WTOL-DT is the CBS television station affiliate in Toledo, Ohio. The station broadcasts on channel 11 (RF and PSIP) and can be seen quite clearly throughout Northwest Ohio, Southeast Michigan (including Detroit), and southwest Ontario (including Windsor and Essex County, where it was formally carried by Cogeco Cable systems along with WTVG and WNWO until 2009). Syndicated programming on WTOL includes: Jeopardy!, Wheel Of Fortune (both airing on channel 11 since their syndication debuts), and The Oprah Winfrey Show, among others.
|Branding||WTOL 11 (general)
WTOL 11 News (newscasts)
|Slogan||Toledo's News Leader|
|Channels||Digital: 11 (VHF)|
11.2 News 11 Now
|Affiliations||CBS Television Network|
|Owner||Raycom Media, Inc.
(WTOL License Subsidiary, LLC)
|Founded||December 5, 1958|
|Call letters' meaning||TOLedo
(TOL is also the IATA airport code for Toledo)
|Former callsigns||WTOL-TV (1958-2003)|
|Former channel number(s)||Analog: 11 (1958-2009)
Digital: 17 (2006-2009)
|Former affiliations||NBC (secondary, 1958-1970)|
|Transmitter power||16.9 kW (digital)|
|Height||305 m (digital)|
|Transmitter coordinates||41°40′22″N 83°22′47″W / 41.67278°N 83.37972°W / 41.67278; -83.37972|
WTOL-TV began broadcasting on December 5, 1958 as a CBS affiliate with a secondary NBC affiliation. It shared NBC with then ABC affiliate WSPD-TV (now WTVG) until 1970, when WDHO-TV (now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL has been exclusively affiliated with CBS ever since. WTOL is also the only station in Toledo to never change its primary affiliation.
The station was originally owned by the Clients of Toledo, Ohio Investors along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT). It was sold to Filmways (now part of Metro-Goldwyn-Mayer) in 1962. The Broadcasting Company of the South, a subsidiary of South Carolina insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation. Liberty reorganized itself as a holding company, The Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003. Liberty merged with Raycom Media in 2005. Raycom already owned WNWO, but couldn't keep both because the Federal Communications Commission (FCC) does not allow one person to own two of the four biggest stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting.
In December 1994, WTOL replaced Detroit's WJBK on the lineup of CANCOM (later Shaw Broadcast Services), which provided American networks to cable and satellite viewers across Canada. WJBK had recently switched from CBS to Fox, and WTOL was the nearest large-market CBS station to Detroit. WTOL was part of CANCOM until 1999, when it was replaced with Detroit's WWJ-TV.
During this time, WTOL was the de facto CBS affiliate for the southern part of the Detroit market, as WWJ-TV was all but unviewable in that area at the time.
WTOL preempted network programming for many years, but in recent years has carried the entire CBS network schedule. The only significant exceptions are for the airing of Billy Graham and St. Jude's Hospital specials. As of April 2006 it is still the most watched television station in Toledo. As of May, WTOL topped the ratings in every newscast, except for mornings, where WTVG took the ratings crown.
For many years, WTOL was known on-air as "Toledo Eleven" or "Toledo 11". WTOL is also one of ten television stations that air consumer reports from John Matarese of ABC affiliate WCPO in Cincinnati.
The station's digital signal is multiplexed:
|11.1||11.1||1080i||16:9||Main WTOL programming / CBS HD|
|11.2||11.2||480i||4:3||News 11 Now (Local News and Weather)|
On June 12, 2009, WTOL signed off its analog channel 11 and digital channel 17 transmitters, and resumed digital transmission on permanent channel 11. Channel 11 DTV transmits at a lower power than it did on Channel 17 DTV, so in some locations, there has been a reduction in coverage. Many VHF stations are applying to the FCC for power increases to restore their coverage area after moving from UHF back to VHF.
Current on air staff
(as of November 2010)
- Jerry Anderson - weeknights at 5, 6, and 11 p.m.
- Dan Bumpus - weekdays at 9 a.m. and noon
- Brad Harvey - weekday mornings and 5:30 p.m.
- Lauren Lowrey - weekday mornings
- Tim Miller - weekend mornings
- Chrys Peterson - weeknights at 5, 6, and 11 p.m.
- Melissa Voetsch - weekday mornings & at 9 a.m.
- Johnathan Walsh - weekday mornings
- Colleen Wells - weekend mornings
- Robert Sheils (AMS) - chief meteorologist, weeknights at 5 p.m., 6 and 11 p.m.
