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|''Fox Rocks''
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2012 ''Laugh Your Fox Out''
''|"Laugh Your Fox Out''"

Revision as of 21:27, 23 September 2012

Station standardization During the early 1990s, Fox began having stations branded as "Fox", then the channel number, with the call signs nearby. By the mid-to-late 1990s, the call signs were minimized to be just barely readable to FCC requirements, and the stations were simply known as "Fox", followed by the channel number. (For instance, WNYW in New York City,WTTG in Washington, D.C., and WAGA in Atlanta, Georgia, are referred to as Fox 5.) This marked the start of the trend for other networks to apply such naming schemes, especially at CBS, which uses the CBS Mandate on most of its owned and operated ("O&O") stations.

However, while the traditional "Big Three" do not require their affiliates to have such naming schemes, Fox recommends that all stations use it.[citation needed] (However, there are some exceptions; see below.) All Fox affiliates must have a Fox-approved logo, and most refer to themselves on-air as, for example, "Fox 11".[citation needed] In recent years some affiliates such as WNAC Fox Providence do not include the channel number in the name, and opt instead to use a city/regional descriptor in place of the channel number (e.g. Parkersburg, West Virginia NBC affiliate WTAP employs the moniker Fox Parkersburg rather than Fox 15 on its digital subchannel Fox affiliate). This is because many cable companies assign Fox stations to different channels, often a different channel than it is broadcast over the air, which is especially true for Fox affiliates with a channel over 30; Fox O&O WFLD in Chicago goes by Fox Chicago rather than their channel number of 32.

Some affiliates, such as KTVU in OaklandSan Francisco mix between using Fox (channel number) to promote entertainment programming and another brand for news (like their Channel 2 News). A handful of others, like WSVN in the South Florida area and KHON in Honolulu, Hawaii, do not use the Fox brand at all.

Starting in 2006, more standardization of the O&Os began to take place both on the air and online. All the O&Os began adopting an on-air look more closely aligned with the Fox News Channel. This includes changing the logos of almost all of these stations to have the same red, white and blue rotating box logo. The news music and graphics will eventually be the same on all the O&Os as well.[citation needed] However, WITI in Milwaukee chose to take on the new graphical coloring, but keep their horizontal FOX6 logo relatively similar to their previous version, due to the heavy integration of the former logo into the station's news set.

Taking a cue from News Corporation's recent acquisition of MySpace, many of the Fox O&Os launched new websites that look the same and have similar addresses. For example, MyFoxDC.com takes visitors to the web site of the Fox owned-and-operated station in Washington D.C.

Network slogans

Lists of advertising slogans
Television networks
Network Ten
Nine Network
Seven Network

Other companies
Apple Inc.
Year Slogan
1987 Don't Let Fox Weekend Pass You By
1988 This is the Year

It's on Fox

1992 Everybody Knows It's on Fox
1993 Fox: You're Watching It (O&O stations only, including WATL)
1994 It Could Only Happen on Fox (O&O stations only)
1994 Fox is Kickin' It
1995 Cool Like Us
1996 Non-Stop Fox
1996 Fox 10 Years
1997 Just One Fox
2002 Fox Now (O&O stations only)
2006 Fox 20 Years
2006 First on Fox
2007 Fox On.Fox Off.
2008 So Fox
2010 Fox Rocks


|"Laugh Your Fox Out"


Over the years, the Fox Broadcasting Company has used a few logos, most of which have the familiar trademark searchlights on either side of "FOX".

In 1986, the year of its inaugurating television service, Fox got its first official logo, which was based on 20th Century Fox's longtime logo with the noted difference being that the only wording in the logo was the "FOX" in capital letters. It also contained the signature Fox searchlights and the double-pane platform under the "FOX" typing (Fox Movie Channel currently uses a logo also modeled after the 20th Century Fox logo).

In 1993, the original logo was revised (however keeping the original logo intact with the new logo until 1994), with the "FOX" wordmark revised, and the angle changed so that the whole logo faces the viewer head-on. The following year, the logo was again revised, dropping the searchlights, but keeping the panes.

The 1993 logo returned in 1996, without the panes underneath the network name, but leaving the searchlights and Fox wordmark. The current version of the logo was introduced in 1999 when the 20th Century Fox searchlights were removed completely and only the network name was visible. Despite this, the searchlight theme remains an integral part of News Corporation's Fox branding efforts, still seen in the Fox News Channel logo, and in the new universal station logo utilized by the FTSG stations, those former Fox stations sold to Local TV LLC, and several of Tribune Broadcasting's Fox stations, in addition to being used by some other Fox affiliates not related to FTSG, Local TV and Tribune. The older 1996-1999 Fox logo with searchlights is still used by many of the network's affiliates in their logos, also being an alternate logo from 2000 onwards, plus also being part of an alternate version of the Fox Sports logo. The searchlights were still seen in FX's logo until a rebranding effort in 2008.

