WCNC-TV

WCNC-TV is the NBC affiliate in Charlotte, North Carolina. It broadcasts its digital signal on UHF channel 22 (virtual channel 36) and is carried on cable channel 6 on most area cable systems. It is owned by Tegna. Its studios are located in the Wood Ridge Center office park, off Billy Graham Parkway in south Charlotte just east of the Billy Graham Library, at 35°11′9.3″N 80°53′50.7″W, and its transmitter is located in Dallas, North Carolina. It offers Live Well Network on its digital subchannel 36.2. WCNC's studios are next door toNBC News' satellite news feed headquarters, NBC News Channel. WCNC's programming is repeated on low-powered translators W30CR (formerly W29BC[1] ) in Biscoe, North Carolina and W24AY in Lilesville, North Carolina.

Original Channel 36 allocation
The first station on the channel 36 frequency in Charlotte signed on in December 1953, and was known as WAYS-TV and then WQMC-TV. However, it made no headway against WBTV(channel 3) because television set manufacturers were not required to include UHF tuning capability. It left the air in March 1955. A plan to return it to the air under different ownership in 1957 was unsuccessful. Cy Bahakel bought the station's license in 1964 and returned it to the air as WCCB, which broadcast on channel 36 before moving to its final analog location on channel 18 in 1966.

Early history
The current incarnation of channel 36 debuted on July 9, 1967, as WCTU-TV, owned by Twisdale-Steel Stations. It was North Carolina's first independent station, beating Hickory's WHKY-TV by only a few months.

WCTU was a typical UHF independent, airing a lineup of cartoons, sitcoms, old movies and sports. It was also the original home of Jim Bakker's television ministry after he broke off from Pat Robertson and CBN. The station hit hard times financially and was sold to Ted Turner in 1970. Turner renamed it WRET-TV (after his initials, Robert Edward Turner). He significantly upgraded the station's programming and made it profitable almost immediately, as he did in Atlanta with what became WTCG, and later WTBS. Briefly, Turner tried putting WRET on cable systems outside the immediate Charlotte area, as he did with his Atlanta station, via microwave transmission; this effort was not quite as successful as WTCG's was in states adjacent to Georgia.

In 1978, ABC moved its Charlotte affiliation from WCCB to the higher-rated WSOC-TV (channel 9). Conventional wisdom suggested that the longer-established WCCB should have taken the NBC affiliation from WSOC-TV. However, in a considerable upset, NBC moved its affiliation to WRET-TV, even though channel 36 had been on the verge of closing down earlier in the decade. NBC chose WRET over WCCB as its new affiliate on the basis of a commitment by Turner to invest $2.5 million in upgrading the station, increasing its signal strength and launching a local news department comparable in size to channel 9's, and twice the size of WCCB's existing small-scale operation. WCCB's owner, Cy Bahakel, was not willing to spend the money required to make the upgrades NBC wanted.[2] (This was the first news operation ever owned by the future founder of CNN.) Within a few months, Action News 36 had become competitive with longer-established WBTV and WSOC-TV. Robert D. Raiford was the first news anchor. Upon becoming a network affiliate, Turner sold about half of WRET-TV's programming to WCCB, including older sitcoms, movies and most of its inventory of syndicated cartoons.

Group W era

Turner's ambitious ownership of the station would not last long, however. In 1980, he sold WRET-TV to Westinghouse Broadcasting (also known as Group W), using the proceeds to startCNN. The $20 million sales price was then the highest ever paid for a UHF station. Westinghouse changed the call letters to WPCQ-TV (People [of the] Carolinas [and the] Queen [City]), and added more syndicated game shows and talk shows to its lineup. It was Group W's only station on UHF, and at the time the only one not located in a top-25 market (however, due to the area's large population growth since then, Nielsen Media Research ranks Charlotte the 23th-largest market as of fall 2010).

