KNTV

KNTV, channel 11, is the NBC owned-and-operated television station in the Bay Area market. It is licensed to San Jose, with its transmitter located on San Bruno Mountain, just south of San Francisco. It shares facilities in San Jose with NBC Universal sister station KSTS (the Telemundo station for the Bay Area) and CNBC's Silicon Valley Bureau. The new digital facilities were constructed in San Jose by NBC in 2004. KNTV's studios are entirely powered by wind energy.[1] KNTV is one of two television stations that is licensed to San Jose (the other is KTVU's sister station KICU).

On cable, KNTV is broadcast on cable channel 3 on Comcast cable systems in the San Francisco market. In the few areas of the western United States where viewers cannot receive NBC programs over-the-air, KNTV is available as part of All American Direct's standard definition distant network package.

The early years (1955-1999)
KNTV signed on the air on September 12, 1955. It was the first television station in San Jose and the Silicon Valley, originally owned by Sunlite Bakery. KNTV was originally an independent station, intended to cover the California coastal area from Monterey north to San Francisco. Its transmitter was located on Loma Prieta Peak, some 60 miles (100 km) south of San Francisco. It often aired CBS, DuMont and NBC shows that were turned down by San Francisco's KPIX-TV and KRON-TV, as well as some ABC shows that also aired on KGO-TV.

However, the station was not viable as an independent, and the going got even more difficult when Oakland-based KTVU signed on in 1958. However, due to its transmitter location, its signal could be received fairly well in the nearby Monterey Bay area (Monterey and Salinas). Taking advantage of this, KNTV sought and was granted the ABC affiliation for the Monterey Bay area, on condition that it reduce its power so as not to overlap with KGO-TV. Previously, all three networks had been shoehorned on Salinas' KSBW. KNTV thus became one of the few stations located outside the market it served.

Channel 11 was then purchased by Gill Cable, the local cable operator for San Jose. Even as an ABC affiliate, KNTV occasionally preempted a few ABC programs. KGO-TV, as an ABC owned and operated station, cleared the entire ABC schedule, so this often gave San Jose and Silicon Valley Area residents a second choice for viewing preempted ABC programming.

Gill Cable sold KNTV to what was then Landmark Communications (now Landmark Media Enterprises LLC) in 1978. Twelve years later, Landmark sold the station to the Granite Broadcasting Corporation, a minority-owned firm.

The end of the ABC era (1999–2001)
In 1999, KGO-TV agreed to pay Granite a substantial fee to stop the station from running ABC programming when its affiliation contract expired. ABC's parent, The Walt Disney Company, saw the need to expand KGO-TV's exclusive advertising market share to San Jose for this reason, and it felt KNTV was taking away from the share. On July 3, 2000, KNTV terminated its ABC affiliation, and temporarily carried WB programming (simulcast with then co-owned KBWB-TV, now KOFY-TV). It cost the Monterey Bay area an ABC affiliate, so to compensate for the loss, KGO-TV was then added to cable systems in that market, but certain syndicated shows only meant for Bay Area viewers had to be SyndEx-ed out.

The early years as an NBC affiliate (2001–2004)
In March 2001, the Federal Communications Commission (FCC) ruled that KNTV was officially part of the San Jose-San Francisco-Oakland designated market area as Nielsen Media Research had reclassified KNTV as part of the then fifth-largest market in September 2000 and KNTV had fulfilled FCC regulatory requirements to be considered part of the market by doubling its signal power to better cover the Bay Area.

In 2000, the deYoung family, owners of longtime affiliate KRON-TV, had put all of its properties up for sale. NBC, which had been in the midst of renewing its affiliation agreement with KRON, jumped into the bidding, but narrowly lost to Young Broadcasting. NBC responded by threatening to yank its programming from KRON unless Young agreed to run it under the conventions of an NBC O&O. The network also made the unprecedented demand that Young pay the network $10 million a year to remain affiliated with NBC. Young refused, and announced that it would end KRON's 52-year affiliation with NBC at the end of 2001.

