Annex
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Lists of advertising slogans
Television networks
ABC
CBS
Fox
NBC
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.
McDonald's

This is a list of advertising slogans used by CBS

1960s

  • 1963: "The Stars' Address is CBS"
  • 1964: "A Feast For the Eyes"
  • 1965: "Hey, Look Us Over!" (used by QTQ Brisbane from 1966-67)
  • 1966: "You'll See Stars!"
  • 1967: "Get In the Winner's Circle"
  • 1968: "The Look of a Winner!"
  • 1969: "The Best Television on Television"

1970s

1980s

1990s

  • 1991: "The Look of America is CBS" (used by CTV in Canada in the early 1990s)
  • 1992: "This is CBS"
  • 1993: "It's All Right Here"
  • 1993: "Can't Stop at the Top"
  • 1994: "Everyday People" aka "CBS People" (used by the Nine Network in 1995 as "I Am...")
  • 1995: "You're on CBS" (NOTE: These graphics during this season were also used for CBS Productions with similar animation)
  • 1996: "Welcome Home (to a CBS Night)"
  • 1997: "The Address is CBS...Welcome Home" (an update on "Welcome Home")
  • 1999: "The Address is CBS" (an update on "The Address is CBS...Welcome Home")

2000s

  • 2000-2005: "It's All Here" (an update on "The Address is CBS")
  • 2005: "America's Most Watched Network"
  • 2005: "Everybody's Watching CBS"
  • 2006-2009: "We Are CBS"
  • 2009-present: "Only CBS"

The Best is Right Here on CBS

The CBS slogan for the 1973-1974 season

CBS ident slogan "The Best Is Right Here CBS/CBS Is Easy on the Eyes" (1973-1974)

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "The Best is Right Here on Channel 6"/"Channel 6 is Easy on the Eyes"
  • KECC (now KECY, a Fox affiliate) in El Centro, California/Yuma, Arizona: "The Best is Right Here on TV-9!" / "TV-9 is Easy on the Eyes"
  • KDFW (now a Fox O&O station) in Dallas-Fort Worth, Texas: same as KMOV
  • KDKA in Pittsburgh, Pennsylvania: "The Best is Right Here on TV-2"/"TV-2 is Easy on the Eyes"
  • KFDA-TV in Amarillo, Texas: "The Best is Right Here on Channel 10"/"Channel 10 is Easy on the Eyes" (also included then-KFDA satellite stations KFDO-TV, Sayre, OK; and KFDW-TV, Clovis, NM)
  • KFMB in San Diego, California: Same as KLAS
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "The Best is Right Here on 30"
  • KGMB in Honolulu, Hawaii: same as KWTV
  • KIRO-TV in Seattle, Washington: "The Best is Right Here on KIRO-TV"
  • KLAS-TV in Las Vegas, Nevada: "The Best is Right Here on Channel 8"/"Channel 8 is Easy on the Eyes"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "The Best is Right Here on Channel 7"
  • KMOV in St.Louis, Missouri: "The Best is Right Here on Channel 4"/"Channel 4 is Easy on the Eyes
  • KNOE-TV in Monroe, Louisiana: "The Best is Right Here on TV-8"
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "The Best is Right Here on Channel 13"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "The Best is Right Here on Channel 5"/"Channel 5 is Easy on the Eyes"
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: "The Best is Right Here on Channel 5"
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: "The Best is Right Here on TV-10"/"TV-10 is Easy on the Eyes"
  • KWTV in Oklahoma City, Oklahoma: same as WCPO
  • KWTX-TV in Waco/Temple/Killeen, Texas: "The Best is Right Here on Channel 10"
  • KXTV (now an ABC affiliate) in Sacramento, California: same as KFDA
  • KXII in Sherman/Ada/Ardmore, Oklahoma: "The Best is Right Here on Channel 12"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "The Best is Right Here on TV-5"/"TV-5 is Easy on the Eyes"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KFDA
  • WBMG-TV (now WIAT) in Birmingham/Tuscalossa/Anniston/Gadsden, Alabama: "The Best is Right Here on TV-42"/"TV-42 is Easy on the Eyes"
  • WBTV in Charlotte, North Carolina: "The Best is Right Here on TV-3"/"TV-3 is Easy on the Eyes"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "The Best is Right Here on TV-10"/"TV-10 is Easy on the Eyes"
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "The Best is Right Here on Channel 3"/"Channel 3 is Easy on the Eyes
  • WCBS-TV in New York City, New York: same as KDKA, WJBK, and WBBM
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "The Best is Right Here on TV-4"/"TV-4 is Easy on the Eyes"
  • WCPO-TV (now an ABC affiliate) in Cincinatti, Ohio: "The Best is Right Here on Channel 9"/"Channel 9 is Easy on the Eyes"
  • WCPX (now WKMG) in Orlando-Daytona Beach-Melbourne, Florida: "The Best is Right Here on TV-6"/"TV-6 is Easy on the Eyes"
  • WDBJ in Roanoke/Lynchburg, Virginia: "The Best is Right Here on Channel 7"
  • WDEF-TV in Chattanooga, Tennessee: "The Best is Right Here on TV-12"/"TV-12 is Easy on the Eyes"
  • WFMY-TV in Greensboro - High Point - Winston-Salem, North Carolina: same as WCBS
  • WHP-TV in Harrisburg, Pennsylvania: "The Best is Right Here on 21"/"21 is Easy on the Eyes"
  • WISN-TV (now an ABC affiliate) in Milwaukee, Wisconsin: "The Best is Right Here on Channel 12"/"Channel 12
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: Same as KDKA
  • WJKW (now WJW-TV a Fox affiliate) in Cleveland, Ohio: "The Best is Right Here on Television 8/Television 8 is Easy on the Eyes"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "The Best is Right Here on Channel 2"/"Channel 2 is Easy on the Eyes"
  • WNEV (now WHDH, an NBC affiliate) in Boston, Massachusetts: "The Best is Right Here on TV-7"/"TV-7 is Easy on the Eyes"
  • WREG-TV in Memphis, Tennessee: same as WCAX
  • WSLA (now WAKA) in Montgomery, Alabama: "The Best is Right Here on Channel 8"/"Channel 8 is Easy on the Eyes"
  • WTOL in Toledo, Ohio: "The Best is Right Here on Toledo 11"
  • WTOP (now WUSA) in Washington, D.C.: same as WCPO
  • WTVF in Nashville, Tennessee: same as KPIX
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: same as KMOV
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: "The Best is Right Here on Channel 13"/"Channel 13 is Easy on the Eyes"
  • WWL-TV in New Orleans, Louisiana: same as KMOV

See The Best....CBS

This was the slogan CBS used for the 1974-1975 season.

1974 "See The Best....CBS" logo

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "See The Best....Channel 6"
  • KECC (now KECY, a Fox affiliate) in El Centro, California/Yuma, Arizona: "See The Best....TV-9"
  • KCTV in Kansas City Missouri / Kansas: same as WAGA's
  • KDFW (now a Fox O&O station) in Dallas-Fort Worth, Texas: "See The Best....TV-4"
  • KDKA in Pittsburgh, Pennsylvania: same as WJBK
  • KFDA-TV in Amarillo, Texas: same as KXTV
  • KFMB-TV in San Diego, California: same as WAKA's
  • KFSM-TV in Little Rock, Arkansas: same as WAGA's
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "See The Best....30"
  • KGMB in Honolulu, Hawaii: same as WCPO's
  • KHOU (TV) in Houston, Texas: "See The Best...TV-11"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "See The Best....Channel 7"
  • KMOV in St. Louis, Missouri: "See The Best....Channel 4"
  • KNOE-TV in Monroe, Louisiana: "See The Best....TV-8"
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "See The Best....Channel 13"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "See The Best...Channel 5"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, California: "See The Best....17"
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: same as KPIX
  • KTVA in Anchorage, Alaska: "See The Best....11"
  • KWTV-DT in Oklahoma City, Oklahoma: same as WCPO
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KXTV
  • KXII in Sherman/Ada/Ardmore, Oklahoma: "See The Best....Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "See the Best...Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "See The Best....TV-5"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: same as WMAR
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KXTV
  • WBMG-TV (now WIAT) in Birmingham/Tuscalossa/Anniston/Gadsden, Alabama: "See The Best....TV-42"
  • WBNS-TV in Columbus, Ohio: "See The Best....10TV"
  • WBTV in Charlotte, North Carolina: "See The Best....TV-3"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "See The Best....TV-10"
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "See The Best....Channel 3"
  • WCBS-TV in New York City, New York: same as KCBS
  • WCPO-TV (now an ABC affiliate) in Cincinatti, Ohio: "See The Best....Channel 9"
  • WDBJ in Roanoke/Lynchburg, Virginia: "See the Best...Channel 7"
  • WDEF-TV in Chattanooga, Tennessee: same as KXII
  • WFMY-TV in Greensboro - High Point - Winston-Salem, North Carolina: same as WMAR
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky: "See The Best...Channel 11"
  • WJBK-TV (now a Fox O&O) in Detroit, Michigan: "See The Best....TV-2"
  • WJKW (now WJW a Fox affiliate) in Cleveland, Ohio: "See The Best....Televison 8"
  • WKYT-TV in Lexington, Kentucky: "See The Best....TV-27"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "See The Best....Channel 2"
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WNEV (now WHDH, an NBC affiliate) in Boston, Massachusetts: "See The Best....TV-7"
  • WREG-TV in Memphis, Tennessee: "See The Best....TV-3"
  • WSLA (now WAKA) in Montgomery, Alabama: "See The Best....Channel 8"
  • WTOL in Toledo, Ohio: "See The Best....Toledo 11"
  • WTOP (now WUSA) in Washington, D.C.: same as KECY
  • WTVF in Nashville, Tennessee: same as KPIX's
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "See The Best....Channel 4"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: same as KOLD

Catch the Brightest Stars on CBS

This was the slogan CBS used for its 1975-1976 season.

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Catch the Brightest Stars on Channel 6"
  • KDKA in Pittsburgh, Pennsylvania: "Catch the Brightest Stars on TV-2"
  • KECC (now KECY and with Fox) in El Centro, California / Yuma, Arizona: "Catch the Brightest Stars on TV-9"
  • KFDA-TV in Amarillo, Texas: same as KXTV
  • KFMB-TV in San Diego, California: "Catch the Brightest Stars on Channel 8"
  • KFSM-TV in Fort Smith, Arkansas: "Catch the Brightest Stars on TV-5"
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "Catch the Brightest Stars on 30"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KKTV in Colorado Springs, Colorado: "Catch the Brightest Stars on TV-11"
  • KLAS-TV in Las Vegas, Nevada: "Catch the Brightest Stars on TV-8"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Catch the Brightest Stars on Channel 7"
  • KMOV in St.Louis, Missouri: "Catch the Brightest Stars on Channel 4"

    1975 "Catch The Brightest Stars on CBS" Logo

  • KNOE-TV in Monroe, Louisiana: same as KLAS
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "Catch the Brightest Stars on Channel 13"
  • KPIX-TV in San Francisco-Oakland-San Jose. California: "Catch the Brightest Stars on Channel 5"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, California: "Catch the Brightest Stars on 17"
  • KTVA in Anchorage, Alaska: "Catch the Brightest Stars on 11"
  • KVAL-TV in Eugene, Oregon: "Catch the Brightest Stars on TV-13"
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KXTV
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Catch the Brightest Stars on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "Catch the Brightest Stars on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: same as KFSM
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: "Catch the Brightest Stars on Channel 2"
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KXTV
  • WBMG-TV (now WIAT) in Birmingham/Tuscalossa/Anniston/Gadsden, Alabama: "Catch the Brightest Stars on TV-42"
  • WBNS-TV in Columbus, Ohio: "Catch the Brightest Stars on 10TV"
  • WBTV in Charlotte, North Carolina: "Catch the Brightest Stars on TV-3"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "Catch the Brightest Stars on TV-10"
  • WCAX-TV in Burlington, Vermont / Plattsburgh, New York: "Catch the Brightest Stars on Channel 3"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCPO-TV (now an ABC affiliate) in Cincinatti, Ohio: "Catch the Brightest Stars on Channel 9"
  • WJKW in Cleveland, Ohio (now WJW-TV a Fox affiliate): "Catch the Brightest Stars on Television 8"
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: Same as KDKA
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: same as WBBM and WCBS
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WNEV (now WHDH, an NBC affiliate) in Boston, Massachusetts: "Catch the Brightest Stars on TV-7"
  • WSLA (now WAKA) in Selma/Montgomery, Alabama: "Catch The Brightest Stars on Channel 8"
  • WSBT-TV in South Bend, Indiana: "Channel 22, Go For It!, Plus, Catch The Brightest Stars!"
  • WTOL in Toledo, Ohio: "Catch the Brightest Stars on Toledo 11"
  • WTOP in Washington, D.C. (now WUSA): Same as KECY's
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "Catch the Brightest Stars on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: same as KOLD

The Hot Ones

CBS Ident slogan "The Hot Ones" during the Bicentennial of the United States. (1976-1977)

This was the slogan CBS used for its 1976-1977 season.

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Channel 6, We're The Hot Ones"
  • KDKA-TV in Pittsburgh, Pennsylvania: "TV-2, We're The Hot Ones"
  • KFDA-TV in Amarillo, Texas: "Channel 10, We're The Hot Ones"
  • KFMB-TV in San Diego, California: "Channel 8, We're The Hot Ones"
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "TV-30, We're The Hot Ones"
  • KMGH-TV (now an ABC affiliate) in Denver Colorado: "Channel 7, We're The Hot Ones"
  • KNXT (now KCBS) in Los Angeles, California: "Channel 2, We're The Hot Ones"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, California: "17, We're The Hot Ones"
  • WAFB in Baton Rouge, Louisiana: "Channel 9, We're The Hot Ones"
  • WAGA-TV (now an Fox O&O station) in Atlanta, Georgia: "TV-5, We're The Hot Ones"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: same as KNXT (now KCBS)
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: "TV-10. We're The Hot Ones"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "TV-42, We're The Hot Ones"
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky "Channel 11, We're The Hot Ones"
  • WISN-TV (now an ABC affiliate) in Milwaukee, Wisconsin: "Channel 12, We're The Hot Ones"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "Channel 2, We're The Hot Ones"
  • WSLA (now WAKA) in Selma/Montgomery, Alabama: "TV-8, We're The Hot Ones"

There's Something In The Air

CBS ident slogan "There's Something In The Air" (1977-1978)

This was the campaign CBS used for its 1977-1978 season

Local Stations

  • KFSN-TV (now an ABC O&O station) in Fresno, California: "There's Something In The Air on TV-30"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, California: "There's Something In The Air on 17"
  • KNXT (now KCBS) in Los Angeles, California: same as WBBM
  • WAGA-TV (now a Fox O&O station) in Atlanta, Georgia: "There's Something In The Air on TV-5"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: "There's Something In The Air on Channel 2"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "There's Something In The Air on TV-42"
  • WCAU (now an NBC O&O station) in Philadelphia, Pennsylvania: "There's Something In The Air on TV-10"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "There's Something In The Air on Channel 9"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "There's Something In The Air on TV-2
  • WJXT (now an Independent station) in Jacksonville, Florida: "There's Something In The Air on Channel 4"
  • WKYT-TV in Lexington, Kentucky: "There's Something In The Air on TV-27"

Turn Us On We'll Turn You On

CBS ident slogan "Turn Us On, We'll Turn You On" (1978-1979)

This was the campaign CBS used for its 1978-1979 season

Local Stations

  • KNXT (now KCBS) in Los Angeles, California: same as WBBM
  • KDFW (now a Fox O&O station) in Dallas-Fort Worth, Texas: Channel 4 Turn Us On We'll Turn You On"
  • KDKA-TV in Pittsburgh, Pennsylvania: "TV-2 Turn Us On We'll Turn You On"
  • KECC (now KECY and with Fox): in El Centro, California / Yuma, Arizona: "TV-9, Turn Us On We'll Turn You On"
  • KFDA-TV in Amarillo, Texas: "Channel 10, Turn Us On We'll Turn You On"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, California: "17, Turn Us On We'll Turn You On"
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: same as WCAU
  • KTVQ in Billings, Montana: "Channel 2, Turn Us On We'll Turn You On"
  • KWTV-DT in Oklahoma City, Oklahoma: same as KECC
  • WAGA-TV (now a Fox O&O station) in Atlanta, Georgia: "TV-5, Turn Us On We'll Turn You On"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: same as KTVQ
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "TV-42, Turn Us On We'll Turn You On"
  • WCAU (now an NBC O&O station) in Philadelphia, Pennsylvania: "TV-10, Turn Us On We'll Turn You On"
  • WCBS-TV in New York City, New York: same as KTVQ
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "Channel 9, Turn Us On We'll Turn You On"
  • WDVM (now WUSA) in Washington, D.C.: same as WCPO
  • WITI (now a Fox affiliate) in Milwaukee: "TV-6, Turn Us On We'll Turn You On"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: same as KDKA
  • WJXT (now an Independent station) in Jacksonville, Florida: "TV-4, Turn Us On We'll Turn You On"

Looking Good

This was the campaign CBS used from 1979-81. Several new shows premiered during this time. In 1979, CBS used 'We're Looking Good' as its slogan. In 1980, CBS modified the campaign with the 'Looking Good Together' slogan. The Looking Good slogan was used by ATV-10 Melbourne in 1981.

