Fox Broadcasting Company

Station standardization
During the early 1990s, Fox began having stations branded as "Fox", then the channel number, with the call signs nearby. By the mid-to-late 1990s, the call signs were minimized to be just barely readable to FCC requirements, and the stations were simply known as "Fox", followed by the channel number. (For instance, WNYW in New York City,WTTG in Washington, D.C., and WAGA in Atlanta, Georgia, are referred to as Fox 5.) This marked the start of the trend for other networks to apply such naming schemes, especially at CBS, which uses the CBS Mandate on most of its owned and operated ("O&O") stations.

However, while the traditional "Big Three" do not require their affiliates to have such naming schemes, Fox recommends that all stations use it.[citation needed] (However, there are some exceptions; see below.) All Fox affiliates must have a Fox-approved logo, and most refer to themselves on-air as, for example, "Fox 11".[citation needed] In recent years some affiliates such as WNAC Fox Providence do not include the channel number in the name, and opt instead to use a city/regional descriptor in place of the channel number (e.g. Parkersburg, West Virginia NBC affiliate WTAP employs the moniker Fox Parkersburg rather than Fox 15 on its digital subchannel Fox affiliate). This is because many cable companies assign Fox stations to different channels, often a different channel than it is broadcast over the air, which is especially true for Fox affiliates with a channel over 30; Fox O&O WFLD in Chicago goes by Fox Chicago rather than their channel number of 32.

Some affiliates, such as KTVU in Oakland – San Francisco mix between using Fox (channel number) to promote entertainment programming and another brand for news (like their Channel 2 News). A handful of others, like WSVN in the South Florida area and KHON in Honolulu, Hawaii, do not use the Fox brand at all.

Starting in 2006, more standardization of the O&Os began to take place both on the air and online. All the O&Os began adopting an on-air look more closely aligned with the Fox News Channel. This includes changing the logos of almost all of these stations to have the same red, white and blue rotating box logo. The news music and graphics will eventually be the same on all the O&Os as well.[citation needed] However, WITI in Milwaukee chose to take on the new graphical coloring, but keep their horizontal FOX6 logo relatively similar to their previous version, due to the heavy integration of the former logo into the station's news set.

Taking a cue from News Corporation's recent acquisition of MySpace, many of the Fox O&Os launched new websites that look the same and have similar addresses. For example, MyFoxDC.com takes visitors to the web site of the Fox owned-and-operated station in Washington D.C.

Logos
Over the years, the Fox Broadcasting Company has used a few logos, most of which have the familiar trademark searchlights on either side of "FOX".

In 1986, the year of its inaugurating television service, Fox got its first official logo, which was based on 20th Century Fox's longtime logo with the noted difference being that the only wording in the logo was the "FOX" in capital letters. It also contained the signature Fox searchlights and the double-pane platform under the "FOX" typing (Fox Movie Channel currently uses a logo also modeled after the 20th Century Fox logo).

In 1993, the original logo was revised (however keeping the original logo intact with the new logo until 1994), with the "FOX" wordmark revised, and the angle changed so that the whole logo faces the viewer head-on. The following year, the logo was again revised, dropping the searchlights, but keeping the panes.

The 1993 logo returned in 1996, without the panes underneath the network name, but leaving the searchlights and Fox wordmark. The current version of the logo was introduced in 1999 when the 20th Century Fox searchlights were removed completely and only the network name was visible. Despite this, the searchlight theme remains an integral part of News Corporation's Fox branding efforts, still seen in the Fox News Channel logo, and in the new universal station logo utilized by the FTSG stations, those former Fox stations sold to Local TV LLC, and several of Tribune Broadcasting's Fox stations, in addition to being used by some other Fox affiliates not related to FTSG, Local TV and Tribune. The older 1996-1999 Fox logo with searchlights is still used by many of the network's affiliates in their logos, also being an alternate logo from 2000 onwards, plus also being part of an alternate version of the Fox Sports logo. The searchlights were still seen in FX's logo until a rebranding effort in 2008.

Alternative logos
In addition, a green version of the logo in late April 2008 featured the O in the logo replaced with either a leaf inside a circle, or a globe with the Western Hemisphere in profile, in conjunction with the network's Earth Day campaign. During holiday periods, the Fox O has also been replaced with a jack-o'-lantern for Halloween, a globe Christmas ornament for that holiday, and the week before the 2008 Major League Baseball All-Star Game, a baseball. Also, in 2007, the F and the X in "FOX" were displayed in a yellow color and the O was in the shape of a pink donut to coincide with the release of The Simpsons Movie to movie theaters in July 2007.

The week prior to the NFL on FOX's season premiere featured the show's logo as the bug, and below it with the text "Returns Sept. 7".