Soon afterward, Granite contacted NBC and offered to pay an average of $37 million annually (totaling roughly $362 million over 10 years) for the rights to broadcast NBC programs on KNTV. This agreement was ground-breaking and notable, as it reversed the long-standing model whereby networks paid affiliates to carry their programming. NBC accepted the deal, and KNTV officially joined NBC at the stroke of midnight on New Year's Day 2002. Jay Leno officially welcomed NBC's newest station in a ceremony on The Tonight Show, followed later by The Today Show, where Al Roker introduced the anchors of KNTV at its former studios. KNTV became the first major market affiliate to pay a network for programming. With KRON's loss of the affiliation, NBC was the only major network in the Bay Area to switch from one station to another. KNTV is the third Bay Area station to affiliate with NBC as primary CBS affiliate KPIX-TV had the affiliation first (as a secondary) in 1948 upon its launch until KRON was launched the year after.

Local news coverage of San Jose events was cut and the stations news coverage rebuilt to target the larger Bay Area area audience. For Granite Broadcasting, the deal was expensive; the company showed a net loss of $44 million for the first three quarters of 2001, more than double its same-period losses one year previous. In an attempt to reduce debts, Granite started looking for a buyer for Detroit WB affiliate WDWB in October 2001.[2]

In December 2001, NBC announced another twist on the deal: this time to purchase the station from cash-strapped Granite for $230 million. The network already owned Telemundo station KSTS-TV in San Jose and wanted to create a duopoly in the Bay Area. The transaction was finalized in April 2002. To date, KNTV and KTVU are the only Bay Area network affiliates which are based outside San Francisco. KNTV's logo from September 2002 to July 2008.After the switch to NBC affiliation, KNTV was rebranded as "NBC3" to reflect its position on cable channel 3 on nearly every cable system in the Bay Area. The "NBC3" branding was Granite's idea, but backfired due to confusion with Sacramento's longtime NBC affiliate KCRA-TV, which is viewable over the air and on cable in parts of the North Bay and East Bay. NBC was moreover unimpressed with the "virtual channel" approach, and rebranded the station to "NBC11" in fall 2002. While KNTV is the only VHF station in the region not to have a cable channel match the analog, the station contracted with cable provider AT&T Broadband (now Comcast) for the cable 3 allocation, previously unused by any other local station. It has always been on channel 3 on cable in San Jose, dating back to its first days. The marketing mishap meant that cities that carried KNTV on cable channel 11 had to move it down to channel 3 within months of the switch. During the 2004 Summer Olympics, the station heavily promoted channel 11 through its "i11uminating" marketing campaign (with the number "11" used in place of the "L" letters).

Even in the early years as the new NBC affiliate, KNTV aired NBC's daytime drama lineup much later in the afternoon than most affiliates. KRON had done this for years as an NBC affiliate. Soon enough by August 2004, KNTV fell in line with the network's recommended time slot and now airs Days of our Lives (NBC's remaining afternoon daytime drama) at the recommended 1pm timeslot.

[edit] New office and transmitter location (2004–2007)
On December 13, 2004, NBC converted vacant North San Jose office space into a state-of-the-art, all-digital facility for KNTV and KSTS. After 49 years, the station moved from its cramped, original studios on Park Avenue in downtown San Jose to the new location. KNTV/KSTS/CNBC Silicon Valley's studios located 2450 N. First St. in San JoseIn the early years as an NBC station, KNTV still broadcast from its longtime transmitter location on Loma Prieta Peak (located between San Jose and Santa Cruz), but did not increase its power to improve its coverage in San Francisco and Oakland. This caused two problems. First, the signal could not be seen over the air in much of the Bay Area north of San Mateo County, including much of San Francisco itself. Second, because of the affiliation and market switches, it was dropped from or had NBC programming blocked in many cable systems in the Monterey Bay Area (Salinas/Monterey DMA) under SyndEx guidelines; even so, the signal was still overlapping with KSBW.

That all changed on September 12, 2005, when KNTV was able to finally move its transmitter to San Bruno Mountain, giving it a signal comparable to the other major Bay Area stations. The move came after years of objection from Young Broadcasting, owner of KRON, which in its filings alleged that KNTV would cease to serve thousands of San Jose residents by moving closer to San Francisco.[3] KNTV's news desk.Some San Francisco residents, especially in the Sunset and Richmond districts of San Francisco, still found it difficult to receive an adequate off-air signal, because KNTV broadcasts its signal from San Bruno Mountain, giving it a shadow in these particular areas. Most of its competitors' signals originated from the Sutro Tower, which has a better overall view of San Francisco proper, although at the expense of those in northern San Mateo County, where San Bruno Mountain acts as a shield. However, most of the Bay Area is covered with a strong signal from all of the stations.