Local Stations

1979-1980:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: same as KOTV
  • KFDA-TV in Amarillo, Texas: "Channel 10, You're Looking Good"
  • KECY-TV|KECC]] (now KECY, a Fox affiliate) in El Centro, California / Yuma, Arizona: "We're Looking Good on TV-9
  • KFMB in San Diego: "We're Looking Good on Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WAGA
  • KFSN-TV (now an ABC O&O station) in Fresno, California:" We're Looking Good, on 30"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, CA: "We're Looking Good, on 17"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KKTV in Colorado Springs, Colorado: "We're Looking Good on TV-11"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "We're Looking Good on Channel 7"

    1979 "We're Looking Good" Logo

  • KMOV in St.Louis, Missouri: "We're Looking Good on Channel 4"
  • KNOE-TV in Monroe, Louisiana: same as WJKW
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "We're Looking Good on Channel 13"
  • KOTV-DT in Tulsa, Oklahoma: "We're Looking Good on Channel 6"
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KTVA in Anchorage, Alaska: "We're Looking Good on 11"
  • KVAL-TV in Eugene, Oregon: "We're Looking Good on TV-13"
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KXTV
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "We're Looking Good on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "We're Looking Good on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "We're Looking Good on TV-5"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WMAR
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KXTV
  • WBMG-TV (now WIAT) in Birmingham/Tuscalossa/Anniston/Gadsden, Alabama: "We're Looking Good, on TV-42"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "You're Looking Good, Philadelphia"
  • WCBS-TV in New York City, New York: "WCBS-TV Channel 2, You're Looking Good
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "We're Looking Good, on TV-4
  • WCPO-TV (now an ABC affiliate) in Cincinatti, OH: "We're Looking Good, on Channel 9"
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky: "Action 11, We're Looking Good"
  • WITI (now a Fox affiliate) in Milwaukee: "We're Looking Good, on TV-6"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "We're Looking Good, on TV-2"
  • WJKW (now WJW-TV, a Fox affiliate) in Cleveland: "We're Looking Good, on TV-8"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "We're Looking Good on Channel 2"
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WAST (now WNYT an NBC affiliate) in Albany, New York: "WAST Channel 13, You're Looking Good"
  • WHP-TV in Harrisburg, Pennsylvania: "We're Looking Good on 21"
  • WSLA (now WAKA) in Montgomery, Alabama: "We're Looking Good, on Action 8"
  • WTOL in Toledo, Ohio: "We're Looking Good, on Toledo 11"
  • WTVF in Nashville: "We're Looking Good on Channel 5"
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "We're Looking Good on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida]]: same as KOLD

1980-1981:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Looking Good Together on Channel 6"
  • KFDA-TV in Amarillo, Texas: "You're Looking Good Together on Channel 10"
  • KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: "Looking Good Together on TV-9
  • KFMB-TV in San Diego, California: "Looking Good Together on Channel 8"
  • KDKA in Pittsburgh: "Pittsburgh's Here 2 You, We're Looking Good" (Incorporated with KDKA's 'Here 2 You' campaign)

    1980 "Looking Good Together" Logo

  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as KPIX and WAGA
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "Looking Good Together, 30"
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, CA: "Looking Good Together, 17"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KKTV in Colorado Springs, CO: "Looking Good Together on TV-11"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Looking Good Together on Channel 7"
  • KMOV in St.Louis, Missouri: "Looking Good Together on Channel 4"
  • KNOE-TV in Monroe, LA: "Looking Good Together on TV-8"
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "Looking Good Together on Channel 13"
  • KOTV in Tulsa: "Channel 6, Looking Good!" (KOTV kept this slogan after the campaign ended until 1983)
  • KPIX in San Francisco: "Looking Good Together, Channel 5"
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KTVA in Anchorage, Alaska: "Looking Good Together, 11
  • KVAL-TV in Eugene, Oregon: "Looking Good Together on TV-13"
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KXTV
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Looking Good Together on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "Looking Good Together on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, GA: same as KPIX
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KXTV
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "Looking Good Together on TV-42"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennslyvania: "You and Channel 10, We're Looking Good"
  • WCBS-TV in New York City: same as WMAR
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "Looking Good Together on TV-4
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky: "Looking Good Together on Action 11"
  • WITI (now a Fox affiliate) in Milwaukee: "Looking Good Together on TV-6"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "Looking Good Together on TV-2"
  • WMAR-TV (now an ABC affiliate) in Baltimore, Maryland: "Looking Good Together on Channel 2"
  • WMAZ-TV in Macon, Georgia: same as KOLD and KRCG
  • WAST (now WNYT an NBC affiliate) in Albany, New York: same as KOLD, WMAZ, and KRCG
  • WHP-TV in Harrisburg, Pennsylvania: "Looking Good Together, 21"
  • WSLA (now WAKA) in Montgomery, AL: "Looking Good Together, Action 8"
  • WTOL in Toledo, Ohio: "Looking Good Together, Toledo 11"
  • WTVF in Nashville: "Looking Good Together, Channel 5"
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "Looking Good Together on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: same as KOLD
  • WCPO-TV (now an ABC affiliate) in Cincinatti, OH: "Looking Good Together, Channel 9"

Reach For The Stars

CBS used the slogan during the 1981-82 season. CBS used the space-shuttle theme to capitalize on CBS' good ratings, as well as the launch of the space shuttle Columbia. ATV10 in Melbourne used it during 1982

1981 "Reach For The Stars" Logo

Local Stations

  • KBCI (now KBOI) in Boise, Idaho: same as WBBM, WCBS, KCBS
  • KBIM-TV in Roswell, New Mexico: "Reach for the Stars on TV-10"
  • KFDA-TV in Amarillo, Texas: same as KXTV
  • KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: same as KECC
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KGGM-TV (now KRQE) in Albuquerque, New Mexico: "Reach for the Stars on TV-13"
  • KXII in Sherman, Texas: "Reach for the Stars on Channel 12"
  • KWTV-DT in Oklahoma City: "Reach for the Stars on TV-9"
  • KAUZ in Wichita Falls, TX: "Reach for the Stars on Channel 6"
  • KDFW in Dallas (now a Fox O&O station): "Reach for the Stars on Channel 4"
  • KECC in El Centro, CA (now KECY and with Fox): "Reach for the Stars on TV-9"
  • KFMB in San Diego: "Reach for the Stars on Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WTVH
  • KFSN-TV (now an ABC O&O station) in Fresno, California:
  • KPWR (now KGET, an NBC affiliate) in Bakersfield, CA: "Reach for the Stars on 17"
  • KOIN in Portland, Oregan: same as KAUZ
  • KLAS-TV in Las Vegas, Nevada: "Reach for the Stars on Channel 8"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Reach for the Stars on Channel 7"
  • KMOV in St. Louis: same as KDFW's
  • KNOE-TV in Monroe, LA: same as WJKW
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "Reach For The Stars on Channel 7"
  • KNXT (now KCBS) in Los Angeles, California: same as WCBS and WBBM
  • KOLD-TV in Tuscon, Arizona: same as WTVT
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KTVA in Anchorage, Alaska: "Reach for the Stars on 11"
  • KVAL-TV in Eugene, Oregon: same as WTVT and KOLD
  • KWTV-DT in Oklahoma City, Oklahoma:"Reach for the Stars on TV-9"
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KXTV
  • KXMB-TV in Bismarck, North Dakota: same as KXII
  • KXTV (now an ABC affiliate) in Sacramento, California: "Reach for the Stars on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA-TV in Atlanta (now a Fox O&O station): "Reach for the Stars on Channel 5"
  • WBAL in Baltimore (now an NBC affiliate): "Reach for the Stars on WBAL" (taged with Frank Gari's "Hello News" campaign when the station was about to change to CBS in 1981)
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: "Reach for the Stars on TV-10"
  • WBMG-TV (now WIAT) in Birmingham, AL: "Reach for the Stars on TV-42"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennslyvania: same as KXTV
  • WCBS in New York City: "Reach for the Stars on Channel 2"
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "Reach for the Stars on WCCO"
  • WCPO-TV in Cincinnati (now an ABC affiliate): "Reach for the Stars on Channel 9"
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WGAN-TV in Portland, Maine (now WGME-TV): same as WTVT
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky: "Reach for the Stars"
  • WHNT-TV in Huntsville Alabama: "Reach for the Stars on Channel 19"
  • WITI (now a Fox affiliate) in Milwaukee: "Reach for the Stars on TV-6"
  • WJBK-TV (now a Fox O&O) in Detroit: "Reach for the Stars on TV-2" (Also incorporated with its own 'Two's the One' campaign)
  • WJKW (now WJW-TV a Fox affiliate) in Cleveland, Ohio: "Reach for the Stars on TV-8"
  • WHP-TV in Harrisburg, Pennsylvania: "Reach for the Stars on 21"
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WSLA (now WAKA) in Montgomery, AL: "Reach for the Stars on Action 8"
  • WTHI in Terre Haute, IN: "Reach for the Stars on TV-10"
  • WTOL in Toledo: "Reach for the Stars on Toledo 11"
  • WTVF in Nashville: same as WAGA's
  • WTVH in Syracuse: "Reach for the Stars on TV-5"
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "Reach for the Stars on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa: "Reach for the Stars on Channel 13"
  • WDVM (now WUSA) in Washington, D.C.: Same as KECY's

Great Moments

Great Moments is the name of a CBS campaign from 1982. Shows being launched that year on the network include Square Pegs and Newhart. As with every season from 1979 until 1983, CBS still remained at the second spot in the ratings race behind ABC. However, the gap between CBS and ABC was slowly narrowing as CBS would eventually regain its top spot at the end of the 1983-1984 season.

Campaign Synopsis

The promo begins with a still of the 1951 introduction of the CBS "eye" logo. Then still of previous CBS shows such as I Love Lucy, The Ed Sullivan Show, Lassie, and Gunsmoke appears with them in a box that appears to be shrinking into the distance until a tiny version of the 1951 CBS eye logo appears again. Immediately the CBS logo then "morphs" and "enlarges" into other newer versions of the CBS logo until the current rendition of the logo is shown in a deep purple hue and violet outline.

Next the Great Moments appears in a golden metallic font encompassed in a rhombus shape all among a black-orange gradient background. Five

1982 "Great Moments" Logo

beams of light from behind zoom in front of the logo to begin the clip montage of upcoming and returning shows. The promo ends with the same Great Moments logo and five beams of light (expect rather than zooming into the screen, the beams crash intro the logo). A final montage of previous renditions of CBS logos appears until the current one stands out.

Among the many shows featured in the promo, freshman show Mama Malone would not debut until 1984. Also the clip show ended with a painting of the cast members of MASH, which appropriately enough would end its run with its highly-acclaimed and most-watched season finale.

As with the previous season, a shorter karaoke version was aired to complement the promo. It featured everyday people singing along to the tune with the lyrics at the bottom of the screen and a bouncing ball in the shape of the CBS eye moving in sync to the lyrics.

Local versions of the campaign include:

  • KBIM-TV in Roswell, New Mexico: "Great Moments on TV-10
  • KXII in Sherman, Texas: "Great Moments on Channel 12"
  • KAUZ in Wichita Falls, Texas: "Great Moments on Channel 6"
  • KCTV in Kansas City, Missouri / Kansas: same as KFSM
  • KCCI in Des Moines, Iowa: same as WJBK
  • KECY-TV (now a Fox affiliate) in El Centro, California/Yuma, Arizona: same as KWTV
  • KDBC-TV in El Paso, Texas: "Great Moments on Channel 4"
  • KDFW (now a Fox O&O) in Dallas: same as KDBC's
  • KFDA-TV in Amarillo, Texas: "Great Moments on Channel 10"
  • KFMB in San Diego: "Great Moments on Channel 8"
  • KFSM in Fort Smith, Arkansas: "Great Moments on TV-5"
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "Great Moments on TV-30"
  • KGET-TV (now an NBC affiliate) in Bakersfield, CA: "Great Moments on 17"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KGGM-TV (now KRQE) in Albuquerque, New Mexico: "Great Moments on TV-13
  • KLAS-TV in Las Vegas, Nevada: "Great Moments on Channel 8"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: same as KTBC
  • KMOV in St.Louis, Missouri: same as KDBC
  • KNOE-TV in Monroe, LA: same as WJKW
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "Great Moments with You on 7"
  • [[KCBS-TV|KNXT (now KCBS)]] in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "Great Moments on Channel 13"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL (now an NBC affiliate) in Salt Lake City, Utah: "Great Moments on Channel 5"
  • KTBC (now a Fox O&O) in Austin: "Great Moments on Channel 7"
  • KTVA in Anchorage, Alaska: "Great Moments on 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: "Great Moments on TV-9"
  • KWTX-TV in Waco/Temple/Killeen, Texas: same as KFDA
  • KXTV (now an ABC affiliate) in Sacramento, California: same as KFDA
  • KZTV in Corpus Christi, Texas: same as KXTV and KFDA
  • WAGA (now a Fox O&O) in Atlanta, GA: same as KSL and WTVF
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: "Great Moments on TV-10
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "Great Moments on 42"
  • WBTV in Charlotte, North Carolina: "Great Moments on Channel 3"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, PA: same as KXTV
  • WCBS-TV in New York City: "Great Moments on Channel 2"
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "Great Moments on WCCO"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "Great Moments on Channel 9"
  • WDBJ in Roanoke / Lynchburg, Virginia: "Great Moments on Channel 7"
  • WHP-TV in Harrisburg, Pennsylvania: "Great Moments on 21"
  • WJKW (now WJW-TV a Fox affiliate) in Cleveland, Ohio: "Great Moments, Here on TV-8"
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WSEE-TV in Erie, Pennsylvania: "Great Moments for you on 35
  • WSLA (now WAKA) in Montgomery, AL: "Great Moments on Action 8"
  • WSPA-TV in Spartanburg-Greenville-Anderson, South Carolina-Ashville, North Carolina: same as WDBJ
  • WTHI-TV in Terre Haute, Indiana: same as KGGM
  • WTOL in Toledo, Ohio: "Great Moments on Toledo 11"
  • WTVF in Nashville: "Great Moments on Channel 5"
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: "Great Moments on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa: "Great Moments on Channel 13"
  • WWL in New Orleans: same as KDBC and KDFW's'
  • WJBK (now a Fox O&O) in Detroit: "Great Moments on TV-2"

February Looks Great on CBS

This was the short-lived slogan that was used for CBS in February of 1983.

Local Stations

Stations that used this customized version of the "February Looks Great on CBS" campaign

February 1983:

  • KBIM-TV in Roswell, New Mexico: "February Looks Great on TV-10"
  • KGGM (now KRQE) in Albuquerque, New Mexico: "February Looks Great on TV-13"
  • KXII in Sherman, Texas: "February Looks Great on Channel 12"
  • KAUZ in Wichita Falls, TX: "February Looks Great on Channel 6"
  • KCCI in Des Moines, Iowa: same as KFMB
  • KCMO (now KCTV) in Kansas City, MO: "February Looks Great on Channel 5"
  • KDKA-TV in Pittsburgh, PA: same as WCBS
  • KDFW (now a Fox O&O station) in Dallas/Fort Worth, Texas: "February Looks Great on Channel 4"
  • KECY-TV (now a Fox affiliate) in El Centro, California/Yuma, Arizona: "February Looks Great on TV-9"
  • KENS in San Antonio, Texas: same as KCMO
  • KFDA in Amarillo, Texas: "February Looks Great on Channel 10"
  • KFMB in San Diego, California: "February Looks Great on Channel 8"
  • KFSM in Fort Smith, Arkansas: "February Looks Great on TV-5"
  • KFSN-TV (now an ABC O&O station) in Fresno, California: "February Looks Great on Channel 30"
  • KGET-TV (now an NBC affiliate) in Bakersfield, CA: "February Looks Great on 17"
  • KGMB in Honolulu, Hawaii: "February Looks Great for Hawaiians on Channel 9"
  • KKTV in Colorado Springs, CO: "February Looks Great on TV-11"
  • KMGH-TV (now an ABC affiliate) in Denver, CO: "February Looks Great on Channel 7"
  • KMOX-TV (now KMOV) in St. Louis, Missouri: "February Looks Great on KMOX-4"
  • KMST (now KION) in Salinas/Monterey, California: "February Looks Great on 46"
  • KNOE-TV in Monroe, LA: "February Looks Great on TV-8"
  • KNXT (now KCBS) in Los Angeles, CA: "February Looks Great on Channel 2"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "
  • KOLD-TV in Tucson, AZ: "February Looks Great on Channel 13"
  • KIRO in Seattle, WA: same as KMGH
  • KPIX-TV in San Francisco, CA: same as KCMO and KENS
  • KRCG in Columbia/Jefferson City, MO: same as KOLD
  • KSL-TV (now an NBC affiliate) in Salt Lake City, UT: same as KCMO, KENS, and KPIX
  • KTAB-TV in Abilene, Texas: "February Looks Great on K-TAB"
  • KTHV in Little Rock, Arkansas: "February Looks Great on THV11"
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: same as KFDA
  • KTVA in Anchorage, Alaska: "February Looks Great on 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD and KRCG
  • KWTV-DT in Oklahoma City, Oklahoma: same as KECY
  • KXTV (now an ABC affiliate) in Sacramento, CA: same as KFDA and KTSP
  • KWTX-TV in Waco/Temple/Killeen, TX: same as KFDA, KTSP, and KXTV
  • KZTV in Corpus Christi, TX: same as KFDA, KTSP, KWTX, and KXTV
  • WABI-TV in Bangor, ME: same as KPIX
  • WANE-TV in Fort Wayne, Indiana: "February Looks Great on Channel 15"
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: same as KENS
  • WBBM in Chicago, Illinois: same as KCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KFDA
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "February Looks Great on 42"
  • WBNG-TV in Binghamton, New York: same as KXII
  • WBNS-TV in Columbus, Ohio: "February Looks Great on 10TV"
  • WBTW-TV in Florence/Myrtle Beach, South Carolina: same as KRCG
  • WCAU-TV (now an NBC O&O station) in Philadelphia, PA: same as KTSP, KXTV and KFDA
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "February Looks Great on Channel 3"
  • WCBS in New York City: same as KCBS and WBBM
  • WCCO-TV in Minneapolis/St. Paul, MN: "February Looks Great on WCCO"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "February Looks Great on Channel 9"
  • WDBJ in Roanoke / Lynchburg, Virginia: same as KIRO and KMGH
  • WDVM (now WUSA) in Washington, D.C.: same as WCPO
  • WHP-TV in Harrisburg, Pennsylvania: "February Looks Great on 21"
  • WITI (now a Fox affiliate) in Milwaukee, Wisconsin: "February Looks Great on TV-6"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "February Looks Great on TV-2"
  • WJKW (now WJW, a Fox affiliate) in Cleveland, Ohio: same as KNOE
  • WJTV in Jackson, Mississippi: same as KXII
  • WKBN-TV in Youngstown, Ohio: "February Looks Great on 27"
  • WMAZ-TV in Macon, Georgia: same as KOLD
  • WMBD-TV in Peoria/Bloomington, Illinois: "February Looks Great on 31"
  • WRDW-TV in Augusta, Georgia: same as KXII and WJTV
  • WSEE-TV in Erie, Pennsylvania: "February Looks Great on 35"
  • WSLA (now WAKA) in Selma/Montgomery, Alabama: "February Looks Great on Action 8"
  • WSPA-TV in Spartanburg/Greenville/Anderson, South Carolina/Asheville, North Carolina: same as WDBJ
  • WTHI-TV in Terre Haute, Indiana: same as KBIM
  • WTOC-TV in Savannah, Georgia: "February Looks Great on WTOC"
  • WTOL in Toledo, Ohio: "February Looks Great on Toledo 11"
  • WTVF in Nashville, Tenneesee: same as KENS
  • WTVH in Syracuse, New York: same as KSL, KCMO, KPIX, and KENS
  • WTVJ (now an NBC O&O station) in Miami/Fort Lauderdale, Florida: same as KDFW
  • WTVT (now a Fox O&O station) in Tampa/St. Petersburg, Florida: same as KOLD
  • WWL in New Orleans, Louisiana: same as KDFW and WTVJ

