KCBS-TV

KCBS-TV, virtual channel 2 (UHF digital channel 31), is the West Coast flagship station of the CBS television network, licensed to Los Angeles, California, United States. The station is owned by the CBS Television Stations subsidiary of ViacomCBS, as part of a duopoly with independent station KCAL-TV (channel 9). The two stations share studios at the CBS Studio Center on Radford Avenue in the Studio City section of Los Angeles; KCBS-TV's transmitter is located on the western side of Mount Wilson near Occidental Peak. Aside from being affiliated with CBS News, since 2017 KCBS-TV has had no connection to KCBS radio (740 AM) in San Francisco. The 2017 sale to Entercom of KCBS radio and KCBS-FM (93.1) in Los Angeles ended almost seven decades of co-ownership among the three stations under CBS.

Early years (1931-1941)
KCBS-TV is the oldest television station in the western United States.[citation needed] It was signed on by Don Lee Broadcasting, which owned a chain of radio stations on the Pacific coast, and was first licensed by the Federal Radio Commission (FRC), forerunner of the Federal Communications Commission (FCC), as experimental television station W6XAO in June 1931. The station went on the air on December 23, 1931, and by March 1933 was broadcasting programming one hour each day on Mondays through Saturdays. The station used a mechanical camera, which broadcast only film footage in an 80-line image, but used all-electronic receivers as early as 1932. It went off the air in 1935, and then reappeared using an improved mechanical camera producing a 300-line image in June 1936. By August 1937, W6XAO had programming six days each week, with live programming starting in April 1938.

By 1939, the station used a fully electronic system and the image quality was improved to 441 lines. At the time, an optimistic estimate of the station's viewership was 1,500 people. Many of the receiver sets were built by television hobbyists, though commercially made sets were available in Los Angeles. The station's six-day weekly schedule consisted of live talent on four nights, and films on two nights. By 1942, there were an estimated 400–500 television sets in the Los Angeles area, with Don Lee Broadcasting placing television receivers at the following public places: Wilshire Brown Derby, Kiefer's Pine Knot Drive-In, Vine Street Brown Derby, Griffith Planetarium, Miramar Hotel (Santa Monica), Hollywood Roosevelt Hotel and The Town House on Wilshire Boulevard. During World War II, programming was reduced to three hours, every other Monday. The station's frequency was switched from Channel 1 to Channel 2 in March 1946 when the FCC decided to reserve Channel 1 for low-power community television stations, before eliminating it completely. The station was granted a commercial license (the second in California, behind KTLA) as KTSL on May 6, 1948, and was named for Thomas S. Lee, the son of Don Lee. The station became affiliated with the DuMont Television Network later that year. KTSL also launched Peter Potter's Jukebox Jury that year, a musical/quiz series that began to be broadcast nationally during the 1953–1954 season on ABC. Many later well-known entertainers appeared on the program to judge the latest releases from the recording companies.

CBS acquisition
Starting in 1949, CBS had been affiliated with KTTV (channel 11, now a Fox owned-and-operated station), a station in which the network held a 49% minority ownership stake. Don Lee's broadcasting interests were placed for sale in 1950 following the death of Thomas S. Lee. General Tire and Rubber agreed to purchase all of Don Lee's stations, the centerpiece being KHJ radio, but chose to spin-off KTSL to CBS. Subsequently, CBS sold its share in KTTV to the station's majority partner, the Los Angeles Times, and all CBS programming moved to KTSL on January 1, 1951. On October 28, 1951, KTSL changed its callsign to KNXT (presumably meaning "KNX Television") to coincide with CBS' Los Angeles radio outlet, KNX (1070 AM). The station also moved its transmitter from Mount Lee, where it had been based since its experimental days, to Mount Wilson.

As KCBS-TV
On April 2, 1984, at noon, KNXT changed its call letters to the present KCBS-TV. In 1997, it adopted the "CBS2" moniker for its on-air image, following the lead of its Chicago and New York sisters. In 2002, KCBS-TV became a sister station to KCAL-TV after the latter was purchased by CBS Corporation.

For a time during the 1980s and 1990s, KNXT/KCBS-TV had several locally produced programs such as "2 on the Town," a local show similar to Evening Magazine and KABC-TV's Eye on L.A., and Kid Quiz, a Saturday morning children's game show hosted by longtime weathercaster Maclovio Perez. For a time in the mid-2000s, its sister station KCAL-TV did a show called 9 on the Town.

For most of the period from 1975 to 2006, KNXT/KCBS-TV was not a factor in the Los Angeles television ratings. The exceptions were a brief surge to first place in the early 1980s and another in the mid-1990s.

During the period, Channel 2 had frequently changed formats to styles that often became unsuccessful and even controversial. In September 1986, Channel 2 implemented a news-wheel format with each half-hour of news devoted to certain topics and themes. For example, there was Entertainment and Lifestyle news early on and harder news later on. This format was heavily panned by critics and audiences alike, and cancelled after only a month.

The late 1980s and early 1990s brought in the Action News format, which featured a tabloid-type newscast; the style grated on the news staff, which circulated a memo that resulted in the eventual firing of news director John Lippmann. Lippmann was heavily criticized by many, and reportedly had many confrontations with news staff, notably a shoving match between him and anchor Michael Tuck. The station's ratings quickly declined.

