WKTC

WBHQ, "Midlands WB4" is a television station in Elgin, South Carolina.

WBHQ is a WB affiliate located in Elgin, South Carolina which serves the Columbia Designated Market Area, broadcasting on analog channel 63 and on most cable providers channel 4. The station first signed on as WQHB, a UPN affiliate, originally located in Sumter which viewing area also includes the Columbia DMA. After signing on, the station became a UPN primary/WB secondary station. The WB primetime programming would be on a 2 hour delay and showed at 10:00pm after UPN primetime programming was shown. In 2003, the station became a WB primary/UPN secondary station meaning UPN primetime programming was shown on delay. During this period, they moved their broadcasting operations to the current location on Pontiac Center Business Drive in Elgin. Also swapping affiliations, their call letters changed as well to WBHQ standing for the WB Head Quarters. In August 2004, with the anticipation of a new UPN affiliate, WBHQ dropped its secondary UPN programming. The reason for the change was because station management feared that viewership would dramatically change if UPN programming was dropped weeks or days before the new UPN station came on air. On January 1, 2005, WZRB became the Columbia new UPN affiliate broadcasting on Channel 47.