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Lists of advertising slogans
Television networks
ABC
CBS
Fox
NBC
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.
McDonald's

This is a list of Advertising slogans used by the American Broadcasting Company.

1960s

  • 1963: "The New ABC" (first slogan with the current logo)
  • 1964: "Wide World of Entertainment" (later used as an umbrella title for the network's 1973-'78 late night schedule)
  • 1965: "Turn on the Excitement!"
  • 1966: "7 Nights To Remember"
  • 1967: "A Very Special Season"
  • 1968: "Find Your Own Thing!"
  • 1969: "Meet Us in September"

1970s

1980s

1990s

  • 1990-92: "America's Watching ABC" (1990 version contains same music as 1989, but with different lyrics; 1991 version contains different music; Elements of the 1990 campaign used in Network Ten Australia's 1992 video for "This is It", and the whole song was used in 1995 by Brazilian broadcaster SBT's campaign "Fique Ligado No SBT")
  • 1992: "It Must Be ABC" (This was the last official full-fledged fall ad campaign for the network)
  • 1993: "Watched by More People Than Any Other Network; ABC"
  • 1994: "The American Broadcasting Company; ABC"
  • 1995: "Get with the Program!; ABC"
  • 1996: "Nobody Does it Like ABC", "This is Your TV, ABC" (alternate slogan)
  • 1997: "TV is Good"
  • 1998: "We Love TV" (Used by the Nine Network from Dec. 1, 2007-Feb. 1, 2009)
  • 1999-2007: "America's (#1) Broadcasting Company"

2000s

  • 2000: "America's #1 Broadcasting Company"
  • 2000: "Definitely ABC" (sweeps)
  • 2001-02: "America's Favorite Network"
  • 2001: "Only Americans" (used only after the September 11 attacks)
  • 2003: "Celebrating 50 Years of Television"
  • 2004: "Welcome to the New ABC"
  • 2005-07: "Only on ABC"
  • 2007-present: "Start Here" (still used) (modified to "Start Over" when introducing returning shows whose season was interrupted by the 2007 Writer's Guild strike)
  • 2008: "Start Fresh" (used as it is in Spring and new episodes of hit shows are airing)
  • 2008: "The Fun Starts Here" (used as it is in Summer and new episodes of hit shows are airing)
  • 2009: "Your Favorite Shows Live Here"

Some of these slogans (or variants of them), especially Still The One, were used on the Nine Network in Australia & regional affiliates, as well as by Sky One of the British SKY Broadcasting corporation.

2010s

  • 2010: "Laugh on"

Still The One

A promotional campaign that ABC used for the 1977-78 and the 1979-80 seasons. The jingle was a modified version of the Orleans hit song. This promo was at a time when ABC was at the top of the ratings. Several shows premiered on ABC during the time of this campaign.

Local Stations

ABC stations had local customized versions of the 'Still The One' campaign:

Also used from 1978 to 30 January 2006 by Australia's Nine Network, becoming its official slogan.
In 1990 - 1991 Britain's Sky Television, as part of its advertising war with British Satellite Broadcasting, reused ABC's 1977 promotional song with revised lyrics, initially as "We're the One", then as "Still the One".

We're the One

This was the campaign that ABC used for the 1978-1979 television season. Several shows premiered on ABC during the time of this campaign. Nine Network also used this in 1979.

Local Stations

ABC stations had local customized versions of this campaign:

You and Me and ABC

This was the slogan used for the 1980-81 season. One version of the promo had a happy feel to it, where they showed personalities in the street. Another version was disco, where everyone was dancing to the song. Several new shows premiered on ABC in 1980.

Local Stations

Several ABC stations had local customized versions of the 'You and Me' campaign:

Now is the Time, ABC is the Place

This was the slogan ABC used for the 1981-82 season. Several new shows premiered on ABC during the time of this campaign. Legendary voice announcer Ernie Anderson did the voiceover for the promo. ATN-7, the Sydney branch of the Seven Network in Australia use this as the basis for their slogan "Summer is the Time, Seven is the Place" during the Summer of 1982/83.

Local Stations

Several ABC stations had local customized versions of this campaign:

Come on Along with ABC

This was the campaign ABC used for the 1982-1983 television season. The campaign, much like the 'You and Me' campaign from 1980, had a feel good, high spirited tone to it. In the spring of 1983, the campaign was abandoned and replaced with the "That Special Feeling on ABC" campaign. Australia's Nine Network also got the same fate in 1983 when it adopted this campaign, which even had short versions for its various shows and National Nine News.

Local Stations

Several ABC stations used local customized versions of this campaign:

That Special Feeling on ABC

This was the campaign that ABC used for the 1983-1984 television season.

Local Stations

Several ABC stations used local customized versions of this campaign:

We're With You on ABC

This was the slogan ABC used for the 1984-1985 fall season, but in Australia was used a year earlier (in 1983) by TVW-7 of the Seven Network and SAS-10 (later SAS-7) of Network Ten, and by regional network NBN-3 in Newcastle, New South Wales, until 1992. These overseas versions had different music used.

Local Stations

Several ABC stations used local customized versions of this campaign:

You'll Love it

This was the slogan that was used for the 1985-1986 fall season. Nine Network used this in 1986, only to be adopted by its Brisbane and Adelaide stations.

Local Stations

Several ABC stations used local customized versions of this campaign:

Together

This was the campaign that ABC used for the 1986-1987 fall season, and also of Nine Network in the same period.

Local Stations

Several ABC stations used local customized versions of this campaign:

"Somethins's Happening on ABC"

This was the campaign that ABC used for the 1987-1988 television season, used until the 1989-1990 television season. The music used for the 1989-1990 version became the basis for its America's Watching ABC campaign in 1990, also of Network Ten's This Is It campaign of 1992, and two years later also became the basis for SBT's Fique Ligado no SBT campaign of 1994-1998. But in Australia's Nine Network, the song which was one of the basis for this-Shout by The Isley Brothers-became its campaign from 1989 to 1991, intertwining with its slogan Still the One and was used for two years, with two different versions made (the 1990 version vocals were performed by Jermaine Jackson), all tailor made for the network's program promotions.

Local Stations

Several ABC stations used local customized versions of this campaign:
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1987 "Something's Happening on ABC" Logo

America's Watching ABC

This was the campaign ABC used for the 1990-1991 and 1991-1992 television season.

Local Stations

Several ABC stations used local customized versions of this campaign:

It Must Be ABC

This was the campaign ABC used for the 1992-1993 television season.

Local Stations

Several ABC stations used local customized versions of this campaign:

TV is Good

This was the campaign ABC used for the 1997-1998 television season.

Local Stations

Several ABC stations used local customized versions of this campaign:

We Love TV

This was the campaign ABC used for the 1998-1999 television season.

Local Stations

Several ABC stations used local customized versions of this campaign:

External links


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