1994: "Everyday People" aka "CBS People" (used by the Nine Network in 1995 as "I Am...")
1995: "You're on CBS" (NOTE: These graphics during this season were also used for CBS Productions with similar animation)
1996: "Welcome Home (to a CBS Night)"
1997: "The Address is CBS...Welcome Home" (an update on "Welcome Home")
1999: "The Address is CBS" (an update on "The Address is CBS...Welcome Home")
2000s
2000-2005: "It's All Here" (an update on "The Address is CBS")
2005: "America's Most Watched Network"
2005: "Everybody's Watching CBS"
2006-2009: "We Are CBS"
2009-present: "Only CBS"
The Best is Right Here on CBS
The CBS slogan for the 1973-1974 season
Local Stations
KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "The Best is Right Here on Channel 6/Channel 6 is Easy on the Eyes"
KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: "The Best is Right Here on TV-9! / TV-9 is Easy on the Eyes"
KFDA-TV in Amarillo, Texas: "The Best is Right Here on Channel 10/Channel 10 is Easy on the Eyes" (also included then-KFDA satellite stations KFDO-TV, Sayre, OK; and KFDW-TV, Clovis, NM)
1973 "The Best Is Right Here CBS/CBS Is Easy on the Eyes" Logo
WSLA (now WAKA) in Montgomery, Alabama: "Catch The Brightest Stars on Channel 8"
WSBT-TV in South Bend, IN: "Channel 22, Go For It!, Plus, Catch The Brightest Stars!"
WTOL in Toledo, OH: "Catch the Brightest Stars on Toledo 11"
WTOP in Washington, D.C. (now WUSA): Same as KECY's
Looking Good
This was the campaign CBS used from 1979-81. Several new shows premiered during this time. In 1979, CBS used 'We're Looking Good' as its slogan. In 1980, CBS modified the campaign with the 'Looking Good Together' slogan. The Looking Good slogan was used by ATV-10 Melbourne in 1981.
Local Stations
1979-1980:
1979 "We're Looking Good" Logo
KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KOTV
KFDA-TV in Amarillo, Texas: "Channel 10, You're Looking Good"
KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: "We're Looking Good on TV-9
KFMB in San Diego: "We're Looking Good on Channel 8"
KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WAGA
KGET-TV (now an NBC affiliate) in Bakersfield, CA: "We're Looking Good, on 17"
WAST (now WNYT an NBC affiliate) in Albany, New York: same as KOLD, WMAZ, and KRCG
WHP-TV in Harrisburg, Pennsylvania: "Looking Good Together, 21"
WSLA (now WAKA) in Montgomery, AL: "Looking Good Together, Action 8"
WTOL in Toledo, Ohio: "Looking Good Together, Toledo 11"
WTVF in Nashville: "Looking Good Together, Channel 5"
WTVT (now a Fox affiliate) in Tampa - St. Petersburg, Florida: same as KOLD
WCPO-TV (now an ABC affiliate) in Cincinatti, OH: "Looking Good Together, Channel 9"
Reach For The Stars
CBS used the slogan during the 1981-82 season. CBS used the space-shuttle theme to capitalize on CBS' good ratings, as well as the launch of the space shuttle Columbia. ATV10 in Melbourne used it during 1982
1981 "Reach For The Stars" Logo
Local Stations
KBCI (now KBOI) in Boise, Idaho: same as WBBM, WCBS, KCBS
KBIM-TV in Roswell, New Mexico: "Reach for the Stars on TV-10"
WAGA-TV in Atlanta (now a Fox O&O station): "Reach for the Stars on Channel 5"
WBAL in Baltimore (now an NBC affiliate): "Reach for the Stars on WBAL" (taged with Frank Gari's "Hello News" campaign when the station was about to change to CBS in 1981)
WTVT (now a Fox affiliate) in Tampa: "Reach for the Stars on Channel 13"
WDVM (now WUSA) in Washington, D.C.: Same as KECY's
Great Moments
Great Moments is the name of a CBS campaign from 1982. Shows being launched that year on the network include Square Pegs and Newhart. As with every season from 1979 until 1983, CBS still remained at the second spot in the ratings race behind ABC. However, the gap between CBS and ABC was slowly narrowing as CBS would eventually regain its top spot at the end of the 1983-1984 season.