The year closed, however, with a devastating fire at the retired transmitting facility on Loma Prieta Peak. The fire was quickly extinguished on the afternoon of December 31. However, the fire re-ignited after firefighters had left the scene, and destroyed the formerly-primary analog and digital transmitters, which had only been retired a few months earlier and were in backup status, as well as a variety of other communications gear.

New leadership and decline (2007–present)
In January 2007 CNBC moved its Silicon Valley bureau, formerly located at the Wall Street Journal in Palo Alto, into the NBC11/T48 San Jose studios. Jim Goldman (a former reporter at the pre-NBC KNTV and then-NBC KRON) is the bureau chief, and the main CNBC reporter covering the financial aspects of Silicon Valley. Its set (seen daily nationally on CNBC) occupies a portion of the KNTV newsroom. In May 2007, Rich Cerussi, Executive Vice President of the NBC Station Group's national sales organization in New York was named KNTV President and General Manager, succeeding Linda Sullivan, who was named President and General Manager of KNBC in Los Angeles. Cerussi had previously served as KNTV's general sales manager under both Granite and NBC ownership.

Falling in line with many of the NBC Universal job layoffs of the past two years, on June 29, 2009, KNTV trimmed the jobs of San Francisco/Oakland Reporters Noelle Walker, Ethan Harp, Christien Kafton, and San Jose reporter Daniel Garza. Other behind-the-scenes jobs were cut involving production, engineering, clerical staff and Control Room Operations.

For the first half of 2009, the recession forced NBC to direct KNTV to continue its cost cutting. KNTV extended its job cuts with additional rounds of lay-offs. These lay-offs went deep into the organization, forcing KNTV to shed some of its most valuable talent, including Chief Weatherman John Farley. Cost cutting included closing the Sacramento bureau, and the layoff of NBC Sacramento Bureau Chief Mike Leury. NBC closed its San Francisco sales office, closing the KNTV bureau. The Oakland mini-bureau, located near Oakland Coliseum, was also closed. After former chief meteorologist John Farley had left KNTV, the station had to rely on KNBC meteorologist Pablo Pereira on weekends for a time being until Jeff Ranieri was brought in. Ranieri currently serves as chief meteorologist.

With the Giants being broadcast on KNTV for the 2010 season, former NBC station KRON-TV began to broadcast NBC programming as a secondary affiliation, which is the first time in eight years that KRON has done this. This comes after a shared services agreement was discussed between KRON, NBC Universal, and KRON's owner, Young Broadcasting.[4] However, as a result, the schedule lineups are altered to accommodate any San Francisco Giants game.

On April 13, 2010, KNTV became the subject of Stephen Colbert's program, The Colbert Report, where Colbert played a clip read by weekend anchor Diane Dwyer on the issue of "unpaid internships." Colbert would eventually use that given clip to set the stage for laughs based on unpaid interns. [5]

On October 12, 2010, KNTV hosted its first debate since becoming owned by NBC Universal. It's 5, 6, and 11pm newscast was broadcasted live at San Rafael's Dominican University of California,[6] [7] though the latter newscast were used as a wrap-up of the debate. The debate between Meg Whitman and Jerry Brown was moderated by NBC News special correspondent Tom Brokaw. This program was simulcasted on both NBC O&O KNBC and KNSD, as well as on Hearst Television owned KCRA and KSBW,[8] and several other NBC stations within California.[9] [10]

Digital Channels
KNTV's channels are multiplexed, broadcasting on digital channel 12: NBC Plus, formerly NBC Weather Plus, is carried as subchannel 11.2; the national network is defunct as of December 2008; however, a computer-updated loop of satellite/radar images, current weather conditions and temperatures, and daily forecasts for major regions of the country is still being shown. The "L" Bar still updates weather conditions in the Bay Area and still gives a five day forecast.

Analog-to-digital conversion
KNTV shut down its analog signal on June 12, 2009 as part of the DTV transition[11], it remained on channel 12 [12] PSIP is used to display KNTV's virtual channel as 11 on digital television receivers. KNTV is now the largest NBC affiliate on the VHF band — and the only NBC O&O to broadcast on VHF.