CBS management, highly embarrassed at KCBS' subpar performance, responded by bringing in Bill Applegate as general manager. Applegate had previously been general manager at WBBM-TV, and ironically been a reporter there in the early 1970s. While Applegate had been criticized for making WBBM's newscasts flashier than they had previously been, he set about toning down KCBS's newscasts. One of his strategies involved bringing in popular news anchors and reporters from other stations including the return of Jerry Dunphy, 20 years after he was fired from the station. Dunphy went on to anchor at KABC-TV and KCAL-TV achieving high ratings at both stops. Also joining Dunphy were colleagues Ann Martin, Dr. George Fischbeck, Paul Dandridge and Marc Coogan from KABC-TV, and Larry Carroll who worked with Dunphy at KABC and KCAL. Linda Alvarez of KNBC-TV also joined the team.

The station's ratings improved, but Applegate was eventually a casualty of CBS' merger with the Westinghouse corporation in 1996; he'd bickered with Westinghouse over syndicated programming not long after he'd arrived. Westinghouse executives never forgot this, and Applegate was one of the first executives to be let go. Channel 2's momentum ground to a halt, and it soon dropped into last place. The Action News branding was dropped in 1997 and renamed CBS 2 News. That year, Dunphy returned to KCAL.

KCBS began making another attempt to get out of the ratings basement at the start of the 21st century. In 2000, former KNBC Today in L.A. anchor Kent Shocknek joined KCBS to become its morning co-anchor. Then in 2001 the station hired Harold Greene, longtime anchor at KABC, as its 5 and 11 p.m. anchor. A year later, he was joined by his former partner at KABC, Laura Diaz. In 2004, Paul Magers, longtime anchor at KARE in the Twin Cities, replaced Greene on the 5 p.m. and 11 p.m. news, bumping Greene to the 4 p.m. and 6 p.m. newscasts. The 4 p.m. newscast moved to KCAL-TV with the arrival of Dr. Phil on KCBS. At the beginning of 2005, longtime KABC weatherman Johnny Mountain moved to KCBS, surprising many since it appeared that he was going to retire.

At first, it seemed that none of these changes brought KCBS any closer to becoming a factor in the Los Angeles news race. However, in April 2006, KCBS grabbed the #2 spot at 5 PM from KABC due to a strong lead-in from Dr. Phil. More importantly, KCBS shot past both KABC and KNBC to take first place at 11 p.m. for the first time in 30 years.

On April 21, 2007, KCBS and KCAL-TV moved from historic CBS Columbia Square in Hollywood to an all-digital facility at the CBS Studio Center in Studio City. The move marks many changes at KCBS and KCAL-TV. Several news personalities have departed, including David Jackson, a respected news anchor who returned to the duopoly after fronting KCAL's Prime 9 News in the early 1990s, Kerry Kilbride, reporter Jay Jackson, Paul Dandridge, Dilva Henry, Linda Alvarez, sports anchor Alan Massengale, and Dave Clark, who left for KTVU. Both stations began broadcasting all their newscasts, sports shows, and public affairs programming in high definition, becoming the third and fourth station in Los Angeles to do so; the other being KABC-TV in February 2006, and KTLA in January 2007. In addition, KCBS and KCAL-TV now operate in a completely tapeless newsroom. This newsroom is named in honor of Jerry Dunphy, who previously worked at both stations in the past.

With the move, KTLA and KCET are the only stations (either in radio or television) in Los Angeles to broadcast from Hollywood.

On April 1, 2008, CBS's owned-and-operated television stations division ordered widespread budget cuts and staff layoffs from its stations, among the largest budget cuts in television history. CBS O&Os across the country have laid off numerous staff members with KCBS and KCAL-TV being no exception. As a result of the budget cuts, roughly 10-15 staffers were released by the duopoly. The 6pm anchor team, Harold Greene and Ann Martin, decided to retire from television news after many years in the business. Greene and Martin (who both also anchored KCAL-TV's 4 p.m. newscast) were slated to have their contracts expire in June, and both were considered for layoffs. Additionally, longtime KCBS reporter Jennifer Sabih, and reporters Greg Phillips and Jennifer Davis were let go by the station. 

Digital channels
The station's digital signal is multiplexed: 

Programming
Syndicated Programming

In addition to the CBS network schedule, syndicated programs on KCBS-TV (as of September 2020) include The Drew Barrymore Show, Dr. Phil, Inside Edition, Entertainment Tonight and Judge Judy, all of which are distributed by corporate cousin CBS Media Ventures.<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Sports Programming <p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In 1956, CBS began broadcasting NFL games, and with it, the Los Angeles Rams had their games aired on Channel 2. This alliance would continue through the 1993 season, when Fox took over the rights to broadcast NFC games, which led to KTTV being the new home station for one season in 1994, before the Rams moved to St. Louis. With the Rams' return to Los Angeles in 2016, Channel 2 will air games in which the Rams play host to an AFC opponent, and any cross-flexed games aired by CBS; the station previously aired Rams preseason games from 2016 to 2019, and intermittently in past years during the team's first stay in greater Los Angeles. From 1982 to 1993, Channel 2 also aired all home inter-conference games of the Raiders during their time in Los Angeles including their win in Super Bowl XVIII. The station also gave coverage to Super Bowl XIV, which the Rams were runners-up in, and Super Bowl XXI, both of which were hosted at the Rose Bowl in nearby Pasadena. As the first Super Bowl was held at the Los Angeles Memorial Coliseum, and was televised nationally on both CBS (the exclusive home of the pre-merger NFL at the time) and NBC (the home network of the American Football League), the game was blacked out locally on KNXT and KNBC (channel 4), due to home-game blackout policies that both leagues had at the time (and carried over into the leagues' merger in 1970) that did not allow home games to be shown locally regardless of whether the game was sold out, and this policy also extended to the host city of the Super Bowl game. In 2017, the station became the unofficial "home" station of the NFL's Chargers franchise, which announced on January 12, 2017, that it had exercised an option to leave its longtime home of San Diego and join the Rams in Los Angeles; the newly relocated and rechristened Los Angeles Chargers are part of the AFC, and therefore most of their games (the vast majority of road games, home games against AFC opponents and select games cross-flexed from Fox) are carried by CBS. Because Los Angeles was previously a secondary market of the Chargers during their time in San Diego, the station was already under requirement to carry the team's road games. KCBS was scheduled to resume carriage of Chargers preseason games starting with the 2020 season, however with the COVID-19 pandemic affecting the United States, preseason games across the NFL were cancelled and not re-scheduled. The station previously televised Charger preseason games from 2002 to 2015.

