List of ABC slogans

This is a list of Advertising slogans used by the American Broadcasting Company.

1960s

 * 1963: "The New ABC" (first slogan with the current logo)
 * 1964: "Wide World of Entertainment" (later used as an umbrella title for the network's 1973-'78 late night schedule)
 * 1965: "Turn on the Excitement!"
 * 1966: "7 Nights To Remember"
 * 1967: "A Very Special Season"
 * 1968: "Find Your Own Thing!"
 * 1969: "Meet Us in September"

1970s

 * 1970: "Let's Get Together on ABC"
 * 1971-73: "This is the Place to Be" (Used by the Nine Network as "This is The Place to Be in '73" in 1973)
 * 1974: "Hello America, Hello ABC" (not related with a later campaign by Frank Gari)
 * 1975: "Welcome to the Bright New World of ABC"
 * 1976: "Let Us Be the One" (based on a song by The Carpenters) (used by the Nine Network in 1977)
 * 1977-78, 1979-80: "Still The One" (based on a similarly named song by Orleans) (used by the Nine Network in 1978, then on and off from 1980 to 2006).
 * 1978: "We're the One!" (based on "You're the One" by The Oak Ridge Boys) (Used by the Nine Network in 1979)

1980s

 * 1980: "You and Me and ABC"
 * 1981: "Now is the Time, ABC is the Place" (the promo song for this slogan won a Clio) (used by ATN-7 as "Summer is the Time, Seven is the Place" during the Summer of 1982/83)
 * 1982: "Come on Along with ABC" (used by the Nine Network in 1983 as "Come on Along to Channel Nine", but dropped after a few months)
 * 1983: "That Special Feeling on ABC"
 * 1984: "We're With You on ABC"
 * 1985: "You'll Love It!" (based on "I Love L.A.", a song by Randy Newman) (Used by QTQ-9 and NWS-9 in 1986).
 * 1986: "Together" (Used by the Nine Network in 1987) (Used by TV2 in 2007)
 * 1987: "Something's Happening on ABC" (partially based on "Happening '68" by Paul Revere & the Raiders)
 * 1988: "Something's Happening on ABC (based on "Dancing in the Street" by Martha and the Vandellas)
 * 1989: "Something's Happening on ABC" (based on "Shout" by The Isley Brothers and some elements of "Mockingbird" by Carly Simon & James Taylor)

1990s

 * 1990-91: "America's Watching ABC" (1990 version contains same music as 1989, but with different lyrics; 1991 version contains different music; Elements of the 1990 campaign used in Network Ten Australia's 1992 video for "This is It", and the whole song was used in 1995 by Brazilian broadcaster SBT's campaign "Fique Ligado No SBT")
 * 1992: "It Must Be ABC" (This was the last official full-fledged fall ad campaign for the network)
 * 1993: "Watched by More People Than Any Other Network; ABC"
 * 1994: "The American Broadcasting Company; ABC"
 * 1995: "Get with the Program!; ABC"
 * 1996: "Nobody Does it Like ABC", "This is Your TV, ABC" (alternate slogan)
 * 1997: "TV is Good"
 * 1998: "We Love TV" (Used by the Nine Network from Dec. 1, 2007-Feb. 1, 2009)
 * 1999-2007: "America's (#1) Broadcasting Company"

2000s

 * 2000: "America's #1 Broadcasting Company"
 * 2000: "Definitely ABC" (sweeps)
 * 2001-02: "America's Favorite Network"
 * 2001: "Only Americans" (used only after the September 11 attacks)
 * 2003: "Celebrating 50 Years of Television"
 * 2004: "Welcome to the New ABC"
 * 2005-07: "Only on ABC"
 * 2007-present: "Start Here" (still used) (modified to "Start Over" when introducing returning shows whose season was interrupted by the 2007 Writer's Guild strike)
 * 2008: "Start Fresh" (used as it is in Spring and new episodes of hit shows are airing)
 * 2008: "The Fun Starts Here" (used as it is in Summer and new episodes of hit shows are airing)
 * 2009: "Your Favorite Shows Live Here"

Some of these slogans (or variants of them), especially Still The One, were used on the Nine Network in Australia & regional affiliates, as well as by Sky One of the British SKY Broadcasting corporation.