We've Got the Touch

We've Got The Touch This was the slogan that was used for CBS from 1983 to 1986. One of CBS' most successful campaigns, several popular shows premiered during the time of the slogan. Richie Havens, Aaron Neville, and Kenny Rogers provided the vocals for the campaign.

Local Stations

Stations that used the customized version of the "We've Got the Touch" campaign.

1983-1984:

  • KBIM-TV in Roswell, New Mexico: "We've Got the Touch, You and TV-10"
  • KGGM-TV (now KRQE) in Albuquerque, New Mexico: "We've Got the Touch, You and TV-13"
  • KXII in Sherman, Texas: "We've Got the Touch, You and Channel 12"

    1983 "We've Got the Touch, You and CBS" logo

  • KAUZ in Wichita Falls, TX: "We've Got the Touch, You and Channel 6"
  • KCCI in Des Moines, Iowa: same as KFMB
  • KCTV in Kansas City: "We've Got the Touch, KCTV-5"
  • KDKA-TV in Pittsburgh,PA: same as WCBS
  • KDFW in Dallas, TX (now a Fox O&O station): Same as WTVJ's
  • KECY in El Centro, CA (now a Fox affiliate): same as KWTV
  • KENS in San Antonio, Texas: same as WAGA
  • KEYC in Mankato, Minnesota: same as KXII
  • KFDA in Amarillo, TX: "We've Got the Touch, You and Channel 10"
  • KFMB in San Diego: "We've Got the Touch, You and Channel 8"
  • KFSM in Fort Smith: "We've Got the Touch, TV-5"
  • KFSN-TV (now a ABC O&O station) in Fresno, California: "We've Got the Touch, You and Channel 30"
  • KGET-TV (now an NBC affiliate) in Bakersfield, CA: "We've Got the Touch, You and 17"
  • KGMB in Honolulu, Hawaii: same as WDVM and WCPO
  • KKTV in Colorado Springs, CO: "We've Got the Touch, You and Channel 11"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: same as KIRO
  • KMOX-TV in St.Louis, Missouri: "We've Got the Touch, KMOX-4"
  • KMST (now KION) in Salinas/Monterey, California: "We've Got the Touch, You and 46"
  • KNOE-TV in Monroe, LA: same as WJKW
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "We've Got The Touch, You and KOAM-TV"
  • [[KCBS-TV|KNXT (now KCBS) in Los Angeles, California: same as WCBS
  • KOLD-TV in Tuscon, Arizona: "We've Got the Touch, You and Channel 13"
  • KIMA in Yakima, Washington: "We've Got the Touch, You and KIMA"
  • KIMT in Mason City, Iowa: "We've Got the Touch, You and TV-3"
  • KIRO in Seattle: "We've Got the Touch, You and Channel 7"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV in Salt Lake City, Utah: same as KPIX
  • KSTP (now KSAZ, a Fox O&O station) in Phoenix, Arizonia: same as WCAU
  • KTVA in Anchorage, Alaska: "We've Got the Touch, You and 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: same as KWTV and KECY
  • KXTV (now an ABC affiliate) in Sacramento, California: same as KFDA
  • KZTV in Corpus Christi, Texas: same as KXTV and KFDA
  • WABI-TV in Bangor, Maine: same as WAGA
  • WANE-TV in Fort Wayne, Indiana: "We've Got the Touch, You and Channel 15"
  • WAGA (now a Fox O&O station) in Atlanta, GA: "We've Got the Touch, You and Channel 5"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM in Chicago: Same as WJBK and WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville Teennessee: same as KBIM
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston, Alabama: "We've Got the Touch, You and 42"
  • WBNG-TV in Binghamton, New York: same as KXII
  • WBNS-TV in Columbus, Ohio: "We've Got the Touch, You and 10TV"
  • WBTW-TV in Florence/Myrtle Beach, South Carolina: same as KOLD
  • WCAU-TV in Philadelphia, PA (now NBC): Same as KFDA's
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "We've Got the Touch, You and Channel 3"
  • WCBS in New York City: "We've Got the Touch, You and Channel 2"
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "We've Got the Touch, You and Channel 4!"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: same as WDVM
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KIRO and KMGH
  • WDVM (now WUSA) in Washington, D.C.: "We've Got the Touch, You and Channel 9"
  • WFSB in Hartford, Connecticut: same as WCAX and WREG
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa: same as WCCO
  • WITI-TV (now a Fox affiliate) in Millwaukee, Wisconsin: "We've Got the Touch, You and TV-6
  • WJKW (now WJW, a Fox affiliate) in Cleveland: "We've Got the Touch, You and TV-8"
  • WJBK-TV in Detroit (now a Fox O&O station): Same as WCBS
  • WJTV in Jackson, MS: "We've Got the Touch, You and Channel 12"
  • WKBN in Youngstown, OH: "We've Got the Touch, You and 27"
  • WMBD-TV in Peoria/Bloomington, Illinois: "We've Got the Touch, You and 31"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH's
  • WHP-TV in Harrisburg, Pennsylvania: "We've Got the Touch, You and 21"
  • WRDW in Augusta, GA: same as WJTV's
  • WREG-TV in Memphis, Tennessee: same as WCAX
  • WSLA (now WAKA) in Montgomery, AL: "We've Got the Touch, You and Action 8"
  • WTHI-TV in Terre Haute, Indiana: same as KBIM
  • WTOC-TV in Savannah, Georgia: "We've Got the Touch, You and WTOC"
  • WTOL in Toledo, Ohio: "We've Got the Touch, You and Toledo 11"
  • WTVH in Syracuse, New York: "We've Got The Touch, You And TV 5"
  • WTVJ (now an NBC O&O) in Miami: "We've Got The Touch, You and Channel 4"
  • WTVT (now a Fox O&O station) in Tampa: "We've Got The Touch, You and Channel 13"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "We've Got the Touch, You and 9 & 10"

1984-1985:

1984 "You and CBS,We've Got the Touch" logo

  • KBIM-TV in Roswell, New Mexico: "You and TV-10, We've Got the Touch"
  • KCBS-TV in Los Angeles, California: same as WCBS, WJBK, WBBM and KDKA
  • KCCI in Des Moines, Iowa: same as KFMB
  • KDKA-TV in Pittsburgh,PA same as WCBS
  • KGGM-TV in Albuquerque, New Mexico" You and TV-13, We've Got the Touch"
  • KAUZ-TV in Wichita Falls, Texas: "You and Channel 6, We've Got the Touch"
  • KXII in Sherman, Texas: "You and Channel 12, We've Got the Touch"
  • KECY-TV(now a Fox affiliate) in El Centro, California /Yuma, Arizona: same as KWTV
  • KENS in San Antonio, Texas: same as WAGA
  • KEYC in Mankato, Minnesota: same as KXII
  • KGMB in Honolulu, Hawaii: Same as WDVM
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "Get the Touch of 23"
  • KFMB in San Diego: "You and Channel 8, We've Got the Touch"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WTVH
  • KFSN (now an ABC O&O) in Fresno, California: "You and Channel 30, We've Got the Touch" (this was the last affiliation with CBS before switching to ABC in September 1985)
  • KGET-TV (now an NBC affiliate) in Bakersfield, California: "You and 17, We've Got the Touch
  • KGMB in Honolulu, Hawaii: same as WDVM and WCPO
  • KIMA in Yakima, Washington: "You and KIMA, We've Got the Touch"
  • KHOU in Houston, TX: "You and Channel 11, We've Got the Touch"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "You and Channel 7, We've Got the Touch"
  • KMOX-TV in St.Louis, Missouri: "You and KMOX 4, We've Got the Touch"
  • KMST (now KION) in Salinas/Monterey, California: "You and 46, We've Got the Touch"
  • KNOE in Monroe, Louisiana: "You and TV-8, We've Got the Touch"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "You and KOAM-TV, We've Got The Touch"
  • KOLD-TV in Tuscon, Arizona: "You and Channel 13, We've Got the Touch"
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KREM in Spokane, Washington: "You and KREM 2, We've Got the Touch"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KSL-TV in Salt Lake City, Utah: same as KPIX
  • KTAB-TV in Abilene, Texas: "You and KTAB, We've Got the Touch"
  • KTVA in Anchorage: "You and 11, We've Got the Touch"
  • KTHV in Little Rock, Arkansas: "Arkansas 11, We've Got the Touch"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: same as KWTV
  • KXTV (now an ABC affiliate) in Sacramento, California: "You and Channel 10, We've Got the Touch"
  • KZTV in Corpus Christi, Texas: same as KXTV and KFDA
  • WABI-TV in Bangor, Maine: same as WAGA and WDTV
  • WAFB in Baton Rouge, Louisiana: "You and TV-9, We've Got the Touch"
  • WAGA (now a Fox O&O station) in Atlanta, GA: same as WDTV
  • WAKA-TV in Montgomery, AL: "You and Action 8, We've Got the Touch"
  • WANE-TV in Fort Wayne, Indiana: "You and Channel 15, We've Got the Touch"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: same as KHOU
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM in Chicago, IL: Same as WJBK
  • WBIR-TV (now an NBC affiliate) in Knoxville Teennessee: same as KBIM
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston, Alabama: "You and 42, We've Got the Touch"
  • WBNG-TV in Binghamton, New York: same as KXII
  • WBNS-TV in Columbus, Ohio: "You and 10TV, We've Got the Touch"
  • WBTW-TV in Florence/Myrtle Beach, South Carolina: same as KOLD
  • WCAU-TV (now an NBC O&O station) in Philadelphia, PA: same as KXTV
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "You and Channel 3! We've Got The Touch!"
  • WCBS in New York City: Same as WJBK
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "You and WCCO, We've Got the Touch"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: same as WDVM
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WDVM (now WUSA) in Washington, D.C.: "You and Channel 9, We've Got the Touch"
  • WDTV in Weston, WV: "You and Channel 5, We've Got the Touch"
  • WFSB in Hartford / New Haven / New London / Bridgeport, Connecticut: "You and Channel 3, We've Got the Touch"
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa: same as WTVJ
  • WHP-TV in Harrisburg, Pennsylvania: "You and 21, We've Got the Touch"
  • WITI-TV (now a Fox affiliate) in Millwaukee, Wisconsin: "You and TV-6, We've Got the Touch"
  • WJW (TV) (now WJW an Fox affiliate) in Cleveland, Ohio: "You and TV-8, We've Got the Touch"
  • WMBD-TV in Peoria/Bloomington, Illinois: "You and 31, We've Got the Touch"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH's
  • WREG-TV in Memphis, Tennessee: same as WCAX
  • WTHI-TV in Terre Haute, Indiana: same as KBIM
  • WTOL in Toledo, Ohio: "You and Toledo 11, We've Got the Touch"
  • WTVH in Syracuse, New York: "You And TV 5, We've Got The Touch"
  • WTVJ (now an NBC O&O) in Miami: "We've Got The Touch, You and Channel 4"
  • WTVT (now a Fox O&O station) in Tampa: "We've Got The Touch, You and Channel 13"
  • WJBK-TV in Detroit (now a Fox O&O station): "You and Channel 2, We've Got the Touch"
  • WJKW (now WJW, and affiliated with Fox) in Cleveland: same as KNOE
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "You and 9 & 10, We've Got the Touch"

1985-1986:

  • KBIM-TV in Roswell, New Mexico" "We've Got the Touch on TV-10"
  • KCCI in Des Moines, Iowa: same as KFMB
  • KGGM-TV in Albuquerque, New Mexico "We've Got the Touch on TV-13"
  • KAUZ-TV in Wichita Falls, Texas: "We've Got the Touch on Channel 6"
  • KCBS-TV in Los Angeles, California: "We've Got The Touch on Channel 2"
  • KCCI in Des Moines, Iowa: same as KFMB
  • KCTV in Kansas City MO/KS: "We've Got the Touch, KCTV 5"
  • KECY-TV (now a Fox affiliate) in El Centro, California /Yuma, Arizona: same as KWTV
  • KENS in San Antonio, Texas: same as WAGA
  • KEYC in Mankato, Minnesota: same as KXII
  • KXII in Sherman, Texas: "We've Got the Touch on Channel 12"

    1985 "We've Got the Touch" series 3 Logo

  • KDKA in Pittsburgh: "We've Got the Touch on TV-2"
  • KFDA-TV in Amarillo, Texas: same as KXTV
  • KFMB in San Diego: "We've Got the Touch on Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WTVH
  • KGET-TV (now an NBC affiliate) in Bakersfield, California: "We've Got the Touch on 17"
  • KGMB in Honolulu, Hawaii: same as WDVM and WCPO
  • KHOU in Houston, TX: "We've Got the Touch on Channel 11"
  • KIMA in Yakima, Washington: "We've Got the Touch on KIMA"
  • KIMT in Mason City, Iowa: "We've Got the Touch on TV-3"
  • KIRO in Seattle: "We've Got the Touch on KIRO-TV"
  • KJEO (now KGPE) in Fresno, California: "We've Got the Touch on 47"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "We've Got the Touch on Channel 7"
  • KMOX-TV in St.Louis, Missouri: "We've Got the Touch on KMOX-4"
  • KMST (now KION) in Salinas/Monterey, California: "We've Got the Touch on 46"
  • KNOE-TV in Monroe, Louisiana: same as WJW
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "We've Got The Touch on KOAM-TV 7"
  • KOLD-TV in Tuscon, Arizona: "We've Got the Touch on Channel 13"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV in Salt Lake City, Utah: same as KPIX
  • KTVA in Anchorage, Alaska: "We've Got the Touch on 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: same as KWTV
  • KXJB-TV in Valley City/Fargo, North Dakota: "We've Got the Touch on KX-4"
  • KXTV (now an ABC affiliate) in Sacramento, California: "We've Got the Touch on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV and KFDA
  • WABI-TV in Bangor, Maine: same as WAGA
  • WAFB in Baton Rouge, Louisiana: "We've Got the Touch on TV-9"
  • WAGA (now a Fox O&O station) in Atlanta, GA: "We've Got the Touch on Channel 5"
  • WAKA-TV in Montgomery, AL: "We've Got the Touch on Action 8"
  • WANE-TV in Fort Wayne, Indiana: "We've Got the Touch, on Channel 15"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM in Chicago, IL: Same as KCBS and WJBK
  • WBIR-TV (now an NBC affiliate) in Knoxville Teennessee: same as KBIM
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston, Alabama: "We've Got the Touch on 42"
  • WBNG-TV in Binghamton, New York: same as KXII
  • WBNS-TV in Columbus, Ohio: "We've Got the Touch on 10TV"
  • WBTW-TV in Florence/Myrtle Beach, South Carolina: same as KOLD
  • WCAU-TV (now an NBC O&O station) in Philadelphia, PA: same as KXTV
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: same as WFSB
  • WCBS-TV in New York City: same as KCBS
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: same as KMOV
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "We've Got the Touch on Channel 9"
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WDTV in Weston, WV: "We've Got the Touch on 'DTV"
  • WUSA (TV) (now WUSA) in Washington, D.C.: same as WCPO
  • WFSB in Hartford, CT: "Stay in Touch with Channel 3"
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa: same as KMOV
  • WINK in Fort Myers, FL: "We've Got the Touch on WINK-TV"
  • WITI-TV (now a Fox affiliate) in Millwaukee, Wisconsin: "We've Got the Touch on TV-6
  • WJBK-TV in Detroit (now a Fox O&O station): Same as WCBS
  • WJW in Cleveland (now a Fox affiliate): "We've Got the Touch on TV-8"
  • WYMT-TV in Hazard, Kentucky: "We've Got the Touch on 57"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: "We've Got the Touch on WNEV"
  • WREG-TV in Memphis, Tennessee: same as WCAX
  • WHP-TV in Harrisburg, Pennsylvania: "We've Got the Touch on 21"
  • WTOC in Savannah, GA: "We've Got the Touch on WTOC"
  • WTOL in Toledo, OH: "We've Got the Touch on Toledo 11"
  • WTVF in Nashville, Tennessee: same as WAGA
  • WTVH in Syracuse, New York: "We've Got The Touch On TV 5"
  • WTVT in Tampa Bay (now a Fox O&O station): "We've Got the Touch on Channel 13"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "We've Got the Touch on 9 & 10"

In Australia, a few of these slogans have been adapted by Network Ten, while in Brazil, some made it onto SBT.