Campaign Synopsis
The promo begins with a still of the 1951 introduction of the CBS "eye" logo. Then still of previous CBS shows such as I Love Lucy, The Ed Sullivan Show, Lassie, and Gunsmoke appears with them in a box that appears to be shrinking into the distance until a tiny version of the 1951 CBS eye logo appears again. Immediately the CBS logo then "morphs" and "enlarges" into other newer versions of the CBS logo until the current rendition of the logo is shown in a deep purple hue and violet outline.
Next the Great Moments appears in a golden metallic font encompassed in a rhombus shape all among a black-orange gradient background. Five
1982 "Great Moments" Logo
beams of light from behind zoom in front of the logo to begin the clip montage of upcoming and returning shows. The promo ends with the same Great Moments logo and five beams of light (expect rather than zooming into the screen, the beams crash intro the logo). A final montage of previous renditions of CBS logos appears until the current one stands out.
Among the many shows featured in the promo, freshman show Mama Malone would not debut until 1984. Also the clip show ended with a painting of the cast members of MASH, which appropriately enough would end its run with its highly-acclaimed and most-watched season finale.
As with the previous season, a shorter karaoke version was aired to complement the promo. It featured everyday people singing along to the tune with the lyrics at the bottom of the screen and a bouncing ball in the shape of the CBS eye moving in sync to the lyrics.
Local versions of the campaign include:
KBIM-TV in Roswell, New Mexico: "Great Moments on TV-10
KXII in Sherman, Texas: "Great Moments on Channel 12"
KAUZ in Wichita Falls, Texas: "Great Moments on Channel 6"
KCTV in Kansas City, Missouri / Kansas: same as KFSM
WJBK (now a Fox O&O) in Detroit: "Great Moments on TV-2"
We've Got The Touch
This was slogan was that was used for CBS from 1983 to 1986. One of CBS' most successful campaigns, several popular shows premiered during the time of the slogan. Richie Havens, Aaron Neville, and Kenny Rogers provided the vocals for the campaign.
Local Stations
Stations that used the customized version of the "We've Got the Touch" campaign.
1983-1984:
KBIM-TV in Roswell, New Mexico: "We've Got the Touch, You and TV-10"
KGGM-TV in Albuquerque, New Mexico: "We've Got the Touch, You and TV-13"
KXII in Sherman, Texas: "We've Got the Touch, You and Channel 12"
1983 "We've Got the Touch, You and CBS" logo
KAUZ in Wichita Falls, TX: "We've Got the Touch, You and Channel 6"
WTVH in Syracuse, New York: "We've Got The Touch On TV 5"
WTVT in Tampa Bay (now a Fox O&O station): "We've Got the Touch on Channel 13"
In Australia, a few of these slogans have been adapted by Network Ten, while in Brazil, some made it onto SBT.
Share the Spirit of CBS/CBSpirit
From 1986 to 1988, the CBS television network ran two season-long campaigns using the Spirit concept. These two seasons marked the last couple of years in the 1980s that CBS maintained stellar ratings among the Big Four networks. The campaigns, Share the Spirit of CBS and CBSpirit, brought in an updated look to CBS promotions, at the time when ITT Partners, Inc. took control of CBS and installed new network president Laurence Tisch. The new order modernized the CBS look for the late '80s, with a promotional style somewhat different from the campaign that it replaced, We've Got the Touch.
Share the Spirit of CBS (1986-87)
The Share the Spirit of CBS campaign ushered in a new era - although one of transition - for CBS. For the first time, promos featured full-out computer graphics and new digital video effects (DVE).
