KCBD "NewsChannel 11" is the NBC network affiliate television station serving the Lubbock, Texas metropolitan area, owned and operated by Gray Television. Syndicated programming on KCBD includes: Wheel of Fortune, Jeopardy!, and Dr. Phil.

Lubbock, Texas
Branding NewsChannel 11

This TV Lubbock (on DT2)

Slogan Coverage You Can Count On
Channels Digital: 11 (VHF)
Subchannels 11.1 NBC

11.2 This TV

Affiliations NBC
Owner Gray Television
First air date May 10, 1953
Call letters' meaning Caprock BroaDcasting Company

(original owners of station)

Former callsigns KCBD-TV (x-2003)
Former channel number(s) Analog:

11 (VHF, 1953-2009) Digital: 9 (VHF)

Former affiliations Secondary:

ABC (1953-1969)

Transmitter power 15 kW
Height 232 m
Facility ID 27507
Transmitter coordinates 33°32′32.1″N101°50′15.3″W
Website www.kcbd.com


KCBD signed on the air on May 10, 1953 as the second television station in Lubbock, after KDUB-TV (now KLBK-TV). For a short time thereafter, Jim Reese was a broadcaster on KCBD.[1KCBD was a primary NBC affiliate with a secondary ABC affiliation. KCBD became a sole NBC affiliate in 1969 when KSEL (now KAMC) signed on and took the ABC affiliation. KCBD was also the first station in Lubbock to broadcast in color. Bryant sold both KCBD and sister station KSWS-TV (now KOBR-TV) in Roswell, New Mexico to State Telecasting Company of Columbia, South Carolina in 1971. State Telecasting sold the station to Caprock Broadcasting in 1983.

KCBD was founded by a company controlled by Joe Bryant (owner of 1590 KCBD (AM) in Lubbock, and new shareholders consisting of local business owners. KCBD was spun off in 1971, changing names to KEND (at the then "END" of the dial. It is now known as KDAV Radio.

From 1968 to 1983, KCBD-TV also operated KSWS-TV, Channel 8 in Roswell, New Mexico as a repeater or satellite station. The Roswell station now operates as KOBR-TV, owned by Albuquerque NBC affiliate, KOB-TV.

[1]Former logo, used from 1994 to 2010; the current version of the logo is based on the original 1994 version.

Caprock Broadcasting sold the station to the Holsum bakery in 1986. Holsum sold KCBD to Cosmos Broadcasting, the broadcasting arm of South Carolina-based insurer The Liberty Corporation, in 2000. Liberty exited the insurance business later that year, bringing the Cosmos stations directly under the Liberty banner. Liberty merged with Raycom Media in 2006.

In May 2002, KCBD became the first station in the Lubbock market to begin broadcasting a digital signal. Later that year, the station became the first to broadcast network programming in true High-Definition. Today, KCBD is one of only three true HD broadcasts in the Lubbock market (including KJTV-TV and KTTZ-TV).

Since 2002, Jeopardy! and Wheel of Fortune have aired on KCBD. Prior to that, they both aired on KLBK, although in late 1999, Wheel moved to KAMC. Live with Regis & Kelly had also aired on KAMC before moving to KCBD in 2004, though that show has returned to KAMC.

Affiliate network


Current staff


  • Abner Euresti: Weekday 6PM and 10pm Anchor
  • Karin McCay: Weekday 6PM & 10PM Anchor/Health Reporter
  • Sharon Maines: Weekday Morning and Noon Anchor
  • Christy Moreland: Weekday 5PM and Sunday Evening Anchor
  • Ann Wyatt Little: Saturday Evening Anchor


  • Michael Slother: Reporter
  • Christie Post: Reporter
  • Tiffany Pelt: Reporter
  • Ann Wyatt Little: Reporter
  • Alex Butler: Reporter


  • John Robison: Chief Meteorologist
  • Steve Divine: Weekday Morning and Noon Meteorologist
  • Cary Allen: Weekend Meteorologist

Sports anchors/reporters

  • Pete Christy: Sports Director
  • Brandon Moore: Sports Reporter
  • Brian Holland: Sports Reporter


  • James Clark: Executive Producer
  • Lester Nelson: Daybreak Producer
  • Lacey Nobles: Producer noon and 6pm
  • Ben Lawson: Producer 5p and 10pm
  • Kera Eady: Assignment Editor
  • Christy Moreland: Sunday Evening Producer
  • Ann Wyatt Little: Saturday Evening Producer


  • Ruben Villarreal: Chief Photographer
  • John Berry: Photographer
  • Caleb Holder: Photographer
  • Sage Gallaway: Photographer
  • Azian Bermea: Photographer


  • Dean Myatt: Newsroom/Production Management
  • Russell Williams: Director
  • Marisa Fonseca: Production Assistant
  • Chase Taylor: Production Assistant
  • Tim Honeycutt: Production Assistant

News/station presentation

Newscast titles

Station slogans

  • Watching Out For You (1970s) 
  • Channel 11, Proud as a Peacock! (1979-1981; local version of NBC ad campaign)
  • The More News, News Team. The Eyewitness News (1980s)
  • Come Home to 11 (1986-1987; local version of NBC ad campaign)
  • Come on Home to 11 (1987-1988; local version of NBC ad campaign)
  • Come Home to the Best, Only on 11 (1988-1990; localized version of NBC ad campaign)
  • Channel 11, The Place to Be! (1990-1992, local version of NBC ad campaign)
  • It's A Whole New Channel 11 (1992-1993; local version of NBC ad campaign)
  • The Stars Are Back on Channel 11 (1993-1994; local version of NBC ad campaign)
  • The Most Watched News Team in the South Plains (1994-1997)
  • The Year To Be on NewsChannel 11 (1995-1996; local version of NBC ad campaign)
  • Coverage You Can Count On (1997-present)


  1. ^ http://www.kcbd.com/Global/story.asp?S=9803356

External links

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