Sherman & Denison, Texas and Ada & Ardmore, Oklahoma
City of license Sherman
Branding 12 Media

KXII 12 First News My Texoma (on DT2) Fox Texoma (on DT3)

Slogan Texoma's News Leader
Channels Digital: 12 (VHF)
Subchannels 12.1 - CBS

12.2 - MyNetworkTV

12.3 - Fox



MyNetworkTV (DT2)

Fox (DT3)

Owner Gray Television

(Gray Television Licensee, Inc.)

First air date August 12, 1956
Call letters' meaning XII (Roman numeral 12)
Former callsigns KVSO-TV (1956-1958)
Former channel number(s) Analog:

12 (VHF, 1956-2009) Digital: 20 (UHF)

Former affiliations NBC (primary, 1956-1977)

CBS (secondary, 1960-1977) NBC (secondary, 1977-1985)

Transmitter power 36 kW
Height 545.5 meters (1,790 ft)
Facility ID 35954
Transmitter coordinates 34°1′57.8″N 96°48′0.3″W / 34.032722°N 96.800083°W / 34.032722; -96.800083

KXII-TV, channel 12, is the CBS-affiliated television station for the Texoma region of Texas and Oklahoma. It is licensed to Sherman, Texas. Its transmitter is located southwest of Madill, Oklahoma. Owned by Gray Television, the station has studios on Texoma Parkway in Sherman. KXII operates two network-affiliated digital subchannels: KXII-DT 12.2 formerly aired UPN programming and switched to its current MyNetworkTV affiliation in September 2006 when UPN merged with The WB to form The CW (whose affiliation went to KTEN for its second digital subchannel), while KXII-DT 12.3 airs Fox programming..


The station was launched on August 12, 1956 from Ardmore, Oklahoma as KVSO-TV. There was common ownership with local radio station KVSO and a local newspaper, The Daily Ardmoreite. In its early years, channel 12 was an NBC affiliate. Unable to afford a network feed, station engineers switched to and from the signal of WKY-TV (now KFOR-TV) in Oklahoma City whenever NBC programming was shown. The station often carried some of WKY's non-network programming as well. In late-1958, the station was sold to Texoma Broadcasting and the call letters changed to KXII (signifying the Roman numeral 12).

In 1959, the transmitter was moved from its original location north of Ardmore to a point near Madill, Oklahoma about 25 miles southeast of Ardmore after a tornado blew down the original KVSO-TV transmission tower located north of Ardmore in the Arbuckle Mountains. In order to provide better reception to viewers in Durant, Oklahoma and across the Red River to the Sherman/Denison, Texas area, it was relocated. During the 1960s and into the 1970s, the station was a primary NBC affiliate but also held a secondary affiliation with CBS which began in 1960. CBS fare on channel 12 consisted mainly of daytime programs and sports coverage such as NFL football.

During the 1960s and early 1970s, most CBS programming for Texoma area viewers was fed to cable subscribers via affiliates in surrounding markets including KWTV in Oklahoma City, KAUZ-TV in Wichita Falls, and KRLD-TV (now KDFW-TV, currently a Fox owned-and-operated station) in Dallas/Fort Worth. KXII's direct competitor, KTEN channel 10 in Ada, Oklahoma was a primary ABC affiliate but also claimed NBC as a secondary affiliate. Though KXII and KTEN were considered direct competitors, both stations had considerable differences in fringe coverage for many years due to the 75-mile distances between the two station's transmitters at Madill and Ada. This meant that viewers within the a 25-mile radius of KXII's transmitter at Madill including Ardmore and Durant were actually in the southern fringe of KTEN's transmitting range which resulted in poorer over-the-air reception on channel 10 than channel 12. Channel 10 did not even reach viewers in the Sherman/Denison area or other portions of north Texas served by KXII.

Similarly, KTEN's city of license, Ada, was in the northern fringe of KXII's transmitting range resulting in poor over-the-air reception of channel 12. To better compete with KXII, KTEN moved its transmitter in 1984 from Ada to a location near Bromide, Oklahoma which enabled better over-the-air reception to locations in far southern Oklahoma near the Red River and now expanded to serve Sherman/Denison and other cities in north Texas. KTEN also adopted KXII's mode of operating more than one studio by adding operations in Ardmore and Denison and later relocating the main studios from Ada to Denison.

