KYW-TV

KYW-TV, channel 3, is an owned and operated television station of the CBS Television Network, located in Philadelphia, Pennsylvania, USA. KYW-TV shares a studio facility with its sister station WPSG (channel 57, Philadelphia's CW affiliate) just north of Center City Philadelphia, and its transmitter is located in the Roxborough section of Philadelphia.

History
 As WPTZ-TV (1932-1953) 

The channel 3 facility in Philadelphia is one of the world's oldest television stations. It began in 1932 as W3XE, an experimental station owned by Philadelphia's Philco Corporation, at the time and for some decades to come one of the world's largest manufacturers of radio and television sets. Philco engineers created much of the station's equipment, including cameras. When the station began operations as W3XE, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years.

On July 1, 1941, W3XE received a commercial license—the third in the United States, and the first outside of New York City—as WPTZ. The station signed on for the first time on September 1, becoming the first licensed television station in Pennsylvania. Philco then moved WPTZ's studios to the penthouse suite of the Architect's Building, at 17th and Sansom streets in downtown Philadelphia, while retaining master control facilities at the Philco plant. The station originally broadcast from a tower in the Philadelphia suburb of Wyndmoor. It significantly cut back operations after the U.S. entered World War II, but returned to a full schedule in 1945. Channel 3 relocated its entire operation to the Wyndmoor transmitter facility during World War II, when the station aired little programming. It then became one of three stations (along with WNBT and Schenectady, New York's WRGB, now a fellow CBS affiliate) that premiered NBC's regular television service in 1946, although all three stations did share occasional programs just before and during the war. When full broadcasting was resumed, the station reactivated its studio in the Architect's Building, remaining there until 1947. WPTZ then moved into unused space at 1619 Walnut Street in Center City, where KYW radio was housed. What is now KYW-TV has been based in Center City ever since.

The Westinghouse Electric Corporation, owner of Philadelphia's longtime NBC Radio affiliate KYW, purchased WPTZ in 1953 for a then-record price of $8.5 million. The WPTZ call letters are now used for the NBC affiliate in Plattsburgh, New York. The channel 3 facility in Philadelphia is one of the world's oldest television stations. It began in 1932 as W3XE, an experimental station owned by the Philco Corporation, a local company known for manufacturing early radio and television sets. Philco engineers created much of the station's equipment, including cameras. In 1941, it began sharing programs with W2XBS (later WNBT and now WNBC-TV) in New York City, becoming NBC's second television affiliate, and creating a link between the station and the network that would last for 54 years.

On July 1, 1941, W3XE received a commercial license—the third in the United States, and the first outside New York City—as WPTZ-TV. The station signed on for the first time on September 1. The station originally broadcast from a tower in the Philadelphia suburb of Wyndmoor. It significantly cut back operations after the U.S. entered World War II, but returned to a full schedule 1945. It then became one of three stations (along with WNBT and WRGB in Schenectady, New York) that premiered NBC's regular television service in 1946. The Westinghouse Electric Corporation, owner of Philadelphia's NBC radio affiliate KYW (1060 AM), purchased WPTZ-TV in 1952.

As an NBC-owned station (1955-1965)

In May 1955, Westinghouse agreed to trade WPTZ and KYW radio to NBC in exchange for WNBK television and WTAM-AM-FM in Cleveland, and $3 million in cash compensation. NBC had long sought an owned-and-operated television station in Philadelphia, the largest market where it did not own a station. It had made several offers over the years for the Philadelphia stations, but Westinghouse declined each time. After being rebuffed by Westinghouse on several occasions, NBC threatened to drop its affiliation from WPTZ and Westinghouse's other NBC television affiliate, WBZ-TV in Boston, unless Westinghouse agreed to the trade. NBC took over operation of WPTZ and KYW in late January 1956; on February 13, 1956, channel 3's call letters were changed to WRCV-TV (in reference to the RCA-Victor record label; KYW radio adopted the WRCV calls as well).

