WCCO-TV

WCCO-TV, is the CBS owned and operated television station that serves the [http://en.wikipedia.org/wiki/Minneapolis-St._Paul Minneapolis-St. Paul] area of Minnesota. It broadcasts a digital television signal on channel 32. It also operates two full-powered satellites - KCCO-TV in Alexandria (channel 7) and KCCW-TV in Walker(channel 12). The station's studios are in downtown Minneapolis, while its transmitter is at theTelefarm complex in Shoreview, Minnesota. From 1947 to 1996, WCCO-TV and WCCO-AM won twelve George Foster Peabody Awards, more than any other Twin Cities broadcast outlet.

Unlike most other CBS owned-and-operated stations, WCCO does not follow the CBS Mandatein its branding, using simply its call letters rather than "CBS 4".

History
WCCO-TV's roots actually originate with another radio station, WRHM, which took to the air in 1924. In 1934, two newspapers—the Minneapolis Tribune and the Saint Paul Pioneer Press-Dispatch—formed a joint venture named "Twin Cities Newspapers," which purchased the radio station and changed its call letters to WTCN. WTCN-TV went on the air on July 1, 1949 as Minnesota's second television station, broadcasting from the Radio City Theater on 50 South 9th Street in downtown Minneapolis.

When Twin Cities Newspapers sold all its radio holdings (including WTCN Radio) in 1952, it created an opportunity to purchase WCCO radio (AM 830 and FM 102.9, now WLTE) and merge the two companies into Midwest Radio and Television, Inc. The new company changed Channel 4's call letters to match its new radio sisters. The WTCN call letters would later be picked up by what is now KARE.

Channel 4 has been the market's only station to never change its affiliation. Partly because of this stability, WCCO-TV is one of CBS' best-performing affiliates.

WCCO-TV participated in the first transatlantic television broadcast via the Telstar satellite on July 23, 1962 when a mobile crew provided video of Mount Rushmore in South Dakota. This video was broadcast across the three major networks of the time: CBS, ABC, and NBC.In 1954, a live CBS broadcast from the Foshay Tower provided a view of an early-morning solar eclipse, the first time such an event had been televised nationally. In 1955, a mobile unit was formed, using a van dubbed the "Blue Goose" which would be used for more than a decade.

Rival KSTP-TV led the news ratings competition with WCCO until 1968, when Channel 4 debuted a new, chattier format called "The Scene at 6" and "The Scene Tonight" (10 p.m.) Conceived by news director Joe Bartelme and consultants McHugh & Hoffman, the "Scene" format propelled WCCO into a news ratings lead that would last until the mid-70s, when channel 5 firmly established its Eyewitness News format along with new anchors.[1] After KSTP self-destructed in the early 80s, WCCO took the lead again before battling a resurgent Channel 11 (WTCN/WUSA/KARE) in the middle of the decade.

Since the May 2006 ratings period, WCCO's newscasts have claimed the top spot in total household ratings for most news programs. The exception has been the mornings, where KARE still leads all local competitors. In main demographic groups, WCCO usually comes in second place. May 2009 showed a third place finish behind KSTP at 5:00 p.m.[2]

Under Bartelme's guidance, WCCO became a kind of farm team for CBS News; CBS eventually hired more than a dozen WCCO reporters, including Phil Jones, Bob McNamara, Jerry Bowen, Susan Spencer, and Don Kladstrup. A handful more signed on with other networks, including Bill Stewart], who was killed while covering fighting in Nicaragua for ABC.

WCCO's studio was renovated in 1956, but as the station grew over the next three decades, the space eventually became too small. In 1983, the station moved to a new studio building on the south end of Nicollet Mall at 90 South 11th Street. Channel 4 is the only area TV station broadcasting from downtown Minneapolis today.

In 1977, WCCO-TV unveiled the "Circle 4" logo. At the time of the unveiling, the "4" was colored blue and was placed inside a yellow circle. By the 1980s, a blue circle encompassed a white "4". The circle changed its color to red in the 1990s.