Share the Spirit of CBS/CBSpirit

From 1986 to 1988, the CBS television network ran two season-long campaigns using the Spirit concept. These two seasons marked the last couple of years in the 1980s that CBS maintained stellar ratings among the Big Four networks. The campaigns, Share the Spirit of CBS and CBSpirit, brought in an updated look to CBS promotions, at the time when ITT Partners, Inc. took control of CBS and installed new network president Laurence Tisch. The new order modernized the CBS look for the late '80s, with a promotional style somewhat different from the campaign that it replaced, We've Got the Touch.

Share the Spirit of CBS (1986-87)

The Share the Spirit of CBS campaign ushered in a new era - although one of transition - for CBS. For the first time, promos featured full-out computer graphics and new digital video effects (DVE).

The full-length promo begins with candid snapshots of the current CBS stars, grouped by individual show casts posing together. The photos then segued

1986 "Share the Spirit of CBS" Logo

into a procession of show clips from the previous season, which intertwined with the new CGI effects featuring the lettered CBS logo among a variety of glossy backdrops; such included "CBS" resting against a wall of blue-outlined 3D CBS eyes. Unlike most network campaign promos, the full length version of Share the Spirit not only showed a brief clip preview of new fall series, but also utilized the CGI effects to map out the entire fall schedule by night. Against a still, horizontal wall, a still of each show's opening title were presented in order of time slots under every night. If three hour-long shows for a night were displayed, all three opening title shots would appear at the same time. For the nights with multiple half-hour shows and one hour-long program, the 30 minute shows would fade on and off, one at a time.

Another procession of show clips would lead to the last one, a scene from Cagney & Lacey. Chris Cagney (Sharon Gless) is taking a family portrait of the Laceys in their living room. One the photo is taken, it freezes and drops into a CGI photo album titled "The CBS Family" on the cover. This is to culminate the entire promo by making it seem that all program clips, and the snapshots that preceded them, were a look into the photo album of this big "family". Promos and show previews utilized a giant "wonder wall" of text set in the traditional lettered CBS logo (similar to the still wall used on the fall schedule portion of the full-length promo). Previews would have the title of the show copied endlessly along the wall, while a bolder print of the show's title (in the same font) would appear in the center. This effect would be zoomed in upon.

Localized versions:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Share the Spirit on Channel 6"
  • KBIM-TV in Roswell, New Mexico: "Share the Spirit of TV-10"
  • KECY-TV (now a Fox affiliate) in El Centro, California / Yuma, Arizona: same as KWTV
  • KDFW (now a Fox O&O station) in Dallas / Fort Worth, Texas: "Share the Spirit on Channel 4"
  • KFDA-TV in Amarillo, Texas: "Share the Spirit on Channel 10"
  • KFMB in San Diego: "Share the Spirit on Channel 8"
  • KFDM in Beaumont, Texas: "Triangle, Share the Spirit on Channel 6!"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: "Share the Spirit on TV-5"
  • KGMB in Honolulu, Hawaii: same as WNCT and WCPO
  • KIMA in Yakima, Washington: "Share the Spirit on KIMA"
  • KJEO (now KGPE) in Fresno, California: "Share the Spirit on 47"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KLFY in Lafayette, Louisiana: same as KBIM
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Share the Spirit on Channel 7"
  • KMOV in St.Louis, Missouri: same as KDFW
  • KMST (now KION) in Salinas/Monterey, California: "Share the Spirit on 46"
  • KNOE-TV in Monroe, Louisiana: "Share the Spirit on TV-8"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "Share The Spirit of Channel 7"
  • KOLD-TV in Tuscon, Arizona: "Share the Spirit on Channel 13"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KTVA in Anchorage, Alaska: "Share the Spirit on 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV in Oklahoma City, Oklahoma: same as WNCT
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Share the Spirit on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: same as KFDA
  • KZTV in Corpus Christi, Texas: same as KXTV and KFDA
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "Share the Spirit on Channel 5"
  • WAKA-TV in Montgomery, Alabama: "Share the Spirit on Action 8"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland:
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville Teennessee: same as KXTV and KFDA
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "Share the Spirit on 42"
  • WBNG-TV in Binghamton, New York: "Share the Spirit with TV-12"
  • WBNS-TV in Columbus, Ohio: "Share the Spirit on 10TV"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: same as KFDA and KXTV
  • WCBS-TV in New York City, New York: "Share the Spirit on Channel 2"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: same as WNCT
  • WCIX (now WKMG) in Orlando, Florida: same as KAUZ
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WDEF-TV in Chattanooga, Tennessee: same as
  • WFSB in Hartford, Connecticut: same as WWMT
  • WFMY-TV in Greensboro, North Carolina: "Share the Spirit on Channel 2"
  • WINK-TV in Fort Myers-Naples, Florida: "Share the Spirit with WINK-TV"
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: "Share the Spirit on TV-2"
  • WJW (now a Fox affiliate) in Cleveland, Ohio: same as KNOE
  • WLNE-TV (now an ABC affiliate) in New Bedford, Massachusetts-Providence, Rhode Island: "Share the Spirit on WLNE"
  • WWMT in Kalamazoo/Grand Rapids/Battle Creek, Michigan: "Share the Spirit on Channel 3"
  • WNCT-TV in Greenville/New Bren/Washington, North Carolina: "Share the Spirit on Channel 9"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH
  • WOWK-TV in Huntington/Charleston, West Virginia: same as KOLD
  • WHP-TV in Harrisburg, Pennsylvania: "Share the Spirit on 21"
  • WTOL in Toledo, Ohio: "Share the Spirit on Toledo 11"
  • WTVF-TV in Nashville, Tennessee: "We Share the Spirit on 5" (only the slogan was borrowed by the CBS affiliate; the network musical bed and lyrics were not used.)
  • WTVJ (now an NBC O&O station) in Miami/Fort Lauderdale, Florida: "Share the Spirit on Channel 4"
  • WTVT (now a Fox O&O station) in Tampa-St. Petersburg, Florida: "Share the Spirit on Channel 13"
  • WTVX-TV (now a CW affiliate) in Fort Pierce-West Palm Beach, Florida: "Share the Spirit on 34"
  • WUSA (TV) in Washington, D.C.: Same as WNCT's
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "Share the Spirit on 9 & 10"

CBSpirit (1987-88)

After the success of Share the Spirit of CBS, the network decided to keep a similar concept for the following season, resulting in the CBSpirit campaign. Most CBSpirit promos utilized a procession of show clips once again. However, the new graphic motif was a swirling (or "swishing") blue line, that was used to represent "the spirit". This "swish" was best represented by the jingle's opening lyrics: "There's something in the air, it's a spirit and you've got it, oh yes.." (Coincidentally, There'

1987 "CBSpirit, oh yes" Logo

s Something in the Air was CBS' campaign slogan exactly ten years earlier, for 1977-78.) The full length promo, like the previous year, had a special portion that identified new fall shows; this time around, a mapped-out fall schedule did not follow it or appear at all. All forms of the CBSpirit promos ended with the campaign's logo zooming inward against a dark background of shooting lines of red and pink; the blue swish flew around the logo. When the logo began to zoom in, "CBS" would appear in a neon-orange light, and when it centered itself, the light, now bright red, transferred itself over to "SPIRIT"; thus leaving the "CB" darker. This graphic was created by PDI in Sunnyvale, California and designed and art directed by John LePrevost.

For weekly promos throughout the CBSpirit season, the following setup would occur. Before each show preview, the show's logo would appear on a blue square or rectangle with an orange underline beneath it. This graphic is set against the same piercing line background as seen in the image above. The familiar blue swish would fly around the show logo. At the end of the promo, the day of the week would appear in large, traditional CBS-font in a variety of neon colors (emulating the CBSpirit lettering), as it glides along a CGI wall of lines of varying designs and sizes. This view is seen from a side perspective rather than from the center. Later in the season, the swishing-line title motifs were dispensed with, with the show logo-containing rectangles/squares appearing in the bottom left hand corner of the show previews.

Localized versions:

  • KAUZ-TV in Wichita Falls, TX: "Channel 6 Spirit, Oh Yes!"
  • KBIM-TV in Roswell, New Mexico: "TV-10 Spirit, Oh Yes!"
  • KCBS-TV in Los Angeles/Anaheim, California: same as WBBM
  • KDKA-TV in Pittsburgh, Pennsylvania: "TV-2 Spirit, oh yes"/"KDKA Spirit"
  • KECY-TV (now a Fox affiliate) in El Centro, California / Yuma, Arizona: same as KWTV
  • KENS-TV in San Antonio, Texas: "KENS-TV Spirit, Oh Yes!"
  • KFDA-TV in Amarillo, Texas: same as KXTV
  • KFMB in San Diego, California: "Channel 8 Spirit, oh yes"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: "TV-5 Spirit, oh yes"
  • KIMA in Yakima, Washington: "KIMA Spirit, oh yes"
  • KJEO (now KGPE) in Fresno, California: "47 Spirit, oh yes"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KLFY in Lafayette, Louisiana: same as KBIM
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Channel 7 Spirit, oh yes"
  • KMOV in St.Louis, Missouri: "Channel 4 Spirit, oh yes"
  • KMST (now KION) in Salinas/Monterey, California: "46 Spirit, oh yes"
  • KNOE-TV in Monroe, Louisiana: "TV-8 Spirit, oh yes"
  • KOAM-TV in Joplin, Missouri/Pittsburg, Kansas: "KOAM-TV SPIRIT, Oh Yes!"
  • KOLD-TV in Tuscon, Arizona: "Channel 13 Spirit, oh yes"
  • KOLR in Springfield, Missouri: "KOLR 10 Spirit"/"Ozarks Spirit"
  • KPIX-TV in San Francisco, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV (now an NBC affiliate) in Salt Lake City Utah: same as WAGA
  • KTVA in Anchorage, Alaska: "11 Spirit, Oh Yes"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV in Oklahoma City, Oklahoma: same as WNCT
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Channel 12 Spirit, Oh Yes!"
  • KXTV (now an ABC affiliate) in Sacramento, California: "Channel 10 Spirit, oh yes"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "Channel 5 Spirit, oh yes"
  • WAKA in Selma-Montgomery, Alabama: "Action 8 Spirit, oh yes"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: "11 Spirit, oh yes"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBIR-TV (now an NBC affiliate) in Knoxville, Tennessee: same as KXTV
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "42 Spirit, oh yes"
  • WBNS-TV in Columbus, Ohio: "10TV Spirit, oh yes"
  • WBTV in Charlotte, North Carolina: same as WCAX
  • WCAU-TV (now an NBC O&O) in Philadelphia, Pennsylvania: same as KFDA and KXTV
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "Channel 3 Spirit"/"Burlington Spirit"
  • WCBS-TV in New York City, New York: "Channel 2 Spirit, oh yes."
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: "Channel 4 Spirit, oh yes"/"Minnesota Spirit
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "Channel 9 Spirit, oh yes"
  • WCPX (now WKMG) in Orlando, Florida: same as KAUZ
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WDEF-TV in Chattanooga, Tennessee: same as WCPO
  • WFSB in Hartford, Connecticut: "Channel 3 Spirit, oh yes"
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa: "Channel 4, Spirit oh yes"
  • WHP-TV in Harrisburg, Pennsylvania: "21 Spirit, OH YEAH!
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: "TV-2 Spirit, oh yes"
  • WJW (TV) (now a Fox affiliate) in Cleveland, Ohio: same as KNOE
  • WJXT (now Independent station) in Jacksonville, Florida: same as KMOV
  • WYMT-TV in Hazard, Kentucky: "57 Spirit, oh yes"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH
  • WTOL in Toledo, Ohio: "Toledo Spirit, oh yes."
  • WTVJ (now an NBC O&O station) in Miami/Fort Lauderdale, Florida: "Miami Spirit, oh yes"
  • WTVT (now a Fox O&O station) in Tampa-St. Petersburg, Florida: "Tampa Spirit, oh yes"
  • WUSA (TV) in Washington, D.C.: same as WCPO and WDEF
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "9 & 10, Sprit oh yes"

CBS: Television You Can Feel (1988-89)

Television You Can Feel was a slogan used on the CBS television network for the 1988-89 season. This campaign immediately replaced the Spirit-themed image campaigns of the previous two seasons. At this time, CBS began its ratings free fall, the deepest in the network's history; the slump wouldn't end entirely until 1995. In the meantime, the Television You Can Feel campaign introduced a more sensual, new-age image to the network through distinguished, advanced-looking computer graphics and soothing music.

The campaign was alternately known as TV You Can Feel and You Can Feel It On CBS. The lyrics in the jingle only reference the alternate title of the campaign,You Can Feel It On CBS. However, the network officially marketed it as Television You Can Feel.

Campaign

The full length promo for Television You Can Feel was 1:30 minutes long, only slightly shorter than the ones produced by the major networks up to that time. However, another commonly circulated one was just under a minute long, with a special concept designed for network affiliate use. The official full length promo sets the tone, with a statement at the beginning over the top of a blue CGI sphere: "A Show of Emotion". This proceeds with a stunning clip montage of CBS programs, both returning and brand new (for the fall 1988 schedule), with characters performing actions that illustrated these different emotions: sadness, joy, anger, victory, defeat, love, revenge, etc. As a transition from one series of scenes to the next, lavish 3D CGI effects appear in-between. Some of these display various shapes and objects traveling or bouncing around, while others show a different angled view of a blue and red sphere, with various animated objects travelling around it. This is meant to symbolize the "feeling" of the network's image as implied by the slogan, show scenes, and theme lyrics. At the end of this promo, the final scene is enveloped by the sphere, which reveals itself as the official logo/symbol of the campaign. The sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the

1988 "CBS: Televison You Can Feel" aka "You Can Feel It on CBS" Logo

CBS eye. Under this view, the slogan Television You Can Feel appears in a white, bold capital font.

The campaign theme/jingle features a main male vocalist and a female vocalist who switches from background vocals to duets and back with the main singer. The theme begins with a gentle acoustic guitar sound, to enhance the most touching and sentimental scenes of the promo. The song then builds up with a heavier beat until it reaches a cresendo of full orchestration, where very dramatic action scenes come in (such as Ken Wahl in the middle of a drive-by mafia shootout on Wiseguy). The theme continues this way until the end, and culminates with an iconic, 7-note jingle just as the CBS eye/sphere logo comes into play.

The shorter variant begins with a cityscape skyline at sunrise, which segues into clips of characters from the current CBS shows surrounded by blue, red, or purple CGI outlines; most form a circle and move around each clip. A number of clips in the first portion show the leads from the primetime soaps (Dallas, Knots Landing, etc.) making love. In the middle of the promo, a nearly-full view of the sphere is seen while three video insets of show clips are seen in front of it (for the record, they are Edward Woodward of The Equalizer, a scene from Beauty and the Beast, and an explosion scene from Tour of Duty). At the very end, the sphere turns to the middle of a shiny blue backdrop, in which it then blossoms into the shape of the CBS eye. The name of this "eye" was "The Frog's Eye," as coined by CBS executives. In the dead center of the eye, behind the "CBS" lettering, a remnance of the sphere can still be seen.

Other elements of the Television You Can Feel campaign included special show promos which featured filmed pieces with the creators of current CBS shows. The creators would be seen in an office or home study talking directly to the camera about their show, its meaning, and some inside perspective on their main characters. Among the creators to show up was veteran producer Stephen J. Cannell, in a promo for Wiseguy. Another aspect of the campaign was a special tagline used to promote the fall premieres for all primetime shows: amid multi-colored overlapping rectangles, which tied in with that year's color scheme, appeared the line Are You Ready? (with the accompanying lyrics "Are you ready..for CBS"). This was a precursor to the slogan of next year's campaign, Get Ready for CBS.

For the network bumpers, a short, instrumental musical backing of the last few notes of the jingle, played while the affiliate displayed their ID below the CBS eye. (In previous seasons, the musical backing would usually have the slogan lyrics sung for ID bumpers.)

The shorter promo variant was produced in a manner so that the affiliates could insert station talent and program clips seamlessly in between network shots. A generic copy of this Television You Can Feel promo, as seen online at such sites as 80sTVThemes.com and also available on YouTube, has black spots in between network clips, where the affiliates would place their footage.