Shortly after NBC took control of channel 3, the Federal Communications Commission (FCC) collapsed the Lehigh Valley, most of northern Delaware and southern New Jersey (including Atlantic City) into the Philadelphia market. NBC realized WRCV-TV's existing tower was inadequate for this enlarged market. In 1957, channel 3 moved to a new 1,100-foot (335 m) tower in Roxborough. The tower was co-owned with WFIL-TV (channel 6, now ABC owned-and-operated station WPVI-TV) and added much of Delaware, the Lehigh Valley, and southern New Jersey to the station's city-grade coverage. The new transmitter enabled channel 3 to broadcast in color for the first time.

However, almost immediately after the trade was finalized, Westinghouse complained to the FCC and the United States Department of Justice about NBC's alleged coercion and a lengthy investigation was launched. On September 22, 1959, the Justice Department issued a decision which, in part, forced NBC to divest WRCV-AM-TV by the end of 1962. Several months later in early 1960, NBC announced it would trade the WRCV stations to RKO General in exchange for its Boston outlets, WNAC-AM-FM-TV. RKO would also acquire NBC's WRC-AM-FM-TV in Washington, D.C. in a separate but related sale, and NBC would replace Washington in its TV station portfolio with then-independent station KTVU in the San Francisco Bay Area, to be purchased separately by the network. As regulators sifted through that multi-level transaction, Philco Corporation, the original operators of WPTZ and by this point owned by the Ford Motor Company, interjected itself into the dispute by first protesting the FCC's 1957 renewal of NBC's licenses for the WRCV stations. Then, in May 1960, Philco filed an application with the FCC to build a new station on channel 3. By October 1961, the purchase of KTVU, and the contingent sale of the WRC stations, had collapsed following objections from NBC's existing San Francisco affiliate, KRON-TV; the WRCV-WNAC trade itself was not affected, but the transactions involving NBC and RKO, along with other related applications by both companies, had been set for hearings by the FCC the preceding May.

In August 1964, the FCC renewed NBC's licenses for WRCV-AM-TV again—but this time, only on the condition that the 1956 station swap with Westinghouse be reversed. Both RKO General and Ford (through Philco) contested the FCC's decision initially, but soon each firm gave up their efforts and bowed out of the competition. Following nearly a year of appeals by NBC, Westinghouse regained control of WRCV-AM-TV on June 19, 1965. Westinghouse had moved the KYW call letters to Cleveland after the swap, and channel 3 became KYW-TV upon the company regaining control of the Philadelphia outlets.Group W, as Westinghouse's broadcasting division was known by this time, took over a transmitter facility far superior to the one it relinquished in 1956. To this day, KYW-TV insists that it "moved" to Cleveland in 1956 and "returned" to Philadelphia in 1965—in fact, some staffers who worked at KYW-TV in Cleveland (talk show host Mike Douglas, meteorologist Dick Goddard, and news anchor Tom Snyder among them) moved to Philadelphia along with the call letters.

 As a Westinghouse station (1965-1995)  Despite its status as NBC's largest affiliate, KYW-TV spent much of the thirty years that followed the 1965 trade reversal preempting many NBC programs, choosing to air local or syndicated programming instead. The production arm of Westinghouse Broadcasting was partially responsible for the preemptions, as channel 3 (along with its sister stations in the Group W chain) aired shows produced and syndicated by Group W, such as The Mike Douglas Show (whose production moved from Cleveland to the Walnut Street studio Philadelphia in 1965, and then taped at Independence Mall East until 1978), The David FrostShow and the Westinghouse franchise Evening Magazine (with was broadcast on non-Westinghouse owned stations airing their own versions of the latter show as PM Magazine). Preempted network programming was usually lower-rated daytime game shows, soap operas, or reruns of prime time programs with an average of two hours per day. At one point, in the fall of 1980, KYW-TV preempted NBC's entire morning schedule after the Today show. Over the years, NBC contracted independent stations WPHL-TV, WTAF-TV/WTXF-TV, WKBS-TV, and WGTW-TV to air programs preempted by channel 3; most of the preempted programs aired on WMGM-TV, which served as the NBC affiliate for Atlantic City until 2014. However, at the time NBC was far less tolerant of preemptions than the other networks and was rather perturbed at losing valuable advertising in the nation's fourth-largest market.