In 1987, WCCO bought KCMT, channel 7 in Alexandria, and its satellite KNMT, channel 12 in Walker. KCMT signed on in 1958 and had been the only full-power VHF station in central Minnesota. KNMT signed on in 1964 as a satellite of KCMT in northern Minnesota, serving Bemidjiand Brainerd. KCMT and KNMT were renamed KCCO and KCCW, respectively, and began carrying WCCO programming with the exception of brief news inserts produced in Alexandria and placed within WCCO's newscasts, local commercials, and a small number of other local interest programs. KCCO/KCCW's local operations were progressively cut back until 2002, when WCCO discontinued the local news segments and shut down the KCCO studio in Alexandria. In its place, WCCO opened local news bureaus in both Brainerd and St. Cloud, but these too were shut down after a few years. Today, WCCO identifies itself on-air as "Minneapolis-St. Paul/Alexandria/Walker," and both KCCO and KCCW are full-time satellites of WCCO, airing the same programming and commercials as their parent station.

WCCO was purchased by CBS in 1992; it had been a minority owner of the station for many years. It does not follow the CBS Mandate; it is branded as WCCO 4 rather than CBS4. Other CBS O&Os not to follow this mandate are KDKA-TV in Pittsburgh (branded by its call letters),WWJ-TV in Detroit (branded by its call letters), WJZ-TV in Baltimore (branded WJZ 13), and WBZ-TV in Boston (branded as simply WBZ).

WCCO experimented with cable in the 1980s. Known initially as WCCO II or 'CCO cable, it was a way to transmit programs that wouldn't ordinarily make it onto the over-the-air frequency. During this time, WCCO II aired local forecasts when not airing sports or other programming. This later morphed into the Midwest Sports Channel (MSC), which operated for several years. Following Viacom's purchase of CBS, MSC was sold to News Corporation and became FSN North.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO also operated a local weather channel on cable systems in the Twin Cities area. Unlike The Weather Channel, WCCO Weather Channel did not have any on-camera personalities and instead consisted of computer graphics with voice-over provided by WCCO-TV's meteorologists. This programming ran in a loop until updates were made available. Ads on this channel were delivered in this way as well (voice-over consisted of radio-formatted advertising). During severe weather occurrences, the channel would interrupt the recorded voice-over with live weather bulletins provided by WCCO 830 AM. Twin Cities PBS member station KTCI-TV airs weather info in a similar way but with the following differences:


 * no advertising
 * audio is provided by NOAA Weather Radio KEC65
 * digital multicast on channel 2.4 (originally shared airtime with PBS during the daytime and late night hours)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">A later experiment in 1995, this time in the field of evening newscasts, also proved to be interesting. WCCO partnered with KLGT (channel 23, later KMWB and now WUCW) and fed a second news show to that station. This was known as "News of Your Choice", where the news anchors would periodically describe the upcoming items on each channel. This allowed viewers to decide which stories they wanted to see. Multiple factors contributed to the shutdown of the experiment after about one year.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">An ice storm on April 6, 1997, caused the 2,060-ft KXJB-TV mast near Galesburg, North Dakota to collapse. As a result, several cable systems in eastern North Dakota and northwestern Minnesota were unable to receive CBS programming. Some cable systems temporarily or permanently replaced KXJB with WCCO, KELO-TV in Sioux Falls, South Dakota, or KXMB-TV from Bismarck, North Dakota.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">On about June 29, 2006, WCCO introduced "The Plaza Studio", a renovation to its existing studio, on South 11th Street facing Marquette Avenue, across from Orchestra Hall. On about April 25, 2009, WCCO launched local news in widescreen standard definition. On May 30, 2009, WCCO launched local news in High Definition. Beginning with its 5:00 p.m. evening newscast, it became the third station in Minneapolis to switch to HD, after KARE and KMSP.

Satellite stations and translators
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO-TV's transmitter is located at the Telefarm paired tower installation in Shoreview also used by KSTP-TV, KARE and WUCW. The market's southern and western portions gets WCCO from three low-power translators, all privately owned:


 * K36FI, channel 36 Frost
 * K51AL, channel 51 Olivia
 * K46AC, channel 46 Willmar

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO also operate these satellite stations outside of the Twin Cities area. <p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Note: Both of these stations were affiliated with NBC (primary) and ABC (secondary) from their sign-on dates until the summer of 1982, when they switched to CBS.<sup class="reference" id="cite_ref-2" style="line-height: 1em; font-weight: normal; font-style: normal; ">[3] Both stations were acquired by WCCO in 1987.

