Double Bullseye

2-Player Bullseye "I" was a pricing game on the American television game show, "The Price is Right." This two-player game was played for a car.

Gameplay
2-Player Bullseye "I" was the only pricing game in the 34-year history of "The Price is Right" to have two contestants compete for the same prize.

Here's how things worked: After the first One-Bid winner won his/her prize and came on stage, a second player was called to Contestants' Row to participate in a second One-Bid game. The winner of the second One-Bid then joined the first winner on stage.

After the contestants were shown the game's prize - which was a car - the two players are given a bidding range (e.g., $3,000 and $3,500). Both contestants then alternated giving bids on the car, with host Bob Barker telling a player "higher" or "lower" after the opponent's guess.

The first player to guess the exact price won the car. The game's strucutre meant this was the only pricing game to guarantee a winner ... and consequently, a loser.

Trivia

 * 2-Player Bullseye "I" was an ill-fated spinoff of its equally short-lived Bullseye "I" (where a player had seven guesses to arrive at the price of a car). Both games' concept - requiring the use of binary search to narrow in on an item's correct price - finally reached fruition with the birth of Clock Game.


 * The game's official name from 1972 is "2-Player Bullseye," and is listed here as such to make it clear which version of Bullseye the name refers to. The Bullseye name was reused in 1976, when it was affixed to a grocery pricing game.

Retirement
2-Player Bullseye "I" premiered in September 1972, shortly upon the death of Bullseye "I". Like its predecessor, it was swiftly killed off, at least on the daytime series. However, it is believed this game lasted slightly longer on the Dennis James' syndicated version, but was still gone well before the end of the 1972-1973 season.