Turn to News

The "Turn to News" package was composed by American composer Frank Gari in 1983 and its first client was then-NBC O&O WKYC-TV in Cleveland. The station composed a jingle around the theme called "Turn to 3," as an expansion of WKYC's then-current campaign, "You've Got a Friend," with Gari himself singing the lead, hence the closing lyrics "You've got a friend, turn to 3!" A year later, Gari was asked by WXYZ-TV in Detroit, which had used the ABC localized So Good to Turn to slogan, to update "Turn to 3". He produced "Stand Up and Tell 'em You're from Detroit!" The promo campaign for WXYZ became an enormous success and spread to several stations around the country, including KMGH in Denver, WDSU in New Orleans, WSMV in Nashville, and WHOI-TV in Peoria, IL. The last station to use this package, according to the News Music Search archive, was WNCT-TV in Greenville-New Bern-Washington, NC in 1998. The package was not only used in the United States. It was used also by Australia's Network Ten's Brisbane and Adelaide, and was also adopted in other languages, such as French and Spanish.

International
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