KSDK

KSDK, Channel 5, is the NBC-affiliated television station in St. Louis, Missouri. KSDK is owned and operated by Gannett Company, and the station's transmitter is located in Marlborough, Missouri. The station broadcasts a digital signal on UHF channel 35, using its former analog channel assignment of channel 5 as its virtual digital channel via PSIP. KSDK also carries The Local AccuWeather Channel (branded as "NewsChannel 5 Weather PLUS") on digital subchannel 5.2 and Charter Communications digital cable channel 127. KSDK produces and airs about 35 hours of local news and other local programming per week, all in high-definition and streamed live online on KSDK's website. The station broadcasts in stereo and broadcasts a Secondary Audio Program (SAP) channel that is used mainly for Descriptive Video Service (DVS).

History
Channel 5 first went on the air on February 8, 1947 as KSD-TV. It was owned by the [http://en.wikipedia.org/wiki/Pulitzer,_Inc. Pulitzer Publishing Company] along with the St. Louis Post-Dispatch and KSD radio (AM 550, now KTRS, and 93.7 FM). It was the eighth television station in the United States, the first television station in Missouri, and the second west of the Mississippi (after Los Angeles' KTLA-TV, by two-and-a-half weeks). Because of a freeze imposed by the Federal Communications Commission (FCC), it was the only St. Louis television station until 1953, when KTVI signed on.

Channel 5 has always been an NBC affiliate, owing to KSD-AM's long affiliation with NBC radio. It is currently the longest-tenured affiliate of any network. In its early years, it also carried secondary affiliations with CBS, DuMont, and ABC. KSD was also the first St. Louis television station to broadcast in color.

KSD-TV was traded to Multimedia, Inc. for WFBC-TV in Greenville, South Carolina (now WYFF-TV), in 1983. It was a rare instance of one company's flagship station being traded for another. Multimedia changed the calls to the current KSDK.

During the 1980s and 1990s, KSDK was the best-performing NBC affiliate in the country. To this day, KSDK is the highest-rated NBC affiliate in the top 30 markets, despite the NBC network's overall ratings slide since the 2004-2005 season.[citation needed]

KSDK has had a long history of producing local TV programs, including the Wranglers Club with Texas Bruce (1950–1963), Corky's Colorama with Clif St. James playing Corky the Clown (1963–1980), Newsbeat hosted by Dick Ford and John Auble (1976–1984), and Midday A.M. (c. 1979-1986).

During the mid 1980s, Sally Jessy Raphaël's talk show originated from St. Louis. In 1995, Multimedia Inc. merged with Gannett and on September 5, 1995, KSDK began producing and airing Show Me St. Louis from 3:00 to 3:30 p.m. each weekday. The multiple-award-winning program highlights local attractions and events that are family oriented. In 1998, KSDK debuted the "Window on St. Louis," a streetside studio located in the same downtown St. Louis building that also houses KSDK's other studios. Show Me St. Louis is aired from this studio, which welcomes the public to take part in the broadcasts. The Window on St. Louis is modeled on Today's "Window on the World." In 2000, KSDK launched its website: www.ksdk.com.

In an attempt to provide St. Louisans with local and national election results available during the 2004 elections, KSDK partnered with KETC, St. Louis's PBS affiliate, to simulcastelection coverage. The partnership was first utilized to broadcast a gubernatorial debate between Secretary of State of Missouri Matt Blunt, a Republican), and then State Auditor of Missouri Claire McCaskill (D). On election night, KSDK aired NBC's primetime election coverage with Tom Brokaw and Tim Russert as well as segments of local results; on KETC, Mike Bush and Karen Foss hosted three hours of all local election results. Viewers could also watch election results online.

In 2004, KSDK sponsored and was the official media partner for "Celebrate 2004," a yearlong event that commemorated the bicentennial of the Lewis and Clark Expedition and the centennial of the Louisiana Purchase Exposition (or St. Louis World's Fair) and the 1904 Summer Olympics (The Games of the III Olympiad, which were the first Olympic Games held in the United States). Throughout 2004, there were special events held to honor the anniversaries.