Starting with the 1974-1975 fall season, KXII's program schedule included a larger proportion of CBS programming including most daytime shows, many prime-time programs and most sports programming. This made channel 12 a hybrid station with almost half the programming of both NBC and CBS airing for a few years. As KXII shifted its programming emphasis from NBC to CBS in the mid-1970s, KTEN added a larger proportion of NBC programming to its daytime and primetime schedule to become a similar hybrid ABC and NBC station in the process. For the 1977-1978 season, channel 12 shifted its primary network affiliation to CBS and became an exclusive affiliate with the network in 1985 when the last NBC program on KXII's schedule, Today, was replaced by CBS This Morning. Today then moved to KTEN which shifted NBC to a primary and later an exclusive affiliation.

Since the late 1990s, the two-station Sherman/Ada market has been represented entirely by one-network stations (not including digital subchannels). Throughout 2006, the station celebrated its 50th anniversary. In the Summer of that year, the station added programming from UPN on a new second digital subchannel and cable (known as "UPN Texoma"). This programming flipped to MyNetworkTV when UPN ceased operation on September 15. It has also added programming from Fox on a third digital subchannel as well as cable.

Digital television

The station's digital signal, VHF 12, is multiplexed:

  Channel    Name  Programming
12.1  KXII-DT1   Main KXII-TV Programming / CBS (HD) 
12.2  KXII-DT2  Main MyTexomaTV Programming / MyNetworkTV (HD)  
12.3  KXII-DT3  Main Fox Texoma Programming / Fox (HD)

KXII-DT was formerly broadcast on UHF channel 20. KXII shut down all of its analog (NTSC) television signals on Friday, February 6, 2009.[1]


Syndicated programming on KXII includes: Cold Case, CSI: Miami, CSI: NY, Ellen, Judge Judy and Two and a Half Men.

KXII carries every CBS news program which includes Up To The Minute (rebroadcasts only which is joined in progress at 2:10 a.m. and airs uninterrupted from 3 a.m. to 5 a.m.), The CBS Morning News, The Early Show, CBS Evening News, 60 Minutes, 48 Hours Mystery, CBS News Sunday Morning, and Face The Nation. It also carries all of CBS News special presentations.

News operation

[1][2]KXII's weeknight anchors.Starting with its launch in 1956, KXII broadcast its own local newscasts from their original Ardmore studios. In 1960, the station opened new facilities along U.S. Highway 75 halfway between Sherman and Denison which later became the station's main studios. In 1977, KXII relocated its Ardmore facility from Lincoln Center on West Main Street, and opened a new Bureau on South Commerce Street in Ardmore. This location is still in use today in conjunction with the Sherman/Denison facility. As a dual NBC and CBS affiliate in 1974, the station switched its network evening newscast from NBC Nightly News to the CBS Evening News in the 5:30 p.m. time slot followed by its 6 p.m. local news. In September 2006, KXII debuted an all-new set for its First News broadcasts that included new colors and graphics package to replace the previous set which had been in use since 1995. It also launched its "My Texoma" and "Fox Texoma" subchannels.

KXII's First News newscasts featuring local news, weather and sports coverage with national CBS News inserts air at noon, 5, 6, and 10 p.m. each weekday. The weekday 10 p.m. airing is rebroadcast at 12:40 a.m. KXII airs local news and weather coverage in four five-minute update segments during The Early Show. It added a morning newscast called First News AM in 2001 from 6 to 7 a.m., added another 30 minutes in 2006 and an extra five minutes was added two years later when Norman Bennett retired. KXII also airs the public affairs program First News Forum on Sunday mornings and presents more five-minute update segments during weekend morning CBS news programs. It airs two weekend evening 30-minute broadcasts on Saturdays and Sundays at 10 p.m. There are also early evening First News newscasts on weekends and the amount and schedule depends on CBS Sports broadcasts.

On April 20, 2010 KXII became the first station in the Ada-Sherman television market (and the third station in Oklahoma) to broadcast its local newscasts in high definition. Both the Sherman and Ardmore studios have been equipped with high definition cameras and hardware.

Weather operation

KXII does not mention four NOAA radars that are in nearby DMAs such as Dallas-Ft. Worth in Texas, Wichita Falls/Lawton in north Texas and Southern Oklahoma, Oklahoma City, and Fort Smith in Arkansas. The Sherman-Ada DMA does not have a NOAA radar while KXII has access to the area's only radar located in Madill, Oklahoma. Doug Drace is a spotter for First Weather.

Web Channel

The "Web Channel" contains many blogs with optional viewer comments and video clips. These blogs are general news articles, blogs by Steve LaNore, David Reed, Megan Krannig, and Tom Miller. Matt Griffin is a webmaster for KXII's web channel. There are other web pages such as "Double Dollar Deals", "Car Soup", "Welcome Homes", and other online classified ads. There are TV listings and very basic My Texoma and Fox Texoma pages with the Fox Texoma page powered by and only displays content from that website. There are news article links from CBS News while there aren't any news article links from Fox News.

