Catch 5

Catch 5 was a popular news music package and image campaign developed for Cleveland, Ohio for television station WEWS-TV in 1973. Written and composed by jingle-writer Frank Gari, the package was subsequently used on other American TV stations. The package is no longer used on any station as a promotional package (WEWS dropped it in 1986). It is notable as one of Frank's Gari's very first TV news theme and promo packages for syndicated use around the world.

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History
During the early 1970s, executives at WEWS-TV began to formulate the idea of promoting their newscasts with a jingle. Similar to products like colas and burger joints of the day. As such, in 1973, Gari just happened to approach WEWS-TV with an idea. He was a singer during the 1950s and '60s and a composer of numerous jingles. He had asked if he could write a promotional campaign for the station. To complement the jingle, Gari also agreed to update a related news musical theme that was already in use, and written by Dick Wooley in 1968. WEWS and Gari had Wooley play his the musical moog signature logo on the Catch 5 news theme.

WEWS sent locally shot still photos to a California animation company that produced and completed the "Catch 5" video campaign.

Later that year, Catch 5 debuted on the station with huge success. Catch 5 caught on in Cleveland, and WEWS became the market's number-one news station with Eyewitness News, anchored by John Hambrick, Dave Patterson, Don Webster, Gib Shanley and Dorothy Fuldheim with commentary. As a result of Catch 5's success, other Cleveland TV stations also hired Gari to write campaign songs for them. This in turn prompted other stations across the country to request campaign songs and themes. Gari's career was launched into the television news music business universe. This ushered him into an era of the widespread use of custom news music on American local and network television which continues today. The phrase "Reach Out and Catch 5" has since been silent.

Lyrics
The following are lyrics to the "Catch 5" image campaign, as heard on WEWS:
 * It makes no difference who you are
 * If you've been looking near and far
 * To get the feel of life
 * You'll find the world's at hand
 * You've got to Catch 5
 * Each day's a new world to explore
 * You're gonna find what you're looking for
 * And there's a friendly face
 * To brighten up your day
 * You'll see it all when you Catch 5
 * The world is yours when you Catch 5
 * When you reach out and you Catch 5
 * You've caught it all

The original version consisted only of the first and last verses; plain instrumental music was played in between. The second verse was added to the song in the 1980s, along with an update of the instrumentals.

Stations that used Catch 5
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