Like most affiliates that preempt underperforming network programs, KYW-TV used the preemptions in order to gain an increase in local advertising rates which potentially come with ratings increases. This proved to be a very profitable decision at first, as KYW-TV was either first or second in the Philadelphia television ratings for most of the 1960s and 1970s. However, the station (and NBC) faltered in the late 1970s, and by 1980, KYW-TV was the lowest-rated network affiliate in Philadelphia. It stayed in the ratings basement even when NBC rebounded to become the nation's most-watched network by 1985. For the rest of its tenure as an NBC affiliate, KYW-TV was the network's lowest-rated major-market affiliate during a very prosperous period for NBC as a whole. It continued to heavily preempt NBC programming, much to the network's chagrin.

On June 16, 1994, Baltimore sister station WJZ-TV lost its affiliation with ABC after that network announced a deal with the E. W. Scripps Company to switch three of Scripps' television stations to ABC; one of the Scripps-owned stations joining ABC was Baltimore's NBC affiliate, WMAR-TV. This deal, which was spurred by an affiliation agreement between Fox and New World Communications, did not sit well with Westinghouse, who felt betrayed by ABC after nearly half a century of loyalty. As a safeguard, Group W intensified a search (which had begun prior to WJZ's affiliation loss) for affiliation deals of its own. Group W eventually struck an agreement to switch KYW-TV, WBZ-TV, and WJZ-TV to CBS (Westinghouse already had two CBS affiliates in its portfolio at the time, KDKA-TV in Pittsburgh and KPIX-TV in San Francisco). CBS was initially skeptical about including KYW-TV in the deal. While KYW-TV was a poor third, CBS-owned WCAU-TV (channel 10) was a solid runner-up to long-dominant ABC-owned WPVI-TV. However, after Westinghouse offered to sell CBS a minority stake in KYW-TV, CBS agreed to move its affiliation to channel 3 and put channel 10 up for sale.

As a CBS-owned station (1995-present)

While WJZ-TV and WBZ-TV switched to CBS in January 1995, the swap was delayed in Philadelphia when CBS discovered that an outright sale of channel 10 would have forced it to pay massive taxes on the proceeds from the deal. To solve this problem, CBS, NBC and Group W entered into a complex ownership/affiliation deal in late 1994. NBC traded KCNC-TV in Denver and KUTV in Salt Lake City (which NBC had acquired earlier that year) to CBS in return for WCAU, which for legal reasons would be an even trade—displacing their respective longtime network affiliates, KMGH-TV and KSL-TV. CBS then traded controlling interest in KCNC and KUTV to Group W in return for a minority stake in KYW-TV. As compensation for the loss of stations, NBC and CBS traded broadcasting facilities in Miami. The deal officially took effect at 1:00 a.m. on September 10, 1995. The final NBC program aired on KYW-TV was a rerun of Saturday Night Live, which began at 11:30 p.m. on September 9, 1995; NBC moved all of its programming locally to WCAU after the program ended. Westinghouse bought CBS outright in late 1995, making KYW-TV a CBS owned-and-operated station.

In 2000, the combined company was purchased by Viacom. The deal brought KYW-TV under common ownership with Philadelphia's UPN station, WPSG, which relocated to the KYW Building on Independence Mall. When Viacom became CBS Corporation in 2006 (after spinning off its basic cable networks and the Paramount film studio into a new Viacom), CBS retained all related terrestrial broadcasting interests, including KYW-AM-TV and WPSG.

On April 2, 2007, KYW-TV and WPSG moved to a new broadcast complex located at 1555 Hamilton Street near Center City Philadelphia, across from the Community College of Philadelphia and near Fairmount Park. The new building, which is wired for high definition newscasts, is the fourth studio in the station's 75-year history. Channel 3 had been broadcasting from Independence Mall East since July 1972.

KYW-TV was effectively separated from its radio counterpart in November 2017, when CBS Radio merged into Entercom.

On December 4, 2019, CBS Corporation and Viacom remerged into ViacomCBS.