Sports director Jim Hill, a former Charger, was a sportscaster for CBS Sports during his first stint at KNXT/KCBS-TV, from 1976 to 1987. Hill then left to become sports director at KABC-TV, but returned to KCBS-TV in 1992 and has remained sports director at the station since. Other ex-athletes who are also sportscasters for KCBS and KCAL-TV are Eric Dickerson, Jim Everett, James Worthy and Eric Karros.

From 1973 to 1990, the station aired Los Angeles Lakers games via the NBA on CBS; this included eight NBA Finals appearances by the Lakers during their Showtime era, where they came out victorious five times.

News operation
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KCBS-TV presently broadcasts 30 hours, 25 minutes of locally produced newscasts each week (with 5 hours, 5 minutes each weekday and 2½ hours each on Saturdays and Sundays). News department history <p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In 1961, KNXT created one of the nation's first "newshours." It began with 45 minutes of local news, The Big News, which featured Jerry Dunphy, along with legendary weatherman Bill Keene and sportscaster Gil Stratton. It aired from 6:30 p.m. to 7:15 p.m. weeknights, leading into the then-15-minute-long CBS Evening News, which completed the news hour. Also featured were special assignment reporter Maury Green and "Human Predicament" essayist Ralph Story. The team and format helped make KNXT the top-rated news station in Los Angeles. At times, a quarter of Los Angeles television sets were tuned to The Big News and its late-evening companion, Eleven O'Clock Report, the highest ratings ever for a television newscast in the area. The station eventually added reporters such as Howard Gingold and Saul Helpert, among others, and added news bureaus in Sacramento, San Francisco and Orange County, each with full-time correspondents and camera crews. The Big News expanded to a full hour in September 1963, leading into the new half-hour-long CBS Evening News. Color broadcasts of The Big News and Eleven O'Clock Report began in August 1966. Eventually, KNXT expanded to 2½ hours of local news programming, as well as a late night newscast. KNBC went head-to-head with KNXT with viewers during the 1960s. However, in the mid-1970s, rival KABC-TV began gaining ground in the local news ratings at KNXT's expense. In 1975, KNXT fired Dunphy (who was quickly hired by KABC) and was replaced by Patrick Emory, who had anchored at then-CBS owned-and-operated station KMOX-TV (now KMOV) in St. Louis. KNXT then adopted a format similar to KABC-TV's Eyewitness News with its "happy talk" between anchors. However, the change went nowhere. Just as most of its fellow CBS-owned stations were dominating their cities' ratings, KNXT rapidly fell into last place.

For most of the period from 1975 to 2006, KNXT/KCBS-TV was not a major competitor in the Los Angeles television ratings among the area's local television newscasts. During the period, Channel 2 had frequently changed newscast titles (from The Big News/Eleven O'Clock Report to Channel 2 News in 1973, then to Newsroom in 1976 and back to Channel 2 News by 1978) and formats to styles that often became unsuccessful and even controversial. In September 1986, Channel 2 implemented a news-wheel format with each half-hour of news devoted to certain topics and themes (for example, there was entertainment and lifestyle news early on and harder news stories later in the program); this format was heavily panned by critics and audiences alike, and was dropped after only a month.[citation needed]

From 1986 to 1987, KCBS produced a 7 p.m. newscast, airing CBS Evening News immediately beforehand at 6:30 p.m. KCBS was also the last station in the Los Angeles area to offer a local early evening newscast at 6:30 p.m., when its 6 p.m. newscast ran for an hour during that time period; CW affiliate KTLA later launched a newscast in that timeslot in January 2009. KCBS produced late afternoon newscasts at 4 p.m. at various points in time. It was the first in the Southland region with a 4:30 p.m. newscast, that was later expanded to an hour.

The late 1980s and early 1990s brought to KCBS the Action News format, in which the station's newscast adopted a tabloid-style format; the format grated on the news staff, which circulated a memo that resulted in the firing of news director John Lippmann in 1993. Lippmann was heavily criticized by many,[who?] and reportedly had many confrontations with news staff, notably a shoving match between him and anchor Michael Tuck.[citation needed] The station's ratings quickly declined.

CBS management, highly embarrassed at KCBS-TV's subpar performance, responded by bringing in Bill Applegate as general manager. Applegate had previously served as general manager at Chicago sister station WBBM-TV, and was employed at that station as a reporter in the early 1970s. While Applegate had been criticized for making WBBM-TV's newscasts flashier than they had been previously, he set about toning down the format of KCBS-TV's newscasts. One of his strategies involved bringing in popular anchors and reporters from other Los Angeles area stations including Jerry Dunphy, who returned to channel 2 two decades after his earlier firing from the station (Dunphy went on to anchor at KABC-TV and KCAL-TV, both of whom achieved high ratings for their newscasts during each of Dunphy's stints). Also joining Dunphy were colleagues Ann Martin, Dr. George Fischbeck, Paul Dandridge and Mark Coogan from KABC-TV, and Larry Carroll (who worked with Dunphy at KABC and KCAL); two KNBC personalities, Linda Alvarez and consumer reporter David Horowitz also joined the team.