Locally-produced programs
Since being owned by NBC Universal, KNTV has produced its own programs both locally and nationally. Two of KNTV's national and regional distributed programs to NBC stations are TechNow! and In Wine Country. KNTV is one of three NBC O&O stations to distribute programs nationally and/or regionally as of 2010, along with KNBC and WNBC.
 * TechNow is a show that covers the latest in technology and gadgets that generally airs each week. The show is hosted by Scott Budman and produced by Scott McGrew. It started on September 19, 1998 under Granite Broadcasting ownership before KNTV was purchased by NBC Universal [13], and the show at one time was popular in Ghana. [14] It is noted that TechNow has been seen around the world, from Hong Kong to Tel Aviv.[15] TechNow was originally a locally produced show until about a year before the actual DTV transition in June 2009. A special edition dedicated to the DTV transition was available to NBC stations across the country. The special program features some of KNTV's personalities and contributors to TechNow. The main purpose of that show was to let viewers know about the DTV transition, and how to solve DTV problems through questions, walkthroughs, and tips throughout the show, as well as to let local NBC stations have a word on DTV transition. It was originally broadcasted in April 2008 [16] <sup class="reference" id="cite_ref-16">[17] , though there were reruns throughout late 2008 into 2009. Selected shows are distributed to NBC stations (mostly its O&Os) as of August 2010.
 * In Wine Country debuted in January 2002 under the name "Wine County Living" before the current title change in 2004 and is hosted by Mary Babbitt. The show focuses generally on wines, but with emphasis on areas that also produce wine, such as home and garden, food, and travels to places of interests. <sup class="reference" id="cite_ref-17">[18] As of August 2010, this show is distributed to some NBC stations, but mostly in California.
 * Press: Here is a weekly local technology talk show hosted and moderated by Scott McGrew, which features national reporters from many media and newspaper outlets, like USA Today, The New York Times, and the BBC. The format of the show consists generally of technology issues, as both McGrew and national reporters that also participated would take turns asking tough questions on the issues that faces the consumers to the interviewee.
 * NBC Class Action, hosted by Jessica Aguirre, is a weekly local interview/talk show that focuses on the education sector happening in the state and around the Bay Area. This show has a similar format to Press: Here, but consists of one or more persons being asked the tough questions that affects local schools.
 * NBC At Work is a local lifestyle/job show hosted and created by Vicky Nguyen. The creation of the show comes as a response to the high jobless rates. Debuted in April 2010 [9], the format of the show consists of the company's profile, then taking people inside the office and seeing them at work in the process, and including information on application at the end of each segment.
 * Comunidad Del Valle is a local weekly show that focuses on the Latino highlights and its community, hosted by Damian Trujillo. The show's concept debuted as far back as 1980, when KNTV was an ABC station. Notable guests that appeared on the show included Vicente Fox and comedian George Lopez. [10]

[edit] Bay Area Proud
Since March 2009, KNTV introduced a promotional concept named "Bay Area Proud."[11] This promotion consist of some of KNTV's personalities and many volunteers doing community work around the Bay Area. Notable community work done by KNTV and its volunteers includes cleaning trash, helping out at community events, and some major projects in the Bay Area. Some highlights of the community work is shown during selected newscasts, and promos of this is often aired during local commercial breaks, as well as on station IDs. KNTV will occasionally prime-time specials or segments during newscasts entitled "NBC Bay Area Proud," which is often simplified as "Bay Area Proud" during segments.

[edit] Editorial
KNTV also produces a two-minute editorial since its HD debut in 2008, called "NBC Bay Area Editorial" [12], and is hosted by Suzanne Shaw, who is the editorial director. The brief editorial addresses key issues relating mostly to education and politics, as well as local issues. The format is similar to the one that fellow NBC station KSBW has adopted in 1999, however, KNTV has two versions of the editorial. The first version is the focus of the issue, while the second version is the selected viewer's response. As of July 2010, KNTV is currently the only station in the Bay Area to have an editorial. Unlike KSBW, which airs the editorial on weekends, KNTV continuously airs those editorials throughout each week either during or after newscasts.