Localized versions:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "You Can Feel It on Channel 6"
  • KBIM-TV in Roswell, New Mexico: "You Can Feel It on TV-10
  • KCBS-TV in Los Angeles, California: same as WCBS
  • KDFW (now a Fox O&O station) in Dallas-Fort Worth, Texas: same as KMOV
  • KDKA-TV in Pittsburgh, Pennsylvania: "You Can Feel It on TV-2"
  • KECY-TV(now a Fox affiliate) in El Centro, California / Yuma, Arizona: "You Can Feel It on TV-9"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: "You Can Feel It on TV-5"
  • KFMB in San Diego, California: "You Can Feel It On Channel 8"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KIMA in Yakima, Washington: "You Can Feel It on KIMA"
  • KHOU (TV) in Houston, Texas: "You Can Feel It on Channel 11"
  • KJEO (now KGPE) in Fresno, California: "You Can Feel It on 47"
  • KLFY in Lafayette, Louisiana: same as KBIM
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "You Can Feel It on Channel 7"
  • KMOV in St.Louis, Missouri: "You Can Feel It on Channel 4"
  • KMST (now KION) in Salinas/Monterey, California: "You Can Feel It on 46"
  • KNOE-TV in Monroe, Louisiana: "You Can Feel It on TV-8"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "KOAM-TV 7, The 4 States Can You Feel It"
  • KOLD-TV in Tuscon, Arizona: "You Can Feel It on Channel 13"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: same as WAGA
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: same as KXTV
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: "You Can Feel It on TV-9"
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "You Can Feel It on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "You Can Feel It on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "You Can Feel It on Channel 5"
  • WAKA-TV in Montgomery, Alabama: "You Can Feel It On Action 8"
  • WBAL-TV (now an NBC affiliate) Baltimore, Maryland: "You Can Feel It On 11"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as KDKA
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "You Can Feel It on 42"
  • WBNS-TV in Columbus, Ohio: "You Can Feel It on 10TV"
  • WBTV in Charlotte, North Carolina: "You Can Feel It on Channel 3"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennslyvania: same as KXTV
  • WCBS-TV in New York City, New York: "You Can Feel It on Channel 2"
  • WCIX (now WFOR) in Miami/Fort Lauderdale, Florida: same as KAUZ
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "You Can Feel It on Channel 9"
  • WCPX (now WKMG) in Orlando, Florida: same as KAUZ
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KMGH
  • WHP-TV in Harrisburg, Pennsylvania: "You Can Feel It On 21"
  • WITI (TV) (now a Fox affiliate) in Millwaukee, Wisconsin: "You Can Feel It on TV-6"
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: same as KDKA
  • WJW (now a Fox affiliate) in Cleveland, Ohio: "You Can Feel It on TV-8"
  • WJXT (now Independent station) in Jacksonville, Florida: same as KMOV
  • WKXT (now WVLT) in Knoxville, Tennessee: "You Can Feel It on Channel 8"
  • WLNE-TV (now an ABC affiliate) in New Bedford, Massachusetts-Providence, Rhode Island: same as KAUZ
  • WYMT-TV in Hazard, Kentucky: "You Can Feel It on 57"
  • WNEV (now WHDH an NBC affiliate) in Boston, Massachusetts: same as KMGH
  • WTOL in Toledo, Ohio: same as KHOU
  • WTVJ (now an NBC O&O station) in Miami / Fort Lauderdale, Florida: same as KMOV
  • WTVT (now a Fox O&O station) in Tampa-St. Petersburg, Florida: same as KOLD
  • WUSA (TV) in Washington, D.C.: same as WCPO
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "You Can Feel It on 9 & 10"

Get Ready for CBS

Get Ready for CBS was an advertising slogan used on the CBS Television Network for their 1989 and 1990 season campaigns. It was launched at the time when CBS, under network president Laurence Tisch, was slowly faltering in the Nielsen ratings overall, placing next-to-last place just ahead of young network Fox. Under Tisch, CBS had developed a stodgy, "over the hill" image in its programming, largely due to the older, middle-aged-to-elderly demographic brought in by such shows as Murder, She Wrote, Newhart, and the long-running dramas Dallas and Falcon Crest, for instance. The Get Ready campaigns were part of the strategy to gain younger viewers while keeping the traditional audience intact.

1989-90 Image Campaign

The first Get Ready campaign was ambitious, with an unusual (up to that time) ploy to rebuild CBS' audience. The motif of the 1989 promos was featuring CBS stars in a remote studio preparing for photo shoots, with a gray and silver wall backdrop constantly surrounding them. The main full-length promo features random people in sunny location settings in anticipation, looking onward, (as the theme lyrics imply) for the new season on CBS. A man is seen carrying a woman in his arms by the roadside while a long, big-rig truck with the Get Ready logo posted three times on its side (with multicolored backgrounds) passes by them. The CBS eye is printed in black o

CBS ident showing the slogan "Get Ready for CBS" (1989-1990 version)

n the back door of the truck. This is followed by the view of a woman opening a door to the remote studio, where the network stars interact with each other during the photo shoots. In between show clips (of both new and returning shows), the stars often say or ask, "Are you ready?" "I'm ready" "Get ready already" or "Get ready!" in unison. Sportscaster John Madden, then with CBS, was a running gag throughout the promos. He often said to everyone "I'm not ready yet", or "I'm still not ready". At the end of the full-length promo, Madden crashes out of the CGI Get Ready logo, shouting "I'm ready! Hey, where'd everyone go?", as being the last one to be ready.

The promos, in various length and forms, were run heavily over the summer of 1989 and into the fall, to improve the ratings. In addition, CBS went into partnership with Kmart department stores to aid in the effort. Together, they launched the "CBS/Kmart Get Ready Giveaway", a bonanza that encouraged people to turn to CBS to win a variety of prizes. They included a dream vacation, a brand new Dodge Caravan, and a huge cash prize. Viewers were able to participate by picking up a circular at any Kmart location, with all the prize information and a given number inside. The number had to be matched by the one announced on TV the nights that the Giveaway was being played (during the primetime lineups). The contest began on CBS' September premiere week and ended October 7, 1989, marking the first time an American broadcast network teamed with a major national retailer to encourage viewership.

Local versions of the 1989 campaign:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Get Ready for Channel 6"
  • KBCI (now KBCI) in Boise, Idaho: "Idaho, Get Ready for Channel 2!"
  • KBIM-TV in Roswell, New Mexico: "Get Ready for TV-10"
  • KCBS-TV in Los Angeles, California: "Get Ready for Channel 2"
  • KCCI in Des Moines, Iowa: same as WJW
  • KDFW (now a Fox O&O station) in Dallas/Fort Worth, Texas: "Dallas/Fort Worth, Get Ready for Channel 4"
  • KDKA-TV in Pittsburgh, Pennsylvania: "Get Ready, It's KD & You" / "Get Ready for TV-2"
  • KDLH in Duluth, Minnesota: "Get Ready for KDLH"
  • KECY-TV (now a Fox affiliate) in El Centro, California/Yuma, Arizona: "Get Ready for TV-9"
  • KERO-TV in Bakersfield, California (now an ABC affiliate): "Your News For the '90s"/"Get Ready for 23"
  • KEYC in Mankato, Minnesota: same as KXII
  • KFDA-TV in Amarillo, Texas: Same as WCAU's
  • KFDM in Beaumont, Texas: "Triangle, Get Ready for Channel 6"
  • KFMB in San Diego, California: "Get Ready for Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WTVH
  • KGGM (now KRQE) in Albuquerque, New Mexico: "Get Ready for TV-13"
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KHOU (TV) in Houston, Texas: "Houston, Get Ready for 11" (for sports, it would be "Get Ready, 11 Sports")
  • KIMA in Yakima, Washington: "Get Ready for KIMA"
  • KIMT in Mason City, Iowa: "Get Ready for KIMT TV-3"
  • KIRO-TV in Seattle, Washington: "Get Ready for KIRO-TV"
  • KJEO (now KGPE) in Fresno, California: "Fresno, Get Ready for 47"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KLFY in Lafayette, Louisiana: same as KBIM
  • KKTV in Colorado Springs, Colorado: "Get Ready for TV-11"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Get Ready For Channel 7"
  • KMOV in St.Louis, Missouri: "Get Ready for Channel 4"
  • KMST (now KION) in Salinas/Monterey, California: "Get Ready for 46"
  • KMTV-TV in Omaha, Nebraska: "Get Ready for KM3"
  • KNOE-TV in Monroe, Louisiana: same as WJW
  • KOAM-TV in Joplin, Missouri/Pittsburg, Kansas: "Get Ready for KOAM-TV 7"
  • KOLD-TV in Tuscon, Arizona: "Get Ready for Channel 13"
  • KOLR-TV in Springfield, Missouri: "Get Ready for KOLR-10"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "Get Ready for Channel 5"
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KWTV-DT in Oklahoma City, Oklahoma: "Get Ready for TV-9"
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Get Ready for Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "California, Get Ready for Channel 10" / "Get Ready for Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV and WCAU
  • WAFB in Baton Rouge, Louisiana: same as KWTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "Atlanta, Get Ready for Channel 5"
  • WAKA-TV in Selma / Montgomery, Alabama: "Get Ready for Action 8"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: "Get Ready for 11"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: "Chicago, Get Ready for Channel 2"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "Get Ready for 42"
  • WBNS-TV in Columbus, Ohio: "Get Ready for 10TV"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "Philadelphia, Get Ready for Channel 10"
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "Burlington, Get Ready for Channel 3"/"Get Ready for Channel 3!"
  • WCBS-TV in New York City, New York: "Get Ready for WCBS Channel 2" / "Get Ready for Channel 2!"
  • WCIX (now WFOR) in Miami / Fort Lauderdale, Florida: "South Florida, Get Ready for Channel 6"
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: "Minnesota, Get Ready for Channel 4"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "Get Ready for Channel 9"
  • WCPX (now WKMG) in Orlando, Florida: same as KAUZ
  • WCTV in Thomasville, Georgia - Tallahassee, Florida: same as WCPX
  • WDBJ in Roanoke/Lynchburg, Virginia: "Virginia, Get Ready for Channel 7"
  • WDTV in Weston, WV: "Get Ready for 'DTV"
  • WFMY-TV in Greensboro - High Point - Winston-Salem, North Carolina: same as WCBS
  • WHAS-TV (now an ABC affiliate) in Louisville, Kentucky: "Get Ready for Action 11"
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa "Get Ready for Channel 4"
  • WHP-TV in Harrisburg, Pennsylvania: "Get Ready for WHP 21"
  • WISC-TV in Madison, Wisconsin: "Get Ready for TV-3"
  • WISH-TV in Indianapolis, Indiana: "Hey Indy, Get Ready for WISH-TV"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "Detroit, Get Ready for TV-2"
  • WJW (now a Fox affiliate) Cleveland, Ohio: "Get Ready for TV8"
  • WKYT-TV in Lexington, Kentucky: "Get Ready for 27"
  • WLNE-TV (now an ABC affiliate) in New Bedford, Massachusetts-Providence, Rhode Island: "Get Ready for WLNE, Channel 6"/"Get Ready for Channel 6"
  • WMBD-TV in Peoria, Illinois: "Get Ready for Stereo 31"
  • WYMT-TV in Hazard, Kentucky: "Get Ready for 57"
  • WNEV (now WHDH, an NBC affiliate) in Boston, Massachusetts: same as KMGH
  • WTOL in Toledo, Ohio: "Get Ready for Toledo 11"
  • WTVH in Syracuse, New York: "Get Ready for TV-5"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: same as KOLD
  • WUSA (TV) in Washington, D.C.: "Washington, Get Ready for Channel 9"
  • WWL-TV in New Orleans, Louisiana: "Louisiana, Get Ready for Channel 4"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "Get Ready for 9 & 10"

Reaction of Kmart tie-in

Although media insiders applauded CBS' new promotional effort, they criticized the involvement with Kmart. Some were noted to say that it was officially the end of the "Tiffany Network era", and that they were selling out to discount-store America in a ploy to get viewers. Despite the reactions, the tie-in helped; not only were there some winners around the country, but the combined tactics of the Get Ready campaign helped raise CBS' fall viewership ratings by 20%.

1990-91 Image Campaign with The Temptations

When CBS decided to keep their Get Ready campaign for a second year, they decided to use The Temptations' classic 1966 hit "Get Ready" as the jingle. So, as a result, the network managed to pull the legendary Motown group out of retirement to do a new version of the song. The 1990 version of "Get Ready" had the lyrics tailor made for CBS and its shows, along with an updated musical arrangement, featuring guitar and saxophone solos.

The main promos featured the Temptations performing before an artsy, animated backdrop, along with the network stars dancing along to the song. In the beginning parts, the stars would pose in an animated picture frame or square cutout, with a smaller video inset below them of another star holding up colorful placards wit

CBS ident slogan year two of with The Temptations version of The 60's (1990-1991)

h the lyrics of "Get Ready" (more specifically, the "fiddly-dee, fiddly-dum" parts). Other parts, and variations, had many CBS stars bursting out of doors doing crazy poses and gestures. The casts of individual shows posed together, in real-life sets with vibrant designs. A notable running motif is the appearance of Candice Bergen, whose soulful wail begins the song; during the promos, she is seen singing with the Temptations, dressed in a matching blue suit, as if she were a member of the group. (similar to John Madden's running gag the previous year). This gag was most likely a nod to Bergen's hit sitcom Murphy Brown frequently guest starring classic Motown acts such as Aretha Franklin; and the spring 1990 season finale of Murphy Brown itself, in which the Temptations appeared to sing at the wedding of Corky Sherwood (Faith Ford) to Will Forrest (Scott Bryce).

Local versions of 1990's Get Ready for CBS had a generic promo made by the network for the affiliates that chose to use it. The affiliate promos were set in a diner, which, rather surreally, was located inside someone's old fashioned TV set. The "virtual people" inside the TV diner were encountered by images of CBS stars, suddenly popping up. For example, Candice Bergen's face appeared inside someone's coffee cup, while Patrick Duffy and Gerald McRaney were among the people to show up over hanging order checks. Meanwhile, little people outside the TV were invited to come inside the diner by local affiliate personalities waving and motioning them (they appeared on the giant TV screen). The middle of the promo featured both affiliate and syndicated stars dancing to "Get Ready" (with the same Temptations version used in the national promos). For the affiliate branding, the following would occur: the station's call letters would be pressed on a jukebox selection; the station logo would appear inside an empty coffee pot; and at the end, the logo would appear in the night sky under a full moon in the shape of the CBS eye.

There was one common thread between both years' Get Ready affiliate promos. In 1989, the WCBS-TV version (only) had a flying remote with the CBS 2 logo printed on the bottom, which zapped on TV sets in the promo. For the generic 1990 affiliate promos, the flying remote was used once again all across the board, which zapped the images of CBS stars over the random objects in the diner. In year two, instead of an affiliate logo on the remote, the CBS logo appeared by itself.

The 1990 campaign was subsequently adopted by Network Ten (as "That's Entertainment", in 1991), and SBT (as "Se Liga No SBT" {Get Ready for SBT} in 1993).

This is a list of the following stations that aired this generic Get Ready promo:

