WCBI-TV is the CBS-affiliated television station for Northern Mississippi and Northwestern Alabamalicensed to Columbus. It broadcasts ahigh definition digital signal on UHF channel 35 from a transmitter in Northwestern Clay County. The station can also be seen on Cable Onechannel 7 (HD on digital channel 460) and Comcast channel 13 (HD on digital channel 433). Owned by Morris Multimedia, WCBI has studios on 5th Street South in Downtown Columbus. Syndicated programming on the station includes: The Andy Griffith Show, The Nate Berkus Show, The Doctors, and Swift Justice with Nancy Grace.

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Columbus/Tupelo/West Point, Mississippi
Branding WCBI (general)

WCBI News My Mississippi(on DT2) North Mississippi CW (on DT3)

Slogan Keeping You Informed
Channels Digital: 35 (UHF)Virtual: 4 (PSIP)
Subchannels 4.1 CBS4.2MyNetworkTV4.3 The CW
Owner Morris Multimedia


First air date July 13, 1956
Call letters' meaning Columbus Birney Imes(station founder)
Former channel number(s) 4 (VHF analog, 1956-2009)
Former affiliations ABC (secondary, 1956-1977 and 1978-1983; primary 1977-1978)NBC (secondary, 1956-1979)UPN (on DT2, 2002-2006)

AccuWX (on DT3, 2002-2006)

Transmitter power 708 kW
Height 583.9 m
Facility ID 12477
Transmitter coordinates 33°45′7″N 88°52′40″W

Digital programming

It operates the area's MyNetworkTV affiliate on a second digital subchannel. Known on-air as My Mississippi, this can also be seen on Comcast channel 3 and Cable One channel 4. Syndicated programming on WCBI-DT2 includes: How I Met Your Mother, Family Guy,Everybody Hates Chris, and Scrubs. WCBI also operates the area's CW affiliate on a third digital subchannel. Known on-air as North Mississippi CW and part of The CW Plus, it can be seen on Cable One channel 10 and Comcast digital channel 225.




RF channel

Video Aspect Programming
4.1 35.1 1080i 16:9 main WCBI programming/CBS HD
4.2 35.2 480i 4:3 WCBI-DT2 "My Mississippi"
4.3 35.3 480i 4:3 WCBI-DT3 "North Mississippi CW"


When WCBI signed on-the-air July 13, 1956, it was the first television station in North Mississippi. The station was owned by Birney Imes, Jr. a Columbus businessman and publisher of the Commercial Dispatch newspaper. It has studios at a cement block building surrounded by and a group of mobile homes in a pasture off MS 12 just east of Columbus. WCBI was originally affiliated with ABC, NBC, and CBS but has always been a primary CBS station except during the 1977-1978 season when it was a primary ABC affiliate. During the late-1950s, it was also briefly affiliated with the NTA Film Network. [1]

NBC disappeared from the schedule in 1979 after WTVA in Tupelo expanded its city-grade signal to include Columbus. WCBI continued to carry some ABC programs until 1983 when WVSB (now Fox affiliate WLOV-TV) signed-on. The station remained in its rural location for more than thirty years. In the early-1990s, Frank Imes (Birney's son) supervised the renovation of the former Egger's Department Store in Downtown Columbus. Live broadcasting began at the new facility on October 25, 1993 with News 4 at 6.

WCBI began broadcasting a full power digital signal in August 2002 on UHF channel 35. By early September, it was broadcasting three digital signals including CBS in high definition on DT1. On DT2 was a standard definition UPN channel known on-air "UPN Mississippi" that was the first digital affiliate of the network in the country. A 24-hour local weather station was located on DT3 known on-air as "WCBI WeatherCheck" and provided as part of The Local AccuWeather Channel.

In November 2003, Imes Communications sold WCBI to current owner Morris Multimedia with the sale closing on January 14 of the next year. It was the last remaining station of Imes' once-sizable smaller-market broadcasting group. The Commercial Dispatch newspaper remains under Imes family ownership to this day.

On January 24, 2006, UPN and The WB announced that the networks would cease broadcasting and merge. The new combined network would be called The CW. The letters would represent the first initial of corporate parents CBS (parent company of UPN) and the Warner Bros.unit of Time Warner. On February 22, News Corporation announced that it would start up another network called MyNetworkTV. The new network, which would be sister to Fox, would be operated by Fox Television Stations and its syndication division Twentieth Television.

MyNetworkTV was created in order to give UPN and WB stations, not mentioned as becoming CW affiliates, another option besides becoming Independent and to compete against The CW. On September 5, WCBI-DT2 became part of MyNetworkTV known on-the-air as "My Mississippi" while on September 18 WCBI-DT3 became part of The CW known on-air as "North Mississippi CW". WCBI ceased transmission of its analog signal on January 24, 2009 due to a technical problem.


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News open.

On September 8, 2008, WCBI-DT2 began airing a prime time newscast on weeknight called WCBI News at 9 on My Mississippi featuring new weekly segments. This competes with WLOV's broadcast that is produced by WTVA. Like all CW Plus affiliates in the Central Time Zone, WCBI-DT3 airs the nationally syndicated morning show The Daily Buzz weekdays from 5 until 8. In addition to its main studios, the station operates a Tupelo Bureau on Main Street (U.S. 278/MS 6/MS 178). All news anchors serve as reporters.

News/Station Presentation

Newscast Titles

  • TV-4 News (1970s-early 1980s)
  • News 4 (early 1980s-1995)
  • WCBI 4 News (1995-2000)
  • WCBI News (2000-present)

Station Slogans

  • 4 is On the Spot (1970s)
  • ABC 4 is WCBI (1977-1978)
  • 4's On The Move (early 1980s)
  • We're 4 Mississippi (1980s)
  • 4 Stands for News (early 1990s)
  • Your Station. Your News (2000-2005)
  • Keeping You Informed (2005-present)

WCBI News Anchors

  • Christian Kirk - weekday mornings
    • "Mortgage Minute" and "Good Question" segments producer
  • Bill Gamel - weekday mornings and noon
    • producer
  • Aundrea Self - weekdays at noon as well as weeknights at 5 & 6
    • "Making the Grade" segment producer
  • Andrew Harrison - weeknights at 6 & 10
    • "Changing Family" segment producer
  • Michelle Lowe - weeknights at 9 & 10
    • "A Day in the Life" segment producer
  • Joey Barnes - weekend evenings

WCBI First Alert Meteorologists

  • Keith Gibson- chief meteorologist; weeknights at 5, 6 and 10 p.m.
  • Rob Smith - Chief meteorologist emeritus; fill-in
  • Will Simmons - meteorologist; weekday mornings and noon
  • Maddie Kirker- weekend evenings
  • Jake Reed- meteorologist; fill-in

WCBI Sports (both seen on The End Zone)

  • Mark Dondero - Director seen weeknights at 6 & 10
  • Robby Donho - weekend evenings and sports reporter

WCBI Reporters

  • Tony Peoples - Chief Photographer
  • Ronny Smith - photojournalist
  • Ralph Harris - photojournalist
  • Allie Martin - Tupelo Bureau
  • Siobhan Riley
  • Paulo Salazar
  • R.H. Brown


  • Scott Ferguson - Dollars & Sense
  • Bill Maier - Focus on the Family
  • Jeff Farnham - Mortgage Minute
  • Beth Jeffers - Get Fit Fridays
  • Art Gisburg - Mr. Food

Former staff


  1. ^ "Require Prime Evening Time for NTA Films" ([dead link]), Boxoffice: 13, November 10, 1956

External links


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