The station's ratings improved, but Applegate eventually became a casualty of CBS' merger with the Westinghouse Electric Corporation in 1996; Applegate had bickered with Westinghouse over the station's syndicated programming not long after he had arrived.[citation needed] Westinghouse executives never forgot this, and Applegate was one of the first executives to be let go. Channel 2's momentum ground to a halt, and it soon dropped into last place. The Action News branding was dropped in late 1996 and the station's newscasts were briefly reverted back to Channel 2 News; it was later renamed to the present CBS 2 News in spring 1997. Dunphy, who was dismissed from KCBS in March 1996 because of the aforementioned CBS merger with Westinghouse, returned to KCAL in November 1997.

KCBS dropped its 4 p.m. newscast in 1998 in favor of the short-lived syndicated talk program The Howie Mandel Show, which was canceled after its first season, then, in 1999, the Women 2 Women public affairs show. After Viacom's purchase of KCAL-TV, KCBS reintroduced the 4 p.m. newscast, but with it now airing exclusively on KCAL.

KCBS-TV began another attempt to get out of the ratings basement at the start of the 21st century. Kent Shocknek, former anchor of KNBC's Today in L.A., joined KCBS to become its morning co-anchor in 2000. The station then hired longtime KABC anchor Harold Greene in 2001 as anchor of its 5 and 11 p.m. newscasts. The following year, Greene was joined by his former partner at KABC, Laura Diaz. In 2004, Paul Magers, longtime anchor at KARE in Minneapolis–Saint Paul, replaced Greene on the 5 and 11 p.m. newscasts, bumping Greene to the 4 and 6 p.m. programs. The 4 p.m. newscast moved to KCAL-TV with the arrival of Dr. Phil on KCBS in September 2004. At the beginning of 2005, longtime KABC weatherman Johnny Mountain moved to KCBS, surprising many. At first, it seemed that none of these changes brought KCBS any closer to becoming a factor in the Los Angeles news ratings. However, in April 2006, KCBS grabbed the No. 2 spot at 5 p.m. from KABC due to a strong lead-in from Dr. Phil. KCBS shot past both KABC and KNBC to take first place at 11 p.m. for the first time in 30 years.

The 2007 move to Studio City marked many changes at KCBS and KCAL-TV, with several news personalities having departed, including David Jackson (who returned to the duopoly after anchoring at KCAL in the early 1990s), Kerry Kilbride, reporter Jay Jackson, Paul Dandridge, Dilva Henry, Linda Alvarez, sports anchor Alan Massengale and Dave Clark (who left for KTVU in Oakland). Both stations also began broadcasting all their local newscasts, sports shows and public affairs programming in high definition, becoming the third and fourth stations in Los Angeles to do so (following KABC-TV in February 2006 and KTLA in January 2007). In addition, KCBS and KCAL-TV now operate in a completely tapeless newsroom. This newsroom is named in honor of the late former anchor of both stations, Jerry Dunphy. The Dunphy Newsroom is also shared with CBS News, operating as its Los Angeles/West Coast bureau.

On April 1, 2008, the CBS Television Stations division enacted some of the biggest budget cuts in television history, as well as staff layoffs across all of its stations.[citation needed] As a result of the cuts, roughly 10 to 15 staffers were released by KCBS/KCAL. The 6 p.m. anchors Harold Greene and Ann Martin, who both also anchored KCAL-TV's 4 p.m. newscast, chose to retire from television news (Greene and Martin were slated to have their contracts expire in June of that year and were both considered for layoffs). Additionally, longtime KCBS reporter Jennifer Sabih, and reporters Greg Phillips and Jennifer Davis, were let go by the station.

NewsCentral era
On September 19, 2009, KCBS and KCAL adopted the uniform NewsCentral brand (unrelated to the news organization of the same name formerly operated by Sinclair Broadcast Group). The newscasts were refocused to cover more community news, including stories from outlying communities. Local news headlines from the Los Angeles Newspaper Group and other MediaNews Group newspapers were shown on a news ticker, "street team" submissions of video and photos from viewers were featured, reporters ended stories with NewsCentral rather than the individual station brands, and microphone flags and news vehicles were branded to show both stations' logos at once (the KCBS and KCAL logos were previously displayed on alternating sides). The newscasts claimed that it produced more local news than any other television station in the United States, with reporters in Ventura County, the Inland Empire and Orange County, and the only Los Angeles television station with two helicopters (subcontracted to Angel City Air, owned by reporter Larry Welk). Ed Asner introduced the new newscast. CBS denied that the move was made in response to other stations pooling news gathering resources.

Ratings under the new format during the November 2009 sweeps showed KCBS lagging behind KABC-TV and KNBC in crucial timeslots. On December 10, 2009, Patrick McClenehan resigned after one year as president of KCBS/KCAL and was replaced by Steve Mauldin, who had overseen the CBS-owned duopoly in Dallas–Fort Worth. That week, the NewsCentral brand was rescinded, restoring the CBS 2 News and KCAL 9 News identities. The NewsCentral graphics, microphone flags and logos were retained in the interim, though on-air talent no longer referred to the NewsCentral brand.

2010-present

By spring 2010, the new management had made significant changes to KCBS' news operation. Veteran forecaster Johnny Mountain retired and was replaced by sister KCAL's Jackie Johnson; joining anchor Paul Magers on the lead newscasts was KCAL veteran Pat Harvey. The morning broadcast was also revamped, and the newly renamed CBS 2 News was given new graphic design and theme music by Frank Gari based on the longstanding ten-note logo originally written by Dick Marx and previously used by KCBS on-and-off since the 1970s.

The August 3, 2011, edition of the CBS Evening News with Scott Pelley was produced live from the Dunphy Newsroom,being the first CBS national newscast to originate from the Studio City facility.

