|Waterloo/Cedar Rapids/Dubuque/Iowa City, Iowa|
|Branding||Iowa’s NewsChannel 7|
|Slogan||Iowa’s News Channel
Eastern Iowa's Only Local News in High Definition
|Channels||Digital: 7 (VHF)|
|Translators||7 (VHF) Dubuque
|Owner||Quincy Newspapers, Inc.
(KWWL Television, Inc.)
|First air date||November 29, 1953|
|Call letters' meaning||Keep Watching WaterLoo orWaterloo Way Leads|
|Former callsigns||KWWL-TV (1953–1983)|
|Former channel number(s)||Analog: 7 (1953–2009)
Digital: 55 (2003–2009)
|Former affiliations||DuMont (1953-1955/6)
RTV (on DT2, -2011)
|Transmitter power||21.8 kW|
|Transmitter coordinates||42°24′2.5″N 91°50′36.9″W|
KWWL is an affiliate of NBC. The station is the primary NBC affiliate for the northeastern third of the state of Iowa, including 21 counties and the larger cities of Waterloo, Cedar Rapids, Dubuque and Iowa City. The station's headquarters is in Waterloo, Iowa. KWWL also operates newsrooms and sales offices in Cedar Rapids and Dubuque.
When the Federal Communications Commission opened up bids for channel 7 in Waterloo, it was obvious that the license would either go to Sonderling Broadcasting, owner of KXEL (AM 1540), or R.J. McElroy and his Black Hawk Broadcasting Company, owner of KWWL (AM 1330, now KWLO). After a long legal battle, Black Hawk won the license, and KWWL-TV signed on for the first time on November 29, 1953--a Thanksgiving Day present to eastern Iowa.
In 1980, Black Hawk agreed in principle to merge with Forward Communications. However, the FCC told Black Hawk and Forward that it would have to sell either KWWL-AM-FM or channel 7. The KWWL stations had been grandfathered under a 1970s FCC rule banning common ownership of radio and television stations. When Forward decided to keep the radio stations, Black Hawk sold channel 7 to Aflac just before the merger closed. In 1997, Aflac sold its entire broadcasting division, including KWWL, to Raycom Media.
In 2006, Raycom sold KWWL and a handful of other stations following its purchase of The Liberty Corporationin late 2005.  Quincy Newspapers became owner of KWWL on July 1, 2006. The merger made QNI the owner of four of the NBC affiliates serving Iowa, along with flagship station WGEM-TV in Quincy, Illinois; KTIVin Sioux City and KTTC in Rochester, Minnesota.
On April 11, 2010, KWWL became the first station in eastern Iowa and the first QNI station to broadcast its newscasts in HD. At this time, its updated its logo, removing the large blue circle that surrounded the 7. In addition to its primary digital channel, KWWL operated KWWL StormTrack7 on their second digital subchannel. After NBC bought The Weather Channel, NBC Weather Plus network feeds ended in December 2008; the station now carries This TV Network on the subchannel. KWWL also transmitted "The Tube" digital music video channel until The Tube ceased operations on October 1, 2007. It now carries classic programming from Retro Television Network on DT3. On April 27, 2011, the station replaced RTV programming in favor of This TV's sister network, MeTV.
On-air staff and programming
Current on-air staff
- Ron Steele - weeknights at 6 and 10 p.m.
- Amanda Goodman - weeknights at 5, 6 and 10 p.m.
- Danielle Wagner - weekend mornings 8-9 a.m.; also weeknight reporter
- Bob Waters - weekend evenings
KWWL Storm Track 7 Weather
- Mark Schnackenberg (member, AMS; Member, NWA) - chief meteorologist; weeknights at 5, 6 and 10 p.m.
- Eileen Loan - meteorologist; weekend mornings 8-9 a.m.
- Denice Pelster - meteorologist; weekday mornings 4:30-7 a.m. and at 12 p.m.
- Rick Coleman - sports director; weeknights at 6 and 10 p.m.