"Celebrate 2004" began on New Year’s Eve 2003 with "’04 Eve," which was held in Forest Park. Beginning with ’04 Eve and throughout 2004, a giant Ferris wheel was constructed in Forest Park much like the one that existed for the 1904 World’s Fair. River Splash was a series of concerts held on the St. Louis riverfront beneath the St. Louis Arch featuring a "waterwall" upon which there were laser shows and projections. The newly remodled St. Louis Eads Bridge was transformed into the "Eats Bridge" when local restaurants opened on it to serve customers. The Missouri History Museum opened a Lewis and Clark exhibit and the United States Postal Service issued a commorative bicentennial stamp. On its way to Athens, Greece, the Olympic Flame arrived for an overnight stop in Forest Park amid much fanfare in July (KSDK anchors Rene Knott and Kelly Jackson were among the torchbearers). St. Louis also hosted the U.S. Women's Marathon Trials in April as well as the U.S. Diving Trials. "Celebrate 2004" came to a close on New Year's Eve 2004.

The KSDK/KETC partnership continued through September 2005, when, along with radio partners KYKY (98.1 kHz.) and KEZK (102.5 kHz.), a telethon for Hurricane Katrina relief was simulcast that raised more than $5 million.

The first broadcast of any local program in St. Louis in high-definition was the St. Louis Thanksgiving Day Parade on November 24, 2005. Incidentally, the 2005 parade also marked the end of an era for KSDK: The parade, which had been a Thanksgiving Day tradition on KSDK, moved to KMOV for the 2006 edition.

Throughout 2007, KSDK celebrated its 60th anniversary with special programming and segments during news broadcasts.

KSDK in Community

 * "A Place to Call Home" is a weekly Emmy Award-Winning segment that features one child who is in need of adoption. Since August 2003, 50% of the children who have appeared on KSDK have been adopted.[citation needed] A secondary program, "Little Wishes" allows viewers to are unable to adopt the child to add a little happiness to the life of a foster child by purchasing a gift for him/her.
 * "Friend to Friend" is a program that reminds viewers on the fifth of each month to perform a breast self-exam to catch breast cancer in its earliest, most treatable stages. Viewers can also contact KSDK for a packet that includes information and reminders on performing a breast self exam. KSDK is also a major sponsor and partner of the Susan G. Komen for the Cure breast cancer foundation and the St. Louis Race for the Cure, which in 2006 overtook Denver as the largest in the country with more than 64,000 participants, and in 2007 raised more than $2.5 million with more than 65,000 participants.<sup class="reference" id="cite_ref-1" style="line-height: 1em; font-weight: normal; font-style: normal; ">[2]
 * Volunteer 5 is a weekly, week-long program that features a local charity or other community organization in need of donations, but most importantly volunteers. KSDK's Volunteer 5operates as a telethon, with phone operators taking calls between 4 and 7pm each weeknight from anyone wishing to donate time or money. Volunteer 5 has provided more than $5 million annually in services and hundreds of thousands of volunteer hours to local non-profit organizations. The program began in 1993 to help those affected by the Great Flood of 1993. Volunteer 5 has been absent on KSDK since November 2005, though it still appears on KSDK's website.
 * The Jerry Lewis MDA Telethon airs each Labor Day on KSDK. Mike Bush hosts the local telethon that, in September 2007, raised $2 million, of which every penny stays in St. Louis.

Digital television
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">The station's digital channel is multiplexed.

Analog-to-digital conversion
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">As part of the analog television shutdown and digital conversion, KSDK shut down its analog transmitter on June 12, 2009,<sup class="reference" id="cite_ref-Analog_to_Digital_2-0" style="line-height: 1em; font-weight: normal; font-style: normal; ">[3] and continued to broadcast on its pre-transition digital channel 35.<sup class="reference" id="cite_ref-FCCForm387_3-0" style="line-height: 1em; font-weight: normal; font-style: normal; ">[4] However, through the use of PSIP, digital television receivers display the station's virtual channel as 5.