On January 14, 2012, KCBS (and sister KCAL) began broadcasting morning newscasts on weekends, that compete with those offered by KABC-TV, KNBC and KTLA. The station was one of the last major-market CBS-owned affiliates to schedule local news broadcasts on Saturday and Sunday mornings.[citation needed]

In June 2019, CBS News launched a Los Angeles version of its CBSN online news network, featuring exclusive programming to the channel, as well as simulcasts of all KCBS and KCAL newscasts, and selected CBSN programs. This is the second cable/streaming news channel targeted to the Los Angeles area currently in operation, besides the cable-based Spectrum News 1 Southern California, which launched in November 2018. The Los Angeles television market's first cable news network was the Orange County Newschannel, which was in operation from 1990 to 2001, although it was only available and specifically targeted to cable viewers within that county; in OCN's final years, KCBS was a news partner with the channel, with OCN reporters and stories featured on various KCBS newscasts, including a headlines segment on Channel 2's morning newscasts.

Newscast titles

 * World News (1938–1948)
 * Telenews (1948–1949)
 * Fleetwood Lawton & The News (1950–1951)
 * World News and KNXT News (1951–1960)
 * The Big News (1960–1976)
 * 24 Hours (1960–1976, 11 p.m. newscast)
 * 2LA Newsroom (1976–1979)
 * Channel 2 News (1979–1988)
 * Channel 2 Action News (1988–1997)
 * CBS 2 News (1997-2009 and 2010–present)
 * CBS 2 NewsCentral (2009-2010)

Entertainment titles

 * Panorama Pacific (1952-1964?), 7-9 a.m. Monday through Friday morning show

Station slogans

 * The Best is Right Here on Channel 2 (1973-1974; localized version of CBS ad campaign)
 * See The Best... Channel 2 (1974-1975; localized version of CBS ad campaign)
 * Catch The Brightest Stars on Channel 2 (1975-1976; localized version of CBS ad campaign)
 * The Hot Ones on 2 L.A. (1976-1977; localized version of CBS ad campaign)
 * Here's 2 L.A. (1976–1979)
 * There's Something In The Air on Channel 2 (1977-1978; localized version of CBS ad campaign)
 * Turn Us On, We'll Turn You On, Channel 2 (1978-1979; localized version of CBS ad campaign)
 * We're Looking Out for You (1979–1982)
 * Looking Good on Channel 2 (1979-1980; localized version of CBS ad campaign)
 * Looking Good Together on Channel 2 (1980-1981; localized version of CBS ad campaign)
 * The Team to Watch (1981–1984; also used by Network Ten in Australia from 1982–1988)
 * Reach for the Stars on Channel 2 (1981-1982; localized version of CBS ad campaign)
 * Great Moments on Channel 2 (1982-1983; localized version of CBS ad campaign)
 * We've Got The Touch, You and Channel 2 (1983-1984; localized version of CBS ad campaign)
 * You and Channel 2, We've Got The Touch (1984-1985; localized version of CBS ad campaign)
 * We've Got The Touch on Channel 2 (1985–1986; localized version of CBS ad campaign)
 * Share The Spirit Of Channel 2 (1986-1987; localized version of CBS ad campaign)
 * LA Watches 2 (1987–1988)
 * Channel 2 Spirit Oh Yes (1987-1988; localized version of CBS ad campaign)
 * You're Watching Channel 2, Home of Action News (1988–1991)
 * Television You Can Feel on Channel 2 (1988-1989; localized version of CBS ad campaign)
 * Stand Up and Tell 'em You're From LA (1985–1989; based on Frank Gari's "Turn To" series)
 * Get Ready for Channel 2 (1989–1991; localized version of CBS ad campaign)
 * The Look of Los Angeles is Channel 2 (1991-1992; localized version of CBS ad campaign)
 * It's All Right Here on Channel 2 (1993-1994; localized version of CBS ad campaign)
 * I Am Channel 2 People (1994-1995; localized version of CBS ad campaign)
 * You're on Channel 2 (1995-1996; localized version of CBS ad campaign)
 * The Address is CBS 2, Welcome Home (1997-1999; localized version of CBS ad campaign)
 * Bringing Balance Back to Local News (1997–2001)
 * The Address is CBS 2 (1999-2000; localized version of CBS ad campaign)
 * CBS 2, It's All Here (2000-2006; localized version of CBS ad campaign)
 * The Station of the People (2001–2005)
 * CBS 2 is Always On (2005–2009)
 * News That's Central to Your Life (September–December 2009)
 * Only CBS 2 (2010–present; localized version of CBS ad campaign)

On-air staff
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">The station's former anchors include Connie Chung, Ann Curry, Jerry Dunphy, Ken Jones, Steve Kmetko, Dan Miller, Brent Musburger, Pat O'Brien, Keith Olbermann, Maury Povich, Bree Walker, and Paula Zahn. Ken Jones anchored for KTTV and KCBS Weekends, Jerry Dunphy anchored for KNXT/KCBS and KCAL-TV.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Sports director Jim Hill may well be the station's most notable current personality. Hill, a former San Diego Charger was a sportscaster for CBS Sports during his first stint at KNXT/KCBS-TV, from 1976 to 1987. Hill then left to become sports director at KABC-TV, but returned to KCBS-TV in 1992 and has remained sports director at the station since. Other ex-athletes who are also sportscasters for KCBS and KCAL-TV are Eric Dickerson, James Worthy and Eric Karros.