Under Westinghouse, channel 36 went into a ratings slump that lasted for almost two decades. Despite the record purchase price, Group W did not have much interest in financing the station. The news department was significantly cut back. Group W immediately dropped the station's weekend news programs, and moved the 11 p.m. newscast to 12:30 a.m. before canceling it altogether in 1981. The early evening newscast was shifted between the 5:30 and 6 p.m. time slots until the fall of 1982, when it was canceled as well. For the remainder of Group W's ownership, the station's only remaining local news programming consisted of a half-hour broadcast at noon, hourly cut-ins, five-minute local inserts during the Today show, a weekly magazine program and occasional specials. Network news also suffered; WPCQ dropped NBC Nightly News on weekends in 1980, and on weeknights in 1982 (making it the only NBC affiliate not to carry Nightly News). The David Brinkley-anchored NBC Magazine, an early-1980s attempt to compete with 60 Minutes, was bumped from its prime-time network time slot to Sunday at midnight in Charlotte. Even Westinghouse's own productions were not guaranteed an audience on the station; Group W's nationally popular PM Magazine had been seen on WBTV since before Westinghouse's purchase of WPCQ, while Hour Magazine moved to WBTV after being canceled due to low ratings on WPCQ.

By the fall of 1982, and for the rest of Group W's ownership, the station's programming lineup and on-air look resembled those of an independent station rather than a major-network affiliate. In addition to airing minimal news programming, the station pre-empted significant amounts of NBC's schedule, probably figuring that local ad revenues would be much higher than network payments, which were comparatively small due to low ratings. Its daytime and late afternoon lineup consisted mostly of syndicated cartoons (long after other major-network affiliates in markets of Charlotte's size dropped cartoons from their daytime schedules) and reruns of 1960s and 1970s situation comedies. Local pre-emptions of network programs were common practice for Group W's affiliates, even though NBC was historically far less tolerant of this than the other networks at the time. However, in contrast to WPCQ, most of Group W's other stations (including its two NBC affiliates) turned profits, ran full-time newscasts, and aired Group W's syndicated programs but still aired most of their network's programming.

Not long after Group W took over, it reduced channel 36's transmitter power to only 100,000 watts, far lower than expected for a major-network affiliate on UHF. It only provided grade B coverage of many inner-ring suburbs (such as Gastonia and Rock Hill) and was virtually unviewable over-the-air in much of the South Carolina and western portions of the market.

For most of the 1980s, WPCQ was the third station in what was essentially a two-station market, even though this was a very prosperous period for NBC as a whole. Besides having to compete with WBTV and WSOC-TV, it also lost significant audience share to WXII-TV in Winston-Salem, WIS-TV in Columbia and WFBC-TV/WYFF in Greenville, all of which were much longer-established NBC affiliates on the VHF band and whose grade B signals reached into the outer portions of the Charlotte market. For instance, many viewers on the South Carolina side of the market got a better signal from Columbia's WIS, whose transmitter is 80 miles south of Charlotte, even though WPCQ's transmitter was only 20 miles north of the state line.

Renaissance and Journal
Renaissance Broadcasting bought the station from Group W in 1984. NBC Nightly News returned to the schedule in the spring of 1985, but the local newscast at noon was discontinued. It also dropped cartoons from the weekday schedule, though syndicated reruns continued to make up a significant portion of the station's daytime programming. In 1986, WPCQ restarted a full-scale news department. At first, WPCQ scheduled its early-evening newscast for 5:30 p.m., knowing at the time that it couldn't compete with WBTV and WSOC-TV at 6 p.m. After a few fits and starts, it turned out to be the first truly successful attempt to program a drive-time newscast in the Charlotte market. In 1987, WPCQ expanded the 5:30 news to one hour, and added a 6 p.m. newscast on weekends.

Renaissance also gave WPCQ a significant technical facelift. For many years, WPCQ had operated from a transmitter and tower located at its studio in the Newell neighborhood of northeast Charlotte. However, in 1987 it built a more powerful transmitter and tower in Dallas, near WBTV's tower. It boosted the signal to 2.1 million watts. Not long afterward came another power boost to 5 million watts, the maximum power allowed for a UHF station by the FCC. This gave it a coverage area comparable to WBTV and WSOC-TV. WPCQ heavily promoted its stronger signal, billing itself as "Coming in Proud and Clear!" For a brief time, it was the most powerful station in Charlotte, until WJZY (channel 46) signed on from a nearby tower later in 1987.