News/station presentation

[edit] Newscast titles

  • Your Esso Reporter (1956-1959)
  • The Nescafé News (1959-1964)
  • The Texoma Report (1964-1967)
  • 24 Hours (1967-1971)
  • Action News (1971-1974)
  • 12 News Service (1974-1977)
  • 12 News (1977-1995)
  • First News (1995-present; displayed on air since 2006 as First 12 News)[2]

[edit] Station slogans

  • The Best is Right Here on Channel 12 (1973-1974, local version of CBS campaign)
  • See the Best...Channel 12 (1974-1975, local version of CBS campaign)
  • Catch the Brightest Stars on Channel 12 (1975-1976, local version of CBS campaign)
  • We're Looking Good on Channel 12 (1979-1980, local version of CBS campaign)
  • Channel 12, Proud as a Peacock! (1979-1981, local version of secondary NBC affiliate campaign)
  • Looking Good Together, Channel 12 (1980-1981, local version of CBS campaign)
  • Reach for the Stars on Channel 12 (1981-1982, local version of CBS campaign)
  • Channel 12, Our Pride is Showing (1981-1982, local version of secondary NBC affiliate campaign)
  • Great Moments on Channel 12 (1982-1983, local version of CBS campaign)
  • We're Channel 12, Just Watch Us Now (1982-1983, local version of secondary NBC affiliate campaign)
  • We've Got The Touch, You and Channel 12 (1983-1984, local version of CBS campaign)
  • Channel 12 There, Be There (1983-1984, local version of secondary NBC affiliate campaign)
  • You and Channel 12, We've Got the Touch (1984-1985, local version of CBS campaign)
  • We've Got The Touch on Channel 12 (1985-1986, local version of CBS campaign)
  • Share the Spirit of Channel 12 (1986-1987, local version of CBS campaign)
  • Channel 12 Spirit, Oh Yes! (1987-1988, local version of CBS campaign)
  • You Can Feel It On Channel 12 (1988-1989, local version of CBS campaign)
  • Get Ready for Channel 12 (1989-1990 and 1990-1991, local version of CBS campaign)
  • The Look is Channel 12 (1991-1992, local version of CBS campaign)
  • This is CBS, on Channel 12 (1992-1993, local version of CBS campaign)
  • Coverage You Can Count On (1998-2007)
  • It's All Here (2000-2003; localized version of CBS ad campaign)
  • Texoma's News Leader (2007-present)

On-air staff

(Year person joined KXII in parentheses at end of paragraph, if listed)

[edit] Current on-air staff

[edit] Anchors
  • Daniel Armbruster - weekday mornings "First News AM" and noon (2008)
  • Maureen Kane - weeknights at 5, 6 and 10 p.m. (2006)
  • Rita Kotey - weekday mornings "First News AM" and noon (2008)
  • Shelby Levins - Saturdays at 6, Sundays at 5:30 and weekends at 10 p.m.; also Ardmore Bureau chief/reporter (2008)
[edit] Weather team
  • Steve LaNore (AMS Certified Broadcast Meteorologist Seal of Approval) - Chief Meteorologist; weeknights at 5, 6 and 10 p.m. (2006)
  • Megan Krannig (AMS Certified Broadcast Meteorologist Seal of Approval) - Meteorologist; Saturdays at 6, Sundays at 5:30 and weekends at 10 p.m. (2005-2009, 2010-present)
  • Tom Miller (AMS Seal of Approval) - Meteorologist; weekday mornings "First News AM" and noon (1988)
[edit] Sports team
  • David Reed - Sports Director; weeknights at 6 and 10 p.m. (2001)
  • Benjamin Najar - Sports Anchor; Saturdays at 6, Sundays at 5:30 and weekends at 10 p.m. (2010)
[edit] Reporters
  • Dara Downs - Ardmore Newsroom reporter and photojournalist (2009)
  • Maddie Garrett - Sherman Newsroom reporter (2009)
  • Josh Stevenson - Sherman Newsroom reporter and photojournalist (2006)
  • Shelby Levins - Sherman Newsroom reporter and Weekend Anchor (2008)
  • Rick Springer - Sherman Newsroom photojournalist (2005)