Digital Television
Digital Channels

The station's digital channel is multiplexed: On October 21, 2014, CBS and Weigel Broadcasting announced the launch of a new digital subchannel service called Decades, scheduled to launch on all CBS-owned stations in 2015, including on KYW-TV on channel 3.2. On January 16, 2015, Decades started after eight minutes of a test pattern that occurred first with the CBS Philly Plus ticker and then one minute later with a test pattern without the CBS Philly Plus ticker. On September 3, 2018, Decades was replaced by Start TV.

 Analog-tv-digital conversion 

After the analog television shutdown and digital conversion on June 12, 2009 [5] [6], KYW-TV continued digital broadcasts on its current pre-transition channel number, 26.[7] However, through the use of PSIP, digital television receivers display KYW-TV's virtual channel as 3. KYW-TV was the only Philadelphia market station participating in the "Analog Nightlight" program, and did so through July 12, 2009.[8]

Spectrum reallocation

KYW-TV and WPSG both shifted their frequencies on August 1, 2019 as part of the FCC's 5G network spectrum reallocation, with KYW-TV shifting from channel 26 to channel 30, and experiencing technical issues with over-the-air reception due to the repack. As with many stations, KYW-TV also had to launch the new frequency on a lower power. The station expects to return to full power following the installation of new 1-megawatt transmission antennas in November 2020.

Office locations
On April 2, 2007, KYW-TV and WPSG moved to a new broadcast complex located at 1555 Hamilton Street near Center City Philadelphia, across from the Community College of Philadelphia[9] and near Fairmount Park. The new building, which is wired for high definition newscasts, was the fourth studio in the station's 75-year history. Channel 3 had been broadcasting from Independence Mall East since July 1972.

When the station began operations as W3XE in 1932, it was based within Philco's production plant, at C and East Tioga streets in North Philadelphia, complete with a small studio and transmitter. After receiving the commercial license from the FCC in 1941, Philco moved WPTZ-TV's studios to the penthouse suite of the Architect's Building, at Sansom and North 17th streets in downtown Philadelphia, while retaining master control facilities at the Philco plant.

Channel 3 relocated its entire operation to the Wyndmoor transmitter facility during World War II, when the station aired little programming. When full broadcasting was resumed, the station reactivated its studio in the Architect's Building, remaining there until 1950. WPTZ-TV then moved into unused space at 1619 Walnut Street in Center City, where KYW radio was housed. What is now KYW-TV has been based in Center City ever since.

The Mike Douglas Show, which moved from Cleveland to Philadelphia in 1965, was taped at the Walnut Street studio until 1972, then at Independence Mall East. In 1978 the program moved to Los Angeles and remained there until it ended in 1982.

News operation
Shortly after Westinghouse regained control of KYW-TV in 1965, news director Al Primo popularized the Eyewitness News format and branding. This format has the reporters actually presenting their stories instead of having an anchor read them.[10] Primo used the cue "007" from the film From Russia with Love as the theme. Within a few years, Group W's other television stations had adopted the format. Around this same time, sister station KYW radio became one of the first all-news radio stations in the country.

Channel 3's newscasts, anchored by Vince Leonard starting in 1958 (during its stint as NBC-owned WRCV-TV), had long been second behind WCAU-TV, but the new format catapulted KYW-TV to first place. Also seen on the air during that time were future talk show host Tom Snyder and Marciarose Shestack. Primo took the concept with him to WABC-TV in New York in 1968, albeit an improved version which introduced the concept of chatter among the anchors ("happy talk"). It was this modified format that was emulated throughout the United States.

Channel 3 dominated the ratings for the rest of the 1960s, but faced a new challenger after WFIL-TV introduced Action News to Philadelphia. For most of the 1970s, KYW-TV traded first place with WFIL/WPVI. In 1972, KYW-TV hired Philadelphia-area native Jessica Savitch as a reporter, and later co-anchor alongside Leonard. Mort Crim also joined as an anchor during that period, forming what native Philadelphians called the "Camelot of television news." However, in 1977, WPVI beat KYW-TV in most timeslots by a wide margin during a sweeps period. In a case of especially bad timing, Savitch left for NBC News later that year. Crim left for WDIV in Detroit in 1978. Channel 3's ratings went into rapid decline. The station tried to stop the decline by adopting a new format called "Direct Connection", with reporters assigned to "beats" such as medical, consumer, entertainment, and gossip, among others. It didn't work, and by the time Leonard left for KPNX in Phoenix in 1980, Eyewitness News had crashed into last place. For most of the next 20 years, KYW-TV was a very distant third behind WPVI-TV and WCAU-TV. Despite the presence of personalities such as Maria Shriver and Maury Povich (who anchored briefly in the early 1980s), Eyewitness News stayed in the ratings basement.