Awards
Main article: List of awards won by KSDK==Programming== <p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">Since Show Me St. Louis first went on the air in 1995, it has been a popular show highlighting local entertainment and other, mostly family oriented, attractions around St. Louis. Show Me St. Louis is usually broadcast from the Window on St. Louis where local groups and organizations can bring signs to advertise for their events, but occasionally it leaves the studio to broadcast from local attractions (The St. Louis Zoo, Busch Stadium, The Fox Theatre, etc.). Show Me St. Louis also leaves the studio to broadcast from surrounding communities (Florissant, MO, Waterloo, IL, etc.) that have uncommon or unknown attractions of interest to viewers. These Great Escapes (as the show is titled) usually occur during summer months.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">Show Me St. Louis has also drawn criticism, however, because some of its segments and a few entire episodes are sponsored, pushing it into the ever-growing realm of advertainment. Preceding and following each episode, a disclaimer states that "portions of Show Me St. Louis have been paid for." After individual segments, a card with information is shown. If it was paid for, the card will also say "Segment paid for by insert business name here . Simply Irresistible is a primetime program that interrupts regularly scheduled NBC programing for what is essentially a local infomercial.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">During the 1980s, Sally Jessy Raphaël's talk show Sally originated from KSDK's studios. Over the years, KSDK has aired syndicated programs like Martha Stewart Living (which Gannettstopped airing when she was sent to prison; now on WRBU-TV, channel 46), Montel (which aired on KMOV until 2008), Entertainment Tonight (currently on KMOV) and The Jane Pauley Show. When The Jane Pauley Show was canceled, it was replaced by Today at Ten and the previous day's episode of Show Me St. Louis. The Ellen DeGeneres Show is broadcast by KSDK at 1pm every weekday. KSDK has long been the home of syndicated programs like The Oprah Winfrey Show (since 1986), ''[http://en.wikipedia.org/wiki/Jeopardy! Jeopardy!] (since 1984), and Wheel of Fortune'' (since 1983).

Sports programming
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">KSD's first year on the air was also the beginning of a long association with the St. Louis Cardinals as their flagship station. On May 8, 1966, in the ceremony for the opening of Busch Memorial Stadium, Bill Houska Sr. flew home plate from Sportsman's Park to the new downtown stadium in "Chopper 5." After nearly forty years, KSDK lost the rights to KPLR in 1988but regained them on December 7, 2006 when station management announced that, beginning with the 2007 season, it will once again be the flagship terrestrial (over-the-air) television station of the Cardinals Television Network.<sup class="reference" id="cite_ref-4" style="line-height: 1em; font-weight: normal; font-style: normal; ">[5] KSDK has aired an average of 20 locally produced Cardinals games a year. On July 15, 2010, Fox Sports Midwest signed a new exclusive broadcast contract with the Cardinals, ending the team's broadcasts on KSDK following the 2010 season.<sup class="reference" id="cite_ref-5" style="line-height: 1em; font-weight: normal; font-style: normal; ">[6] The final Cardinals telecast on channel 5 aired on October 3, 2010, between the Cardinals and the Colorado Rockies.

News operation
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">Appropriately for a station with roots in the Post-Dispatch, KSDK has long dominated the news ratings in St. Louis. It has been in first place for most of the time since records have been kept. KMOX-TV took the lead in the late 1960s, but KSDK regained the lead in the early 1980s and has held it for all but a few time slots since then, with some of the highest (and by some measures, the highest) rated newscasts in the nation. One factor behind KSDK's dominance is talent continuity: all of KSDK's main anchors have been at the station for at least ten years. At one point, its newscasts ended with local elementary schoolchildren flashing the hand signs for "5" and "1", signifying that, as a promo featuring the kids said, "Even a 2nd grader could tell you that Channel 5 is Number 1."