Still The One
A promotional campaign that ABC used for the 1977-78 and the 1979-80 seasons. The jingle was a modified version of the Orleans hit song. This promo was at a time when ABC was at the top of the ratings. Several shows premiered on ABC during the time of this campaign.

Local Stations
ABC stations had local customized versions of the 'Still The One' campaign:
 * KABC-TV in Los Angeles: "We're Still the One on Channel 7"
 * KATV in Little Rock: "Superseven's the One!"
 * KBAK-TV (now a CBS affiliate) in Bakersfield: "29 TV's the One"Abc77_a.jpg
 * KHQA (now a CBS affiliate) in Quincy, IL: "Still the One, on Channel 7"
 * KMSP (now a Fox O&O) in Minneapolis: "Channel 9's Still the One"
 * KVII in Amarillo: same as KHQA
 * WAAY-TV in Huntsville, Alabama: "You're Still Having Fun with Channel 31" (1977 version)
 * WABC-TV in New York City: "We're Still Having Fun, Channel 7's the One, Still the One"
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "We're Still the One, on WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "We're Still the One, on Channel 6"
 * WBRZ-TV in Baton Rouge, LA: "Still the One--WBRZ-TV 2" (adopted when the station first became an ABC affiliate in 1977)
 * WEAR-TV in Pensacola, Florida: "We're Still the One, on Channel 3"
 * WEWS in Cleveland: "We're Still the One, You Got to Catch 5" (incorporated with its own 'Catch 5' campaign)Abc79.jpg
 * WFAA-TV in Dallas: "Still the One on Channel 8" (1979 version)
 * WLS-TV in Chicago: same as KABC-TV and KHQA
 * WSJV (now a Fox affiliate) in South Bend, IN: "We're Still the One, on 28"
 * WSOC in Charlotte, North Carolina: "We're Still the One, on Channel 9"
 * WXYZ-TV in Detroit: same as KABC-TV, KHQA and WLS-TV
 * WTAE-TV in Pittsburgh: "We're Still having fun, Channel 4's the One"

Also used from 1978 to 30 January 2006 by Australia's Nine Network, becoming its official slogan.

In 1990 - 1991 Britain's Sky Television, as part of its advertising war with British Satellite Broadcasting, reused ABC's 1977 promotional song with revised lyrics, initially as "We're the One", then as "Still the One".

We're the One
This was the campaign that ABC used for the 1978-1979 television season. Several shows premiered on ABC during the time of this campaign. Nine Network also used this in 1979.

Local Stations
ABC stations had local customized versions of this campaign:
 * KABC-TV in Los Angeles: "We're the One You Can Turn To, Channel 7"
 * KATV in Little Rock: "We're the One, The One and Only Channel 7!"Abc78_a.jpg
 * KBAK-TV (now a CBS affiliate) in Bakersfield: "We're the One You Can Turn To, 29-TV"
 * KMSP (now a Fox O&O) in Minneapolis: "We're the One You Can Turn To, Channel 9"
 * KQTV in St. Joseph, MO: "We're Still the One, on Channel 2"
 * KVII in Amarillo: same as KABC-TV and WLS-TV
 * WAAY-TV in Huntsville, Alabama: "Channel 31's the One You Can Turn To"
 * WABC-TV in New York City: "Channel 7's the One You Can Turn To, We're the One"
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "We're the One, on WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "We're the One, You Can Turn To, Channel 6"
 * WEAR-TV in Pensacola, Florida: "We're the One You Can Turn To, Channel 3"
 * WEWS in Cleveland: "We're the One, You Got to Catch 5" (incorporated with its own 'Catch 5' campaign)
 * WFAA-TV in Dallas: "We're the One on Channel 8"
 * WLS-TV in Chicago: same as KABC-TV
 * WOKR in Rochester, New York: "We're the One, on Channel 13"
 * WSOC in Charlotte, North Carolina: "We're the One, on Channel 9"
 * WXYZ-TV in Detroit: same as KABC-TV and WLS-TV

You and Me and ABC
This was the slogan used for the 1980-81 season. One version of the promo had a happy feel to it, where they showed personalities in the street. Another version was disco, where everyone was dancing to the song. Several new shows premiered on ABC in 1980.