Out-of-market carriage
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO-TV, (along with KARE) is also carried on most cable systems in Manitoba and northwestern Ontario. The stations do not make any attempt to cater to this audience, other than their inclusion on regional weather maps.

Programming
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Channel 4 was one of the few stations to broadcast ''[http://en.wikipedia.org/wiki/Jeopardy! Jeopardy!] in the morning (it aired at 9:30 AM, leading into The Price is Right), but the show now airs at 4:30 PM on Channel 11 (though Wheel of Fortune'' can still be seen at 6:30 PM on Channel 4).

Notable on-air staff
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">An early local program broadcast by the station was a children's program named Axel and His Dog, featuring Clellan Card as Axel. In 1954, the first local program to be broadcast in color by the station was an episode of Axel.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Some notable on-air staff at the station have had long careers. Dave Moore, a Minneapolis native who worked his entire career in the city, anchored the 6:00 p.m.and 10:00 p.m. newscast from 1957 until September 1985. He continued to anchor the 6:00 p.m. news until 1991, when he moved to a more leisurely schedule broadcasting a public affairs program. In 1962, he created The Bedtime Nooz, a satirical view of newscasts that aired on Saturday nights. For more than 20 years, Dave anchored with weather forecaster Bud Kraehling. Moore died in 1998.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Bill Carlson joined the station in 1959, working in several roles over the years including news anchor. He was with the station until he died due to complications of prostate cancer on February 29, 2008.<sup class="reference" id="cite_ref-3" style="line-height: 1em; font-weight: normal; font-style: normal; ">[4]

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Don Shelby joined the station as a news anchor in 1978 (at the time WCCO's newscasts were branded "The 6 PM Report" and The 10 PM Report. [WCCO-TV never used the name NewsWatch 4]<sup class="Template-Fact" style="line-height: 1em; white-space: nowrap; " title="This claim needs references to reliable sources from January 2011">[citation needed] ) and also has done investigative reporting, although he ended that area of his career when one of his reports was heavily criticized.<sup class="reference" id="cite_ref-4" style="line-height: 1em; font-weight: normal; font-style: normal; ">[5] Shelby suffered a mild stroke in early 2004, and returned to anchor duties by the end of that year. As of 2005, Shelby continued the unique dual responsibility of hosting an afternoon radio show which ended at 5:00; for a while, immediately after the show, he anchored the 5 pm TV newscast. As of 2006, the radio show goes an extra hour, and the 5 pm news has been moved to 6 pm, still simulcast on radio but now minus Shelby. Today, Shelby only does the 10:00 news on television. In May 2010, Shelby announced his retirement, which took place in November with his last show on November 22, 2010 after 32 years at WCCO.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Sports commentator Mike Max, talk show host Dark Star (real name George Chapple) and other personalities also cross over between TV and radio.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Silvia Gambardella was a consumer affairs reporter, but later removed from this role after filing reports that were critical of the practices of local car dealers, inspiring the dealers to cancel their advertising contracts with the station.<sup class="Template-Fact" style="line-height: 1em; white-space: nowrap; " title="This claim needs references to reliable sources from March 2009">[citation needed]

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In April 2008, WCCO, affected by the cutbacks at CBS News announced the layoffs of a list of employees, most notably, weekend anchor John Reger, and chief Meteorologist Paul Douglas. In March 2009, WCCO, affected by the economic downturn, announced the layoff of Jeanette Trompeter <sup class="reference" id="cite_ref-5" style="line-height: 1em; font-weight: normal; font-style: normal; ">[6].