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">KSDK broadcasts a total of 32 hours of local news a week (four hours on Sunday-Fridays and 3½ hours on Saturdays). KSDK operates a Bell 206B3 JetRanger called "Chopper 5", to cover breaking news and track severe weather.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">While KSDK still dominates the St. Louis news scene, its dominance is not as absolute as it once was. During the spring 2004 sweeps, it lost the lead at 10 pm to KMOV, and the two stations have traded the ratings crown at 10 several times since then. KMOV has also closed the gap in several other timeslots, due in part to NBC's weaker ratings in recent years.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">In 1989, KSDK dropped the Eyewitness News branding to become NewsChannel 5, and also began broadcasting 24 hours a day. When NewsChannel 5 Weather PLUS debuted in June of 2005 on its digital subchannel, KSDK became the first local St. Louis television station to launch a secondary channel on cable. On September 12, 2005, KSDK began airing Today at Ten, an additional half-hour long weekday mid-morning news program airing at 10 a.m., immediately following NBC's Today. Today at Ten was discontinued in September 2009, and KSDK now airs Today from 7-11 a.m., followed by The Dr. Oz Show.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">On February 6, 2006, KSDK became the first St. Louis television station, and seventh station in the country, to broadcast all news and local programming in high definition. KSDK also became the first local St. Louis station to stream all of its newscasts on its website. On August 13, 2007, KSDK debuted Online @ 9, a 10-minute news-webcast tailored to an online audience and streamed exclusively on its website. In December 2008, KSDK affiliated its NewsChannel 5 Weather PLUS digital subchannel with the Local AccuWeather Channel, following the discontinuation of NBC Weather Plus.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">On November 11, 2010, it was announced that KSDK would enter into a news share agreement with ABC affiliate KDNL (channel 30, owned by Sinclair Broadcast Group). This resulted in KSDK producing nightly half-hour newscasts at 5 and 10 p.m. on KDNL, which began on January 3, 2011; additional KSDK-produced content was expected to air weekends on KDNL although the only content that currently airs on KDNL on either of the two weekend days so far is a rebroadcast of KSDK's entertainment/features program Show Me St. Louis.<sup class="reference" id="cite_ref-6" style="line-height: 1em; font-weight: normal; font-style: normal; ">[7] KDNL has not broadcast local newscasts since it shut down its news department in 2001. Tom Tipton, KDNL's general manager, stated that the station did not want to run simulcast or repurposed newscasts in its efforts to return daily newscasts to channel 30.<sup class="reference" id="cite_ref-7" style="line-height: 1em; font-weight: normal; font-style: normal; ">[8] The arrangement is unusual given KSDK and KDNL are both affiliates of "Big Three" networks, and the two station's newscasts compete against one another. The newscasts on KDNL are pre-taped.

News environments, graphics packages, and music
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">In 1997, a new news set was introduced, along with a new graphics package, which reinforced KSDK's 1989 rebranding from "Eyewitness News" to "NewsChannel 5." The new set had a backdrop of the newsroom during all newscasts except NewsChannel 5 at 6, during which a backdrop of the St. Louis skyline was inserted; a special backdrop was also used during theOlympics and various local and national elections. The graphics package introduced with the new set was replaced in 2001 with one almost identical as those found at sister stationWUSA in Washington, D.C. (the only differences were the station logos and the images of various local buildings in the news opens).

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">Shortly before Rene Knott was hired to replace Mike Bush as Sports Director in early 2004, the SportsPlus set and graphics package were replaced. Though the logo stayed the same, the title officially changed from Mike Bush's Sports Plus to just Sports Plus. With the addition of Rene Knott to the sports department, Sports Plus became Sports Plus with Rene Knott & Frank Cusumano.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">In May 2004, KSDK began broadcasting from a temporary news set while their main news desk and weather center underwent remodeling. There were no major changes besides a change in color scheme and the addition of several plasma screen monitors. The color scheme of the new set shifted from blue and brown to tan, silver, and red to match the colors in the "5" logo. A window with a semi-transparent NBC peacock partially blocked the view of the newsroom behind the anchors. The Volunteer 5 phone-banks were not updated but the rest of the set refreshment was complete in August 2004.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; "> Starting in 2007, the Gannett-owned stations began revamping their graphics and started using a new news music package to be more closely aligned with each other. The stations now have standardized graphics and news music (Rampage Music's Gannett News Music Package) on October 21, 2008 on their noon newscast.KSDK debuted a new graphic package, music (NBC Flagship), and news environment on February 6, 2006 (consisting of a sit-down interview set, a smaller reporting desk, a color-changing backdrop used for demonstrations like cooking segments, a new main news desk, and a new "WeatherPlus Weather Center") due to KSDK's switch to high-definition. The new news graphics were the first in nearly five years (though the Show Me St. Louis and SportsPlus graphics had been updated and the weather graphics were updated in early 2005 with the introduction of WeatherPlus to St. Louis), the Show Me St. Louis and SportsPlus graphics were updated as well. The set occupies the studio space that formerly housed the SportsPlus and Volunteer 5 sets. KSDK also debuted an updated logo that is essentially the same as the old one but in the new logo the grey has been replaced by shiny silver and the red seems deeper and darker (and is also shiny), and also includes an oval with "HD" inside it.