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Get Ready for Channel 6"
  • KBIM-TV in Roswell, New Mexico: "Get Ready for TV-10"
  • KCBS-TV in Los Angeles, California: same as WCBS and WBBM
  • KCCI in Des Moines, Iowa: same as WJW
  • KDFW (now a Fox O&O station) in Dallas/Fort Worth, Texas: same as KMOV
  • KDKA-TV in Pittsburgh, Pennsylvania: "Get Ready for TV-2"
  • KDLH in Duluth, Minnesota: "Get Ready for KDLH"
  • KECY-TV (now a Fox affiliate) in El Centro, California/Yuma, Arizona: "Get Ready for TV-9"
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "Your News For the '90s"/"Get Ready for 23"
  • KEYC in Mankato, Minnesota: same as KXII
  • KFDA-TV in Amarillo, Texas: "Get Ready for Channel 10"
  • KFDM in Beaumont, Texas: "Triangle, Get Ready for Channel 6"
  • KFMB-TV in San Diego, California: "Get Ready for Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: same as WTVH
  • KGAN in Cedar Rapids, Iowa: same as KCBS, WBBM and WCBS
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KIMA in Yakima, Washington: "Get Ready for KIMA"
  • KIMT in Mason City, Iowa: "Get Ready for KIMT TV-3"
  • KGGM (now KRQE) in Albuquerque, New Mexico: "Get Ready for TV-13"
  • KHOU (TV) in Houston, Texas: "Get Ready for 11"
  • KIRO-TV in Seattle, Washington: "Get Ready for KIRO-TV"
  • KJEO (now KGPE) in Fresno, California: "Get Ready for 47"
  • KLAS-TV in Las Vegas, Nevada: same as KFMB
  • KLFY in Lafayette, Louisiana: same as KBIM
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "Get Ready For Channel 7"
  • KMOV in St.Louis, Missouri: "Get Ready for Channel 4"
  • KMST (now KION) in Salinas/Monterey, California: "Get Ready for 46"
  • KMTV-TV in Omaha, Nebraska: "Get Ready for KM3"
  • KNOE-TV in Monroe, Louisiana: same as WJW
  • KOAM-TV in Joplin, Missouri/Pittsburg, Kansas: "Get Ready for KOAM-TV 7"
  • KOIN in Portland, Oregon: same as KAUZ
  • KOLD-TV in Tuscon, Arizona: "Get Ready for Channel 13"
  • KOLR-TV in Springfield, Missouri: "Get Ready for KOLR-10"
  • KPIX-TV in San Francisco, California: "Get Ready for Channel 5"
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: same as KPIX
  • KTVA in Anchorage, Alaska: same as KHOU
  • KWTV-DT in Oklahoma City, Oklahoma: "Get Ready for TV-9"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Get Ready for Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: same as KFDA
  • KZTV in Corpus Christi, Texas: same as KXTV and WCAU
  • WAFB in Baton Rouge, Louisiana: same as KWTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: same as KPIX
  • WAKA-TV in Montgomery, Alabama: "Get Ready for Action 8"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: same as WJBK
  • WBBM-TV in Chicago, Illinois: same as KCBS and WCBS
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "Get Ready for 42"
  • WBNS-TV in Columbus, Ohio: "Get Ready for 10TV"
  • WBTV in Charlotte, North Carolina: same as WCAX
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: same as KFDA
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "Get Ready for Channel 3"
  • WCBS-TV in New York City, New York: "Get Ready for Channel 2"
  • WCIX-TV (now WFOR) in Miami / Fort Lauderdale, Florida: same as KAUZ
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: same as WHBF
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "Get Ready for Channel 9"
  • WCPX (now WKMG) in Orlando, Florida: same as KAUZ
  • WCTV in Thomasville, Georgia - Tallahassee, Florida: same as WCPX
  • WDBJ in Roanoke/Lynchburg, Virginia: "Get Ready for WDBJ"
  • WDTV in Weston, WV: " Get Ready for 'DTV"
  • WEYI-TV (now an NBC affiliate) in Saginaw/Flint/Bay City, Michigan: "Get Ready for 25"
  • WFSB in Hartford-New Haven-Bridgeport, Connecticut: "Get Ready for Channel 3"
  • WFMY-TV in Greensboro - High Point - Winston-Salem, North Carolina: same as WCBS
  • WHBF-TV in Rock Island - Moline, Illinois/Davenport, Iowa: "Get Ready for Channel 4"
  • WHDH (TV) (now an NBC affiliate) in Boston, Massachusetts: "Get Ready for Channel 7"
  • WISC-TV in Madison, Wisconsin: "Get Ready for TV-3"
  • WISH-TV in Indianapolis, Indiana: "Get Ready for WISH-TV"
  • WITI-TV (now a Fox O&O affiliate) in Millwaukee, Wisconsin: "Get Ready for TV-6"
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: same as KDKA
  • WJW (now a Fox affiliate) in Cleveland, Ohio: "Get Ready for TV-8"
  • WJXT (now Independent station) in Jacksonville, Florida: same as KMOV
  • WKYT-TV in Lexington, Kentucky: "Get Ready for 27"
  • WLNE-TV (now an ABC affiliate) New Bedford, Massachusetts-Providence, Rhode Island: same as KAUZ
  • WMBD-TV in Peoria, Illinois: "Get Ready for Stereo 31"
  • WYMT-TV in Hazard, Kentucky: "Get Ready for 57"
  • WHP-TV in Harrisburg, Pennsylvania: "Get Ready for 21"
  • WSEE in Erie, Pennsylvania: "Get Ready for Channel 35"
  • WTOL in Toledo, Ohio: "Get Ready for Toledo 11"
  • WTVH in Syracuse, New York: "Get Ready for TV-5"
  • WTVR in Richmond, Virginia: same as WITI
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: same as KOLD
  • WUSA in Washington, D.C.: same as WCPO
  • WWL-TV in New Orleans, Louisiana: same as KDFW
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "Get Ready for 9 & 10"

Ironically, the song was in a 2006 campaign promoting the then-infant network The CW, which in turn was owned by CBS 50%.


fr:Liste des slogans de CBS

The Look of America is CBS

The promotional campaign used for the 1991-92 season. The song had a country feel to it, promoting CBS shows such as Murphy Brown and Rescue 911.

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "The Look of Texoma is Channel 6"
  • KCBS-TV in Los Angeles/Anaheim, California: "The Look of Southern California is Channel 2"
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "The Look of Texoma is Channel 12"
  • KECY-TV (now a Fox affiliate) in El Centro / Yuma, Arizona: "The Look of El Centro/Yuma is TV-9"
  • KBIM-TV in Roswell, New Mexico: "The Look is Channel 13"
  • KDBC in El Paso, Texas: "The Look of El Paso is Channel 4"
  • KDFW (now a Fox O&O station) in Dallas/Fort Worth, Texas: "The Look of Dallas/Fort Worth is Channel 4"
  • KDKA in Pittsburgh, Pennsylvania: "The Look of Pittsburgh is KDKA-TV-2"
  • KFDA in Amarillo, Texas: "The Look of Amarillo is Channel 10"
  • KFMB-TV in San Diego, California: "The Look of San Diego is Channel 8"
  • KGMB in Honolulu, Hawaii: "The Look of Hawaiian is Channel 9"
  • KHOU in Houston, Texas: "The Look of Houston is Channel 11"
  • KJEO (now KGPE) in Fresno, California: "The Look of Fresno is 47"
  • KKTV in Colorado Springs, Colorado: "The Look of Colorado Springs is TV-11"
  • KLAS in Las Vegas, Nevada: "The Look of Southern Nevada is Channel 8"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "The Look of Colorado is Channel 7"
  • KMOV in St.Louis, Missouri: "The Look of St. Louis is Channel 4"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "The Look of 4 States is KOAM-TV 7"
  • KOIN in Portland, Oregon: "The Look of Portland is Channel 6"
  • KOLD-TV in Tuscon, Arizona: "The Look of Arizona is Channel 13"
  • KOLN in Lincoln/Grand Island/Hastings/Kearney, Nebraska: "The Look of Nebraska is 10/11"/"Nebraska's Look in February is 10/11"
  • KRCG in Jefferson City-Columbia, Missouri: "The Look of Missouri is Channel 13"

    1991 "The Look of America is CBS" Logo

  • KIRO-TV in Seattle, Washington: "The Look of Seattle is KIRO-TV 7"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: "The Look of Arkansas is TV-5"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "The Look of San Francisco is Channel 5"
  • KRQE in Albuquerque, New Mexico: "The Look is Channel 13"
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: "The Look of Utah is Channel 5"
  • KTSP (now KSAZ a Fox O&O station) in Phoenix, Arizona: "The Look is Channel 10"
  • KTVN in Reno, Nevada: "The Look of Reno is Channel 2"
  • KVAL-TV in Eugene, Oregon: "The Look of Western Oregon is Channel 13"
  • KWTX-TV in Waco/Temple/Killeen, Texas: "The Look of Central Texas is Channel 10"
  • KXTV (now an ABC affiliate) in Sacramento, California: "The Look of California is Channel 10"
  • KZTV in Corpus Christi, Texas: "The Look of Corpus Christi is Channel 10"
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "The Look of Atlanta is Channel 5"
  • WAKA-TV in Montgomery, Alabama: "The Look of Montgomery is Action 8"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: "The Look of Baltimore is TV-11"
  • WBAY-TV (now an ABC affiliate) in Green Bay, Wisconsin: "The Look of Northeast Wisconsin is TV-2"
  • WBBM in Chicago, Illinois: "The Look of Chicago is Channel 2"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "The Look of Birmingham is 42"
  • WBTV in Charlotte, North Carolina: "The Look of Charlotte is Channel 3"
  • WBNS-TV in Columbus, Ohio: "The Look of Columbus is 10TV"
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "The Look of Burlington is Channel 3"
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "The Look of Philadelphia is Channel 10"
  • WCBS in New York City, New York: "The Look of New York City is Channel 2"
  • WCIX-TV (now WFOR) in Miami / Fort Lauderdale, Florida: "The Look of South Florida is Channel 6"
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: "The Look of Minnesota is Channel 4"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "The Look of Cincinnati is Channel 9"
  • WCPX (now WKMG) in Orlando, Florida: "The Look of Central Florida is Channel 6"
  • WCSC-TV in Charleston, South Carolina: "The Look of Lowcountry is Channel 5"
  • WCTV in Thomasville, Georgia - Tallahassee, Florida: "The Look of Tallahassee is Channel 6"
  • WDBJ in Roanoke/Lynchburg, Virginia: "The Look of Virginia is Channel 7"
  • WDEF-TV in Chattanooga, Tennessee: "The Look of Chattanooga is TV-12"
  • WFSB in Hartford/New Haven, Connecticut: "The Look of Connecticut is Channel 3"
  • WFMY-TV in Greensboro / High Point / Winston-Salem, North Carolina: "The Look of Piedmont Triad is Channel 2"
  • WGME-TV in Portland, Maine: "The Look of Portland is Channel 13"
  • WHDH (TV) (now an NBC affiliate) in Boston, Massachusetts: "The Look of Boston is Channel 7"
  • WHIO-TV in Dayton/Springfield, Ohio: "The Look of Miami Valley is Channel 7"
  • WHP-TV in Harrisburg, Pennsylvania: "The Look of Lancaster is 21"
  • WISH-TV in Indianapolis, Indiana: "The Look of Indiana is WISH-TV"
  • WITI-TV (now a Fox affiliate) in Millwaukee, Wisconsin: "The Look of Millwaukee is TV-6"
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "The Look of Detroit is TV-2"
  • WJTV in Jackson, Mississippi: "The Look of Jackson is TV-12"
  • WJW (now a Fox affiliate) in Cleveland, Ohio: "The Look of Cleveland is TV-8"
  • WJXT (now an Independent station) in Jacksonville, Florida: "The Look of First Coast is Channel 4"
  • WLFI-TV in West Lafayette, Indiana: "The Look of Lafayette is TV-18"
  • WMAZ-TV in Macon, Georgia: "The Look of Macon is Channel 13"
  • WMBD-TV in Peoria-Bloomington, Illinois: "The Look of America is Stereo 31"
  • WRDW in Augusta, Georgia: "The Look of Augusta is Channel 12"
  • WREG-TV in Memphis, Tennessee: "The Look of Memphis is Channel 3"
  • WROC-TV in Rochester, New York: "The Look is Channel 8"
  • WSPA-TV in Spartanburg-Greenville-Anderson, South Carolina-Asheville, North Carolina: "The Look of Western Carolina is Channel 7"
  • WTOL in Toledo, Ohio: "The Look of Ohio is Toledo 11"
  • WTVF in Nashville, Teenessee: "The Look of Nashville is Channel 5"
  • WTVH in Syracuse, New York: "The Look of Syracuse is TV-5"
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: "The Look of Tampa - St. Petersburg is Channel 13"
  • WIVB-TV in Buffalo, New York: "The Look of Buffalo is Channel 4"
  • WUSA (TV) in Washington, D.C.: "The Look of Washington is Channel 9"
  • WWL-TV in New Orleans, Louisiana: "The Look of Louisiana is Channel 4"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "The Look of Northern Michigan is 9 & 10"

This is CBS

This was the slogan CBS used for the 1992/93-1993/94 seasons.

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "This is CBS, on Channel 6"
  • KCBS-TV in Los Angeles, California: same as WCBS and WBBM
  • KDBC in El Paso, Texas: "This is CBS, on Channel 4"
  • KDFW (now a Fox O&O station) in Dallas / Fort Worth, Texas: same as KDBC
  • KDKA-TV in Pittsburgh, Pennsylvania: "This is CBS, on KDKA"
  • KECY-TV (now a Fox affiliate) in El Centro, California / Yuma, Arizona: "This is CBS, TV-9"
  • KENS-TV in San Antonio, Texas: "This is CBS, on KENS-TV"
  • KFDA-TV in Amarillo, Texas: "This is CBS, on Channel 10"
  • KFMB-TV in San Diego, California: "This is CBS, on Channel 8"
  • KFSM-TV in Fort Smith / Fayetteville, Arkansas: "This is CBS, on TV-5
  • KGMB in Honolulu, Hawaii: same as WCPO
  • KHOU (TV) in Houston, Texas: "This is CBS, KHOU 11"
  • KIRO-TV in Seattle, Washington: "This is CBS, on KIRO-TV"
  • KJEO (now KGPE) in Fresno, California: "This is CBS, on 47"
  • KKTV in Colorado Springs, Colorado: "This is CBS, on TV-11"

    1992-1994 "This is CBS"/"It's All Right Here" Logo

  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "This is CBS, on Channel 7"
  • KMOV in St. Louis, Missouri: same as KDBC
  • KOLD-TV in Tuscon, Arizona: This is CBS, on Channel 13"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: same as WAGA
  • KRCG in Jefferson City-Columbia, Missouri: same as KOLD
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: same as WAGA
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: same as KXTV
  • KTVA in Anchorage, Alaska: "This is CBS, on 11"
  • KVAL-TV in Eugene, Oregon: same as KOLD
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "This is CBS, on Channel 12"
  • KXTV (now an ABC affiliate) in Sacramento, California: "This is CBS, on Channel 10"
  • KZTV in Corpus Christi, Texas: same as KXTV
  • WAGA (now a Fox O&O station) in Atlanta, Georgia: "This is CBS, on Channel 5"
  • WAKA in Montgomery, Alabama: "This is CBS, on Action 8"
  • WANE-TV in Fort Wayne, Indiana: "This is CBS, on WANE-TV"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: same as KTVA
  • WBBM-TV in Chicago, Illinois: "This is CBS, on Channel 2"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston, Alabama: "This is CBS, on 42"
  • WBNS-TV in Columbus, Ohio: "This is CBS, on 10TV
  • WBTV in Charlotte, North Carolina: same as WCAX
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: same as KXTV
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "This is CBS, on Channel 3"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCIX-TV (now WFOR) in Miami / Fort Lauderdale, Florida: "This is CBS on Channel 6"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: same as KAUZ
  • WCPX (now WKMG) in Orlando, Florida: same as KAUZ
  • WDBJ in Roanoke/Lynchburg, Virginia: same as KGMH
  • WDEF-TV in Chattanooga, Tennessee: same as WCAX
  • WEHT (now an ABC affiliate) in Evansville, Indiana: "This is CBS, on 25"
  • WFMY-TV in Greensboro / High Point / Winston-Salem, North Carolina: same as WBBM
  • WFRV-TV in Green Bay, Wisconsin: same as WAGA
  • WHDH (TV) (now an NBC affiliate) in Boston, Massachusetts: same as KMGH
  • WHNT-TV in Huntsville, Alabama: "This is CBS, on Channel 19"
  • WISH-TV in Indianapolis, Indiana: "This is CBS, on WISH-TV"
  • WJBK-TV (now a Fox O&O Station) in Detroit, Michigan: "This is CBS, on TV-2" (used as a station ID for CBS programming)
  • WJW (now a Fox affiliate) in Cleveland, Ohio: "This is CBS, on TV-8"
  • WKYT-TV in Lexington, Kentucky: "This is CBS, on 27"
  • WLFI-TV in Lafayette, Indiana: "This is CBS, on TV-18"
  • WMBD-TV in Peoria, Illinois: "This is CBS, on Stereo 31"
  • WREG-TV in Memphis, Tennessee: same as WCAX
  • WTOL in Toledo, Ohio: This is CBS, on Toledo 11"
  • WTVF in Nashville, Tennessee: same as WAGA
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: "This is CBS on Channel 13"
  • WUSA (TV) in Washington, D.C.: same as WCPO
  • WWL-TV in New Orleans, Louisiana: same as KDBC
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "This is CBS, on 9 & 10"

It's All Right Here

This was the slogan CBS used for the 1993-1994 season

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Channel 6, It's All Right Here"
  • KCBS-TV in Los Angeles/Anaheim, California: same as WBBM
  • KDFW (now a Fox O&O station) in Dallas / Fort Worth, Texas: "TV-4, It's All RIght Here"
  • KDKA-TV in Pittsburgh, Pennsylvania: "KDKA, It's All Right Here"
  • KFMB-TV in San Diego, California: "Channel 8, It's All Right Here"
  • KHOU (TV) in Houston, Texas: "KHOU 11, It's All Right Here"
  • KIRO-TV in Seattle/Tacoma, Washington: "KIRO-TV, It's All Right Here"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: same as WHDH
  • KMTV-TV in Omaha, Nebraska: "KM3, It's All Right Here"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "KOAM-TV 7, It's All Right Here"
  • KOIN in Portland, Oregon: same as KAUZ
  • KPIX-TV in San Francisco-Oakland-San Jose, California: same as WAGA
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: same as WCAU
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: same as WAGA
  • KXTV (now an ABC affiliate) in Sacramento, California: same as WCAU
  • WAGA-TV (now a Fox O&O station) in Atlanta, Georgia: "Channel 5, It's All Right Here"
  • WAFB in Baton Rouge, Louisiana: "Channel 9, It's All Right Here"
  • WAKA-TV in Selma/Montgomery, Alabama: "Action 8, It's All Right Here"
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: "TV-11, It's All Right Here"
  • WBBM-TV in Chicago, Illinois: "Channel 2, It's All Right Here"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "42, It's All Right Here"
  • WBNS-TV in Columbus, Ohio: "10TV, It's All Right Here"
  • WBTV in Charlotte, North Carolina: "Channel 3, It's All Right Here
  • WCAU-TV (now an NBC O&O station) in Philadelphia, Pennsylvania: "Channel 10, It's All Right Here"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCIX (now WFOR) in Miami / Fort Lauderdale, Florida: same as KAUZ
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: same as WFAB
  • WCSC-TV in Charleston, South Carolina: same as WAGA
  • WCPX (now WKMG) in Orlando, Florida: same as WAFB
  • WDBJ in Roanoke/Lynchburg, Virginia:
  • WFMY-TV in Greensboro / High Point / Winston-Salem, North Carolina: same as WBBM
  • WFRV-TV in Green Bay, Wisconsin: same as WAGA
  • WHDH (TV) in Boston, Massachusetts: "Channel 7, It's All Right Here"
  • WHNT-TV in Huntsville, Alabama: "Channel 19, It's All RIght Here"
  • WISH-TV in Indianapolis, Indiana: "WISH-TV, It's All Right Here"
  • WITI (TV) (now a Fox affiliate) in Miwaukee, Wisconsin: "TV-6, It's All Right Here"
  • WJBK-TV (now a Fox O&O station) in Detroit, Michigan: "TV-2, It's All Right Here"
  • WJW (TV) (now a Fox affiliate) in Cleveland, Ohio: "TV-8, It's All Right Here" (this was the last affiliate with CBS before switching to Fox in September 1994)
  • WJXT (now an Independent station) in Jacksonville, Florida: same as WWL
  • WLNE-TV (now an ABC affiliate) in Providence, Rhode Island/New Bedford, Massachusetts:
  • WUSA (TV) in Washington, D.C.: same as WCPO
  • WWL-TV in New Orleans, Louisiana: "Channel 4, It's All Right Here"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "9 & 10, It's All Right Here"