Local Stations
Several ABC stations had local customized versions of the 'You and Me' campaign:
 * KMID in Midland, Texas: "You and Me and Channel 2"
 * KQTV in St. Joseph, MO: same as KMID'sAbc80_a.jpg
 * KRDO in Colorado Springs: "You and Me and TV-13"
 * KVII in Amarillo: "You and Me and Channel 7"
 * WABC-TV in New York City: same as WXYZ, and KVII-TV
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "You and Me and WAND-TV"
 * WAPT in Jackson, Mississippi: "You and Me and Channel 16"
 * WBRC-TV (now a Fox Affiliate) in Birmingham, Alabama: "You and Me and Channel 6"
 * WEAR-TV in Pensacola, Florida: "You and Me, and Channel 3"
 * WEWS in Cleveland: "You and Me and TV-5" (Incorporated with its own 'Catch 5' campaign)
 * WFAA-TV in Dallas: "You and Me and Channel 8"
 * WLS-TV in Chicago: same as WXYZ, WABC-TV, and KVII-TV
 * WSJV (now a Fox affiliate) in South Bend, IN: "You and Me and 28"
 * WSOC in Charlotte, North Carolina: "You and Me and Channel 9"
 * WXYZ-TV in Detroit: Same as KVII's
 * WTAE in Pittsburgh: "You and Me and Channel 4" (Incorporated with Frank Gari's 'Hello Pittsburgh' campaign)

Now is the Time, ABC is the Place
This was the slogan ABC used for the 1981-82 season. Several new shows premiered on ABC during the time of this campaign. Legendary voice announcer Ernie Anderson did the voiceover for the promo. ATN-7, the Sydney branch of the Seven Network in Australia use this as the basis for their slogan "Summer is the Time, Seven is the Place" during the Summer of 1982/83.

Local Stations
Several ABC stations had local customized versions of this campaign:
 * KATU in Portland, Oregon: "Now is the Time, Channel 2 is the Place"Abc81_b.jpg
 * KGO-TV in San Francisco: "Now is the Time, Channel 7 is the Place"
 * KMID in Midland, Texas: same as KATU
 * KQTV in St. Joseph, MO: same as KATU and KMID
 * KVII in Amarillo: "Now is the Time, Channel 7 is the Place"
 * WABC-TV in New York City: same as KGO
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "Now Is The Time, WAND-TV is the Place"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "Now Is The Time, Channel 6 is the Place"Abc81_c.jpg
 * WEAR-TV in Pensacola, Florida: "Now is the Time, Channel 3 is the Place"
 * WEWS in Cleveland: "Now is the Time, TV-5 is the Place" (incorporated with its own "Catch 5" campaign)
 * WLS-TV in Chicago: same as KGO and WABC
 * WPRI-TV (now a CBS affiliate) in Providence, Rhode Island: "Now is the Time, Channel 12 is the Place"
 * WSJV (now a Fox affiliate) in South Bend, IN: "Now is the Time, 28 is the Place"
 * WSOC in Charlotte, North Carolina: "Now is the Time, Channel 9 is the Place"
 * WXYZ-TV in Detroit: same as KGO, WABC and WLS

Come on Along with ABC
This was the campaign ABC used for the 1982-1983 television season. The campaign, much like the 'You and Me' campaign from 1980, had a feel good, high spirited tone to it. In the spring of 1983, the campaign was abandoned and replaced with the "That Special Feeling on ABC" campaign. Australia's Nine Network also got the same fate in 1983 when it adopted this campaign, which even had short versions for its various shows and National Nine News.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KATV in Little Rock: "Come on Along with Channel 7"
 * KMID in Midland, Texas: "Come on Along With Channel 2"
 * KQTV in St. Joseph, MO: same as KMID's
 * KRDO in Colorado Springs: "Come on Along With TV-13"Abc82_a.jpg
 * KTRK in Houston: "Come on Along with Channel 13"
 * KTVI (now a Fox affiliate) in St. Louis: "Come on Along with Channel 2"
 * KTVX in Salt Lake City: "Come on Along with Channel 4"
 * WABC in New York City: Same as WXYZ
 * WAKR (now WVPX-TV, an ION Television O&O) in Akron, Ohio: "Come on Along with Channel 23"
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "Come Along With WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WRTV
 * WCVB in Boston: "Come on Along with Channel 5"
 * WEAR-TV in Pensacola, Florida: "Come on Along with Channel 3"
 * WEWS in Cleveland: "Come on Along with TV-5"
 * WRTV in Indianapolis: "Come on Along with Channel 6"
 * WSB in Atlanta: same as KMID and KQTV's
 * WSJV (now a Fox affiliate) in South Bend, IN: "Come On Along with 28"
 * WSOC in Charlotte, North Carolina: "Come on Along with Channel 9"
 * WTAE in Pittsburgh: same as KTVX's
 * WTVN-TV (now WSYX) in Columbus, Ohio: "Come on Along with Columbus 6"
 * WXYZ in Detroit: same as KATV's
 * WZZM in Grand Rapids, MI: same as KTRK's