KSDK Newscast Titles

 * Your Esso Reporter (1947–1953)
 * AP News & Views (1953–1958)
 * KSD-TV News (1958–1969)
 * Eyewitness News (1969–1976)
 * Channel 5 Eyewitness News Central (1976–1979)
 * Channel 5 Eyewitness News (1979-September 1990)
 * NewsChannel 5 (September 1990-February 2006)
 * NewsChannel 5 in High Definition (February 2006-October 2008)
 * In High Definition - NewsChannel 5 (October 2008 – present)

KSDK Station slogans

 * Channel 5, St. Louis' Very Own (early 1970s)
 * Come and See KSD-TV (1973–1974; localized version of NBC ad campaign)
 * You're With Friends on 5 (mid 1970s)
 * Channel 5 is Your Place to Be (late 1970s; not to be confused with 1990-1992 "NBC, The Place to Be!" ad campaign)
 * Channel 5, Proud as a Peacock! (1979–1981; localized version of NBC ad campaign)
 * Channel 5, Our Pride Is Showing (1981–1982; localized version of NBC ad campaign)
 * We're Channel 5, Just Watch Us Now (1982–1983; localized version of NBC ad campaign)
 * Channel 5 There, Be There (1983–1984; localized version of NBC ad campaign)
 * Channel 5 Calls it Home (early 1980s-1984)
 * Show Me 5! (1984–1993)
 * Channel 5, Let's All Be There (1984–1986; localized version of NBC ad campaign)
 * Come Home To Channel 5 (1986–1987; localized version of NBC ad campaign)
 * Come on Home To Channel 5 (1987–1988; localized version of NBC ad campaign)
 * Come Home To The Best, Only on Channel 5 (1988–1990; localized version of NBC ad campaign)
 * St. Louis News Channel (1988–1991)
 * Channel 5, The Place to Be! (1990–1992; localized version of NBC ad campaign)
 * Where The News Comes First (1991–present)
 * It's A Whole New Channel 5 (1992–1993; localized version of NBC ad campaign)
 * The Stars Are Back on Channel 5 (1993–1994; localized version of NBC ad campaign)
 * In the New Millennium, See Us Shine (1997–2000; used during period station used Frank Gari's "The NBC Collection: New Millennium")
 * St. Louis' News Leader (2000–present)

KSDK News Music Packages

 * Un Homme et Une Femme: Aujourd'hui C'est Toi (19??-19??)
 * Classical Gas (1977–1981)
 * KSD News (1981–1984)
 * KSDK News (1984–1986)
 * Channel 5 Eyewitness News (1986–1990)
 * KSDK 1991 News (1991–1993)
 * Prime News (1993–1997)
 * NBC New Millennium (1997–2006)
 * NBC Flagship (2006–2008)
 * Gannett News Music Package (2008–present)

Current on-air staff
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">NewsChannel 5 Current anchors


 * Jennifer Blome - weekday mornings "Today in St. Louis" (4:30-7 a.m.) and noon
 * Mike Bush - Sunday-Thursdays at 5 and 10 p.m., and Monday-Thursdays at 6 p.m.
 * Art Holliday - weekday mornings "Today in St. Louis" (5-7 a.m.) and noon
 * Kelly Jackson - weekend mornings "Today in St. Louis", and Saturdays at 5, 6 and 10 p.m.
 * Kay Quinn - weeknights at 5 and 6 p.m.; also health reporter
 * Leisa Zigman - Fridays at 5, 6 and 10 p.m.; also investigative reporter ("I-Team")

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">NewsChannel 5 First Alert Weather In addition to providing forecasts on KSDK-TV, the NewsChannel 5 First Alert Team also provides forecasts for NewsChannel 5 First Alert on cable and WIL-FM radio.