I am...CBS People

CBS ident slogan "I am a CBS People" (1994-1995)

This was the slogans for CBS for the 1994-1995 season

Local Stations

  • KCBS-TV in Los Angeles, California: "I am KCBS People"
  • KDKA-TV in Pittsburgh, Pennsylvania: "I am KDKA People"
  • KDFW (now a Fox O&O station) in Dallas / Fort Worth, Texas: "I' am CBS on Channel 4" (this was the last affiliate with CBS before switching to Fox in 1995)
  • KHOU (TV) in Houston, Texas: "I am KHOU 11 People"
  • KMGH-TV (now an ABC affiliate) in Denver, Colorado: "I am Channel 7 People" (this the last affiliation with CBS before switching to ABC in September 1995)
  • KMOV in St. Louis, Missouri: "I am Channel 4 People"
  • KOLN in Lincoln/Grand Island/Hastings/Kearney, Nebraska: "I am 10/11 People"
  • KTSP (now KSAZ, a Fox O&O station) in Phoenix, Arizona: "I am Channel 10 People" (this was the last affiliate with CBS before switching to Fox in January 1995)
  • KSL-TV (now an NBC affiliate) in Salt Lake City, Utah: "We Are Channel 5 People" (this was the last affiliation with CBS before switching to NBC in 1995)
  • KXTV (now an ABC affiliate) in Sacramento, California:
  • WAGA-TV (now a Fox O&O station) in Atlanta, Georgia: "I Am WAGA People on Channel 5" (this was the last affiliation with CBS before switching to Fox in December 1994)
  • WBAL-TV (now an NBC affiliate) in Baltimore, Maryland: "I Am WBAL-11 People" (this was the last affiliation with CBS before switching to NBC in January 1995)
  • WBBM-TV in Chicago, Illinois: "I Am Channel 2 People"
  • WBMG (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "I am WBMG 42 People"
  • WBNS-TV in Columbus, Ohio: "I am WBNS People"
  • WBZ-TV in Boston, Massachusetts: "I am WBZ People"
  • WCAU (now an NBC O&O station) in Philadelphia, Penslyvania: "I Am WCAU People on Channel 10" (this was the last affiliate with CBS before switching to NBC in September 1995)
  • WCBS-TV in New York City, New York: "I am WCBS People on Channel 2"
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: Same as KMOV.
  • WDEF-TV in Chattanooga, Tennessee: "I am WDEF People"
  • WDJT-TV in Milwaukee, Wisconsin: "I am WDJT 58 People"
  • WCIX (now WFOR) in Miami/Fort Lauderdale, Florida: "I Am WCIX People"
  • WCPO-TV (now an ABC affiliate) in Cincinnati, Ohio: "I am WCPO People"
  • WCPX (now WKMG) in Orlando, Florida:
  • WGNX (now WGCL) in Atlanta, Georgia: "I Am WGNX 46 People"
  • WFRV-TV in Green Bay, Wisconsin: "I Am WFRV People on Channel 5"
  • WHDH (TV) (now an NBC affiliate) in Boston, Massachusetts: "I am WHDH People on Channel 7" (this was the last affiliation with CBS before switching to NBC in January 1995)
  • WISH-TV in Indianapolis, Indiana: "I am WISH-TV People"
  • WITI (TV) in Milwaukee, Wisconsin
  • WJBK (now a Fox O&O station) in Detroit, Michigan: "I am TV-2 People" (this was the last affiliation with CBS before Switching to Fox in December 1994)
  • WJZ-TV in Baltimore, Maryland: "I am WJZ People"
  • WOIO in Cleveland, Ohio: "I am WOIO People"
  • WTSP in Tampa-St. Petersburg, Florida:
  • WTVF in Nashville, Tennessee:
  • WTVR-TV in Richmond, Virginia:
  • WTVT (now a Fox O&O station) in Tampa - St. Petersburg, Florida: "I am Channel 13 People" (this was the last affiliate with CBS before switching to Fox in December 1994)
  • WUSA (TV) in Washington, D.C.: "I am WUSA People on Channel 9"
  • WWJ-TV in Detroit, Michigan: "I am WWJ 62 People"
  • WWL-TV in New Orleans, Louisiana: "I am WWL Channel 4 People"

You're on CBS

CBS ident slogan "You're on CBS" (1995-1996)

This was the slogan for CBS of the 1995-1996 season, It is by Far The Eye's Worst Season Ever for New Shows Debuting During The Season as CBS Tried to go for Younger Viewers, By Late 1995, The Eye would end up in Westinghouse's Hands.

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "You're On Channel 6"
  • KBAK-TV in Bakersfield, California: "You're on 29"
  • KBCI (now KBOI) in Boise, Idaho: "You're on KBCI Channel 2"
  • KCBS-TV in Los Angeles/Anaheim, California: "You're on CBS on Channel 2"
  • KCCI in Des Moines, Iowa: "You're on KCCI Channel 8"
  • KCNC-TV in Denver, Colorado: "You're on CBS on News 4"
  • KDKA-TV in Pittsburgh, Pennsylvania: "
  • KERO-TV (now an ABC affiliate) in Bakersfield, California: "You're on 23" (this was the last affiliation with CBS before switching to ABC in March 1996)
  • KFDA-TV in Amarillo, Texas: "You're on NewsChannel 10"
  • KOLN in Lincoln/Grand Island/Hastings/Kearney, Nebraska: "You're On 10/11"
  • KSWT in Yuma, Arizona/El Centro/Imperial, California: "You're on TV-13"
  • KTVT in Dallas / Fort Worth, Texas: "You're on CBS on Channel 11"
  • KUTV in Salt Lake City, Utah: "You're on Channel 2"
  • KYW-TV in Philadelphia, Pennsylvania: "You're on KY3"
  • WFRV-TV in Green Bay, Wisconsin: "You're on CBS on Channel 5"
  • WDJT-TV in Millwaukee, Wisconsin: "You're on 58"
  • WBKB-TV in Alpena, Michigan: "You're on WBKB-TV Channel 11"
  • WBMG-TV (now WIAT) in Birmingham, Alabama: "You're on WBMG 42"
  • WBNS-TV in Columbus, Ohio: "You're on 10TV"
  • WBTV in Charlotte, North Carolina: "You're on WBTV Channel 3"
  • WBZ-TV in Boston/Worcester, Massachusetts: "You're on WBZ Channel 4"
  • WCBS-TV in New York City, New York: "You're on WCBS Channel 2"
  • WGNX (now WGCL) in Atlanta, Georgia: "You're on WGNX CBS 46"
  • WJMN-TV in Marquette/Escanaba, Michigan: "You're on CBS on Channel 3"
  • WUSA (TV) in Washington, D.C.: "You're on W*USA Channel 9"

Welcome Home to a CBS Night

CBS ident slogan of "Welcome Home to CBS" (1996-1997)

This was the slogan for CBS of the 1996-1997 season

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Welcome Home to KAUZ 6"
  • KBAK-TV in Bakersfield, California: "Welcome Home to 29"
  • KBCI (now KBOI) in Boise, Idaho: "Welcome Home to Channel 2"
  • KCBS-TV in Los Angeles/Anaheim, California: same as KBCI
  • KCNC-TV in Denver, Colorado: "Welcome Home to KCNC 4"
  • KDKA-TV in Pittsburgh, Pennsylvania: "Welcome Home to KDKA"
  • KFDA-TV in Amarillo, Texas: "Welcome Home to NewsChannel 10"
  • KFMB-TV in San Diego, California: "Welcome Home to CBS 8"
  • KHOU (TV) in Houston, Texas: "Welcome Home to KHOU 11"
  • KLBK-TV in Lubbock, Texas: "Welcome Home to Channel 13"
  • KOLN in Lincoln/Grand Island/Hastings/Kearney, Nebraska: "Welcome Home to 10/11"
  • KMOV in St. Louis, Missouri: "Welcome Home to KMOV 4"
  • KPHO-TV in Phoenix, Arizona: "Welcome Home to CBS 5"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "The Address is Channel 5"
  • KYW-TV in Philadelphia, Pennsylvania: "Welcome Home to KY3"
  • KZTV in Corpus Christi, Texas: "Welcome Home to Channel 10"
  • WBBM-TV in Chicago, Illinois: same as KBCI
  • WBMG (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "Welcome Home to CBS 42"
  • WCBS-TV in New York City, New York: same as KBCI
  • WCCO-TV in Minneapolis/Saint Paul, Minnesota: "Welcome Home to Channel 4"
  • WDJT-TV in Milwaukee, Wisconsin: "Welcome Home to CBS 58"
  • WFRV-TV in Green Bay, Wisconsin: same as KPIX
  • WGNX (now WGCL) in Atlanta, Georgia: "Welcome Home to WGNX CBS46"
  • WJMN-TV in Marquette/Escanaba, Michigan: "Welcome Home to Channel 3"
  • WJXT (now an Independent Station) in Jacksonville, Florida: "The Address is WJXT 4"
  • WJZ-TV in Baltimore, Maryland: The Address is WJZ 13"
  • WLKY-TV in Louisville, Kentucky: "The Address is Channel 32"
  • WKRC-TV in Cincinnati, Ohio: "Welcome Home to WKRC 12"
  • WOIO in Cleveland, Ohio: "Welcome Home to CBS 19"
  • WTSP in Tampa-St. Petersburg, Florida: "Welcome Home to WTSP 10"
  • WUSA (TV) in Washington, D.C.: "Welcome Home to W*USA 9"
  • WWJ-TV in Detroit, Michigan: "Welcome Home to CBS 62"
  • WWL-TV in New Orleans, Louisiana: "Welcome Home to WWL Channel 4"

The Address is CBS...Welcome Home

CBS ident first year of "The Address is CBS...Welcome Home" (1997-1998 version)

CBS ident second year slogan of "The Address is CBS...Welcome Home" (1998-1999)

This was the slogan for CBS of 1997-1998 and 1998-1999 seasons

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "The Address is CBS 6...Welcome Home"
  • KBAK-TV in Bakersfield, California: "The Address is CBS 29...Welcome Home"
  • KBCI (now KBOI) in Boise, Idaho: "The Address is KBOI 2...Welcome Home"
  • KCBS-TV in Los Angeles, California: same as WBBM
  • KCCI in Des Moines, Iowa: "The Address is KCCI 8...Welcome Home"
  • KCNC-TV in Denver, Colorado: "The Address is KCNC 4...Welcome Home"
  • KDBC-TV in El Paso, Texas: "The Address is KDBC 4...Welcome Home"
  • KDKA-TV in Pittsburgh, Pennsylvania: "The Address is KDKA....Welcome Home"
  • KENS-TV in San Antonio, Texas: "The Address is KENS 5...Welcome Home"
  • KFDA-TV in Amarillo, Texas: "The Address is NewsChannel 10...Welcome Home"
  • KFMB-TV in San Diego, California: "The Address is CBS 8...Welcome Home"
  • KGAN in Cedar Rapids, Iowa: "The Address is KGAN Channel 2...Welcome Home"
  • KIMA in Yakima, Washington: "The Address is KIMA...Welcome Home"
  • KIMT in Mason City, Iowa: "The Address is KIMT TV-3...Welcome Home"
  • KJEO-TV (now KGPE) in Fresno, California: "The Address is CBS 47...Welcome Home"
  • KHOU (TV) in Houston, Texas: "The Address is KHOU 11...Welcome Home"
  • KIRO-TV in Seattle, Washington: "The Address is KIRO-TV 7...Welcome Home"
  • KLBK-TV in Lubbock, Texas: "The Address is Channel 13...Welcome Home"
  • KLFY-TV in Lafayette, Louisiana: "The Address is KLFY 10...Welcome Home"
  • KLST in San Angelo, Texas: "The Adreess is KLST 8...Welcome Home"
  • KMOV in St. Louis, Missouri: "The Address is KMOV 4...Welcome Home"
  • KMTV-TV in Omaha, Nebraska: "The Address is KMTV Channel 3...Welcome Home"
  • KOAM-TV in Pittsburg, Kansas-Joplin, Missouri: "The Address Is KOAM-TV...Welcome Home"
  • KOLD-TV in Tuscon, Arizona: "The Address is KOLD 13...Welcome Home"
  • KOLN in Lincoln/Grand Island/Hastings/Kearney, Nebraska: "The Address is 10/11...Welcome Home"
  • KOTV in Tulsa, Oklahoma: "The Address is KOTV Channel 6...Welcome Home"
  • KOVR in Sacramento/Stockton/Modesto, California: "The Address is KOVR 13...Welcome Home"
  • KPHO-TV in Phoenix, Arizona: "The Address is CBS 5...Welcome Home"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "The Address is Channel 5...Welcome Home"
  • KRQE in Albuquerque, New Mexico: "The Address is CBS 13...Welcome Home"
  • KSWT in Yuma, Arizona/El Centro/Imperial, California: same as KRQE
  • KTAB-TV in Abilene, Texas: "The Address is K-TAB...Welcome Home"
  • KTVT in Fort Worth / Dallas, Texas: "The Address is CBS 11...Welcome Home"
  • KWTX-TV in Waco/Temple, Texas: same as KZTV
  • KWTV-DT in Oklahoma City, Oklahoma: "The Address is KWTV Channel 9...Welcome Home"
  • KUTV in Salt Lake City, Utah: "The Address is Channel 2...Welcome Home"
  • KYW-TV in Philadelphia, Pennsylvania: "The Address is KYW-3..Welcome Home"/"The Address is CBS 3..Welcome Home"
  • KZTV in Corpus Christi, Texas: "The Address is Channel 10...Welcome Home"
  • WABI-TV in Bangor, Maine: "The Address is WABI Channel 5...Welcome Home"
  • WAFB in Baton Rouge, Louisiana: "The Address is WAFB Channel 9...Welcome Home"
  • WAKA-TV in Selma/Montgomery, Alabama: "The Address is TV-8...Welcome Home"
  • WBBM-TV in Chicago, Illinois: "The Address is CBS 2...Welcome Home"
  • WBMG-TV (now WIAT) in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "The Address is CBS 42...Welcome Home"
  • WBNS-TV in Columbus, Ohio: "The Address is 10TV...Welcome Home"
  • WBTV in Charlotte, North Carolina: "The Address is WBTV Channel 3...Welcome Home"
  • WBZ-TV in Boston, Massachusetts: "The Address is WBZ-TV...Welcome Home"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCPX (now WKMG) in Orlando, Florida: "Channel 6...Welcome Home"
  • WDBJ in Roanoke/Lynchburg, Virginia: "The Address is 'DBJ...Welcome Home"
  • WDEF-TV in Chattanooga, Tennessee: "The Address is WDEF 12...Welcome Home"
  • WDJT-TV in Milwaukee, Wisconsin: "The Address is CBS 58...Welcome Home"
  • WFOR-TV in Miami / Fort Lauderdale, Florida: "The Address is CBS 4...Welcome Home"
  • WFRV-TV in Green Bay, Wisconsin: "The Address is WFRV Channel 5...Welcome Home"
  • WFSB in Hartford/New Haven/New London/Bridgeport, Connecticut: "The Address is WFSB Channel 3..Welcome Home"
  • WGME-TV in Portland, Maine: "The Address is WGME Channel 13...Welcome Home"
  • WGNX (now WGCL) in Atlanta, Georgia: "The Address is WGNX CBS46...Welcome Home"
  • WISC-TV in Madison, Wisconsin: "The Address is WISC TV-3...Welcome Home"
  • WJMN-TV in Marquette/Escanaba, Michigan: "The Address is WJMN Channel 3...Welcome Home"
  • WJXT (now an Independent station) in Jacksonville, Florida: "The Address in WJXT Channel 4...Welcome Home"
  • WJZ-TV in Baltimore, Maryland: "The Address is WJZ-13...Welcome Home"
  • WLKY-TV in Louisville, Kentucky: "The Address is Channel 32...Welcome Home"
  • WKBN-TV in Youngstown, Ohio: "The Address is TV-27...Welcome Home"
  • WOIO in Shaker Heights/Cleveland, Ohio: "The Address is CBS 19...Welcome Home"
  • WREG-TV in Memphis, Tennessee: "The Address is WREG 3...Welcome Home"
  • WROC-TV in Rochester, New York: "The Adress is WROC Channel 8...Welcome Home"
  • WSPA-TV in Spartanburg-Greenville-Anderson, South Carolina-Asheville, North Carolina: "The Address is WSPA 7...Welcome Home"
  • WTOL in Toledo, Ohio: "The Address is Toledo 11...Welcome Home"
  • WTSP in Tampa-St. Petersburg, Florida: "The Address is WTSP 10...Welcome Home"
  • WTVF in Nashville, Tennessee: "The Address is WTVF 5...Welcome Home"
  • WTVH in Syracuse, New York: "The Address is WTVH 5...Welcome Home"
  • WUSA (TV) in Washington, D.C.: "The Address is W*USA 9...Welcome Home"
  • WIVB-TV in Buffalo, New York: "The Address is WIVB-TV 4...Welcome Home"
  • WWJ-TV in Detroit, Michigan: "The Address is CBS 62...Welcome Home"
  • WWL-TV in New Orleans, Louisiana: "The Address is WWL Channel 4...Welcome Home"
  • WWTV/WWUP in Traverse City/Cadillac, Michigan: "The Address is 9 & 10...Welcome Home"