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">March 5, 2010 brought the sudden passing of Darcy Pohland, a reporter for WCCO who worked at the station for three decades; and one of the only quadriplegic TV journalists in the country. Most of the 5 p.m. newscast that evening was dedicated to Pohland. The opening of the newscast was silent, with a still-shot of Pohland. Anchors Frank Vascellaro and Amelia Santenello along with reporters fought back tears throughout the newscast. [1]

Newscast titles

 * Telenews (1949–1952)
 * Closeups in the News (1952–?)
 * Dave Moore News (1950s)
 * The Big News (?–1968)
 * The Scene at Six/The Scene Tonight (1968–1977)
 * WCCO-TV News (1977-1978)
 * WCCO News (1978–1993)
 * 4 News (1993–1996)
 * WCCO 4 News (1996–present)

Station slogans

 * Get the Picture on TV-4 News (1970s)
 * 4 Country (1970s)
 * NewsWatch 4, The News People (1977-1979)
 * We're Looking Good on TV-4 (1979–1980; localized version of CBS ad campaign)
 * Looking Good Together, TV-4 (1980–1981; localized version of CBS ad campaign)
 * Reach for the Stars on WCCO (1981–1982; localized version of CBS ad campaign)
 * Great Moments on WCCO (1982–1983; localized version of CBS ad campaign)
 * We've Got the Touch, You and WCCO (1983–1984; localized version of CBS ad campaign)
 * You and WCCO, We've Got the Touch (1984–1985; localized version of CBS ad campaign)
 * Serving and Informing the Twin Cities (1985–1990)
 * The Community's First Choice for News in the '90s (1990–1993)
 * Today's WCCO (early-mid 1990s)
 * This is Your News (1993–1997)
 * The Hometown Team (1997–2000)
 * The Twin Cities News Station (2000–2006)
 * Know More (2006–present)

Current on-air staff
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Anchors


 * Mike Binkley - weekday mornings and noon
 * Liz Collin - Saturdays at 5 and 6, Sundays at 5:30 and 10 p.m as well as a general assignment reporter.
 * Angela Davis - weekday mornings and noon
 * Dennis Douda - Saturdays at 5 and 6, Sundays at 5:30 and weekends at 10 p.m. and medical reporter
 * Esme Murphy - weekend mornings
 * Amelia Santaniello - weeknights at 5, 6 and 10 p.m.
 * Frank Vascellaro - weeknights at 5, 6 and 10 p.m.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO Weather Team


 * Chris Shaffer (AMS Certified Broadcast Meteorologist Seal of Approval) - Chief Meteorologist; weeknights at 5, 6 and 10 p.m.
 * Mike Augustyniak (AMS Seal of Approval) - Meteorologist; weekday mornings and noon
 * Mike Fairbourne - Meteorologist; Saturdays at 5 and 6, Sundays at 5:30 and weekends at 10 p.m.
 * Ron Trenda (AMS Seal of Approval) - Meteorologist; weekend mornings

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCCO Sports


 * Mark Rosen - Sports Director; Monday-Thursdays at 5, 6 and 10 p.m., Sundays at 10 p.m. (and host of Rosen's Sports Sunday)
 * Mike Max - Friday-Saturdays at 5, 6 and 10 p.m. and Sundays at 5:30 p.m.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Reporters


 * Roxane Battle - "The Goods" feature reporter
 * Kerry McNally - traffic reporter
 * Bill Hudson - 5, 6 and 10 p.m. reporter
 * Esme Murphy - general assignment reporter and host of WCCO 4 News Sunday Morning
 * Reg Chapman - general assignment reporter
 * Jason DeRusha - general assignment and "Good Question" feature reporter
 * Pat Kessler - political and "Reality Check" feature reporter
 * John Lauritsen - general assignment reporter
 * Caroline Lowe - crime reporter
 * James Schugel - 5 and 6 p.m. weekday reporter
 * Lindsey Seavert - general assignment reporter
 * Rachel Slavik - general assignment reporter
 * Holly Wagner - morning and noon reporter