 * Cindy Preszler (AMS/NWA Seals of Approval) - Chief Meteorologist; weeknights at 5, 6, and 10 p.m.
 * Scott Connell (AMS Seal of Approval) - Meteorologist; weekday mornings "Today in St. Louis"
 * Mike Roberts (AMS/NWA Seals of Approval) - Meteorologist; Saturdays at 6, Sundays at 5 and weekends at 10 p.m.; also substitute meteorologist
 * Anthony Slaughter (AMS Seal of Apporval) - Meteorologist; weekdays at noon and weekend mornings "Today in St. Louis"

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">NewsChannel 5 Sports Team


 * Rene Knott - Sports Director; Monday-Thursdays at 5, 6 and 10 p.m.; also "Sports Plus", "This Week in Cardinal Nation", "Cards Game Day Preview" and "Cards Game Day Wrap Up" co-host
 * Katie Felts - Sports Anchor; Saturdays at 6 and 10, and Sundays at 5 p.m.
 * Frank Cusumano - sports reporter and co-host of "Sports Plus"
 * Rick Horton - St. Louis Cardinals color analyst
 * Jay Randolph - St. Louis Cardinals play-by-play announcer

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">NewsChannel 5 Reporters


 * Kathleen Berger - general assignment reporter
 * Ryan Dean - ("Backpack Journalist") general assignment reporter
 * Alex Fees - general assignment reporter
 * Heidi Glaus - feature reporter
 * Kasey Joyce - general assignment reporter
 * Casey Nolen - ("Backpack Journalist") general assignment reporter
 * Ann Rubin - general assignment reporter
 * Jeff Small - general assignment reporter
 * Sharon Stevens - education reporter
 * Ashley Yarchin - ("Backpack Journalist") general assignment reporter

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em; ">Show Me St. Louis


 * Wendy Erikson - "Show Me St. Louis" host
 * Dana Hendrickson - "Show Me St. Louis" reporter

