WSOC-TV

History
WSOC-TV signed on April 28, 1957.[1] It was Charlotte's third television station, after WBTV and WAYS-TV, which broadcast on channel 36 from 1954 to 1955. WSOC was Charlotte's second station on the VHF band, and is now Charlotte's second-oldest continuously operating station.

It was originally locally owned by the Jones family and their company, Carolina Broadcasting, along with WSOC radio (AM 1240, later on AM 930 and now WYFQ; and FM 103.7). WSOC-AM was Charlotte's second radio station, having signed on the air in 1929, seven years after WBT.

Originally, Channel 9 was a primary NBC affiliate, and shared ABC programs with WBTV. Cox Enterprises bought WSOC AM-FM-TV in 1959.

Channel 36 returned to the air in 1964 as WCCB. WCCB moved to the stronger channel 18 in 1966, but it continued to be at a competitive disadvantage because many Charlotte-area homes did not yet have sets with UHF tuning capability. As a result, ABC retained a secondary affiliation with WSOC and WBTV, while WCCB aired programs from all three networks that the other two stations declined.

In 1967, NBC, which has historically been very intolerant of local pre-emptions, told WSOC to start clearing all of NBC's programming as a condition of renewing its affiliation with the station. WSOC then dropped all remaining ABC programming and became a sole NBC affiliate, while WCCB became a full-time ABC affiliate.

By 1978 ABC had become the country's highest-rated network for the first time, and wanted a stronger outlet in Charlotte than WCCB. WSOC switched back to ABC on July 1, 1978, this time as a full time affiliate. NBC was sent over to former independent station WRET (now WCNC-TV), and WCCB became an independent station for nine years, until its affiliation with Fox at that new network's launch. The radio stations were sold off in the early 1990s; the AM station is now owned by Bible Broadcasting Network, and WSOC-FM by CBS Radio.

In 1996, WSOC-TV entered into a joint sales agreement with WKAY-TV, channel 64. As part of the deal, WKAY moved its operations to WSOC-TV's studios and changed its calls to WAXN-TV. WSOC-TV owned the rights to a large amount of first-run syndicated programming, but no longer had enough time in its broadcast day to air it all. Under the JSA, WAXN picked up much of this programming. Cox bought WAXN outright in 2001.

WSOC-TV was Charlotte's home of the Jerry Lewis MDA Telethon from 1974 to 2001; the program now airs on WAXN.

Digital programming
The station's digital signal is multiplexed. After the analog television shutdown and digital conversion on June 12, 2009, WSOC-TV continued broadcasting on channel 34. However, through the use of PSIP, digital television receivers display the station's virtual channel as 9. The station has some digital translators to improve coverage in areas where service was lost after the DTV conversion: W42DR-D in Valdese signed on in May 2009 with WSOC on 6.1 and WAXN on 6.2 (in 480i 16:9). This is to serve the Unifour Region of the state. WSOCTV1 is a replacement translator on RF channel 30 (virtual 9.5) broadcast from Crowders Mountain to serve Shelby[1], signed on in January 2010. WSOC also has an application for an additional fill-in translator (WSOCTV2) in Statesville on RF channel 46.[2] In addition, in China Grove, WAXNTV1 (RF 36, a WAXN booster) also carries WSOC on PSIP channel 9.7.

Cable and satellite availability
In North Carolina, WSOC is carried on cable in Wilkesboro, Sparta and Troy, which are both part of the Greensboro/High Point/Winston-Salem market. In South Carolina, WSOC is carried in Gaffney, which is part of the Greenville/Spartanburg/Asheville market. Since early 2009, WSOC was dropped in Bennettsville. The Federal Communications Commission (FCC) in recent years have allowed some out of market counties to receive significantly viewed stations [2][dead link]. The North Carolina counties of Alleghany, Davidson, Davie, Montgomery, Wilkes and Yadkin can receive WSOC on DirecTV due to its high viewership and the fact that WSOC is easier to receive than the weaker WXLV analog signal in parts of the Greensboro/High Point/Winston-Salem market.[citation needed]

Newscasts
Since the early 1970s, WSOC-TV has used the Eyewitness News moniker for its newscasts. However, its style is very similar to the Action News format at sister station WSB-TV.