In 1991, KYW-TV rebranded itself as KYW 3 after being known on-air as simply "channel 3" for most of its history (except for the "Direct Connection" era, when it was known as "3 for All"). It also abandoned the longstanding Eyewitness News name after 26 years and experimented with giving each newscast a different name. The morning and noon news became "Newsday," the 6 p.m. news "Newsbeat," and the 11 p.m. news "The News Tonight." It also started using a theme based on the musical signature of its radio sister, one of the top all-news stations in the country and the highest-rated radio station in Philadelphia for most of the last 40 years. Group W hoped to gain the trust of viewers who already associated KYW radio with high-quality news. However, neither of these fixes worked, and channel 3 stayed in the ratings basement. The experiment with different newscast names ended in 1994, just before it became a CBS station, when the station began calling its news operation "News 3". The Eyewitness News name was restored in early 1998.

KYW-TV used music packages based on KYW radio's musical signature until 2003. That year it adopted "News in Focus", by composer John Hegner as its theme song. This package, like the majority of themes for CBS' owned and operated stations, is based on "Channel 2 News," written in 1975 for WBBM-TV in Chicago. Channel 3 used an updated version written in 2003 for sister station WCBS-TV in New York. The change to "News In Focus" came just after KYW began calling itself CBS 3. Ironically, WCAU-TV used music based on this theme for its last decade as a CBS-owned station. In 2005, KYW-TV ditched "News In Focus" in favor of another "Channel 2 News"-based tune, "The Enforcer" by Frank Gari.

Also in 2003, KYW-TV became a factor in the Philadelphia news race for the first time in over 20 years. The previous summer, it persuaded WPVI-TV's longtime 5 p.m. anchor, Marc Howard, to jump ship to anchor its 11 p.m. news. Kathy Orr, weekend weathercaster at WCAU, also moved to channel 3. But those moves did nothing to help the ratings, and the station languished in last place for almost a full year.

Then, in September 2003, the station lured Larry Mendte away from WCAU. Mendte had been the lead anchor at that station when it defeated WPVI in the ratings for the first time in 30 years. Alycia Lane, a weekend anchor at WTVJ in Miami) was added to compliment Mendte, and they became the station's new top anchor team, anchoring the 6 p.m. and 11 p.m. news.

The 5 p.m. news was moved to 4 p.m., and Marc Howard moved off the 11 p.m. newscast to anchor with Denise Saunders. The change proved successful, as KYW moved ahead of WCAU at 11 p.m. and came within a point of knocking off WPVI in the time slot. Saunders left the station in 2004 and was replaced by Angela Russell. Russell left the station on December 26, 2008. The 4 p.m. newscast has since been co-anchored by 6 p.m. co-anchor Susan Barnett. Today, KYW-TV is in second place in most time slots while WPVI-TV (a.k.a. 6ABC) continues to dominate with its newscasts despite having its digital signal on interference-prone channel 6. WTXF-TV (a.k.a. Fox 29) leads in prime time programming.

In 2005, KYW introduced a customized graphics package created by Emmy Award winner Randy Pyburn of Pyburn Films. Interestingly, the Pyburn graphics package is quite similar to the one it created for WNBC-TV in 2003, which some of NBC's owned and operated stations are currently standardizing around.

In April 2007, KYW-TV began broadcasting its newscasts in high-definition, becoming the third Philadelphia television station to do so. The switch coincided with the station's move from its former Independence Mall studios to its new facility on Hamilton Street.

On February 2, 2009, KYW's news department began broadcasting a 10pm newscast on sister station WPSG. It was announced in the fall of 2009 that the noon news on KYW would be ditched in favor of a talk show, "TalkPhilly". Only WPVI and WTXF will air noon newscasts after this format change.[11].