Sports
For most of the late 1990's, 2000's, and even today, KNTV is well known for its local sports coverage. KNTV occasionally broadcasts local sports when they occasionally preempt network programming, most recently the San Francisco Giants, which they have signed a contract with the Giants when KTVU's contract has ended due to a preemption dispute. KNTV also broadcasts San Jose Sharks hockey when they are broadcast on NBC as part of the NHL on NBC package, as well as local sports coverage also carried by NBC Sports. Also, KNTV would air a special edition of a newscasts or "Sports Sunday" primarily for local post-game highlights, such as the US Open at Pebble Beach in 2010, and most recently, the post-game highlights of the NFL's San Francisco 49ers and/or Oakland Raiders if they are part of NBC Sunday Night Football.

[edit] Sports Sunday
KNTV currently produces a local Sunday night sports program, called Xfinity Sports Sunday Primetime and Sports Sunday: Late Edition, which is hosted by Sports Director Raj Mathai, but if the show is taken on the road, another sports anchor would be stationed in the studio to take it for the remainder of the show. Regular segments include sports highlights and interviews with players from all Bay Area sports teams, including the Giants, A's, Sharks, 49ers and Raiders. Guest co-hosts regularly join Mathai in the studio. During the time that NBC Sunday Night Football is broadcast, Jerry Rice and Nnamdi Asomugha also co-host the program during the season. Before a commercial break, if a guest cameraman is in the KNTV studio, Mathai also mentions them, and notable guest cameramen that were mentioned includes players from a Bay Area sports team and St. Louis Cardinals manager Tony La Russa.

[edit] San Francisco Giants on KNTV
On November 1, 2007, KNTV announced that it would become the new flagship station for the San Francisco Giants' for the next three years, through 2010. The Giants had aired their games on KTVU since moving to the Bay Area in 1958. The debut on KNTV was on April 1, 2008.

KNTV broadcasts 20 to 40 San Francisco Giants baseball games a year, which are produced by CSN Bay Area. On game nights during KNTV's 6pm newscast, a preview of the game is shown usually during sports segments, with sports director Raj Mathai usually at the ballpark, and Jeff Ranieri giving the forecast specifically for the game. The pregame segments would continue up to the broadcast following the newscasts. During the broadcast, the "peacock" logo is inserted into the top-right hand of the scoreboard in lieu of the "CSN" logo. The music package heard on KNTV differs from the packages heard on CSN Bay Area or CSN California. Jon Miller and Mike Krukow normally serve as host of the telecasts, but occasionally, Dave Flemming, Duane Kuiper, and Greg Papa would also fill-in. During games with the Oakland A's, broadcaster Ray Fosse would also join in, particularly when Giants baseball is only aired on KNTV and not on either CSN Bay Area or CSN California. In addition to the broadcast, KNTV also airs "Giants Clubhouse" on weekends. In this case, all of the Giant's broadcast are currently in HD. During a Giants' telecast on KNTV, promos will often air, such as upcoming newscasts and NBC Sports coverage that is scheduled to air. Giants' baseball are preempted when the Summer Olympics are held due to NBC currently holding the rights to the Olympics (an example of this is the 2008 Beijing Olympics).

On July 16, 2010, for a Friday night home game against the New York Mets, sports director Raj Mathai briefly broadcast part of the first inning because Miller had to make his way to the TV booth. This is because the Giants were honoring Miller as one of the legendary broadcasters before he received the 2010 Ford Frick Award about a week later, since the coverage was on KNTV.<sup class="reference" id="cite_ref-18">[19] <sup class="reference" id="cite_ref-19">[20]

Following the Giants winning the 2010 World Series on November 1, 2010, KNTV immediately announced that the station will have wall-to-wall coverage of the post game parade that will take place in San Francisco, with live coverage beginning at 11 a.m. on November 3 in order to not interfere with election coverage.<sup class="reference" id="cite_ref-20">[21]

Other syndicated shows
As of September 13, 2010, syndicated programming currently includes Access Hollywood Live, The Real Housewives of Orange County, The Nate Berkus Show, The Ellen DeGeneres Show, and Extra.<sup class="reference" id="cite_ref-21">[22]