Current on-air staff
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Anchors

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">2View Weather
 * Amy Johnson - weekend mornings; also weekday reporter (2005-present)
 * Pat Harvey – weeknights at 5, 6 and 11 p.m. (2009-present)
 * Serene Benson - weekend mornings; also weekday reporter
 * Rick Garcia – weeknights at 5, 6 and 11 p.m.
 * Jeff Michael – weekday mornings (4:30-7 a.m.) and 11 a.m. (2010-present)
 * Elsa Ramon - weekend evenings at 5, 6 and 11 p.m.; also weekday reporter (2014-present)
 * Peter Daut - weekend evenings at 5, 6 and 11 p.m.; also weekday reporter (2014-present)
 * Sharon Tay – weekday mornings (4:30-7 a.m.) and 11 a.m. (2007-present)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Sports team
 * Jackie Johnson – chief meteorologist; weather anchor; weeknights at 5, 6 and 11 p.m. (2004-present)
 * Garth Kemp - weather anchor; weekday mornings (4:30-7 a.m.)
 * Craig Herrera – weather anchor; weekends mornings; also features reporter (2016-present)
 * Amber Lee - weather anchor; weekends at 5, 6 and 11 p.m. (2012-present)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Timesaver Traffic
 * Jill Arrington – Sports Anchor; weekends at 6 and 11 p.m.; also Sports Central co-host
 * Jim Hill – Sports Director; weeknights at 6 and 11 p.m., also Sports Central host


 * Stephanie Simmons – morning traffic reporter; also lifestyles reporter (2012-present)

Reporters


 * Serene Branson – general assignment reporter

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">CBSLA.com
 * Dave Bryan – political reporter (2003-present)
 * Stacey Butler – general assignment reporter (2004-present)
 * Crystal Cruz - Inland Empire reporter (2013-present)
 * Suraya Fadel – general assignment reporter
 * Juan Fernández – general assignment reporter (1996-present)
 * Kara Finnstrom – general assignment reporter
 * Andrea Fuiji - general assignment report (2012-present)
 * Michele Gile – Orange County reporter
 * David Goldstein – investigative reporter
 * Nicole Gonzales – general assignment reporter
 * Kirk Hawkins – general assignment reporter
 * Amy Johnson – Ventura County reporter; also weekend morning anchor
 * Rachel Kim – freelance reporter
 * Edward Lawrence – general assignment reporter
 * Kristine Lazar – general assignment reporter
 * Jeff Nguyen – general assignment reporter
 * Dave Lopez – Orange County reporter (1977-present)
 * Erica Mandy - general assignment reporter (2014-present)
 * Melissa Maynarich – general assignment reporter
 * Suzanne Marques – general assignment reporter
 * Greg Mills – Inland Empire reporter
 * Amy Murphy – general assignment reporter
 * Randy Paige – consumer/investigative reporter (1999-present)
 * Lisa Sigell – general assignment reporter/fill-in anchor (former morning anchor) (2002-present)
 * Jasmine Viel - general assignment reporter
 * Tom Wait - general assignment reporter (2013-present)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Sky 2
 * Erik Oginski – managing editor
 * Mark Liu – webcaster/assignment editor/blogger
 * Jenn McBride – webcaster/web producer


 * Derek Bell – pilot/reporter
 * Mike Case
 * Aaron Fitzgerald – fill-in pilot/reporter
 * Justin Jager – photographer/reporter
 * Gary Lineberry – pilot/reporter
 * Larry Welk – pilot/reporter/helicopter owner