The Address is CBS

CBS ident slogan of "The Address is CBS" (1999-2000)

This was the final slogan for CBS of 1999-2000 seasons

Local Stations

  • KCBS-TV in Los Angeles, California: same as WBBM and WCBS
  • KDKA-TV in Pittsburgh, Pennsylvania: "The Address is KDKA"
  • KFDA-TV in Amarillo, Texas: "The Address is NewsChannel 10"
  • KPHO-TV in Phoenix, Arizona: "The Address is CBS 5"
  • KYW-TV in Philadelphia, Pennsylvania: "The Address is CBS 3"
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBZ-TV in Boston, Massachusetts: "The Address is WBZ-TV"
  • WCBS-TV in New York City, New York: "The Address is CBS 2"
  • WFRV-TV in Green Bay, Wisconsin: "The Address is CBS 5"
  • WDJT-TV in Milwaukee, Wisconsin: "The Address is CBS 58"
  • WGNX (now WGCL) in Atlanta, Georgia: "The Address is CBS Atlanta"
  • WIAT in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "The Address is CBS 42"
  • WUSA (TV) in Washington, D.C.: "The Address is W*USA 9"
  • WVLT-TV in Knoxville, Tennessee: "The Address is Volunteer TV-8"
  • WWJ-TV in Detroit, Michigan: "The Address is CBS 62"

It's All Here

CBS ident first year slogan of "It's All Here" (2000-2001)

CBS ident year two of "It's All Here" (2001-2002)

CBS ident third year of "It's All Here" (2002-2003)

CBS ident fourth year of "It's All Here" (2003-2004)

CBS ident fifth and the final year slogan of "It's All Here" (2004-2005)

This slogan was for CBS of 2000/2001 2001/2002 2002/2003 2003/2004 and 2004/2005 seasons

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "NewsChannel 6, It's All Here"
  • KBCI (now KBOI) in Boise, Idaho: "KBCI 2, It's All Here"
  • KCBS-TV in Los Angeles/Anaheim, California: same as WBBM
  • KCCI-TV in Des Moines, Iowa: "NewsChannel 8, It's All Here"
  • KCNC-TV in Denver, Colorado: same as WBZ
  • KDBC-TV in El Paso, Texas: same as WBZ
  • KDKA-TV in Pittsburgh, Pennsylvania: "KDKA, It's All Here"
  • KEYE-TV in Austin, Texas: same as WIAT
  • KFDA-TV in Amarillo, Texas: "NewsChannel 10, It's All Here"
  • KFMB-TV in San Diego, California: "CBS 8, It's All Here"
  • KGBT-TV in Harlingen, Texas: same as WJXT
  • KGPE in Fresno, California: same as KXII
  • KHOU (TV) in Houston, Texas: "KHOU 11, It's All Here"
  • KIRO-TV in Seattle, Washington: "KIRO 7, It's All Here"
  • KLAS-TV in Las Vegas, Nevada: "Channel 8, It's All Here"
  • KLBK-TV in Lubbock, Texas: "CBS 13, It's All Here"
  • KMOV in St. Louis, Missouri: "KMOV 4, It's All Here
  • KMTV-TV in Omaha, Nebraska: "KMTV 3, It's All Here"
  • KOLN in Lincoln, Nebraska/Grand Island/Hastings/Kearney, Nebraska: "10/11, It's All Here"
  • KOVR in Sacramento / Stockton / Modesto, California: "CBS 13, It's All Here"
  • KPHO-TV in Phoenix, Arizona: same as WFRV
  • KPIX-TV in San Francisco-Oakland-San Jose, California: same as WFRV
  • KSLA in Shreveport, Louisiana: "KSLA 12, It's All Here"
  • KSWT in Yuma, Arizona/El Centro/Imperial, California: "KSWT, It's All Here"
  • KTVA in Anchorage, Alaska: "KTVA CBS 11, It's All Here"
  • KTVT in Fort Worth / Dallas, Texas: "CBS 11, It's All Here"
  • KUTV in Salt Lake City, Utah: "2 News, It's All Here"
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "It's All Here"
  • KYW-TV in Philadelphia, Pennsylvania: "CBS 3, It's All Here"
  • WAFB in Baton Rouge, Louisiana: "WAFB Channel 9, It's All Here"
  • WBBM-TV in Chicago, Illinois: "CBS 2 It's All Here"
  • WBNS-TV in Columbus, Ohio: "10TV, It's All Here"
  • WBTV in Charlotte, North Carolina: WBTV 3, It's All Here"
  • WBZ-TV in Boston, Massachusetts: "CBS 4, It's All Here"
  • WCAX-TV in Burlington, Vermont/Plattsburgh, New York: "Channel 3, It's All Here"
  • WCBS-TV in New York City, New York: same as WBBM
  • WCSC-TV in Charleston, South Carolina: same as WFRV
  • WDJT-TV in Milwaukee, Wisconsin: "CBS 58, It's All Here"
  • WFOR-TV in Miami/Fort Lauderdale, Florida: "CBS 4, It's All Here"
  • WFRV-TV in Green Bay, Wisconsin: "CBS 5, It's All Here"
  • WFSB in New Haven/New Haven, Connecticut: "Channel 3, It's All Here"
  • WGCL-TV in Atlanta, Georgia: "CBS 46, It's All Here"
  • WHIO-TV in Dayton/Springfield, Ohio: WHIO 7, It's All Here"
  • WIAT in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "CBS 42, It's All Here"
  • WISH-TV (now a CW affiliate) in Indianapolis, Indiana: "WISH-TV, It's All Here"
  • WJXT (now an Independent station) in Jacksonville, Florida: "Channel 4, It's All Here (this was the last affiliation with CBS before switching to Independent in September 2002)
  • WJZ-TV in Baltimore, Maryland: "WJZ-13, It's All Here"
  • WKBN-TV in Youngstown, Ohio: "WKBN 27, It's All Here"
  • WKMG-TV in Orlando, Florida: "Local 6, It's All Here"
  • WKRC-TV in Cincinnati, Ohio: "Local 12, It's All Here"
  • WKRG-TV in Mobile, Alabama/Pensacola, Florida: "WKRG 5, It's All Here"
  • WKYT-TV in Lexington, Kentucky: "WKYT 27, It's All Here"
  • WLFI-TV in Lafayette, Indiana: "WLFI 18, It's All Here"
  • WLKY-TV in Louisville, Kentucky: "WLKY 32, It's All Here"
  • WOIO in Cleveland, Ohio: "CBS 19, It's All Here"
  • WPRI-TV in Providence, Rhode Island/New Bedford, Massachusetts: "CBS 12, It's All Here"
  • WRAL-TV (now an NBC affiliate) in Raleigh / Durham / Fayetteville, North Carolina: "WRAL-TV 5, It's All Here"
  • WSBT-TV in South Bend, Indiana: "WSBT, It's All Here"
  • WTEV-TV (now WJAX-TV) in Jacksonville, Florida: "CBS 47, It's All Here"
  • WTHI-TV in Terre Haute, Indiana: "WTHI 10, It's All Here"
  • WTSP in Tampa-St. Petersburg, Florida: "WTSP 10, It's All Right Here"
  • WTVF in Nashville, Tennessee: "NewsChannel 5, It's All Here"
  • WUSA (TV) in Washington, D.C.: "WUSA 9, It's All Here"
  • WVLT-TV in Knoxville, Tennessee: "WVLT, It's All Here'
  • WWJ-TV in Detroit, Michigan: "CBS 62, It's All Here"
  • WWL-TV in New Orleans, Louisiana: "WWL Channel 4, It's All Here"

Everybody's Watching CBS

CBS ident slogan of "Everybody's Watching CBS" (2005-2006)

Television Network for CBS of 2005-2006 seasons

Local Stations

  • KAUZ-TV in Wichita Falls, Texas/Lawton, Oklahoma: "Everybody's Watching KAUZ Channel 6"
  • KBAK-TV in Bakersfield, California: "Everybody's Watching 29"
  • KBCI (now KBOI) in Boise, Idaho: "Everybody's Watching KBCI 2"
  • KCBS-TV in Los Angeles/Anaheim, California: same as WCBS
  • KCNC-TV in Denver, Colorado: same as WFOR
  • KDBC-TV in El Paso, Texas: "Everybody's Watching KDBC 4"
  • KDKA-TV in Pittsburgh, Pennsylvania: "Everybody's Watching KDKA"
  • KENS-TV in San Antonio, Texas: "Everybody's Watching KENS 5"
  • KFDA-TV in Amarillo, Texas: "Everybody's Watching NewsChannel 10"
  • KFMB-TV in San Diego, California: "Everybody's Watching News 8"
  • KGPE in Fresno, California: "Everybody's Watching CBS 47"
  • KHOU (TV) in Houston, Texas: "Everybody's Watching KHOU 11"
  • KIRO-TV in Seattle/Tacoma, Washington: "Everybody's Watching KIRO-TV"
  • KLAS-TV in Las Vegas, Nevada: "Everybody's Watching KLAS-TV Channel 8"
  • KLBK-TV in Lubbock, Texas: "Everybody's Watching CBS 13"
  • KMOV in St. Louis, Missouri: "Everybody's Watching KMOV 4"
  • KOIN in Portland, Oregon: "Everybody's Watching KOIN 6"
  • KSWT in Yuma, Arizona/El Centro/Imperial, California: "Everybody's Watching KSWT News 13"
  • KTVT in Fort Worth / Dallas, Texas: "Everybody's Watching CBS 11"
  • KUTV in Salt Lake City, Utah: "Everbody's Watching 2 News"
  • KXII in Sherman, Texas/Ada/Ardmore, Oklahoma: "Everybody's Watching KXII 12"
  • KYW-TV in Philadelphia, Pennsylvania: "Everbody's Watching CBS 3"
  • WAFB in Baton Rouge, Louisiana: "Everybody's Watching WAFB Channel 9"
  • WAKA-TV in Selma/Montgomery, Alabama: "Everybody's Watching CBS 8"
  • WBBM-TV in Chicago, Illinois: same as WCBS
  • WBNS-TV in Columbus, Ohio: "Everybody's Watching 10TV"
  • WBTV in Charlotte, North Carolina: "Everybody's Watching WBTV 3"
  • WBZ-TV in Boston, Massachusetts: same as WFOR
  • WCBS-TV in New York City, New York: "Everybody's Watching CBS 2"
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "Everybody's Watching WCCO"
  • WDEF-TV in Chattanooga, Tennessee: "Everybody's Watching WDEF 12"
  • WDJT-TV in Millwaukee, Wisconsin: "Everybody's Watching CBS 58"
  • WFSB in Hartford/New Haven, Connecticut: "Everybody's Watching CBS 3"
  • WFMY-TV in Greensboro / High Point / Winston-Salem, North Carolina: "Everybody's Watching WFMY 2"
  • WFOR-TV in Miami/Fort Lauderdale, Florida: "Everybody's Watching CBS 4"
  • WFRV-TV in Green Bay, Wisconsin: "Everybody's Watching CBS 5"
  • WGCL-TV in Atlanta, Georgia: "Everybody's Watching CBS 46"
  • WHIO-TV in Dayton/Springfield, Ohio: "Everybody's Watching WHIO-TV Channel 7"
  • WHNT-TV in Huntsville, Alabama: "Everybody's Watching WHNT 19"
  • WIAT in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "Everybody's Watching CBS 42"
  • WISH-TV in Indianapolis, Indiana: "Everybody's Watching WISH-TV"
  • WJZ-TV in Baltimore, Maryland: "Everybody's Watching WJZ-13"
  • WKMG-TV in Orlando, Florida: "Everybody's Watching Local 6"
  • WKRC-TV in Cincinnati, Ohio: "Everybody's Watching Local 12"
  • WLKY-TV in Louisville, Kentucky: "Everybody's Watching WLKY 32"
  • WOIO in Cleveland, Ohio: "Everbody's Watching CBS 19"
  • WPRI-TV in Providence, Rhode Island/New Bedford, Massachusetts: "Everybody's Watching CBS 12"
  • WREG-TV in Memphis, Tennessee:
  • WTEV-TV in Jacksonville, Florida: same as KGPE
  • WTSP in Tampa/St. Petersburg, Florida: "Everybody's Watching WTSP 10"
  • WTVF in Nashville, Tennessee:
  • WUSA (TV) in Washington, D.C.: "Everybody's Watching W*USA 9"
  • WWJ-TV in Detroit, Michigan: "Everybody's Watching CBS 62"
  • WWL-TV in New Orleans, Louisiana: "Everybody's Watching WWL Channel 4"

We Are CBS

CBS ident first year slogan of "We Are CBS" (2006-2007)

CBS ident second year of "We Are CBS" (2007-2008)

CBS ident third and final year slogan of "We Are CBS" (2008-2009)

The slogan for CBS of 2006/2007/2007/2008 and 2008/2009 seasons

Local Stations

  • KBAK-TV in Bakersfield, California: "We Are 29"
  • KBCI (now KBOI) in Boise, Idaho:
  • KCBS-TV in Los Angeles: same as WBBM
  • KHOU (TV) in Houston, Texas: "We Are KHOU 11"
  • KPIX-TV in San Francisco, California: "We Are CBS 5"
  • KYW-TV in Philadelphia, Pennsylvania: "We Are CBS 3"
  • WBBM-TV in Chicago, Illinois: "We Are CBS 2"
  • WCBS-TV in New York City: same as WBBM
  • WDJT-TV in Milwaukee, Wisconsin: "We Are CBS 58"
  • WFSB in Hartford, Connecticut: "We Are Channel 3"
  • WGCL-TV in Atlanta, Georgia: "We Are CBS 46"
  • WJZ-TV in Baltimore, Maryland: "We Are WJZ 13"
  • WUSA (TV) in Washington, D.C.: "We are W*USA 9"
  • WWJ-TV in Detroit, Michigan: "We Are CBS 62"

Only CBS

The Fall Music Campaign of I've Gotta Feeling from Black Eyed Peas since 2009-2010 and I What I'd Like About You from 2010-2011 and Light Up Your Night from 2011-2012 seasons

Local Stations

  • KBAK-TV in Bakersfield, California: "Only 29, Only CBS"
  • KBCI (now KBOI) in Boise, Idaho:
  • KCBS-TV in Los Angeles, California: "Only CBS 2"
  • KCNC-TV in Denver, Colorado: "Only CBS 4, Only CBS"
  • KDKA-TV in Pittsburgh, Pennsylvania: "Only KDKA, Only CBS"
  • KFDA-TV in Amarillo, Texas: "Only NewsChannel 10, Only CBS"
  • KGPE in Fresno, California: "Only CBS-47"

    Only CBS logo (2009-2010)

  • KHOU (TV) in Houston, Texas: "Only KHOU 11, Only CBS"
  • KPHO-TV in Phoenix, Arizona: "Only CBS 5, Only CBS"
  • KPIX-TV in San Francisco-Oakland-San Jose, California: "Only CBS 5 Bay Area"
  • KSWT in Yuma, Arizona/El Centro/Imperial, California: "Only KSWT News 13, Only CBS"
  • KTVT in Fort Worth / Dallas, Texas: "Only CBS 11"
  • KUTV in Salt Lake City, Utah: Only News 2, Only CBS"
  • KYW-TV in Philadelphia, Pennsylvania: "Only CBS 3 HD"
  • WBBM-TV in Chicago, Illinois: "Only CBS 2, Only CBS"

    CBS ident slogan year two of "Only CBS" (2010-2011)

  • WBZ-TV in Boston, Massachusetts: "Only WBZ"
  • WCBS-TV in New York City, New York: "Only CBS 2 HD"
  • WCCO-TV in Minneapolis/St. Paul, Minnesota: "Only WCCO, Only CBS"
  • WDJT-TV in Milwaukee, Wisconsin: "Only CBS 58, Only CBS"
  • WFOR-TV in Miami / Fort Lauderdale, Florida: same as KCNC
  • WFRV-TV in Green Bay, Wisconsin: "Only Channel 5, Only CBS"
  • WFSB in Hartford-New Haven-New London, Connecticut: "Only Channel 3, Only CBS"
  • WGCL-TV in Atlanta, Georgia: "Only CBS Atlanta"
  • WIAT in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "Only CBS 42, Only CBS"
  • WJZ-TV in Baltimore, Maryland: "Only WJZ 13, Only CBS"

    Only CBS ident slogan the third year of "Only CBS" (2011-2012)

  • WKRC-TV in Cincinnati, Ohio: "Only Local 12, Only CBS"
  • WLKY-TV in Louisville, Kentucky: "Only WLKY, Only CBS"
  • WOIO in Cleveland, Ohio: "Only Cleveland's CBS 19, Only CBS"
  • WTEV-TV in Jacksonville, Florida: same as KGPE
  • WUSA (TV) in Washington, D.C.: "Only W*USA, Only CBS"
  • WWJ-TV in Detroit, Michigan: "Only CBS Detriot, Only CBS"
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