For many years, WSOC's news was a very distant second in the Charlotte market, behind the older WBTV. However, in 1981 it scored a major coup when it poached WBTV's longtime anchorman, Doug Mayes. The move quickly paid off; in 1982 it overtook WBTV for the lead at 11 PM, a lead it held for almost 25 years. It surpassed WBTV in most other time slots beginning in 1990, but lost the lead at noon to WBTV in 1994. It has been able to dominate the early news timeslots largely because of the presence of Oprah as a lead-in; the show has aired on channel 9 since its national premiere in 1986. In the May 2010 ratings, the station's news won in every time slot except noon and 11 p.m., which were won by WBTV.[3] Since 1994, WSOC-TV has produced a 10 p.m. newscast, which now airs on its sister station, WAXN-TV. Its 10 p.m. news aired on WCCB until that station launched its own local news operation in 2000. In November 2007, WAXN's newscast was second in the 10 p.m. news ratings, behind WCCB and ahead of the WBTV-produced newscast on WJZY. [3]

Bill Walker was WSOC's main anchor from 1971 until his retirement in 2005, longer than anyone in Charlotte television history.

WSOC-TV started producing local high definition newscasts on April 22, 2007 [4]. That made WSOC the first television station in Charlotte and the second station in North Carolina (behind Raleigh's WRAL-TV) to do newscasts in HD.

Channel 9 has sometimes been criticized for having more of a tabloid feel than its competitors, leading to local jokes that its call letters stand for We Show Only Crime. [5]

In September 2010, WSOC extended its morning newscast to air a 7-9am local news block on sister station WAXN.[4] This is in line with a growing trend across the country involving many other "Big 3" affiliates that make up duopolies with smaller stations.

[edit] Newscast titles

 * WSOC-TV News (1957–1963)
 * The 11th Hour Report (1963–1967)
 * Pulse (1967–1970)
 * Channel 9 Eyewitness News (1970–present)

[edit] Station slogans
This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.===On-air staff===
 * Come and See Channel 9 (1973–1974; localized version of NBC ad campaign)
 * We're Still the One, on Channel 9 (1979–1980; localized version of ABC ad campaign)
 * You and Me and Channel 9 (1980–1981; localized version of ABC ad campaign)
 * Now is the Time, Channel 9 is the Place (1981–1982; localized version of ABC ad campaign)
 * Come on Along with Channel 9 (1982–1984; localized version of ABC ad campaign)
 * We're With You on Channel 9 (1984–1985; localized version of ABC ad campaign)
 * You'll Love it on Channel 9 (1985–1986; localized version of ABC ad campaign)
 * Together on Channel 9 (1986–1987; localized version of ABC ad campaign)
 * We Send Our Best To You (c. 1982-c. 1990)
 * Covering the Carolinas (circa 1990–present)
 * Covering the Carolinas in High Definition (present HD slogan)

[edit] Current on-air staff
Current anchor/reporters Severe Weather Team Sports Team Reporters
 * Erica Bryant - weeknights at 5, 6 and 11 p.m.
 * Holly Maynard - weekend evenings 6 and 11 p.m. / weekday reporter
 * Robyn McGlohn - weekday mornings "Daybreak" and noon
 * Blair Miller - weeknights at 5, 5:30, 6 and 11 p.m.
 * Natalie Pasquarella - weeknights at 5:30 and 10 p.m. (on WAXN)
 * Scott Wickersham - weekday mornings "Daybreak" and noon
 * Steve Udelson (AMS Certified Broadcast Meteorologist Seal of Approval) - Chief Meteorologist; weeknights at 5, 5:30, 6, 10 (on WAXN) and 11 p.m.
 * John Ahrens (AMS Certified Broadcast Meteorologist Seal of Approval) - Meteorologist; weekend evenings
 * Keith Monday (AMS Certified Broadcast Meteorologist Seal of Approval) - Meteorologist; weekday mornings "Daybreak" and noon
 * Katie Virtue (AMS Certified Broadcast Meteorologist Seal of Approval) - Meteorologist; weekend mornings "Daybreak" and noon
 * Tiffany Wright - Sports Anchor; weeknights at 6, 10 (on WAXN) and 11 p.m.
 * Bill Voth - Sports Anchor; weekend evenings, also sports reporter
 * Mark Becker - general assignment and special projects reporter
 * Jamie Bowers - "Traffic Team 9" reporter
 * Jim Bradley - general assignment and special projects reporter
 * Alan Cavanna - general assignment reporter
 * Dave Faherty - Hickory Bureau reporter
 * Don Griffin - consumer and business reporter
 * Ken Lemon - Western Bureau reporter (Gaston County, N.C.)
 * Kara Lusk - morning reporter
 * Linzi Sheldon - general assignment reporter
 * Tenikka Smith - general assignment reporter
 * Jeff Smith - general assignment reporter
 * Jason Stoogenke - general assignment and government reporter
 * Greg Suskin - South Carolina Bureau reporter (Rock Hill, S.C.)