[edit] Development
As an NBC O&O station, KNTV's owner, NBC Universal, announced that on September 13, 2010, The Real Housewives of Orange County will occupy the 2pm time slot<sup class="reference" id="cite_ref-22">[23] and The Nate Berkus Show will occupy the 3pm time slot<sup class="reference" id="cite_ref-23">[24] ; the latter is produced by Sony and Harpo Studios after NBC Universal and Sony Pictures Television reached an agreement.<sup class="reference" id="cite_ref-24">[25] KNTV also announced the addition of Access Hollywood Live (along with both KNBC and KNSD), which will debut in HD at around the same time when its new syndicated season debuts on September 13, 2010,<sup class="reference" id="cite_ref-25">[26] but Access Hollywood itself will be transitioning to HD on September 6, 2010.<sup class="reference" id="cite_ref-26">[27] This comes following the announcement that both Martha Stweart and Bonnie Hunt will not be renewed for the 2010-11 season. It is announced on September 6, 2010, that Wendy William's time slot will move to KOFY-TV following KNTV's acquisition announcement of the three shows.

Newscasts
In the days as an ABC affiliate, KNTV billed itself as "The San Jose News Channel" because its news reports primarily catered to Silicon Valley viewers almost exclusively. In the late 1980s and early 1990s, the KNTV news theme was based on the 1968 hit song "Do You Know the Way to San Jose." KNTV then competed with KSBW and KMST/KCCN (now KION-TV) which were both located in the immediate part of Monterey Bay.

Today, KNTV produces 271⁄2 hours of local news per week, with 41⁄2 hours on weekdays and 21⁄2 hours on weekends. On weekdays, a 21⁄2 hour newscast begins at 4:30am, followed by a half-hour block at 5pm, a one-hour block at 6pm, and a 35-minute wrap at 11pm. On weekends, a one-hour newscast begins at 7am, followed by half-hour blocks at 5, 6, and 11pm. Sunday's 5 and 6pm newscasts are preempted for NBC's "Football Night in America" during football season. When NBC Sunday Night Football airs on KNTV, the station would air an early edition of "Sports Sunday" immediately after the game, hosted by Raj Mathai and former football star Jerry Rice, with occasional news updates if breaking news occurs. Upon the affiliation and market switch, KNTV was added to the competition with KTVU, KRON-TV, KPIX and KGO-TV. As of May 2010, NBC Nightly News is occasionally preempted on weekends to allow another 30 minutes of local newscasts primarily due to extensive coverage from NBC Sports, which often is the case for other NBC O&O stations.

On June 17, 2007, KNTV introduced former KGO-TV anchor Jessica Aguirre to the new 5 p.m. newscast, a stand-up interactive newscast where viewers were able to chat live online during the newscast. In addition, a Fast Feedback on the day's news was introduced to the station, in which viewers could comment on what they thought of the issue. In late April 2008, the format changed as the anchors were no longer standing up throughout the newscast due to the control room undergoing messy construction in the background of the studio, due to the station receiving an HD upgrade. Also, Lisa Kim started anchoring the 5 p.m. broadcast while Jessica switched over to 6 p.m.; however, the interactive live chat/discussion along with the fast feedback still remains on the newscast.

High definition and branding change
On July 20, 2008, KNTV started its broadcast in HD, but upon the switch to HD, most of the field reporting were still in 4:3 standard definition for about a year. After the switch, the master control center and local commercial insertion for KNTV and KSTS were located at NBC Universal's West Coast headquarters in Burbank, California until mid-2009 when KNTV upgraded its master control center in order for the videos to be shot in HD. (Its sister station, KNSD, is the only station that currently uses the master control center in Burbank.) In addition, weather graphics remained largely unchanged until the introduction of new HD weather graphics in January 2010, which debuted during the 5pm newscasts. As of June 2010, all of the field cameras are shot in HD, and as of August 2010, some field reports that are shot in HD are re-aired on NBC News programs when breaking news occurs.

On the day of the switch, KNTV changed its on-air branding from "NBC11" to "NBC Bay Area", with only the "NBC" and its peacock logo on the bottom right-hand corner of the screen until mid-2009. Graphics, style and music were changed on air, similar to other NBC owned-and-operated stations (i.e., KNBC in Los Angeles & WNBC in New York). The "NBC 11" digital on-screen graphic is retained on its syndicated and local programs; additionally the station's website continued to be branded as "NBC 11" until October 16, when it was also renamed to "NBC Bay Area" (though this is part of a larger relaunch of the NBC O&O stations' websites and is not related to the on-air rebrand<sup class="reference" id="cite_ref-tvnd-websiterelaunch_27-0">[28] ). For the 11:00 p.m. news broadcast, the station retained the "11@11" moniker for the 11:00 p.m. news broadcast, but de-emphasized it. The station also retained the "top stories in the first eleven minutes" saying at the beginning of the 11:00 p.m. newscast, but no longer ran non-stop news and a weather summary during the first eleven minutes.