Despite making a more credible effort at news than ever before, WCNC continued to drag along in the ratings until Journal Broadcasting merged with Belo in 1997.Renaissance sold WPCQ to The Providence Journal Company in 1988. Journal Broadcasting renamed the station WCNC-TV (for Charlotte, North Carolina) on September 3, 1989 and added a distinct 6 p.m. newscast to the weeknight schedule. On the same day of the call letter change, it moved to channel 6 on all Charlotte area cable systems, and began promoting itself as "WCNC-TV 36, Cable 6." In 1991, the station moved from its longtime studios in Newell to its current studios. From 1995 to 2003, the station was known on-air as NBC6, after its cable location. It called itself "channel 6" on-air for some years after dropping the NBC6 moniker.

Belo era
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">When Belo took over in 1997, it invested large amounts of money in the station. Among the improvements were new sets, a news helicopter, a powerful live Doppler weather radar system and other equipment.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">For much of the early part of the 21st century, it waged a spirited battle with WBTV for second place behind WSOC-TV, though it has recently returned to a distant third place in most timeslots. However, it almost ties WBTV at 6 a.m. WCCB's 10 p.m. newscast also draws a larger audience than WCNC's at 11 p.m. [1]Belo also began poaching talent from the other major stations. The first major hire came when Terri Bennett moved from WSOC-TV. Bennett had been in the running for the chief meteorologist spot upon Ray Boylan's retirement, but channel 9 opted instead to hire Steve Udelson, chief weatherman at WFLA-TV in Tampa. Coincidentally, Boylan filled in at WCNC until Bennett's non-compete clause was up. (Bennett left the station in the fall of 2007 when her contract was not renewed.) Sonja Gantt, formerly of WBTV, was lured back to her hometown from Chicago, where she had been working at WGN-TV.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">On May 18, 2009, WCNC began broadcasting its local newscasts in 16:9 standard definition, which fills a widescreen TV. This change came alongside the revamping of some graphics. Due to the slumping economy and declining revenues, Belo has not given WCNC the funds needed to upgrade its studio for HD. As of March 2011, of all the stations in the Charlotte area that broadcast local newscasts in widescreen, WCNC remains the only one that has not yet upgraded to full high definition.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCNC is most successful in Mecklenburg County (home to Charlotte itself), and it actually leads WSOC and WBTV in higher income neighborhoods in Charlotte (as opposed to the outlying suburbs and rural counties). WCNC has a higher percentage of college-educated viewers than WSOC and WBTV.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In late 2005, WCNC added Charlotte's first 4:30 p.m. newscast, creating a two-hour local news block running from 4:30 p.m to 6:30 p.m. In 2007, the station phased out its longtime brand of "6News" and re-branded itself "WCNC, the Carolinas' News Connection." In August 2008, it re-branded to "News Channel 36"--the first time it had used its over-the-air channel number in its branding in 12 years. In September 2008, WCNC moved its 4:30 p.m. newscast to 4:00 p.m., and now airs Judge Judy at 4:30 p.m.

Digital programming
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;"> The station's digital signal, UHF 22, is multiplexed.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCNC 36.2 had carried NBC Weather Plus; national network feeds for this service ceased operation in December 2008. Since January 2009, it became known as the First Warn Storm Channel, a in-house version of NBC Weather Plus. On November 8th 2010, First Warn Storm Channel was replaced by The Live Well Network (owned by Disney/ABC)

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCNC-TV ended analog operations on June 12, 2009, as part of the DTV transition in the United States. <sup class="reference" id="cite_ref-2" style="line-height: 1em; font-weight: normal; font-style: normal; ">[3] The station now broadcasts on channel 22.