Notable former on-air staff

 * Catherine Anaya - Woman 2 Woman anchor/morning news anchor in late 1990s and early 2000s (now with KPHO-TV in Phoenix)
 * Linda Alvarez - anchor/reporter (1994–2007)
 * Steve Alvarez - sports anchor/reporter (1990–1991)
 * Terry Anzur - anchor/political reporter (1990–1994)
 * Jaie Avila - reporter (1999–2002, now at WOAI-TV in San Antonio)
 * Ross Becker - reporter (1980–1990, now at KUSI)
 * Joseph Benti - anchor/reporter (1960–1966)
 * Marcia Brandwynne - anchor/reporter (1980–1982), now assistant News Director at KTLA
 * Mike Boguslawski - consumer advocate/reporter (1999–2001)
 * Jim Castillo - weather anchor (2001–2002), now on KOMO-TV
 * Gretchen Carr - anchor/reporter (1998–2004)
 * Larry Carroll<sup class="noprint Inline-Template" style="line-height: 1em; white-space: nowrap; " title="The material in the vicinity of this tag needs to be fact-checked with the cited source(s) from September 2009">[verification needed] - anchor (1995–2001)
 * Rick Chambers- anchor/reporter - (2003–2008), now on KTLA
 * Dave Clark <sup class="noprint Inline-Template" style="line-height: 1em; white-space: nowrap; " title="Link needs disambiguation">[disambiguation needed] - anchor (1993–2001, 2001–2007; now morning anchor at KTVU)
 * Mark Coogan, retired 2010<sup class="reference" id="cite_ref-6" style="line-height: 1em; font-weight: normal; font-style: normal; ">[7
 * Valerie Coleman - anchor/reporter (mid 1980s; later worked at CNN)
 * Joel Connable - reporter (now at WTVJ in Miami)
 * Paul Dandridge - anchor/reporter (1996–2007)
 * Donna Deaner - consumer reporter (c1983)
 * Linda Douglass - Political reporter (1983–85)<sup class="reference" id="cite_ref-6" style="line-height: 1em; font-weight: normal; font-style: normal; ">[7] (Later with KNBC, CBS News and ABC News before becoming senior strategist and spokeswoman for the Barack Obama presidential campaign<sup class="reference" id="cite_ref-7" style="line-height: 1em; font-weight: normal; font-style: normal; ">[8]
 * Jerry Dunphy - anchor The Big News Team and KCBS (1960–1975 and 1995–1997), KCAL-TV 9 Original Anchor of Prime 9 News (1990–1994) and returned to KCAL-TV from 1997–2002) (died in 2002)
 * Connie Chung - anchor/reporter (1976–1983)
 * Ann Curry - reporter (1984–1990)
 * Jennifer Davis - reporter (2002–2008)
 * Rich DeMuro - web & tech reporter (2007–2008)
 * Bob Dunn - anchor/reporter (1962–1986)
 * Amelia Earnhart-Traffic Reporter (2008–2010) Now With KUSA
 * Steve Edwards - talk show host/reporter (1979–1984) (now with KTTV's "Good Day LA")
 * Jonathan Elias - (anchor/reporter 1999-2002, now at NewsChannel 8 in Washington, D.C.)
 * John Elliott - morning weathercaster (2004–2006)/(Now With WCBS-TV in New York (same assignment)
 * Michael Evans - reporter (1976–1981); now at WPVI-TV in Philadelphia
 * Roy Firestone - sports anchor/reporter (1979–1985)
 * Dr. George Fischbeck - special correspondent/weather anchor (1994–1997) (deceased)
 * Emliy Frances
 * David Garcia - anchor/reporter (1983–1986; deceased)
 * Ted Garcia - Reporter
 * Gina Garcia - Capitol reporter (2001–2003, now at KTTV)
 * Jaime Garza - anchor/reporter (1995–2008, now weeknight anchor at KTXL Fox 40 in Sacramento)
 * Howard Gingold - reporter, state capital correspondent 1967-1978 (part of "The Big News" team)
 * Eileen Gonzales - freelance reporter (2007–2008)
 * Maury Green - anchor/reporter (1960–1973)
 * Harold Greene - (2001–2008) (retired)
 * Penny Griego - anchor/reporter (1986–1996, now at KFWB News 980)
 * Joel Grover - reporter (1996–2002, now at KNBC)
 * Delores Handy reporter (1974-1976) now at WBUR in Boston
 * Steve Hartman - feature reporter (1994–1998, now at CBS News)
 * Tony Hernandez - sports anchor/reporter (1985–1990)
 * Sandy Hill - anchor (1974–1976 and 1982–1986)
 * Lester Holt - reporter (1982–1983, now at NBC News)
 * David Horowitz - consumer reporter (1993–1998)
 * Huell Howser - features reporter (1981–1987)
 * John Huck - reporter (2000–2002, now at KVVU-TV in Las Vegas)
 * Lee Irwin - reporter (1979–1980)
 * Bob Jimenez – anchor/reporter
 * Vera Jimenez - Timesaver Traffic/fill-in weather forecaster, formerly KABC, now at KTLA as chief meteorologist
 * Ken Jones - anchor/reporter (1976–1982; deceased)
 * Lisa Joyner - entertainment reporter (2002–2006)
 * Bill Keene - weather anchor/traffic reporter (1954–1974 and 1980's-1993); (was part of "The Big News" team and also worked at KNX-AM, died in 2000)
 * Steve Kmetko - entertainment reporter (1987–1997)
 * Jim Lampley - news and sports anchor (1987–1992) (now at HBO Sports]]
 * Kelly Lange - "Women 2 Women" host (2000–2001)
 * Fleetwood Lawton - original KTSL news anchor (1950–1951)
 * Bret Lewis - sports anchor (1997–2003) (Now with KFWB News 980)
 * Fred Lozano - general assignments reporter (1976–1977)
 * Rick Lozano - reporter (1986–2001)
 * Harvey Levin - legal analyst (1987–1997) (now with TMZ.com and The People's Court)
 * Dorothy Lucey - anchor/reporter (1987–1992)
 * Mario Machado - consumer affairs reporter (1969–1977)
 * Dave Malkoff - Feature & Sci/Tech Reporter (2007-2010; now with KTLA)
 * Jess Marlow - anchor (1980–1986) (deceased)
 * Ann Martin - (1994–2008) (retired)
 * Mary Beth McDade - left for KTLA in 2009
 * Dave Mecham - left for KTLA in 2009
 * Judd McIlvain - consumer reporter "Trouble Shooter" 1980s-1990s.
 * Lora McLaughlin
 * Dan Miller - anchor/reporter (1986–1987; was at WSMV-TV in Nashville from 1969–1986 and from 1995 until his death on April 8, 2009 at age 67)
 * Byron Miranda - weather forecaster (2002–2005), now with KGTV in San Diego
 * Jim Moret - entertainment reporter/anchor (1984–1987)
 * Johnny Mountain - weeknight weather forecaster (2005–2010), retired
 * Terry Murphy - anchor/reporter (1980–1984 and 1987–1989)
 * Brent Musburger - anchor/reporter (1971–1977) (retired)
 * Bob Navarro - reporter (1972–1974 and 1994–2000)
 * Pat O'Brien - reporter (1978–1981)
 * Keith Olbermann - sports anchor (1988–1991)
 * Warren Olney - anchor/reporter (1969–1975 and 1986–1989)
 * Ross Palombo - reporter (2006), now at CBS News
 * Mary Parks - reporter (1991–1994) now at KNBC
 * Maclovio Perez - weather anchor (1980–1996), was at WOAI-TV, now spokesman for local San Antonio area school district
 * Kyra Phillips - reporter/anchor (1995–2001)
 * Denis Phillips- weather anchor (1992–1994) now at WFTS in Tampa
 * Greg Phillips - reporter (2006–2008)
 * Maury Povich - anchor (1977–1978)
 * Steve Rambo - reporter (1988–2001)
 * Suzanne Rico - weekday morning anchor (2002–2010)
 * Lonni Rivera - freelance reporter (2007–2008)
 * Clete Roberts - anchor/reporter 1966-1977) (died in 1990s)
 * Nathan Roberts - reporter (1974–1977)
 * Jennifer Sabih - reporter (1995-2002 freelance, 2002-2008 on staff reporter)
 * Willa Sandmeyer - reporter (1991–1993)
 * Hosea Sanders - anchor/reporter (1986–1994, now at WLS-TV in Chicago)
 * Bill Seward - sports anchor (1992–1997), now at KNBC as fill-in
 * John Schubeck - anchor (1983–1988) (died in 1997)
 * David Sheehan - entertainment reporter (1971–1981 and 1994–2003)
 * Debra Snell - reporter (1995–2001)
 * Ralph Story - anchor/features reporter/host of Ralph Story's Los Angeles (1959–1970 and 1974–1986) ("The Big News" team) (died in 2006)
 * Bill Stout - anchor/reporter/"Perspective" commentator (1954–1960 and 1972–1989) ("The Big News" team) (died in 1989)
 * Gil Stratton - sports anchor (1954–1976, "The Big News" team) (died in 2008)
 * Ruth Ashton Taylor - anchor/reporter (1951–1958 and 1962–1989)
 * Tritia Toyota - anchor (1985–2001)
 * Michael Tuck - anchor (1990–2001)
 * Paul Udell - reporter (c. 1963, "The Big News" team) ( retired from KITV in Honolulu, HI)
 * Bree Walker - anchor/reporter (1988–1994); now with KTLK-AM
 * Phil Watson - reporter (c. 1983)
 * Paula Zahn - anchor/reporter (1986–1987)
 * Colleen Williams - anchor/reporter (1983–1986, now with KNBC)
 * Alex Witt - (1990–1992, now with MSNBC)
 * Rory Markas - sports anchor (1990–1996)- deceased
 * Pamela Wright - morning news weather anchor (left in 2002 for WFOR-TV in Miami and has left WFOR)
 * Tony Williams - weather anchor
 * Sophia Choi - (now with KVBC-DT in Las Vegas)
 * Bob Jimenez - (reporter and anchor in the 1990s)
 * Beverly Burke - (anchor in the 1990s)
 * Steve Physioc - Angels games (1996–2005)
 * Jerry Reuss - Angels games (1996–1998) now a color analyst for the Dodgers Radio Network.
 * Rex Hudler - Angels games (1999–2005)
 * Chick Hearn - Lakers games (died in 2002)
 * Paul Sunderland - Lakers games (2002–2005)
 * José Mota - Angels games