[edit] Former on-air staff
Other notable employees include editor John Bultmann (1988–1996) and producer Lee Baber (1992–1997).
 * Lanie Pope, Meteorologist (now Chief Meteorologist at WXII 12 in Winston Salem, NC)
 * Diana Williams - reporter (1979–1982; now at WABC-TV in New York City)
 * Holly Bristow, General Assignment Reporter (2003–2006, now at WOFL)
 * Harold Johnson, Sports Director (1979–2006, retired; 2010 Republican candidate for U.S. House of Representatives, 8th District of North Carolina)
 * Ray Boylan, Meteorologist (1986–1996, deceased)
 * Terri Bennett, Meteorologist (1991–1996, at WCNC-TV Charlotte 1997-2007)
 * Steve Adamson, Meteorologist (1994–1996, now at KSBY San Luis Obispo/Santa Maria/Santa Barbara, CA)
 * Cullen Ferguson, Anchor/Reporter (1969–2005, retired)
 * Doreen Gentzler, Anchor/Reporter (1979–1983, now at WRC-TV Washington)
 * Bill Walker, Anchor/Managing Editor (1968–2005, retired)
 * Patty Pan, General Assignment Reporter (2002–2005, now at WAGA-TV Atlanta)
 * Tracey Neale, Anchor/Reporter (1991–1994, last seen at WUSA-TV Washington)
 * Michelle Kosinski, Reporter (1999–2001, now at NBC)
 * Rob Boisvert, Anchor/Reporter (2000–2005, now at News 14 Carolina)
 * Meg MacDonald, Anchor/Reporter (1983–1990, later at WCAU-TV Philadelphia and Inside Edition)
 * Cory Kessler, Sports Anchor/Reporter (?-?, now at Fox Sports Net South)
 * Jeff Sonier, Reporter (1982–1998, later at WCNC-TV, now at WBT)
 * Joe Johns, Reporter (?-?, later at WRC-TV and NBC, now at CNN)
 * Jeremy Reiner, Meteorologist (1999–2006, now at WHDH-TV Boston)
 * Bob Pearse, Sports Anchor (1978–1980, now at Cable News 2, Rock Hill, SC)
 * Brett McMillan, Sports Anchor (1980's, now at WBT)
 * John Humphries, Sports Reporter/Anchor (1980s, now at WYFF)
 * Melonie Holt, Anchor/Reporter (1996–2004, now at WFTV)
 * John Cochran, Reporter (1960s, later at NBC, now at ABC)
 * Doug Mayes, Anchor (1981–1989, retired)
 * Brooke Sanders, Reporter (1995–1998, now at WMC-TV)
 * Sean Hennessey, Reporter (1993, now at WCBS-TV)
 * Jerry Peterson, Meteorologist (1976–1986, now at WRHI-AM/WRHM-FM, Rock Hill, SC)
 * Steve Litz, Reporter (1998–2006) (Now reporter at WTVJ in Miami, Florida)
 * Brad Lacey, Co-Anchor/Update Desk, "Good Morning Carolina" anchor, (1970s, deceased 1984)
 * Jack Callaghan, Program Host, News Anchor, Station Manager and Editorial Director (1957–1995, deceased)
 * Ted W. Austin, Anchor (1961–1966, deceased)
 * Bob Tyson, Weekend Weather (1980s)
 * David Hains, Reporter (1980s, now spokesman for the Roman Catholic Diocese of Charlotte)
 * Tad Maguire, Meteorologist (1980s)
 * Amanda Nissen, Reporter (1990s)
 * Lori Arrington, Reporter/Producer (1990s, retired)
 * Debi Faubion, Anchor/Reporter (1990–2009, retired)
 * Ben Thompson, Anchor/Reporter (2006–2009)
 * Susan Tran, Anchor/Reporter (2006–2009, now at WHDH-TV Boston)
 * Tim Caputo, Anchor (now at WHDH—Boston)
 * Mark Watkins, Meteorologist (now at WPBN-WTOM TV 7&4, Traverse City, MI)