A few months after switching to HD, KNTV is one of the first NBC O&O stations to carry a 4:30am newscast, and the third station to carry a newscast earlier than 5am. Most NBC O&O stations would eventually follow suit, and Early Today was pushed back live to 4am (both Eastern/Pacific) as a result due to cancellations of its midday newscasts on many of its O&Os. (One of KNTV's competitors, KGO, already has its 4:30 am newscasts, but ABC's America This Morning is broadcasted on a tape-delay rather than "live.")

KNTV currently is the only NBC owned and operated station to use the WNBC theme music during newscasts. KNTV has previously used the Tower v.1 series upon its switch to NBC. It also uses its own station ID during newscasts openings. However, when breaking news or a developing story occurs, KNTV would use opening graphics specifically for those openings instead of its normal news opening, with its own station ID on the bottom of the screen afterwords.

Localized version of "Today"
Between 1999 and 2002, KNTV previously used "Today" in its branding upon the switch from ABC to now-defunct WB as "Today About the Bay." After being owned by NBC, KNTV was rebranded as "The Bay Area Today" in its morning newscasts. With the graphics change in 2008, KNTV also made another branding change, although "Today" was not mentioned in its morning newscasts.

On September 1, 2010, KNTV introduced its own localized version of the Today show, "Today in the Bay." It features morning news, weather, and traffic reports from KNTV anchors and reporters, as well as segments and interviews very similar to that of the Today show. The graphics also made a change to mirror that of "Today", and the logo is inserted on the bottom-left corner of the screen rather than the bottom-right corner. Weather graphics also made a minor change. Although the branding remains "NBC Bay Area News," morning anchors and reporters use the brand "Today in the Bay."

[edit] Newscast titles

 * Channel 11 News (1950s-1960s)
 * Now News (1960s)
 * The Scene Tonight (1960s-1970s)
 * News 11 (1970s-1987)
 * KNTV News/The San Jose NewsChannel (1987-1995)
 * NewsChannel 11 (1995-December 31, 2001)
 * NBC 3 News (January 1, 2002-September 16, 2002)
 * NBC 11 News (September 16, 2002-July 20, 2008)
 * NBC Bay Area (July 20, 2008-present)
 * Today in the Bay (September 1, 2010-present; morning newscasts)

[edit] Station slogans
This film, television or video-related list is incomplete; you can help by expanding it with reliably sourced additions.===[edit] News team===
 * We're With You, on 11 with You (1984-1985; localized version of ABC ad campaign)
 * You'll Love It on Channel 11/You'll Love It, KNTV (1985-1986; localized version of ABC ad campaign)
 * Together on Channel 11 (1986–1987; localized version of ABC ad campaign)
 * The San Jose News Channel (1987-1998)
 * The South Bay's News Leader (1998-2000)
 * The Fastest Growing News Station in Northern California (2000-2001; still used occasionally)
 * The Bay Area's NBC11 / The Bay Area's Leading News Station (2001-2008)
 * Proud To Call The Bay Area Home (2008-2010)
 * Locals Only (2008-present; secondary slogan)
 * Learn, Think, Act, Live (2010-present; primary slogan)
 * Reporting What Matters to You Most (September 1, 2010-present; morning news slogan)
 * Every Day is Full of Color (September 13, 2010-present; daytime promo slogan)

[edit] Anchors

 * Jessica Aguirre - weeknights at 6 and 11 p.m.; also host of "NBC Class Action"
 * Brent Cannon - weekday mornings "Today in the Bay" (5-7 a.m.)
 * Diane Dwyer - weekends at 5, 6 and 11 p.m.
 * Laura Garcia-Cannon - weekday mornings "Today in the Bay" (5-7 a.m.)
 * Lisa Kim - weeknights at 5 and 11 p.m.
 * Scott McGrew - weekday mornings "Today in the Bay" (4:30-5 a.m.), morning business and technology reporter (5-7 a.m.), "Tech Now" producer/reporter and "Press:Here" host/moderator
 * Tom Sinkovitz - weeknights at 5 and 6 p.m.; also political reporter
 * Kris Sanchez - weekend mornings "Today in the Bay"; also San José bureau reporter and fill-in weekday anchor