Cable & satellite availability
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCNC still has to compete with NBC affiliates in other markets on cable, even with the technical upgrades in the 1980s. The former analog signal was somewhat spotty in the northern and eastern parts of the market.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">In North Carolina, WCNC is not carried on cable in Ashe County, which is served by WCYB-TV, the NBC affiliate in Bristol, Virginia. The West Jefferson area is also served by WXII-TV, the NBC affiliate in Winston-Salem. In New London, Stanly County, the cable system carries WXII instead of WCNC. In South Carolina, WCNC is not carried in Jefferson and McBee inChesterfield County, which are served by WIS in Columbia. WCNC is, however, carried on cable in Hartsville, Darlington County, which is in the Florence/Myrtle Beach market.

<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">WCNC's two translators both serve the far eastern portion of the market. One is in Lilesville, Anson County, where the main WCNC signal falls short. The translator covers the area between Wadesboro and Rockingham. WCNC owns a second translator in southern Montgomery County, a part of the Greensboro/High Point/Winston-Salem market where WXII's signal does not reach. This translator does not cover eastern Montgomery County or Troy. WCNC is not carried on cable anywhere in Montgomery County except in Troy, the county seat. WCNC is not carried outside of the Charlotte market on satellite.

Weekdays

 * Sonja Gantt: WCNC NBC Charlotte News at 5, 6, Nightcast (11 pm)
 * Dave Wagner: WCNC NBC Charlotte News at 5, 6, Nightcast
 * Bobby Sisk: WCNC NBC Charlotte News at 4:00, 5:30
 * Dion Lim: WCNC NBC Charlotte News at 4:00, 5:30
 * Kellie Patterson: WCNC NBC Charlotte News Today, Midday at noon
 * Anjanette Flowers: WCNC NBC Charlotte News Today, Midday at noon

Weekends

 * Amy Cowman: WCNC NBC Charlotte News Today (Saturday 6-8 am, Sunday 7-10 am)
 * Jeff Campbell: WCNC NBC Charlotte News at 6 (pm), Nightcast

WCNC NBC Charlotte News reporters

 * Greg Argos
 * Rad Berky
 * Michelle Boudin
 * Tony Burbeck
 * Glenn Counts
 * Amy Cowman
 * Richard Devayne
 * Amy Lehtonen
 * Diana Rugg
 * Bryan Sawyer (Traffic)
 * Beth Shayne
 * Ann Sheridan
 * Stuart Watson

WCNC NBC Charlotte News First Warn Storm Team

 * Brad Panovich (AMS Seal of Approval): Chief Meteorologist, weeknights
 * Larry Sprinkle: Weather Anchor, weekday mornings
 * John Wendel (AMS Seal of Approval): Meteorologist, weekend mornings; also primary weekday fill-in
 * Daniela Lopez: Weather Anchor, weekend evenings

WCNC NBC Charlotte News Sports

 * Greg Bailey: WCNC NBC Charlotte News at 6 & Nightcast Sports Director/Anchor
 * Ira Cronin: WCNC NBC Charlotte News at 6 & Nightcast (weekend) Sports Anchor/Reporter