KYW-TV cooperates with sister station WCBS-TV in the production and broadcast of statewide New Jersey political debates. When the two stations broadcast a statewide office debate, such as Governor or U.S. Senate, they will pool resources and have anchors or reporters from both stations participate in the debate. Additionally, the two stations cooperate in the gathering of news in New Jersey where their markets overlap; sharing reporters, live trucks, and helicopters. Like other CBS-owned stations, KYW-TV offers a web only newscast called "CBS 3 At Your Desk", shown daily. On September 1, 2010, KYW-TV switched to the same graphics package used by WCBS-TV and KCBS-TV.

Controversy
In June 2008, former 6 and 11 p.m. news anchor Larry Mendte was fired after police raided his home and seized his computers. He was accused of secretly reading thousands of emails of fellow co-anchor Alycia Lane, from March 2006 to May 2008, and passing them on to gossip columnists. Mendte claimed that his actions were rooted in a feud that ended what was according to him a "flirtatious and improper" relationship with Lane.[12] Mendte pleaded guilty.[13] In September 2008, Lane filed a lawsuit against Mendte and KYW-TV. She accused the station of defaming her before and after she was fired; she was fired after being arrested in December 2007 following a scuffle with New York police.[14]

News/station presentation
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Newscast titles

 * The Philco News Analyst (1942)
 * Pulse of the News (1956-1965)
 * (Channel 3/KYW 3/CBS 3) Eyewitness News (1965-1991, 1998-present)
 * News Day (Morning newscast; 1991-1994)
 * News Beat (6:00 PM newscast; 1991-1994)
 * The News Tonight/Saturday/Sunday (11:00 PM newscast; 1991-1994)
 * KYW News 3 (1994-1998)

Station slogans

 * Channel 3's Proud As A Peacock (1979–1981; localized version of NBC campaign)
 * Channel 3, Our Pride Is Showing (1981–1982; localized version of NBC campaign)
 * We're Channel 3, Just Watch Us Now (1982–1983; localized version of NBC campaign)
 * Channel 3 There, Be There (1983–1984; localized version of NBC campaign)
 * Channel 3, Let's All Be There (1984–1986; localized version of NBC campaign)
 * The Pride of Philadelphia (1985–1994)
 * Come Home to Channel 3 (1986–1987; localized version of NBC campaign)
 * Philadelphia`s Great! (1986–1991; used during period station used Frank Gari's Turn to News)
 * Come on Home to Channel 3 (1987–1988; localized version of NBC campaign)
 * Come Home To The Best, Only on Channel 3 (1988–1990; localized version of NBC campaign)
 * Channel 3, is The Place To Be (1990–1992; localized version of NBC campaign)
 * It`s A Whole New Channel 3 (1992–1993; localized version of NBC campaign)
 * The Stars Are Back on Channel 3 (1993–1994; localized version of NBC campaign)
 * It's Channel 3 (1994-1995; last localized version of NBC slogan before switching to CBS)
 * You're on KY3 (1995-1996; localized version of CBS slogan)
 * Coverage You Can Count On (1994–1998)
 * Real People... Real News (2001–2002)
 * See For Yourself (2002–2003)
 * All Out Coverage (2003–2006)
 * We Are CBS 3... We Are Moving Ahead (2006–2008; local version of CBS ad campaign)
 * CBS 3 HD is Always On (2008–present)
 * Only CBS 3 HD (2010–present; local version of CBS ad campaign)
 * align="left" valign="top" width="50%"|

News music packages

 * 007: From Russia With Love (1965-1971 & 1981-1982)
 * Celebrate! (1975-1976)
 * Streets of... (1976-1980)
 * KYW Direct Connection (1979-1980)
 * Look For Us (1980-1981)
 * KYW 1980 News Theme (1980)
 * And You (1982-1983)
 * Believe In Yourself (1983-1986)
 * Production Music: Newscenter (1986)
 * Turn To News (1986-1991)
 * KYW News Theme (1991-1998)
 * KYW Enforcer (1998-1999)
 * New Millennium (1999-2001)
 * KYW News Music Package (2001-2003)
 * KYW 2003 News Theme (2003)
 * News In Focus (2003-2005)
 * The CBS Enforcer Music Collection (2005-present)
 * }