- Kimberly Newman-meteorologist, Thu-Fri at noon., weekend mornings
- Chris Vickers (AMS-CBM) - weekday mornings and 9am
- Ryan Wichman- Mon-Wed at noon and weekend evenings 
- Dan Cummins - sports director, weeknights
- Jordan Strack - weekends
- Cristy Gimbel- education reporter 
- John Matarese - consumer reporter (based out of WCPO in Cincinnati)
- Lisa Rantala - general assignment reporter
- Erica Shaffer - general assignment reporter
- Tina Shaerban - traffic reporter
- Joe Stoll - general assignment reporter
- Ryan Vetter - general assignment reporter
- Rob Wiercinski - general assignment reporter
- Matt Wright - general assignment reporter
- Orris Tabner
- Charlie (Charles Merlin) Umpenhour
- Dave Carlson
- Jeff Heitz (retired)
- Bob Jones (Now at WEWS)
- Todd Meany (Now at WJW)
- Larry Whatley (Now at WUPW)
- Steve Hartman
- Joe Ashton
- Tara Hastings (Now at WDTN)
Edward R. Murrow
- Overall Excellence
WTOL-TV, Toledo Ohio
- Best Newscast
WTOL-TV, Toledo Ohio-News 11 at 5:00
- Best News Series
WTOL-TV, Toledo Ohio- Teen Prostitution Shelly Brown and Paul Kwapich
- George Thompson and the News (1958–1961)
- The Six O'Clock News/The Eleven O'Clock News (1961–1966)
- Eyewitness News (1966–1974)
- Toledo Eleven News (1974–1995)
- Toledo 11: The News Channel (1995–2004)
- WTOL News 11 (2004–2010)
- WTOL 11 News (2010–present)
- Move Closer To Your World (1970s)
- The Best is Right Here on Toledo 11 (1973-1974; localized version of CBS ad campaign)
- See the Best...Toledo 11 (1974-1975; localized version of CBS ad campaign)
- Catch The Brightest Stars on Toledo 11 (1975–1976; localized version of CBS ad campaign)
- Toledo 11, We're the Hot Ones (1976-1977; localized version of CBS ad campaign)
- There's Something in the Air, on Toledo 11 (1977-1978; localized version of CBS ad campaign)
- Toledo 11, Turn Us On, We'll Turn You On (1978-1979; localized version of CBS ad campaign)
- We're Looking Good, on Toledo 11 (1979–1980; localized version of CBS ad campaign)
- Looking Good Together, Toledo 11 (1980–1981; localized version of CBS ad campaign)
- Reach for the Stars on Toledo 11 (1981–1982; localized version of CBS ad campaign)
- Great Moments on Toledo 11 (1982–1983; localized version of CBS ad campaign)
- We've Got the Touch, You and Toledo 11 (1983–1984; localized version of CBS ad campaign)
- You and Toledo 11, We've Got the Touch (1984–1985; localized version of CBS ad campaign)
- We've Got the Touch on Toledo 11 (1985–1986; localized version of CBS ad campaign)
- Share the Spirit on Toledo 11 (1986–1987; localized version of CBS ad campaign)
- Northwest Ohio's Leading News Team (1986–1995)
- Toledo Spirit, oh yes. (1987–1988; localized version of "CBSpirit" slogan campaign)
- You Can Feel it on 11 (1988–1989; localized version of CBS ad campaign)
- Get Ready for Toledo 11 (1989–1991; localized version of CBS ad campaign)
- The Look of Ohio is Toledo 11 (1991–1992; localized version of CBS ad campaign)
- This is CBS, on Toledo 11 (1992–1994; localized version of CBS ad campaign)
- I am Toledo 11 People (1994–1995; localized version of CBS ad campaign)
- The News Channel (1995–2004)
- Toledo's News Leader (2004–present)
WTOL airs regional and national sports programming from CBS Sports. Local teams that appear on WTOL include Cleveland Browns regular season games (from NFL on CBS). Since WTOL's normal coverage area reaches within 75 miles of the Browns' home Cleveland Browns Stadium (including Sandusky, Norwalk, Bellevue, and Clyde) it IS part of the Browns' blackout area. WTOL will also carry Pittsburgh Steelers regular season games, due to the Browns-Steelers rivalry.
- WTOL Homepage
- Query the FCC's TV station database for WTOL
- BIAfn's Media Web Database -- Information on WTOL-TV