Former on-air staff

Name: Before KXII: Position(s) Held: New Location: Span:
Jaclyn Allen Reporter/Anchor Reporter KMGH-TV Denver, CO
Lisanne Anderson KFOR-TV Weekday Morning and Noon News Anchor/Producer KTEN December 1997 - December 2008
Zach Anderson General Assignment Reporter/Ardmore Bureau Chief Assistant Director of Recruiting University of Central Oklahoma
Robin Beal KTRK-TV, KHWB, KTVT, KPXI, KCAR General Assignment Reporter/Ardmore Bureau Chief January 2008 - October 2008
Norman Bennett Norman Bennett & Guests El Paso to be closer to family
Pat Bolin Anchor early 1970s
Stephanie Brletic General Assignment Reporter for Sherman Newsroom PR Firm in South Carolina November 2007 - October 2008
Matt Brown Weekday Evening News Anchor/News Director Assistant News Director KXAN-TV Austin
Bob Campbell Anchor/news director 1960s-1970s
Erin McLemore Cargile Reporter Reporter KXAN Austin, TX
Dayle Cedars KMGH Denver
Derek Cody General Assignment Reporter for Ardmore Newsroom Sports Director WCBI Columbus, MS
Alan Crone Chief Meteorologist Morning Meteorologist KOTV-TV Tulsa
Beth Danziger Reporter Reporter Richmond, WWBT Richmond, VA
Craig Day Anchor KOTV Tulsa
Rudy Dockray Ag Reporter
Earl Ellington Anchor early 1960s to late 1960s
John Engleman Weekend Sports Anchor Sports Director KFSM, Ft. Smith/Fayetteville, Ark. 2003-2005
Loren Farr News Director and Anchor Director of Media and ITV, Tulsa Community College September 1987 through March 1996
Emi FitzGerald General Assignment Reporter for Sherman Newsroom/Weekend Anchor PR Firm in Shreveport November 2006 - September 2008
Daniel Gotera News Reporter/Anchor & Sports Reporter/Anchor Sports Reporter KHOU-TV Houston, TX June 2006 - July 2009
Christopher Gutierrez Reporter Fox News
Christopher Heath Reporter/Anchor Weekend Anchor KENS-TV San Antonio, TX
Nicole Holt KLRT Weekday Morning Anchor 2006-2009
Dan Ingham Reporter Sports Director/Anchor KWTX-TV Waco, TX
Tom Johnson General Assignment Reporter for Ardmore Newsroom
Dale Jones Chief Meteorologist
Seth Kovar Reporter Morning Anchor KXXV Waco, TX
Todd Larkin General Assignment Reporter/Ardmore Bureau Chief Ardmore Chamber of Commerce August 2003 - October 2007
Bill Lauderdale Anchor late 1950s to early 1960s (KVSO-TV)
Matt Lawson Sports Director/Anchor Sports Producer KDFW Dallas
Jennifer Lindgren Reporter Reporter, WLTX Columbia, SC
Daniel Loyd
Ryan Loyd Morning Anchor/Contributor KEYE-TV Austin, TX January 2007 - July 2008
Mystic Matthews General Assignment Reporter for Sherman Newsroom KTRE-TV Lufkin, TX October 1, 2007-June 4, 2008
Ulman McMullen Sports Anchor retired in Bryan, Texas 1960's
Christina Melvin Sports Reporter/Fill-in Anchor University of Texas at Arlington, Assistant Volleyball Coach January 2008 - August 2008
Elise Morgan Weekday Evening News Anchor
Kay Newman 'Today in Texoma' Reporter/Anchor, (Ardmore) 1974-1978
Craig Porter Weekend Meteorologist TXCN
Leila Rahimi Sports Reporter/Weekend News Anchor Sports Reporter KXAN Austin August 2006-November 2007
Jeremy Robinson
Chris Sadeghi Reporter Reporter KENS San Antonio
Teddy Safo General Assignment Reporter for Ardmore Newsroom PR Firm February 1, 2007-February 29, 2008
George (Bucky) Sappenfield Anchor early 1970s Sr VP - Ann Taylor in NY
Ellen Sawko Weekday Morning Anchor/News Director Denton ISD board of directors member
Ron Stone Sports Anchor Late 1980s - Early 1990s
Jennifer Strand Weekday Morning News Anchor; KXAS-TV Fort Worth-Dallas
Paige Tebow General Assignment Reporter/Ardmore Bureau Chief Hot Springs, Arkansas
"Tornado" Tom Tynes Weatherman 1970s
Mark Van Paasschen KRHD Weekend Sports Anchor/Weekend News Anchor Reporter KOKH-TV Oklahoma City, OK August 2005 - June 2009
Rashi Vats Reporter Reporter KRIS-TV Corpus Christi, TX July 2008 - July 2009
Aimee Wilmoth WHDH (TV); KMOV; KBTX-TV Weekend Meteorologist February 2009 - February 2010
Nancy Wilson
Shannon Wolfson Reporter Reporter KXAN Austin
Whitney Wyatt General Assignment Reporter Waco, TX 2002-2005
Diana Zoga Reporter Reporter KMOV St. Louis


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External links