That Special Feeling on ABC
This was the campaign that ABC used for the 1983-1984 television season.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KATV in Little Rock: "That Special Feeling on Channel 7"
 * KMID in Midland, Texas: "That Special Feeling on Channel 2"
 * KRDO in Colorado Springs: "That Special Feeling on TV-13"Abc83_a.jpg
 * KTRK in Houston: "That Special Feeling on Channel 13"
 * KVII in Amarillo: same as KATV and WXYZ's
 * KTVI (now a Fox affiliate) in St. Louis: "That Special Feeling on Channel 2"
 * KTVX in Salt Lake City: "That Special Feeling on Channel 4"
 * WABC in New York City: Same as WXYZ
 * WAKR (now WVPX-TV, an ION Television O&O) in Akron, Ohio: "That Special Feeling on Channel 23"
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "That Special Feeling on WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WRTV
 * WCVB in Boston: "That Special Feeling on Channel 5"
 * WEAR-TV in Pensacola, Florida: "That Special Feeling on Channel 3"
 * WEWS in Cleveland: "That Special Feeling on TV-5"
 * WRTV in Indianapolis: "That Special Feeling on Channel 6"
 * WSOC in Charlotte, North Carolina: "That Special Feeling on Channel 9"
 * WTAE in Pittsburgh: same as KTVX's
 * WXYZ in Detroit: same as KATV's
 * WZZM in Grand Rapids, MI: same as KTRK's

We're With You on ABC
This was the slogan ABC used for the 1984-1985 fall season, but in Australia was used a year earlier (in 1983) by TVW-7 of the Seven Network and SAS-10 (later SAS-7) of Network Ten, and by regional network NBN-3 in Newcastle, New South Wales, until 1992. These overseas versions had different music used.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KMID in Midland, Texas: "We're With You on Channel 2"
 * KNTV (now an NBC O&O) in San Francisco: "We're With You, on 11 with You"
 * KRDO in Colorado Springs: "We're With You on TV-13"
 * KQTV in St. Joseph, MO: same as KMIDAbc84_a.jpg
 * KVII in Amarillo: "We're With You on Channel 7"
 * WABC in New York City: Same as KVII's
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "We're With You, on WAND-TV"
 * WAPT in Jackson, Mississippi: "We're With You on Channel 16"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "We're With You On BRC-6"
 * WCVB in Boston: "We're With You, on Channel 5"/"We're With You, on 'CVB"
 * WEAR-TV in Pensacola, Florida: "We're With You, on Channel 3"
 * WTAE in Pittsburgh: "We're with You, on Channel 4"
 * WPRI (now a CBS affiliate) in Providence: "We're With You, on Channel 12"
 * WSB in Atlanta: same as KMID's
 * WSJV (now a Fox affiliate) in South Bend, IN: "We're With You, on 28"
 * WSOC in Charlotte, North Carolina: "We're With You on Channel 9"