Former on-air staff

 * Al Austin
 * Matt Baylow - weekend meteorologist (1989–1998; now at KFMB-TV in San Diego)
 * Tony Berlin - reporter (now producer at WCBS-TV in New York)
 * Bridgette Bornstien - reporter and (now with the City of Mpls. Communications)
 * Heather Brown (May 2006-October 2010) now at WNYW Fox 5 in New York
 * Kevyn Burger (now host on Twin Cities FM-107)
 * Clellan Card - children's television personality "Axel" (1954–1966)
 * Bill Carlson - noon anchor/entertainment reporter (1959 until death on February 29, 2008)
 * Christine Clayburg - weekday morning meteorologist
 * Alan Cox - reporter (retired)
 * Mary Davies - children's television personality "Carmen the Nurse" (1954–1977)
 * Andy Dominianni - weekday morning anchor (2002–2004; now at WSYX-TV/WTTE-TV in Columbus, OH)
 * Paul Douglas - chief meteorologist (1997–2008)
 * Jonathan Elias - 5 p.m. anchor/reporter (1993–1998; now with WBZ-TV in Boston)
 * Marcia Fluer - formerly KSTP. anchor/reporter 1984-1988; co-host "Newsday" 1986-1988
 * Ralph Jon "R.J." Fritz - weekend sports anchor (now host of the WCCO travel show Out n' About)(1967-2005)
 * Rick Fuentes - reporter (now Senior Media Relations Specialist at Fresh Energy)
 * John Gallos - children's television personality "Clancy" (1959–1977), staff announcer, talk show host (1959-1996)
 * Nelson Garcia - reporter (now at KUSA-TV in Denver)
 * Brian Gotter - weekday morning meteorologist (2002–2006; now at WTMJ-TV in Milwaukee)
 * Chris Grote - morning meteorologist)
 * Terri Gruca - weekend weeknight/consumer reporter (2003–2008; now 6 and 10 p.m. anchor at KVUE-TV in Austin)
 * Tom Hanneman - sports anchor (now Minnesota Timberwolves television play-by-play announcer)
 * Ed Heil - sports reporter (now owner of StoryTeller Media and Communications)
 * Cindy Hillger - morning anchor (1998–2002)
 * Dave Huddleston - morning anchor (1999–2002; now at KYW-TV and WPSG in Philadelphia)
 * Anne Hutchinson - sports anchor (2001-2003)(later at KSTP-TV until December 2008)
 * Paul Huttner - weekend mornings (now at MPR)
 * Mel Jass - on-air personality (c. 1950-1957)
 * Rollie Johnson Sports Anchor-Sports Reporter 1950's-70's
 * Randi Kaye - weeknight anchor (now at CNN)
 * Lisa Kiava - reporter (now communications with Hennepin Co. Sheriff's Office)
 * Jim King
 * Terri Knight - traffic reporter (went to WLTE radio; was released in November 2008)
 * Rebecca Kolls - Rooftop Gardener & chief meteorologist, Infomercial Host for knives)
 * Bud Kraehling - weather forecaster; retired (1949–1996)
 * Bud Kraehling - weather (1950s to 1992)
 * Karen Leigh - morning anchor (2004–2008; now at KCNC in Denver)
 * Skip Loescher - (perhaps now with CNN.)
 * Allan Lotsberg - children's television personality "Willie Ketchem?" (1963–1977)
 * Chandra Michaels
 * Dr. Walt Lyons - weekend weather (1981 to 1988)
 * Pat Miles - anchor (1978–1988; later at KARE-TV and WCCO Radio; now retired)
 * Dave Moore - announcer/emcee (1950–1957); 10:00 p.m. anchor (1957–1985); 6:00 p.m. anchor (1957–1991); host of Moore on Sunday(until 1996)
 * Doug Moore - anchor (1977-1982)
 * Maya Nishikawa (April 2002-September 2010) went into education
 * Darcy Pohland - reporter (died in March 2010)
 * Bob Rainey - reporter/weekend anchor (died July 26, 2008)
 * John Reger - weekend anchor (now at KSBY in Salinas, CA with Jeanette Trompeter)
 * Hal Scott - Sportscaster
 * Don Shelby -10:00pm anchor (1978-2010) retired after 32 years with WCCO
 * Michele Tafoya (now with WCCO Radio)
 * Mary Tan - reporter (now communications with the City of Brooklyn Park)
 * Aloha Taylor - weekend meteorologist (2005–2006, now chief meteorologist at KSWB-TV in San Diego)
 * Heather Tesch - meteorologist (now with The Weather Channel since 1999)
 * Jeanette Trompeter - 5:00 p.m. anchor and "Finding Minnesota" feature reporter (2005–2009; now at KSBY-TV in Salinas, CA)
 * Ben Tracy - general assignment and "Good Question" feature reporter (now with CBS News)
 * Trish Van Pilsum - investigative reporter (now at KMSP-TV)
 * Darcy Pohland - 5 & 6 p.m. weekday reporter (1986–2010) (Passed away on March 5, 2010)
 * Mike Walcher - anchor (1978–1998; now reporter at WINK-TV in Ft. Myers, FL)
 * Noelle Walker - morning anchor (2000–2003; later at KNBC in Los Angeles from 2003–2005, KNTV in San Francisco from 2005–2008 and briefly KPIX-TV in San Francisco, whereabouts unknown)
 * Cathy Wurzer - reporter (now morning anchor on Minnesota Public Radio)
 * Paul Stagg - staff announcer (was also a WCCO-FM disc jockey in the 1970s and early 1980s)