The full-length promo begins with candid snapshots of the current CBS stars, grouped by individual show casts posing together. The photos then segued
1986 "Share the Spirit of CBS" Logo
into a procession of show clips from the previous season, which intertwined with the new CGI effects featuring the lettered CBS logo among a variety of glossy backdrops; such included "CBS" resting against a wall of blue-outlined 3D CBS eyes. Unlike most network campaign promos, the full length version of Share the Spirit not only showed a brief clip preview of new fall series, but also utilized the CGI effects to map out the entire fall schedule by night. Against a still, horizontal wall, a still of each show's opening title were presented in order of time slots under every night. If three hour-long shows for a night were displayed, all three opening title shots would appear at the same time. For the nights with multiple half-hour shows and one hour-long program, the 30 minute shows would fade on and off, one at a time.
Another procession of show clips would lead to the last one, a scene from Cagney & Lacey. Chris Cagney (Sharon Gless) is taking a family portrait of the Laceys in their living room. One the photo is taken, it freezes and drops into a CGI photo album titled "The CBS Family" on the cover. This is to culminate the entire promo by making it seem that all program clips, and the snapshots that preceded them, were a look into the photo album of this big "family". Promos and show previews utilized a giant "wonder wall" of text set in the traditional lettered CBS logo (similar to the still wall used on the fall schedule portion of the full-length promo). Previews would have the title of the show copied endlessly along the wall, while a bolder print of the show's title (in the same font) would appear in the center. This effect would be zoomed in upon.
Localized versions:
KBIM-TV in Roswell, New Mexico: "Share the Spirit of TV-10"
KXII in Sherman, Texas: "Share the Spirit of Channel 12"
KAUZ-TV in Wichita Falls, Texas: "Share the Spirit on Channel 6"
KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: same as KWTV
KDFW (now a Fox O&O) in Dallas: "Share the Spirit on Channel 4"
KFDA-TV in Amarillo, Texas: "Share the Spirit on Channel 10"
KFMB in San Diego: "Share the Spirit on Channel 8"
KFDM in Beaumont, Texas: "Triangle, Share the Spirit on Channel 6!"
KFSM-TV in Fort Smith / Fayetteville, Arkansas: "Share the Spirit on TV-5"
WFMY-TV in Greensboro, North Carolina: "Share the Spirit on Channel 2"
WINK-TV in Fort Myers-Naples, Florida: "Share the Spirit with WINK-TV"
WJBK-TV (now a Fox O&O station) in Detroit, Michigan: "Share the Spirit on TV-2"
WLNE-TV (now an ABC affiliate) in New Bedford, Massachusetts-Providence, Rhode Island: "Share the Spirit on WLNE"
WWMT in Kalamazoo/Grand Rapids/Battle Creek, Michigan: "Share the Spirit on Channel 3"
WNCT-TV in Greenville, North Carolina: "Share the Spirit on Channel 9"
WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH
WOWK-TV in Charleston, WV: "Share the Spirit of West Virginia"
WHP-TV in Harrisburg, Pennsylvania: "Share the Spirit on 21"
WTOL in Toledo, Ohio: "Share the Spirit on Toledo 11"
WTVF-TV in Nashville: "We Share the Spirit on 5" (only the slogan was borrowed by the CBS affiliate; the network musical bed and lyrics were not used.)
WTVX-TV (now a CW affiliate) in West Palm Beach (now a CW affiliate): "Share the Spirit on 34"
After the success of Share the Spirit of CBS, the network decided to keep a similar concept for the following season, resulting in the CBSpirit campaign. Most CBSpirit promos utilized a procession of show clips once again. However, the new graphic motif was a swirling (or "swishing") blue line, that was used to represent "the spirit". This "swish" was best represented by the jingle's opening lyrics: "There's something in the air, it's a spirit and you've got it, oh yes.." (Coincidentally, There'
1987 "CBSpirit, oh yes" Logo
s Something in the Air was CBS' campaign slogan exactly ten years earlier, for 1977-78.) The full length promo, like the previous year, had a special portion that identified new fall shows; this time around, a mapped-out fall schedule did not follow it or appear at all. All forms of the CBSpirit promos ended with the campaign's logo zooming inward against a dark background of shooting lines of red and pink; the blue swish flew around the logo. When the logo began to zoom in, "CBS" would appear in a neon-orange light, and when it centered itself, the light, now bright red, transferred itself over to "SPIRIT"; thus leaving the "CB" darker. This graphic was created by PDI in Sunnyvale, California and designed and art directed by John LePrevost.