You'll Love it
This was the slogan that was used for the 1985-1986 fall season. Nine Network used this in 1986, only to be adopted by its Brisbane and Adelaide stations.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KABC in Los Angeles: Same as KVII and WABC
 * KATV in Little Rock: "You'll Love It on Superseven"
 * KLDO in Laredo, TX: "You'll Love It on KLDO-TV"
 * KLTV in Tyler, TX: "You'll Love It on Channel 7"
 * KMID in Midland, Texas: "You'll Love It on Channel 2"
 * KOMO in Seattle: "You'll Love It on Channel 4"
 * KOTA in Rapid City, SD: "You'll Love It on KOTA Territory"
 * KQTV in St. Joseph, MO: "You'll Love It on Channel 2"
 * KTVK (now an independent station) in Phoenix, Arizona: "You'll Love It on Channel 3"
 * KVII in Amarillo, TX: Same as KOMO and KVII
 * WABC in New York City: Same as KVII
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "You'll Love It on WAND-TV"
 * WAPT in Jackson: "You'll Love It on Channel 16"
 * WBAK (now WFXW, a Fox affiliate) in Terre Haute, Indiana: "You'll Love It on Channel 38"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "You'll Love It on Channel 6"
 * WCVB in Boston: "You'll Love It on Channel 5"/"You'll Love It on CVB"
 * WEAR-TV in Pensacola, Florida: "You'll Love It on Channel 3"
 * WISN in Milwaukee: "You'll Love It on Channel 12"
 * WKPT in Kingsport, TN: "You'll Love It on Channel 19"
 * WPRI (now a CBS affiliate) in Providence, RI: "You'll Love It on Channel 12"
 * WSB in Atlanta: same as KMID's
 * WSOC in Charlotte, North Carolina: "You'll Love it on Channel 9"
 * WSJV (now a Fox affiliate) in South Bend, IN: "You'll Love It on 28"
 * WTAE in Pittsburgh: Same as KOMO's
 * WUTR-TV in Utica, New York "You'll Love It on TV 20"

Together
This was the campaign that ABC used for the 1986-1987 fall season, and also of Nine Network in the same period.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KMID in Midland, Texas: "Together on Channel 2"
 * KOTA in Rapid City, South Dakota: "Together on KOTA"
 * KQTV in St. Joseph, MO: same as KMID's
 * KVII in Amarillo: "Together on Channel 7"
 * WAND-TV (now an NBC affiliate) in Champaign, Illinois: "Together on WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WPVI
 * WEAR-TV in Pensacola, Florida: "Together on Channel 3"
 * WFTV in Orlando: "Together on Channel 9"
 * WMBB in Panama City, Florida: "Together on Channel 13"
 * WPTA in Fort Wayne, Indiana: "Together on 21 Alive"
 * WPVI in Philadelphia, Pennsylvania: "Together on Channel 6"
 * WSJV (now a Fox affiliate) in South Bend, IN: "Together on 28"
 * WSOC in Charlotte, North Carolina: Same as WFTV's

Something's Happening on ABC
This was the campaign that ABC used for the 1987-1988 television season, used until the 1989-1990 television season. The music used for the 1989-1990 version became the basis for its America's Watching ABC campaign in 1990, also of Network Ten's This Is It campaign of 1992, and two years later also became the basis for SBT's Fique Ligado no SBT campaign of 1994-1998. But in Australia's Nine Network, the song which was one of the basis for this-Shout by The Isley Brothers-became its campaign from 1989 to 1991, intertwining with its slogan Still the One and was used for two years, with two different versions made (the 1990 version vocals were performed by Jermaine Jackson), all tailor made for the network's program promotions.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KOCO in Oklahoma City: "Something's Happening on 5 Alive"
 * KTVI (now a Fox affiliate) in St. Louis: "Something's Happening on Channel 2"
 * KUSA-TV (now an NBC affiliate) in Denver: "Something's Happening on Channel 9"/"It's Alright on Channel 9"
 * KVII-TV in Amarillo: "Something's Happening on Channel 7"
 * WAND-TV in Champaign, Illinois (now an NBC affiliate): "Something's Happening on WAND-TV"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: same as WPVI
 * WJLA in Washington, D.C.: same as KVII's
 * WKRN in Nashville: "Something's Happening Here"
 * WPVI in Philadelphia: "Something's Happening on Channel 6"
 * WTAE in Pittsburgh: "Something's Happening on WTAE"
 * WUTR in Utica, New York "Something's Happening on TV-20"