Don't Let Fox Weekends Pass You By
Promotional Campaign of 1987-1988 season

Local Stations
Several Fox stations used to local customized version of this campaign
 * KAUT-TV (now a MyNetworkTV affiliate) in Oklahoma City, Oklahoma: "Don't Let Fox 43 Weekends Pass You By"
 * KCPQ in Tacoma/Seattle, Washington: "Don't Let Fox 13 Weekends Pass You By"
 * KDNL-TV (now an ABC affiliate) in St. Louis, Missouri: same as WAWS
 * KEYK-TV (now a CBS affiliate) in Austin, Texas: "Don't Let Fox 42 Weekends Pass You By"
 * KSHB-TV (now a NBC affiliate) in Kansas City, Missouri-Kansas: "Don't Let Fox 41 Weekends Pass You By"
 * KSTU in Salt Lake City, Utah: same as KCPQ
 * KTTV in Los Angeles, California: "Don't Let Fox 11 Weekends Pass You By"
 * WOFL in Orlando, Florida: "Don't Let Fox 35 Weekends Pass You By"
 * KNXV-TV (now an ABC affiliate) in Phoenix, Arizona: "Don't Let Fox 15 Weekends Pass You By"
 * KRIV in Houston, Texas: "Don't Let Fox 26 Weekends Pass You By"
 * WATL (now a MyNetworkTV affiliate) in Atlanta, Georgia: "Don't Let Fox 36 Weekends Pass You By"
 * WAWS in Jacksonville, Florida: "Don't Let Fox 30 Weekends Pass You By"
 * WBFF in Baltimore, Maryland: "Don't Let Fox 45 Weekends Pass You By"
 * WCCB in Charlotte, North Carolina: "Don't Let Fox 18 Pass You By"
 * WCIX (now WFOR, a CBS O&O station) in Miami / Fort Lauderdale, Florida: "Don't Let Fox 6 Weekends Pass You By"
 * WCOV-TV in Montgomery, Alabama: "Don't Let Fox 20 Weekends Pass You By"
 * WDRB in Louisville, Kentucky: "Don't Let Fox 41 Weekends Pass You By"
 * WDSI-TV in Chattanooga, Tennessee: "Don't Let Fox 61 Weekends Pass You By"
 * WFLD in Chicago, Illinois: "Don't Let Fox 32 Weekends Pass You By"
 * WNOL-TV (now a CW affiliate) in New Orleans, Louisiana: "Don't Let Fox 38 Weekends Pass You By"
 * WNYW in New York City, New York: "Don't Let Fox 5 Weekends Pass You By
 * WOIO (now a CBS affiliate) in Cleveland, Ohio: "Don't Let Fox 19 Weekends Pass You By"
 * WPGH-TV in Pittsburgh, Pennsylvania: "Don't Let Fox 53 Weekends Pass You By"
 * WPMI-TV (now an NBC affiliate) in Mobile, Alabama/Pensacola, Florida: "Don't Let Fox 15 Weekends Pass You By"
 * WTTE in Columbus, Ohio: "Don't Let Fox 28 Weekends Pass You By"
 * WTTG in Washington, D.C.: "Don't Let Fox 5 Weekends Pass You By"
 * WTTO (now a CW affiliate) in Homewood/Birmingham/Bessemer/Tuscaloosa, Alabama: "Don't Let Fox 21 Weekends Pass You By"
 * WUTV in Buffalo, New York, Hamilton, Ontario: "Don't Let Fox 29 Weekends Pass You By"
 * WUPW in Toledo, Ohio: same as WATL
 * WXIN in Indianapolis, Indiana: "Don't Let Fox 59 Weekends Pass You By"
 * WXIX-TV in Newport, Kentucky/Cincinnati, Ohio: same as WOIO
 * WTXF-TV in Philadelphia, Pennsylvania: "Don't Let Fox 29 Weekends Pass You By"

This is the Year This is Fox
Promotional Campaign of 1988-1989 and 1989-1990 season

Local Stations
Several Fox stations used to local customized version of this campaign

It's On Fox
Promotional Campaign of spring 1990 mid-season 1990-1991 and 1991-1992 season

Local Stations
Several Fox stations used to local customized version of this campaign
 * WATL (now a MyNetworkTV affiliate) in Atlanta, Georgia: "It's On Fox 36"


 * WTTO (now a CW affiliate) in Birmingham/Homewood/Bessemer/Tuscaloosa, Alabama: "It's On Fox 21"

Everybody Knows It's on Fox
Promotional Campaign of 1992-1993 season

Local Stations
Several Fox stations used to local customized version of this campaign

Fox: You're Watching It
Promotional Campaign of 1993-1994 season

Local Stations
Several Fox stations used to local customized version of this campaign

It Could Only Happen on Fox
Promotional Campaign of early 1994 mid-season

Local Stations
Several Fox stations used to local customized version of this campaign

Fox is Kickin' It
Promotional Campaign of 1994-1995 season

Local Stations
Several Fox stations used to local customized version of this campaign

Cool Like Us
Promotional Campaign of 1995-1996 season

Local Stations
Several Fox stations used to local customized version of this campaign

Non-Stop Fox
Fox Promotional campaign of 1996-1997 season

Local Stations
Several Fox stations used to local customized version of this campaign

Just One Fox
promotional campaign of 1997-1998, 1998-1999, 1999-2000, 2000-2001, and 2001-2002 season

Local Stations
Several Fox stations used to local customized version of this campaign