Former on-air staff

 * Bob Raiford (anchor and talk show host, 1978-1986, now on The John Boy and Billy Big Show
 * Amanda Davis (anchor, 1978-1982, now at WAGA-TV Atlanta)<sup class="reference" id="cite_ref-3" style="line-height: 1em; font-weight: normal; font-style: normal; ">[4]
 * Cecily Newton (Durrett) (anchor/reporter, 1981-1982, now in public relations in Charlotte) <sup class="reference" id="cite_ref-4" style="line-height: 1em; font-weight: normal; font-style: normal; ">[5]
 * Paul Ingles (reporter 1979), now a public radio reporter, NPR contributor and music documentarian living in Albuquerque, NM <sup class="reference" id="cite_ref-5" style="line-height: 1em; font-weight: normal; font-style: normal; ">[6]
 * Lou Tilley (sports anchor, 1979-1982)
 * Mike Thompson (meteorologist, early 1980s, now at WDAF-TV Kansas City)<sup class="reference" id="cite_ref-6" style="line-height: 1em; font-weight: normal; font-style: normal; ">[7]
 * Leesa Kelly (reporter, 1983-1984, now principal owner of Horizons TV in Great Falls, Virginia) <sup class="reference" id="cite_ref-7" style="line-height: 1em; font-weight: normal; font-style: normal; ">[8]
 * Ellen Shuman (reporter, 1980-1983, now author and founder of an eating disorder clinic in Cincinnati, Ohio) <sup class="reference" id="cite_ref-8" style="line-height: 1em; font-weight: normal; font-style: normal; ">[9]
 * Hope Hines (sports anchor, 1979-1980, now sports director at WTVF in Nashville, Tenn.) <sup class="reference" id="cite_ref-9" style="line-height: 1em; font-weight: normal; font-style: normal; ">[10]
 * Doug McKelway (reporter, 1980-1982, now at WJLA-TV Washington) <sup class="reference" id="cite_ref-10" style="line-height: 1em; font-weight: normal; font-style: normal; ">[11]
 * Karen Adams (anchor, 1986-?, now at WPRI-TV Providence) <sup class="reference" id="cite_ref-11" style="line-height: 1em; font-weight: normal; font-style: normal; ">[12]
 * John McKnight (anchor, 1986-1988, now in public relations in Atlanta) <sup class="reference" id="cite_ref-12" style="line-height: 1em; font-weight: normal; font-style: normal; ">[13]
 * Rick Jackson (anchor, 1986-1995, now at WVIZ TV/PBS WCPN-FM NPR in Cleveland) <sup class="reference" id="cite_ref-13" style="line-height: 1em; font-weight: normal; font-style: normal; ">[14]
 * Sharon Crews (reporter, talk show host/Community Affairs Manager, 1986-1989, now screenwriter in Los Angeles, CA)
 * Lori Waldon (reporter, 1986-1988, now the news director at WISN-TV in Milwaukee)
 * Pierre Kimsey (reporter, 1986-1988, now writer, producer at WKNO-TV PBS in Memphis)
 * Peter Combs (reporter, 1986-1988, now based out of Atlanta with CBS Radio News)
 * Lori Arrington (reporter, 1986-1992, retired)
 * Jim Celania (sports anchor, 1990s, now at WFNZ Sports Radio)
 * Larry Blucher (sports anchor, 1986-1988, now living in Bradenton, Fla.)
 * Dave Stanley (anchor/reporter) 1988-1995, now a Realter/Broker in Charlotte
 * Hannah Storm (sports anchor, 1988-1989, later at NBC Sports and on The Early Show on CBS. now with ESPN)
 * Mary Shalvarjian (general assignment reporter 1988-1990, then to Reporter WAGA-TV Atlanta
 * Kurt Lee (Government news, 1988-1999)
 * Steve Raleigh (meteorologist, late 1980s, now at WCPO-TV Cincinnati)
 * Dr. Joe Conway (meteorologist, late 1980s)
 * Tom Miller (Donovan) (anchor, 1988-1992, now an anchor at WHP-TV in Harrisburg, Pa.)
 * Doug Evans (Reporter, 1989-1991, now anchor/reporter WAGA-TV, Atlanta)
 * Jesse Johnson (anchor, 1988-1994)
 * Grant Ewing (meteorologist, early 1990s)
 * Chuck Howard (sports anchor/sports director, 1995-2006)
 * Russ Riesinger (anchor, 1998-2003, now at WSAV-TV Savannah)
 * Allen Denton (anchor, 1996-1998, now at KUSI San Diego)
 * Alicia Booth (anchor, late 1990s, now at WEWS-TV Cleveland)
 * Val Holley-Dennis (anchor, 1993-1997, now in public relations in Charlotte)
 * Chris Clackum (anchor, ?-1997, now at NBC News)
 * Tim Knol (reporter, 2003-2006)
 * Tracy Flanagan (reporter, 1998-2000, WAGA-TV Atlanta 2000-2005, now media consultant/producer)
 * Coretta Robinson (Weekend Morning Anchor/Traffic Reporter, 1995-2006)
 * Joey Popp (reporter, 1988-1997, now at WTVI, Host of HealthWise and WFAE, Charlotte's National Public Radio station. www.joeypopp.com)
 * Peggy Fox (anchor/reporter, ?-?, now at WUSA-TV Washington)
 * Beatrice Thompson (anchor/reporter, ?-?, now at WBAV-FM Charlotte)
 * Jerry Peterson (weather/commentary, ?-?, now at WRHI/WRHM radio, Rock Hill, SC)
 * Bob Ormseth (reporter, 1987-?), now spokesman for the Fort Mill, SC, School District
 * B.G. Metzler (late 1970s-early 1980s)
 * Steve Gasque (reporter, early 1980s)
 * Terry Chick (sports, late 1970s-early 1980s)
 * Kristin Moore (traffic reporter, 2006-2007,moved to Atlanta)
 * Terri Bennett (chief meteorologist, 1996-2007)
 * John Snyder (anchor, 1998-2007, now at KSNW Wichita)
 * John Sterling (Play by Play 1975, Charlotte Hornets WFL Football Games)