"On Air @ The Fair"
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Every year, at the Minnesota State Fair, WCCO takes most of its set and moves from their Nicollet Mall Studio to their Minnesota State Fair Newsroom/"Studio" and broadcasts its noon, 5, 6 and 10PM newscasts at the WCCO studio in Carousel Park, at the Fairgrounds. The Anchors do the news, weather and sports at the grounds, a reporter broadcasts any breaking news at the studio. WCCO is also known for feeding its "studio" audience with state fair food. When they are not on the air, the anchors and reporters sign autographs and chat with fans. The 2007 fair brought changes to the 10:00 show with Don & Amelia doing the news from the main studio and the weather/sports anchors along with one of the other news anchors at the fairgrounds.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In 2003, WCCO installed a dunk tank at the fairgrounds. They dubbed this "Dunk Don" (named after lead anchor, Don Shelby who was the only anchor dunked the first year.) Then from 2004–2006, wcco.com visitors voted for who they wanted to be dunked. At 10 PM, a reporter or anchor went into the tank and 3 "lucky" viewers (or local celebrity) were chosen to have a chance to dunk the anchor. If all 3 people missed, one of the other anchors had a chance to hit the target. Dunk Don was replaced in 2007 in favor of the "Go Green" News campaign that sees how much human energy it would take to power each live newscast.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Dunk Don 2004 "Dunkees"


 * Aug. 26 - Randi Kaye
 * Aug. 27 - Paul Douglas
 * Aug. 30 - Amelia Santanello
 * Aug. 31 - Mark Rosen
 * Sept. 1 - Christine Clayburg
 * Sept. 2 - Dennis Douda
 * Sept. 3 - Don Shelby

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Dunk Don 2005 "Dunkees"


 * Aug. 25 - Jeanette Trompeter
 * Aug. 26 - Karen Leigh
 * Aug. 29 - Terri Gruca
 * Aug. 30 - Don Shelby
 * Aug. 31 - Paul Douglas
 * Sept. 1 - Amelia Santaniello
 * Sept. 2 - Amelia Santaniello

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Dunk Don 2006 "Dunkees"


 * Aug. 24 - Frank Vascellaro
 * Aug. 25 - Amelia Santaniello
 * Aug. 28 - Jeanette Trompeter
 * Aug. 29 - Jason DeRusha
 * Aug. 30 - Paul Douglas
 * Aug. 31 - Don Shelby
 * Sept. 1 - Heather Brown

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">On August 24, 2007, WCCO completed the first ever human powered newscast.

Notable alumni
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Many WCCO-TV on-air talent went on to the networks, including several who went to CBS: Karen Boros, Jerry Bowen, Sam Ford, Phil Jones, Quent Newfeld, Barry Petersenm, Harry Reasoner, Susan Spencer and Ben Tracy. Bill Stewart went to ABC and was assassinated by Nicaraguan government forces while reporting in Managua in 1979. Anne Rubenstein went to NBC.

Digital television
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">As part of the analog television shutdown and digital conversion, WCCO-TV shut down its analog transmitter at 11:59 p.m. on June 12, 2009, and began a 30-day "analog nightlight" operation, and continued to broadcast on its pre-transition digital channel 32. Digital television receivers display WCCO-TV's virtual channel as 4 through the use of PSIP. On the same day WCCO's full-power satellites moved their digital broadcasts back to their former analog frequencies. WCCO-TV's analog channel 4 was then looping, in English and Spanish, a nationally-produced infomercial-length public service announcement with instructions on how to convert to digital and also aired emergency news and weather alerts until it was shut off for good on July 12.