Anchors

 * Natasha Brown - weekdays at 4 p.m.
 * Jan Carabeo - weekend mornings
 * Jessica Kartalija - weekdays 5, 6, 10 (on WPSG) and 11 p.m.
 * Jim Donovan - weekdays (4:30-7am) & 12 p.m.
 * Janelle Burrell - weekdays (4:30-7am) & 12 p.m.
 * Ukee Washington - weekdays 5, 6, 10 (WPSG) and 11 p.m.
 * Joe Holden - Saturday evenings 6, 10 (WPSG) and 11 p.m.; Sunday Evenings 6:30, 10 (WPSG) and 11 p.m.
 * Siafa Lewis - weekdays at 4 p.m.

CBS 3 Eyewitness Weather team

 * Kate Bilo - Meteorologist; weekdays at 5, 6, 10 (WPSG) and 11 p.m.
 * Lauren Casey - Meteorologist; Saturdays at 6, Sundays at 6:30, Weekends at 10 (WPSG) and 11pm
 * Llarisa Abreu - Meteorologist; weekdays (4:30-7am) & 12 p.m.
 * Tammie Souza - Meteorologist; Weekend Mornings

Sports team

 * Don Bell- Sports Director; weeknights at 6, 10 (on WPSG) and 11 p.m.
 * Pat Gallen - Sports Anchor; saturdays at 6 p.m.; sundays at 6:30 p.m.; weekends at 10 (WPSG) and 11 p.m.

Traffic

 * Chandler Lutz - weekday mornings (4:30-7am)

Reporters

 * Dray Clark - morning reporter
 * Jim Donovan - consumer reporter
 * Elizabeth Hur - general assignment reporter
 * Walt Hunter - investigative reporter
 * Valerie Levesque - general assignment reporter
 * Jim Osman - investigative reporter
 * Todd Quinones - general assignment reporter
 * Robin Rieger - general assignment reporter
 * Ben Simmoneau - general assignment reporter
 * Jamie Smith - general assignment reporter
 * Stephanie Stahl - health and science reporter
 * Charlotte Haffman - investigative Reporter
 * Jericka Duncan - general assignment reporter[15] undefined

Notable former staff
Cable, telco & satellite carriage

Outside of the Philadelphia DMA in central New Jersey, KYW-TV has been carried in southern Middlesex County since December 2007 on Comcast of Central New Jersey Digital Cable channel 256 in the municipalities of Plainsboro, South Brunswick, Monroe, Cranbury, Jamesburg, Helmetta, Spotswood and East Brunswick. The Middlesex County section of this system then part of Storer Cable had previously caried KYW-TV on Channel 37 (where it had been moved from Channel 3 in the late 1980s) up until 1993, when KYW was an NBC affiliate owned by Group W/Westinghouse until NBC Owned-and-operated WNBC objected to the southern Middlesex County the part of Storer Cable system carrying a second NBC affiliate in the New York DMA. KYW-TV was removed from the Middlesex County part of the Storer/Comcast of Central New Jersey I system at midnight September 1, 1993.

Interestingly after the affiliation and ownership swap on September 10, 1995 WNBC did not object to now NBC co-owned sister station WCAU continuing to be caried in southern Middlesex County on Comcast Channel 39 (moved back to channel 10 in late 1998 and again to digital cable channel 253 to preserve bandwidth in November 2006), but on the other hand Comcast did not restore the now CBS KYW to the system for another twelve years. Cablevision in the Asbury Park area of Monmouth County (previously Harte-Hanks Cable and Monmouth Cablevision) carried KYW-TV until September 10, 1995. WCAU replaced KYW on that system after the network switch. Verizon FiOS carries KYW in South Brunswick Township, Middlesex County; it is the only Philadelphia station carried on that system.

KYW is available to Comcast Cable customers in Ocean County on channel 256. It is not available to Cablevision customers in Lakewood, Seaside Heights and southern Monmouth County, even though Cablevision carries other Philadelphia stations on these systems. DirecTV and Dish Network do not carry any Philadelphia stations in any area outside the Philadelphia market that gets New York channels on cable.