Alternative logos

In addition, a green version of the logo in late April 2008 featured the O in the logo replaced with either a leaf inside a circle, or a globe with the Western Hemisphere in profile, in conjunction with the network's Earth Day campaign. During holiday periods, the Fox O has also been replaced with a jack-o'-lantern for Halloween, a globe Christmas ornament for that holiday, and the week before the 2008 Major League Baseball All-Star Game, a baseball. Also, in 2007, the F and the X in "FOX" were displayed in a yellow color and the O was in the shape of a pink donut to coincide with the release of The Simpsons Movie to movie theaters in July 2007.

The week prior to the NFL on FOX's season premiere featured the show's logo as the bug, and below it with the text "Returns Sept. 7".

Don't Let Fox Weekends Pass You By

Promotional Campaign of 1987-1988 season

Local Stations

Several Fox stations used to local customized version of this campaign

This is the Year This is Fox

Promotional Campaign of 1988-1989 and 1989-1990 season

Local Stations

Several Fox stations used to local customized version of this campaign

It's On Fox

Promotional Campaign of spring 1990 mid-season 1990-1991 and 1991-1992 season

Local Stations

Several Fox stations used to local customized version of this campaign

Everybody Knows It's on Fox

Promotional Campaign of 1992-1993 season

Local Stations

Several Fox stations used to local customized version of this campaign

Fox: You're Watching It

Promotional Campaign of 1993-1994 season

Local Stations

Several Fox stations used to local customized version of this campaign

It Could Only Happen on Fox

Promotional Campaign of early 1994 season

Local Stations

  • KDNL-TV (now an ABC affiliate) in St. Louis, Missouri: "It Could Only Happen on Fox 30"
  • KSHB-TV (now a NBC affiliate) in Kansas City, Missouri-Kansas: "It Could Only Happen on Fox 41" (this was the last affiliation with Fox before switching to NBC in September 1994)
  • WOIO (now a CBS affiliate) in Cleveland , Ohio: "It Could Only Happen on Fox 19" (this was the last affiliation with Fox before switching to CBS in September 1994)
  • WFTS-TV (now an ABC affiliate) in St. Petersburg/Tampa, Florida: "It's On Fox 28" (this was the last affiliation with Fox before switching to ABC in December 1994)

Fox is Kickin' It

Promotional Campaign of 1994-1995 season

Local Stations

Cool Like Us

Promotional Campaign of 1995-1996 season

Local Stations

Several Fox stations used to local customized version of this campaign

Non-Stop Fox/Fox 10 Years

Fox Promotional campaign of 1996-1997 season

Local Stations

Several Fox stations used to local customized version of this campaign

Just One Fox

promotional campaign of 1997-1998, 1998-1999, 1999-2000, 2000-2001, and 2001-2002 season

Local Stations

Several Fox stations used to local customized version of this campaign


promotional campaign of 2002-2003, 2003-2004, 2004-2005, and 2005-2006 television season

Local Stations

Several Fox station used to local customized version of this campaign

So Fox

Fox Promotional campaign of 2008-present

Local Stations

Several Fox stations used to local customized version of this campaign

  • KADN-TV in Lafayette, Louisiana: "So Fox 15"
  • KCPQ in Seattle, Washington: "So Q13 Fox"
  • KDFW in Dallas/Fort Worth, Texas: "So Fox 4"
  • KDVR in Denver, Colorado: "So Fox 31 Denver"
  • KFOX-TV in El Paso, Texas: "So Fox 14"
  • KMSS-TV in Shreveport, Louisiana: "So Fox 33"
  • KTBC in Austin, Texas: "So Fox 7"
  • KTTV in Los Angeles: "So Fox 11"
  • KTVI in St. Louis: "So Fox 2"
  • KTXL in Sacramento, California: "So Fox 40"
  • KUQI in Copus Cristi, Texas: "So Fox 38"
  • KWKT in Waco, Texas: "So Fox 44"
  • KXOF-CA in Laredo, Texas: "So Fox 39"
  • WAGA-TV in Atlanta: "So Fox 5"
  • WAWS in Jacksonville, Florida: "So Fox 30"
  • WBRC-TV in Birmingham/Tuscaloosa/Anniston/Gadsden, Alabama: "So Fox 6"
  • WDAF-TV in Kansas City: Same as KDFW
  • WDBD in Jackson, Mississippi: Same as KTXL
  • WFLD in Chicago: "So Fox Chicago"
  • WFXT in Boston, Massachusetts: "So Fox 25"
  • WGMB in Baton Rouge, Louisiana: Same as KWKT
  • WITI (TV) in Milwaukee, Wisconsin: Same as WBRC
  • WJBK-TV in Detroit: Same as KTVI
  • WLAX/WEUX in La Crosse/ Eau Claire, Wisconsin: "So Fox 25/48"
  • WNYW in New York City: Same as WAGA-TV
  • WOFL in Orlando, Florida: "So Fox 35"
  • WTAT-TV in Charleston, South Carolina: "So Fox 24"
  • WTIC-TV in Hartford, Connecticut: "So Fox CT"
  • WTXF-TV in Philadelphia, Pennsylvania: "So Fox 29"
  • WXIN (TV) in Indianapolis, Indiana: "So Fox 59"
  • WZTV in Nashville, Tennessee: "So Fox 17"
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