Florida: "NBC 12, More Colorful"/"WTLV Channel 12, More Colorful"
  • WTMJ-TV in Milwaukee, Wisconsin: "Today's TMJ4, More Colorful"
  • WTVJ in Miami / Fort Lauderdale, Florida: "NBC 6, More Coloful"
  • WTWC-TV in Tallahassee, Florida: "NBC 40, More Colorful"
  • WTWO in Terre Haute, Indiana: "NBC 2, More Colorful"
  • WVIT in New Britain/Hartford/New Haven/Bridgeport, Connecticut: "NBC Connecticut, More Colorful"
  • WVLA-TV in Baton Rouge, Louisiana: "NBC 33, More Colorful"
  • WVTM-TV in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "NBC 13 HD, More Colorful"/"Alabama's 13, More Colorful"
  • WWBT in Richmond, Virginia: "NBC 12, More Colorful"
  • WXIA-TV in Atlanta, Georgia: "11 Alive, More Colorful"
  • WXII-TV in Winston-Salem/Greensboro/High Point, North Carolina: "WXII 12, More Colorful"
  • WYFF in Greenville/Spartanburg/Anderson, South Carolina/Ashville, North Carolina: "WYFF 4, More Colorful"

Notes and references

  1. (spoofed later by MTV as "Proud as a Moonman", as well as by the production company responsible with "We're Loud". Seven Network's ATN-7 in Sydney, Australia used a variation of "Proud as a Peacock" later in 1980, called "Channel 7's Proud in Sydney.")
  2. (updated from "Proud as a Peacock"; spoofed by Saturday Night Live as "Our Age is Showing")
  3. (also for Taxi, which had jumped that year from ABC "Same Time, Better Network")
  4. (updated from "Be There", the most well known)
  5. (first fall campaign slogan using the new Peacock)
  6. (updated from "Come Home to NBC")
  7. http://www.80stvthemes.com/ra/51999/NBC90VID.ra Previously used in ABC from 1971-1973
  8. (with a TV commercial featuring Janet Jackson)
  9. (for summer reruns, their campaign was "If you haven't seen it, it's new to you", which was paraphrased on an episode of Family Guy in a cutaway featuring Charles Manson watching TV in his jail cell)
  10. (PM hours)
  11. (Thursday Nights between 7-8 PM)
  12. http://www.variety.com/article/VR1118007883.html?categoryid=14&cs=1&nid=2562
  13. http://www.youtube.com/watch?v=4KE9OsO0Rbg