Bob Barker explains "Double Bullseye" to the two contestants.

Double Bullseye was a pricing game on the American television game show The Price Is Right. Played from September 19 to October 10, 1972, it was played for a car.

The game is sometimes referred to as "2-Player Auction" and "2-Player Bullseye I", the latter because the game was a spin-off of the failed original Bullseye (and also because the game's name was not known to the public until October 2006). Like its predecessor, Double Bullseye has little connection with the current version of Bullseye, but more with the current Clock Game.

Despite its failure in 1972, Double Bullseye became part of many foreign versions, with the Australian and Philippine versions of the show using it as part of their versions of the Showcase.


After winning a One Bid, the contestant came onstage and a new player was called to Contestant's Row to participate in a second One Bid round. The winner of the second One Bid then joined the first winner on the Turntable.

The two players were given a $500 bidding range and then proceeded to alternate giving bids on the car, with host Bob Barker indicating whether the correct price was higher or lower after each bid. The first player to guess the exact price won the car. The audience was shown the price but was not allowed to say anything.

Double Bullseye is the only pricing game to have featured more than one contestant, and thus the only game to be guaranteed to produce a winner.


Double Bullseye was created to replace the original Bullseye, which gave a single player seven chances to zero-in on the price of a car in the same manner as in this game.

The loser of Double Bullseye was still eligible to be in the Showcase based on their One-Bid winnings (on half-hour episodes in which the two top winners in an episode automatically competed in the Showcase). At least one pair of Double Bullseye contestants went on to face each other again in the Showcase.

Like its predecessor, Double Bullseye was swiftly retired on the daytime show, with the last of its four playings on October 10. It was always played second and never appeared on an episode without Double Prices as the third game.

Showcase Playoff (Australia)[]

Double Bullseye, since 1973, has been used on various incarnations of the Australian version as part of the Showcase. The day's two top winners on half-hour episodes (or the winners of the two Showcase Showdowns on hour-long episodes) would play the game with the price of the day's single Showcase (within an A$100 range) to determine which one would move on to the actual Showcase round. The contestant would then have to successfully rank the individual prizes in the Showcase from least to most expensive in order to win the Showcase, similar to Easy as 1 2 3.

This format was also used in the 2001 Philippine version of the game.