For weekly promos throughout the CBSpirit season, the following setup would occur. Before each show preview, the show's logo would appear on a blue square or rectangle with an orange underline beneath it. This graphic is set against the same piercing line background as seen in the image above. The familiar blue swish would fly around the show logo. At the end of the promo, the day of the week would appear in large, traditional CBS-font in a variety of neon colors (emulating the CBSpirit lettering), as it glides along a CGI wall of lines of varying designs and sizes. This view is seen from a side perspective rather than from the center. Later in the season, the swishing-line title motifs were dispensed with, with the show logo-containing rectangles/squares appearing in the bottom left hand corner of the show previews.
Localized versions:
KBIM-TV in Roswell, New Mexico: "TV-10 Spirit, Oh Yes!"
KXII in Sherman, Texas: "Channel 12 Spirit, Oh Yes!"
KAUZ-TV in Wichita Falls, TX: "Channel 6 Spirit, Oh Yes!"
Television You Can Feel was a slogan used on the CBS television network for the 1988-89 season. This campaign immediately replaced the Spirit-themed image campaigns of the previous two seasons. At this time, CBS began its ratings free fall, the deepest in the network's history; the slump wouldn't end entirely until 1995. In the meantime, the Television You Can Feel campaign introduced a more sensual, new-age image to the network through distinguished, advanced-looking computer graphics and soothing music.
The campaign was alternately known as TV You Can Feel and You Can Feel It On CBS. The lyrics in the jingle only reference the alternate title of the campaign,You Can Feel It On CBS. However, the network officially marketed it as Television You Can Feel.
Campaign
The full length promo for Television You Can Feel was 1:30 minutes long, only slightly shorter than the ones produced by the major networks up to that time. However, another commonly circulated one was just under a minute long, with a special concept designed for network affiliate use. The official full length promo sets the tone, with a statement at the beginning over the top of a blue CGI sphere: "A Show of Emotion". This proceeds with a stunning clip montage of CBS programs, both returning and brand new (for the fall 1988 schedule), with characters performing actions that illustrated these different emotions: sadness, joy, anger, victory, defeat, love, revenge, etc. As a transition from one series of scenes to the next, lavish 3D CGI effects appear in-between. Some of these display various shapes and objects traveling or bouncing around, while others show a different angled view of a blue and red sphere, with various animated objects travelling around it. This is meant to symbolize the "feeling" of the network's image as implied by the slogan, show scenes, and theme lyrics. At the end of this promo, the final scene is enveloped by the sphere, which reveals itself as the official logo/symbol of the campaign. The sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the
1988 "CBS: Televison You Can Feel" aka "You Can Feel It on CBS" Logo
CBS eye. Under this view, the slogan Television You Can Feel appears in a white, bold capital font.
The campaign theme/jingle features a main male vocalist and a female vocalist who switches from background vocals to duets and back with the main singer. The theme begins with a gentle acoustic guitar sound, to enhance the most touching and sentimental scenes of the promo. The song then builds up with a heavier beat until it reaches a cresendo of full orchestration, where very dramatic action scenes come in (such as Ken Wahl in the middle of a drive-by mafia shootout on Wiseguy). The theme continues this way until the end, and culminates with an iconic, 7-note jingle just as the CBS eye/sphere logo comes into play.
The shorter variant begins with a cityscape skyline at sunrise, which segues into clips of characters from the current CBS shows surrounded by blue, red, or purple CGI outlines; most form a circle and move around each clip. A number of clips in the first portion show the leads from the primetime soaps (Dallas, Knots Landing, etc.) making love. In the middle of the promo, a nearly-full view of the sphere is seen while three video insets of show clips are seen in front of it (for the record, they are Edward Woodward of The Equalizer, a scene from Beauty and the Beast, and an explosion scene from Tour of Duty). At the very end, the sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the CBS eye. The name of this "eye" was "The Frog's Eye," as coined by CBS executives. In the dead center of the eye, behind the "CBS" lettering, a remnance of the sphere can still be seen.