World record
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">On October 30, 2009, the NewsChannel 36 team broke the record for most Halloween costumes during its morning show. The record now stands at 11. Jeff Campbell, Colleen Odegaard, Natalie Schwarz (Producer) and Larry Sprinkle were involved in the setting.<sup class="reference" id="cite_ref-9" style="line-height: 1em; font-weight: normal; font-style: normal; ">[10]

News operation
WCNC-TV presently broadcasts 38 hours of locally produced newscasts each week (with six hours each weekday, and four hours each on Saturdays and Sundays); in addition, the station produces the hour-long entertainment and lifestyle program Charlotte Today, which airs weekday mornings at 11:00 a.m.

After a promising start under Turner's watch, the news department was severely hamstrung by Group W's bargain-basement approach to running the station. Group W immediately dropped the station's weekend evening newscasts, and moved the 11 p.m. newscast to 12:30 a.m. before canceling it altogether in 1981. The early evening newscast was shifted between the 5:30 and 6 p.m. timeslots until the fall of 1982, when it was canceled as well. For the remainder of Group W's ownership, the station's only remaining local news programming consisted of a half-hour newscast at noon, hourly cut-ins, five-minute local inserts during Today, a weekly magazine program and occasional specials.

After Renaissance Broadcasting bought the station, the noon newscast was discontinued in the spring of 1985. In September 1986, WPCQ relaunched a full-fledged news department. At first, the station scheduled its early-evening newscast for 5:30 p.m., knowing at the time that it could not hope to compete with WBTV and WSOC-TV at 6 p.m. After a few fits and starts, it became the first truly successful attempt at a drive-time newscast in the Charlotte market. In 1987, WPCQ expanded the 5:30 newscast to one hour, and added a 6:00 p.m. newscast on weekends. After becoming WCNC, the station added a distinct 6 p.m. newscast to the weeknight schedule. In 1999, WCNC entered into a news share agreement with then-Fox affiliate WCCB to take over production of that station's 10:00 p.m. newscast, shortly after WSOC-TV ended its agreement to produce the program after WCCB announced it would launch its own news department. After WCCB's in-house news operation launched in 2000, WCNC began airing a 10:00 p.m. newscast on WB affiliate WWWB (channel 55, now WMYT-TV), which ran until the program was canceled due to low ratings in 2002.

In recent years, WCNC has been one of the country's most frequent recipients of Regional Emmy and Edward R. Murrow Awards. It won a Peabody Award in 2003 for Medicaid Dental Centers Investigation. In 2011, WCNC won an award for its investigative reporting. Critical acclaim has not been rewarded with a ratings win, however; for most of the time since relaunching a full-fledged news department in 1986, the station has been in third place.