- Mark Woodley - sports anchor; weekend Evenings
- Shelley Russell - general assignment reporter
- Justin Andrews - Iowa City reporter
- Becca Habegger - Dubuque reporter
- Lauren DeWitt- Dubuque reporter
- Michael Crowe- general assignment reporter
- Nikki Newbrough - general assignment reporter
- Ally Crutcher - general assignment reporter
- Michelle Corless- Cedar Rapids reporter
Former on-air staff
- Paul Burmeister - sports anchor/reporter, now at NFL Network
- Chris Carter - morning and noon anchor (contract not renewed in 2010)
- Bobbi Earles - weeknight anchor
- Craig Johnson - chief meteorologist, later meteorologist for Good Day Iowa on KFXA
- Ann Kerian - weeknight anchor
- Ian Leonard - chief meteorologist, now at KMSP-TV in Minneapolis-St. Paul
- Bryan Lessly - sports director
- Liz Mathis - weeknight anchor, later at KCRG, currently employed by Four Oaks in Cedar Rapids
- Trace Regan - reporter, now professor of journalism & department chair at Ohio Wesleyan University
- Mark Steines - now on Entertainment Tonight
- Tami Wiencek - weekend anchor/reporter, later a Republican state representative for the 21st district of Iowa
- The Shell Oil Newsreel (1953-1956)
- The Eastern Iowa News Report (1956-1960)
- KWWL-TV News (1960-1966)
- The 6 O' Clock Report/The 10 O' Clock Report (1966-1970)
- Channel 7 News (1970-1976)
- NewsCenter 7 (1976–1992)
- KWWL News (1992–present)
- Eastern Iowa's Complete Information News Service (1970s–early 1980s)
- Iowa’s NewsChannel (1984–2012)
- Channel 7, Let's All Be There! (1984-1986, local version of NBC ad campaign)
- Come Home to the Best, Only on Channel 7 (1988-1990, local version of NBC ad campaign)
- Channel 7, The Place To Be! (1990-1992, local version of NBC ad campaign)
- Coverage You Can Count On (1999–2004)
- Eastern Iowa's Only Local News in High Definition (2010–2012)
- Eastern Iowa's First Local News in High Definition (2012)
- We've Got You Covered (2012–present)
|7.1||KWWL-DT||main KWWL programming/NBCHD|
|7.2||This TV||Movies and some classic television programming|
|7.3||MeTV||Classic television series|
On February 17, 2009, KWWL returned to channel 7 when the analog to digital conversion completed and the "KWWL" callsign was legally transferred from the now-defunct analog channel 7 to the new digital channel 7, with the "KWWL-DT" callsign being permanently discontinued. However, the PSIP identifier still identifies KWWL's main channel on 7.1 as "KWWL-DT."
On November 1, 2010, the FCC granted KWWL a construction permit for a 300-watt digital fill-in translator on channel 7 (the same frequency as their main channel). The translator will serve the immediate part and areas northwest of Dubuque.
- Circle 7 logo
- KWWL Web Site
- Query the FCC's TV station database for KWWL
- BIAfn's Media Web Database -- Information on KWWL-TV
- ^ "KWWL-TV Affiliates With Dumont Network", The Oelwein Daily Register: 7, 1953-11-14
- ^ "Require Prime Evening Time for NTA Films", Boxoffice: 13, November 10, 1956
- ^ http://www.thonline.com/article.cfm?id=279198
- ^ http://www.kwwl.com
- ^ http://www.thonline.com/article.cfm?id=233579
- ^ http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-06-1082A2.pdf
- ^ http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/forms/prod/prefill_and_display.pl?Application_id=1400237&Service=LD&Form_id=346&Facility_id=593
1. Lipps, Rick and Weaver, Tim. KWWL Station History (http://www.kwwl.com/Global/story.asp?S=277765) Date Accessed: July 30, 2005. Waterloo: KWWL.