Other elements of the Television You Can Feel campaign included special show promos which featured filmed pieces with the creators of current CBS shows. The creators would be seen in an office or home study talking directly to the camera about their show, its meaning, and some inside perspective on their main characters. Among the creators to show up was veteran producer Stephen J. Cannell, in a promo for Wiseguy. Another aspect of the campaign was a special tagline used to promote the fall premieres for all primetime shows: amid multi-colored overlapping rectangles, which tied in with that year's color scheme, appeared the line Are You Ready? (with the accompanying lyrics "Are you ready..for CBS"). This was a precursor to the slogan of next year's campaign, Get Ready for CBS.
For the network bumpers, a short, instrumental musical backing of the last few notes of the jingle, played while the affiliate displayed their ID below the CBS eye. (In previous seasons, the musical backing would usually have the slogan lyrics sung for ID bumpers.)
The shorter promo variant was produced in a manner so that the affiliates could insert station talent and program clips seamlessly in between network shots. A generic copy of this Television You Can Feel promo, as seen online at such sites as 80sTVThemes.com and also available on YouTube, has black spots in between network clips, where the affiliates would place their footage.
Localized versions:
KAUZ-TV in Wichita Falls, Texas: "You Can Feel It on Channel 6"
KBIM-TV in Roswell, New Mexico: "You Can Feel It on TV-10
KECY-TV(now a Fox affiliate) in El Centro, California /Yuma, Arizona: "You Can Feel It on TV-9"
KXII in Sherman, Texas: "You Can Feel It on Channel 12"
Get Ready for CBS was an advertising slogan used on the CBS Television Network for their 1989 and 1990 season campaigns. It was launched at the time when CBS, under network president Laurence Tisch, was slowly faltering in the Nielsen ratings overall, placing next-to-last place just ahead of young network Fox. Under Tisch, CBS had developed a stodgy, "over the hill" image in its programming, largely due to the older, middle-aged-to-elderly demographic brought in by such shows as Murder, She Wrote, Newhart, and the long-running dramas Dallas and Falcon Crest, for instance. The Get Ready campaigns were part of the strategy to gain younger viewers while keeping the traditional audience intact.
1989-90 Image Campaign
The first Get Ready campaign was ambitious, with an unusual (up to that time) ploy to rebuild CBS' audience. The motif of the 1989 promos was featuring CBS stars in a remote studio preparing for photo shoots, with a gray and silver wall backdrop constantly surrounding them. The main full-length promo features random people in sunny location settings in anticipation, looking onward, (as the theme lyrics imply) for the new season on CBS. A man is seen carrying a woman in his arms by the roadside while a long, big-rig truck with the Get Ready logo posted three times on its side (with multicolored backgrounds) passes by them. The CBS eye is printed in black o
1989 "Get Ready for CBS" Logo
n the back door of the truck. This is followed by the view of a woman opening a door to the remote studio, where the network stars interact with each other during the photo shoots. In between show clips (of both new and returning shows), the stars often say or ask, "Are you ready?" "I'm ready" "Get ready already" or "Get ready!" in unison. Sportscaster John Madden, then with CBS, was a running gag throughout the promos. He often said to everyone "I'm not ready yet", or "I'm still not ready". At the end of the full-length promo, Madden crashes out of the CGI Get Ready logo, shouting "I'm ready! Hey, where'd everyone go?", as being the last one to be ready.
The promos, in various length and forms, were run heavily over the summer of 1989 and into the fall, to improve the ratings. In addition, CBS went into partnership with Kmart department stores to aid in the effort. Together, they launched the "CBS/Kmart Get Ready Giveaway", a bonanza that encouraged people to turn to CBS to win a variety of prizes. They included a dream vacation, a brand new Dodge Caravan, and a huge cash prize. Viewers were able to participate by picking up a circular at any Kmart location, with all the prize information and a given number inside. The number had to be matched by the one announced on TV the nights that the Giveaway was being played (during the primetime lineups). The contest began on CBS' September premiere week and ended October 7, 1989, marking the first time an American broadcast network teamed with a major national retailer to encourage viewership.