Notable Former KSDK On-Air staff

 * John Auble - reporter (c. 1970-1988; currently at KTVI)
 * Victoria Babu - reporter (currently at KTRS-AM)
 * Nanette Baker - consumer reporter
 * Chris Balish - Show Me St. Louis anchor/feature reporter (2003-2006)
 * Allen Barklage - "Chopper 5" pilot/traffic reporter (c. 1980-2000)
 * Rich Barklage - "Chopper 5" pilot/traffic reporter (2000-2002)
 * Bruce Barnhart - financial reporter
 * Joe Basso - reporter (2000-2002)
 * Julie Beard - reporter (currently a romance novelist)
 * Wendy Bell - Show Me St. Louis anchor/feature reporter (1995-1998; currently at WTAE-TV in Pittsburgh, Pennsylvania)
 * Malcolm Briggs - sports reporter (1990-2004; currently the sideline Reporter on the St. Louis Rams radio network)
 * Dan Buck - Show Me St. Louis anchor/feature reporter (currently with the St. Patrick Center of St. Louis)
 * Julie Carey - reporter (?-1992; currently at WRC-TV in Washington, D.C.)
 * Fran Charles - reporter (1991-1992; also worked at WNBC-TV in New York City; currently host on NFL Network)
 * Amy Chase - overnight news update anchor/reporter (?-2006)
 * Courtney Cooper - Show Me St. Louis reporter (?-2008)
 * J.C. Corcoran - entertainment reporter
 * Chris Condon - anchor (1961-1984)
 * Rick Edlund - 5 and 10 p.m. anchor (1985-1998; currently at STL TV)
 * Brian Edwards - St. Charles bureau chief
 * Patrick Emory - anchor (1976-1979)
 * Kathleen England - traffic reporter (?-2009)
 * Ruth Ezell - Today in St. Louis weekend anchor/reporter (1992-2002; currently with KETC)
 * Dick Ford - anchor (1969-1991; currently retired from KTVI)
 * Karen Foss - anchor (1979-2006; currently the vice president for public relations at AmerenUE)
 * Jeff Fowler - reporter (currently Associate Vice President of Marketing and Communications with Saint Louis University)
 * John Fuller - meteorologist (1982-2008; currently Chief Meteorologist at KPLR-TV)
 * Paul Goodloe - chief meteorologist (1997-1999; currently at The Weather Channel)
 * Dan Gray - 6 and 10 p.m. anchor (1992-2003; currently at KTVI and KPLR)
 * Kim Hibbs - reporter/Today in St. Louis and noon substitute anchor (2002-2006; currently manages Hibbs Homes)
 * Michelle Hofland - reporter (currently at MSNBC)
 * Jasmine Huda - Today in St. Louis Saturday anchor/reporter (2006-2010; currently a producer/reporter at KMOV-TV)
 * Bill Houska - "Chopper 5" pilot
 * Janice Huff - meteorologist (1987-1991; currently at WNBC-TV in New York City)
 * Julius Hunter - reporter (1966-1974; currently with Saint Louis University)
 * Jean Jackson - Today in St. Louis weekend anchor/reporter (currently Senior Director of Development at the College of Arts and Sciences, Saint Louis University)
 * Randy Jackson - weekend morning anchor/reporter (1993-2007; currently at Boeing)
 * Ron Jacober - sports reporter (1970-1986; currently at KMOX-AM)
 * Steve Jankowski - Illinois bureau chief (1999-2006; currently the Director of Alumni Affairs at Southern Illinois University Edwardsville)
 * Kelli Johnson - sports reporter (2000-2004; currently at Comcast SportsNet Mid-Atlantic)
 * Deanne Lane - anchor (1984-2009)
 * Dave Murray - chief meteorologist (1977-1983; currently at KTVI)
 * Aaron Mermelstein - feature reporter (1980-1985; currently a freelance writer/producer)
 * Al Naipo - reporter (1985-1990; currently at KTTV in Los Angeles)
 * John Noel - reporter (c. 1983-1993; currently at WNBC-TV in New York City)
 * Amy O'Keefe - meteorologist (2000-2001)
 * Erin O'Neill - reporter/Today in St. Louis and noon substitute anchor (?-2006)
 * Tom O'Neal - Today in St. Louis anchor (1975-1989; currently at KTVI)
 * George Noory - News Director (Early to mid 1980s) now host of Coast To Coast AM
 * Huel Perkins - anchor (1986-1989; currently at WJBK-TV in Detroit, Michigan)
 * John Pertzborn - Show Me St. Louis anchor/feature reporter (1986-1998; currently at KTVI)
 * Dr. Joe Petrovich - meteorologist (1987-1989)
 * Sonny Randle - sports reporter (1965-1970)
 * Bob Richards - chief meteorologist (1983-1994)
 * Max Roby - anchor (1973-1979)
 * John Roedel - anchor (1947-1987)
 * Jim Schugel - Show Me St. Louis reporter/feature reporter (2004-2006; currently at WCCO-TV in Minneapolis-St. Paul, Minnesota)
 * Garry Seith - meteorologist (1998-2000; currently at KTXA-TV in Fort Worth, Texas)
 * Alec Sirken - reporter (1983-1988; currently at CBS News in New York)
 * Drew Smith - sports reporter (1988-1991; currently at SNN in Sarasota, Florida)
 * Robin Smith - reporter (currently at KMOV)
 * Julie Staley - overnight anchor (?-?; currently at WICS-TV in Springfield, Illinois)
 * Clif St. James - anchor (1947-1988)
 * Stan Stovall - anchor (1983-1986; currently at WBAL-TV in Baltimore, Maryland)
 * Anne Thompson - consumer reporter (1983-1986; currently at NBC News)
 * Debbye Turner - Show Me St. Louis anchor/feature reporter (1995-2001, Miss America 1990; currently at CBS News)
 * Lewis Turner - "Backpack Journalist"/Show Me St. Louis reporter (2007-2008)
 * Jack Wang - overnight news update anchor/reporter (?-2006)
 * John Wilson - anchor (currently at WTVT-TV in Tampa, Florida)
 * Paul Williams - meteorologist (1993-1996; currently at WLBT-TV in Jackson, Mississippi)
 * Al Wiman - health reporter (currently Vice President of Public Understanding of Science at Saint Louis Science Center)
 * Matt Winer - sports reporter (formerly on ESPN, currently at Turner Sports)
 * Trey Wingo - sports reporter (currently at ESPN)
 * Rebecca Wu - anchor/reporter (2003-2009; currently with the FBI in St. Louis)
 * Mary Beth Wrobel - meteorologist (1994-1997; currently at WIVB-TV in Buffalo, New York)