Former KNXT/KCBS General Managers
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KTSL


 * 01-Jan-51 - 16-Jul-51 Merle Jones

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">NOTE: 01-Nov-51 Call sign changed from KTSL to KNXT

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KNXT


 * 03-Sep-51 - 22-Oct-52 Wilbur Edwards
 * 22-Oct-52 - 15-Jul-56 James Aubrey
 * 25-Jun-56 - 31-Dec-59 Clark B. George
 * 01-Jan-60 - 03-Dec-66 Robert D. Wood
 * 05-Dec-66 - 09-Jul-71 Ray L. Beindorf
 * 12-Jul-71 - 03-Jan-73 William C. O'Donnell
 * 15-Jan-73 - 05-Mar-76 W. Russell Barry
 * 08-Mar-76 - 25-Nov-77 Christopher P. Desmond
 * 28-Nov-77 - 11-Jul-80 Van Gordon Sauter
 * 21-Jul-80 - 09-Feb-81 Edward M. Joyce
 * 09-Feb-81 - 15-Mar-85 James S. Bennett

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">NOTE: 02-Apr-84 Call sign changed from KNXT to KCBS-TV

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KCBS-TV


 * 18-Mar-85 - 06-Oct-86 Paul Franklin Gardner
 * 13-Oct-86 - 22-Apr-87 Thomas Van Amburg
 * 22-Apr-87 - 24-May-91 Robert Hyland, III
 * 24-May-91 - 18-Jun-93 Steven Gigliotti
 * 18-Jun-93 - 04-Dec-95 Bill Applegate
 * 04-Dec-95 – __Jun-96 John McKay (Acting GM / CBS acquired by Westinghouse)
 * __Jun-96 - 23-Sep-98 John Culliton
 * 23-Sep-98 - 06-Jul-99 Larry Peret & Jerry Eaton (Acting GM's / Westinghouse acquired by Viacom)
 * 06-Jul-99 - 12-Aug-01 John Severino (President CTS also GM of KCBS)
 * 13-Aug-01 - 15-May-02 David Woodcock
 * 15-May-02 - 10-Dec-08 Don Corsini (KCAL GM since 1996)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">NOTES: 01-Jun-02 CBS acquires KCAL from Young Broadcasting

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">14-Jun-05 CBS Corp split from Viacom

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">21-Apr-07 Both stations moved to CBS Broadcast Center in Studio City, CA

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KCBS-TV & KCAL


 * 10-Dec-08 - 10-Dec-09 Patrick McClenahan
 * 10-Dec-09 – Current Steve Mauldin

Station general managers
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;"><sup class="reference" id="cite_ref-9" style="line-height: 1em; font-weight: normal; font-style: normal; ">[10] <sup style="line-height: 1em; ">2 Denotes general manager for both KCBS and KCAL

Rebroadcasters
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">KCBS is rebroadcast on the following translator stations:


 * K07IH Baker
 * K02HY Ridgecrest
 * K33ID-D Ridgecrest
 * K15CA Lucerne Valley
 * K49DC Twentynine Palms
 * K16AA Morongo Valley
 * K17GJ Joshua Tree
 * K21AC Victorville
 * K10IX Newberry Springs