Local versions of the 1989 campaign:
KBCI-TV in Boise, Idaho (now KBOI-TV): "Idaho, Get Ready for Channel 2!"
KAUZ-TV in Wichita Falls, Texas: "Get Ready for Channel 6"
KBIM-TV in Roswell, New Mexico: "Get Ready for TV-10
WTVT (now a Fox affiliate) in Tampa - St. Petersburg, Florida: same as KOLD
Reaction of Kmart tie-in
Although media insiders applauded CBS' new promotional effort, they criticized the involvement with Kmart. Some were noted to say that it was officially the end of the "Tiffany Network era", and that they were selling out to discount-store America in a ploy to get viewers. Despite the reactions, the tie-in helped; not only were there some winners around the country, but the combined tactics of the Get Ready campaign helped raise CBS' fall viewership ratings by 20%.
1990-91 Image Campaign with The Temptations
When CBS decided to keep their Get Ready campaign for a second year, they decided to use The Temptations' classic 1966 hit "Get Ready" as the jingle. So, as a result, the network managed to pull the legendary Motown group out of retirement to do a new version of the song. The 1990 version of "Get Ready" had the lyrics tailor made for CBS and its shows, along with an updated musical arrangement, featuring guitar and saxophone solos.
The main promos featured the Temptations performing before an artsy, animated backdrop, along with the network stars dancing along to the song. In the beginning parts, the stars would pose in an animated picture frame or square cutout, with a smaller video inset below them of another star holding up colorful placards wit
1990 "Get Ready for CBS" series 2 Logo
h the lyrics of "Get Ready" (more specifically, the "fiddly-dee, fiddly-dum" parts). Other parts, and variations, had many CBS stars bursting out of doors doing crazy poses and gestures. The casts of individual shows posed together, in real-life sets with vibrant designs. A notable running motif is the appearance of Candice Bergen, whose soulful wail begins the song; during the promos, she is seen singing with the Temptations, dressed in a matching blue suit, as if she were a member of the group. (similar to John Madden's running gag the previous year). This gag was most likely a nod to Bergen's hit sitcom Murphy Brown frequently guest starring classic Motown acts such as Aretha Franklin; and the spring 1990 season finale of Murphy Brown itself, in which the Temptations appeared to sing at the wedding of Corky Sherwood (Faith Ford) to Will Forrest (Scott Bryce).
Local versions of 1990's Get Ready for CBS had a generic promo made by the network for the affiliates that chose to use it. The affiliate promos were set in a diner, which, rather surreally, was located inside someone's old fashioned TV set. The "virtual people" inside the TV diner were encountered by images of CBS stars, suddenly popping up. For example, Candice Bergen's face appeared inside someone's coffee cup, while Patrick Duffy and Gerald McRaney were among the people to show up over hanging order checks. Meanwhile, little people outside the TV were invited to come inside the diner by local affiliate personalities waving and motioning them (they appeared on the giant TV screen). The middle of the promo featured both affiliate and syndicated stars dancing to "Get Ready" (with the same Temptations version used in the national promos). For the affiliate branding, the following would occur: the station's call letters would be pressed on a jukebox selection; the station logo would appear inside an empty coffee pot; and at the end, the logo would appear in the night sky under a full moon in the shape of the CBS eye.
There was one common thread between both years' Get Ready affiliate promos. In 1989, the WCBS-TV version (only) had a flying remote with the CBS 2 logo printed on the bottom, which zapped on TV sets in the promo. For the generic 1990 affiliate promos, the flying remote was used once again all across the board, which zapped the images of CBS stars over the random objects in the diner. In year two, instead of an affiliate logo on the remote, the CBS logo appeared by itself.
The 1990 campaign was subsequently adopted by Network Ten (as "That's Entertainment", in 1991), and SBT (as "Se Liga No SBT" {Get Ready for SBT} in 1993).
This is a list of the following stations that aired this generic Get Ready promo:
KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Get Ready for Channel 6"
