KMAX-TV, channel 31, is the CW affiliate serving the Sacramento-Stockton-Modesto, California broadcast area. The station is owned byCBS Television Stations along with the local CBS station, KOVR; the two stations are the only English network O&Os in the market. It is known on the air as "CW 31, Cable 12".

200px-KMAX CW31
Sacramento, California
Branding CW 31 (general)

Good Day Sacramento(newscasts)

Channels Digital: 21 (UHF)
Affiliations The CW
Owner CBS Corporation

(Sacramento Television Stations, Inc.)

First air date October 5, 1974
Call letters' meaning MAXimum Entertainment

(per old station advertisement)

Sister station(s) KOVR
Former callsigns KMUV-TV (1974-1981)

KRBK-TV (1981-1994) KPWB-TV (1994-1998)

Former channel number(s) Analog:

31 (UHF, 1974-2009)

Former affiliations independent (1974-1995)

The WB (1995-1998) UPN (1998-2006)

Transmitter power 1000 kW
Height 614 m
Facility ID 51499
Transmitter coordinates 38°14′24″N121°30′3″W
Website CW 31


KMAX originally went on the air as KMUV-TV on October 5, 1974, and was owned by legendary television producer, Norman Lear. It was programmed as an all-movie channel, to counter-program against the other established area stations, particularly then-independent (and current Fox station) KTXL. However on May 1, 1976, KMUV abandoned the all-movie format and largely began to air Spanish-language programming; it did air some English-language religious programming, including The PTL Club, during this time.

On April 2, 1981, Koplar Broadcasting, owner and founder of current St. Louis CW station KPLR-TV, purchased the station and on April 6 relaunched it as an English-language independent station, KRBK-TV, to compete directly with KTXL. The KRBK callsign was named for Harold Koplar's son, Robert "Bob" Koplar. During this time, the station had the slogan We Deliver!!.

[ Channel 31 was the flagship television home of the NBA's Sacramento Kings from the 1988-89 season until the middle of the 2002-03 season, when the team's owners, the Maloof family, terminated the station's contract due to the station selling ads featuring the team, without the Kings' permission. KMAX remains the local over-the-air affiliate of the San Francisco Giants. It was also the Oakland Athletics' affiliate before that team moved all its telecasts to the non-broadcast Comcast SportsNet California in 2009.Pappas Telecasting] bought KRBK in 1994, and on January 11, 1995, changed its call letters to KPWB-TV (callsign meaning: Pappas WB) to reflect its affiliation with the then-new WB network, which launched that same day.Paramount Stations Group bought the station in January 1998, and on January 5 it swapped affiliations with KQCAand became UPN affiliate KMAX-TV. PSG's parent company, Viacom, later bought CBS, and merged Paramount Stations Group with the CBS owned-and-operated stations to form Viacom Television Stations Group (now CBS Television Stations).

In May 2005, KOVR became KMAX's sister station when Viacom bought it from the Sinclair Broadcast Group. The station is now owned by CBS Corporation, due to the split of Viacom into two separate entities (one which retained the Viacom name). The station also moved from its original studios off Highway 160 in Sacramento to KOVR's in West Sacramento.

After UPN and The WB announced that they would shut down and merge to form The CW on January 24, 2006, KMAX, owing to it status as a CBS-owned station, was one of the first stations announced as an affiliate of the new network. A month before the launch of The CW that September, the station changed its branding from UPN 31 to CW 31 to reflect this.

The station clears Toonzai on a three hour tape delay (10 am to 3 pm, as opposed to 7 am to noon), to accommodate the weekend edition of Good Day Sacramento; it had done the same for the previous Kids WB & The CW4Kids blocks until its replacement with Toonzai in 2010.


Currently, the only news programming on KMAX-TV is Good Day Sacramento, the area's second highest rated morning news program (local or network), behind Today.

After Viacom's acquisition of KOVR, KMAX's news operation was merged into KOVR's, with reporters from one station appearing on the other, and the Good Day Sacramento set being moved into the KOVR building.

It was announced on January 11, 2008 via a viewer blog that KMAX would launch a primetime newscast featuring KOVR's news personalities. The show would not have been a revival ofGood Evening Sacramento, which aired in 2003, but instead was to have been a full newscast either before or after KOVR's 10 pm newscast. However, owing to cutbacks ordered by CBS corporate management, plans for this broadcast were shelved in late summer 2008.