For much of the 2000s, WCNC had waged a spirited battle with WBTV for second place behind WSOC-TV, though it has recently returned to a distant third place in most timeslots. This continued in the February 2016 sweeps, when its evening newscasts drew barely half the viewership of WBTV. For most of the time since the turn of the millennium, WCNC has received its highest viewership in the urban core of the market, including Mecklenburg County (home to Charlotte itself). It actually leads WSOC and WBTV in higher income neighborhoods in Charlotte (as opposed to the outlying suburbs and rural counties).

In late 2005, WCNC debuted the Charlotte market's first 4:30 p.m. newscast, creating a two-hour local news block from 4:30 to 6:30 p.m. In 2007, the station phased out its longtime 6News brand and rebranded itself as "WCNC, the Carolinas' News Connection." In August 2008, it rebranded once again to NewsChannel 36, marking the first time in 12 years that WCNC had used its over-the-air channel number in its branding. Beginning in September 2008, WCNC aired news at 4:00 p.m., with Judge Judy at 4:30; in January 2012, the 4:00 news expanded to an hour and the noon news shrank from an hour to 30 minutes.

On May 18, 2009, WCNC began broadcasting its local newscasts in 16:9 widescreen standard definition; this change came alongside the revamping of the station's on-air news graphics. On June 28, 2014, it upgraded to full high definition, with a change to the standard Gannett graphics/music coming a month later, along with a forced framing to widescreen using the AFD #10 code for local cable and satellite providers. On July 16, 2012, during the station's 4 p.m. newscast, WCNC debuted a new state-of-the-art news set that features 21 monitors, interactive areas and an "electronically based" weather center; the set can also change themes for the appropriate time. In 1999, the station's news department was chronicled in the five-part PBS documentary series Local News.

Newscast titles

 * NewsWatch/NewsFinal (c. 1967)
 * Action News 36 (1978–1980 and 1982–1984)
 * Q36 Action News (1980–1982)
 * 36 News (1986–1988)
 * News 36 (1988–1996)
 * 6 News (1996–2003)
 * WCNC 6 News (2003–2007)
 * WCNC News (2007–2008)
 * Carolina's NewsChannel 36 (2008–2012)
 * NBC Charlotte News (2012–2014)
 * WCNC NBC Charlotte News (2014–2020)
 * WCNC Charlotte News (2020-present)

Station slogans

 * "36, Proud as a Peacock!" (1979–1981; localized version of NBC ad campaign)
 * "Action 36, Our Pride is Showing" (1981–1982; localized version of NBC ad campaign)
 * "We're 36, Just Watch Us Now" (1982–1983; localized version of NBC ad campaign)
 * "Channel 36 There, Be There" (1983–1984; localized version of NBC ad campaign)
 * "Channel 36, Let's All Be There" (1984–1986; localized version of NBC ad campaign)
 * "Your News is Brighter on Today's 36"/"Today's 36, Coming in Proud and Clear!" (1987–1989)
 * "Come Home to the Best, Only on 36" (1988–1990; localized version of NBC ad campaign)
 * "Charlotte's Up And Coming" (1989)
 * "Making a Difference" (1989–1996)
 * "WCNC, The Place to Be!" (1990-1992; localized version of NBC ad campaign)
 * "It's A Whole New 36" (1992-1993; localized version of NBC ad campaign)
 * "The Stars Are Back on 36" (1993-1994; localized version of NBC ad campaign)
 * "The Year to Be on NBC 36" (1995-1996; localized version of NBC ad campaign)
 * "Carolina's NewsChannel" (1996–2007 & 2008–2011)
 * "Carolina's News Connection" (2007–2008)
 * "Looking Out For You" (2011–present)

Awards
<p style="margin-top: 0.4em; margin-right: 0px; margin-bottom: 0.5em; margin-left: 0px; line-height: 1.5em;">Despite still being in third place in the ratings, WCNC's news operation is one of the country's most frequent recipients of Regional Emmy and Edward R. Murrow Awards.