America's Watching ABC
This was the campaign ABC used for the 1990-1991 television season.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KHGI in Kearney, NE: "America's Watching NTV"
 * KTNV in Las Vegas: "Las Vegas is Watching KTNV"
 * KOCO in Oklahoma City: "Oklahoma's Watching 5 Alive"
 * KRDO in Colorado Springs: "Colorado Springs is Watching KRDO"
 * KVII in Amarillo: "America's Watching Channel 7"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "Alabama's Watching Channel 6"
 * WJLA in Washington, D.C.: "Washington is Watching JLA"
 * WMTW in Portland, ME: "Portland's Watching Channel 8"
 * WRTV in Indianapolis: "Indiana's Watching Channel 6"
 * WVEC in Norfolk, VA: "Hampton Roads is Watching WVEC"
 * WTAE in Pittsburgh: "Pittsburgh's Watching WTAE"
 * WPVI in Philadelphia: "Philadelphia is Watching Channel 6"
 * WCVB in Boston: "Boston's Watcing Channel 5"

It Must Be ABC
This was the campaign ABC used for the 1992-1993 television season.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KATV in Little Rock: "If It's KATV-7, It Must Be ABC"
 * KSWO-TV in Lawton, Oklahoma/Wichita Falls, Texas: "If It's Action 7, It Must Be ABC"
 * KHGI in Kearney, NE: "It Must Be NTV"
 * KSWT in Yuma, AZ (now a CBS affiliate): "If It's TV-13, It Must Be ABC"
 * KTRK-TV in Houston, Texas: "If It's Channel 13, It Must be ABC"
 * KTVI (now a Fox affiliate) in St. Louis: "If It's Channel 2, It Must Be ABC"
 * KTVX in Salt Lake City, Utah: "If It's Channel 4, It Must Be ABC"
 * KVII-TV in Amarillo, Texas: "If It's Channel 7, It Must Be ABC"
 * WBRC-TV (now a Fox affiliate) in Birmingham, Alabama: "If It's Channel 6, It Must Be ABC"
 * WEAR in Pensacola, Florida: "If It's WEAR-3, It Must Be ABC"
 * WGGB-TV in Holyoke, Massachusetts: "If It's 40, It Must Be ABC"
 * WFAA-TV in Dallas/Fort Worth, Texas: "If It's Channel 8, It Must Be ABC"
 * WHOA-TV (now WNCF) in Montgomery, Alabama: "If It's WHOA-TV, It Must Be ABC"
 * WLAJ in Lansing, MI: "If It's 53, It Must Be ABC"
 * WMTW in Portland, ME: "It Must Be Channel 8"
 * WPBF in West Palm Beach, FL: "If It's WPBF-TV, It Must Be ABC"
 * WTSP (now a CBS affiliate) in Tampa: "If It's Channel 10, It Must Be ABC"
 * WEVU in Naples, FL (now WZVN): "If It's 26/Cable 7, It Must Be ABC"
 * WTAE in Pittsburgh, PA: "It Must Be WTAE" / "If it's WTAE, It Must Be ABC"

TV is Good
This was the campaign ABC used for the 1997-1998 television season.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KABC-TV in Los Angeles, CA: "TV is Good, on ABC-7"
 * KATV in Little Rock, AR: "TV is Good, on KATV-7"
 * KGTV in San Diego, CA: "TV is Good, on Channel 10"
 * KVII-TV in Amarillo, Texas: "TV is Good, on ProNews 7"
 * WABC-TV in New York City: "TV is Good, on Channel 7"
 * WAND-TV in Champaign, IL (now NBC): "TV is Good, on WAND-TV"
 * WEAR-TV in Pensacola, FL: "TV is Good, on WEAR-3"

We Love TV
This was the campaign ABC used for the 1998-1999 television season.

Local Stations
Several ABC stations used local customized versions of this campaign:
 * KABC-TV in Los Angeles, CA: "We Love TV, on ABC-7"
 * KATV in Little Rock, AR: "We Love TV, on KATV-7"
 * KGTV in San Diego, CA: "We Love TV, on Channel 10"
 * KVII-TV in Amarillo, Texas: "We Love TV, on ProNews 7"
 * WABC-TV in New York City: "We Love TV, on Channel 7"
 * WAND-TV in Champaign, IL (now NBC): "We Love TV, on WAND-TV"
 * WEAR-TV in Pensacola, FL: "We Love TV, on WEAR-3"