News/station presentation

Newscast titles

  • 31 News (1980s-1995)
  • Good Day Sacramento (1995–present)
  • 31 Action News (1996–1998)
  • UPN 31 Action News (1998–2000)
  • Good Evening Sacramento (2003–2004)

News team


  • Marianne McClary, Morning Anchor, Monday-Friday 5 am-9 am (1995)
  • Nick Toma, Morning Anchor, Monday-Friday 5 am-9 am (1998)
  • Mark S. Allen, Entertainment Anchor/Reporter, Monday-Friday 6 am-10 am (1996)
  • Cody Stark, Anchor/Reporter/Weather, Monday-Friday 5 am-10 am (Weather); Weekend, 6 am-10 am (Anchor/Reporter/Weather) (2004)
  • Lisa Gonzales, Anchor/Reporter, Monday-Friday 7 am-10 am (2005)
  • Julissa Ortiz, Morning Anchor, Monday-Friday 5 am/9 am (2006)
  • Christina Anderson, Morning Anchor, Monday-Friday 4:30 am-10 am (2010)


Traffic team

  • Tina Macuha, Traffic Anchor/Reporter, Monday-Friday 4:30 am-10 am (1995)
  • Courtney Dempsey, Traffic Reporter, Monday-Friday 5 am-10 am (1995)

Spanish-language interpreters

Former newscasters

  • Jackie Tranchida (2009–2010 as reporter)
  • Kari Alexander (as anchor/reporter)
  • Naj Alikhan (2004–2007 as weekday morning reporter)
  • John Alston (1996–1998 as evening anchor, later evening anchor at KCRA)
  • Karen Borta (early 1990s, now anchor at KTVT/KTXA)
  • Doug Brauner (1995–2007; 2010-present) as weekday morning reporter, now senior reporter with "DRIVE" formerly on ESPN-Now airing on The Discovery Network)
  • Taryn Winter Brill (2006–2008 as weekend morning anchor/weekday reporter, now at ABC's Good Morning America)
  • Chris Burrous (2005–2010 as anchor, now living in New York City)
  • Christine Craft (1985–1990, known for her lawsuit against previous employer Metromedia)
  • Stefanie Cruz (2004–2010 as anchor/reporter, now at KTXL)
  • Tom Curran (1990s as anchor, now at WTVT)
  • Carlos Delgado (1998 as reporter, now reporter at XETV, and Media Relations Officer at Rady Children's Hospital in San Diego)
  • Abbott Dutton (1996–2006 as co-anchor, now at a Bay Area radio station as a state reporter in Sacramento)
  • Bob Dyk (mid 1980s, then at WGAN, deceased March 22, 2008)
  • Mae Fesai (2004–2006, now at KCRA)
  • Rich Gould (1985–1987, now sports director at KPLR-TV)
  • Heather Hudgens (2001–2006 as reporter, former traffic reporter at KPIX/KBCW)
  • Sharon Ito (1990s, now at KXTV)
  • Kandice Kelly (2000–2004 as weekday morning reporter)
  • Reggie Kumar (2007–2008 as reporter)
  • Kristina Lee (2007–2008 as reporter)
  • Tom Loffman (1999–2006 as weekday morning meteorologist, now runs Loffman Realty and Property Management with wife Debbie. Maintains a number of web sites including "" Tom Loffman's Sacramento Weather Web Site.)
  • Steve Lyle (1992–2000 as reporter, now Director of Public Affairs at California Department of Food and Agriculture)
  • Jonathan Masaki (2000–2004 as weekday morning reporter)
  • Kym McNicholas (2004–2005, now Comcast SportsNet racing reporter)
  • Cristina Mendonsa (news writer, now anchor at KXTV)
  • Melinda Meza (2003–2006 as reporter)
  • Grant Napear (1987–1995, now at KHTK and is also the play-by-play announcer for the Sacramento Kings)
  • Stew Oleson (1995–1998 as weekday morning anchor)
  • Gabe Petti (1995–1999 as weather forecaster, now chief weather forecaster at KTVO)
  • Frank Simpson (1988–1990 as reporter, 1991–1998 as evening anchor)
  • Lloyd Lindsay Young (1996–2000, now at KERO-TV and KGO-AM)



KMAX-TV debuted its new Good Day Sacramento set on June 1, 2009. It also started broadcasting its news cast in high-definition. Only in-house cameras are high-definition while all remote cameras are standard-definition. Both KMAX-TV and sister station, KOVR-TV, now use 16:9 ratio high-definition cameras in the field and feed back to the station in 16:9 standard-definition.

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