[edit] Weather team

 * Jeff Ranieri (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5, 6 and 11 p.m.
 * Craig Herrera (AMS Seal of Approval) - Meteorologist; weekends at 5, 6 and 11 p.m.
 * Rob Mayeda (AMS Seal of Approval) - Meteorologist; weekday mornings (4:30-7 a.m.)
 * Jennifer Hill (AMS Seal of Approval) - fill-in

[edit] Sports team

 * Raj Mathai - Sports Director; weeknights at 5, 6 and 11 p.m.; also host of "Sports Sunday" and fill-in news anchor
 * Laura Behnke - Sports Anchor; weekends at 5, 6 and 11 p.m.; also sports reporter
 * Laurence Scott - Sports Anchor; fill-in, also sports and general assignment reporter

[edit] Reporters

 * Scott Budman - business and technology reporter; also "Tech Now" host and fill-in anchor
 * Stacey Ciauri - general assignment freelance reporter
 * Jean Elle - San Francisco bureau reporter
 * Marianne Favro - general assignment reporter; also health reporter
 * Monte Francis - general assignment freelance reporter
 * Larry Gerston, Ph.D. - political analyst
 * Traci Grant - San Francisco bureau reporter
 * Jodi Hernandez - Oakland bureau reporter
 * Cheryl Hurd - San Francisco bureau reporter; also fill-in anchor
 * Mike Inouye - morning traffic anchor
 * George Kiriyama - San José bureau reporter
 * Vicky Nguyen - San José bureau reporter; also "NBC At Work" host
 * Jeanette Pavini - "The Real Deal" host
 * Bob Redell - San José bureau reporter; also fill-in traffic anchor
 * Christie Smith - Oakland/East Bay bureau reporter
 * Ria Taormina - general assignment reporter and fill-in weather anchor
 * Kimberly Tere - general assignment freelance reporter; also fill-in anchor
 * Garvin Thomas - San José Bureau reporter; also fill-in anchor
 * Damian Trujillo - "Comunidad Del Valle" host; also South Bay bureau reporter

Former on-air staff

 * Eric Alvarez, freelance reporter (2007)
 * Jennifer Arterburn (2000-2004) now associate at the Nixon Peabody, LLP law firm
 * Justin Allen (2002-2004) later to KXTV in Sacramento, now at WTSP in Tampa
 * Mary Babbit, anchor & In Wine Country host
 * Chauncey Bailey (1970-1971) on-air reporter, later Post editor murdered in Oakland 2007
 * Cornell Barnard reporter, now at KXTV
 * Lisa Beckett (2002-2005) former freelance morning reporter/head writer at KTVU for Mornings On Two before joining NBC11, now real estate agent
 * Lisa Bernard, (1999-April 2009) San Francisco bureau reporter
 * Susan Blake, (May 2009-December 2009) morning anchor, fill-in for Laura Garcia-Cannon
 * Dina Braun traffic reporter (1996-2001) now spokesperson for the Valley Transportation Authority
 * Marc Brown (1985-1987) anchor at KABC in LA
 * Jim Byrne (2004 and 2006) sub-meteorologist for Shannon O'Donnell while on maternity leave in 2004 and 2006. Still chief meteorlogist at KCOY-TV
 * Kelly Carr, sports fill-in anchor/reporter (January-July 2007, May-June 2008, December 2008-January 2009) now at KFIG in Fresno
 * Sandy Castelblanco, anchor (1997-2006)
 * Rigo Chacon reporter, then at KGO-TV
 * Sean Comey reporter, then at KPIX, currently media spokesperson for California State Automobile Association
 * Kevin Cooney (1979-1982) now main anchor at KCCI in Des Moines, Iowa
 * Mollie Cooney (1979-1982) now noon anchor at KCCI
 * Tom Curran (1980s) sports anchor, now at WTVT in Tampa
 * Allen Denton (2000-2007) anchor, 6pm & 11pm, Now at KUSI
 * Chris Donohoe (1995-1998) weather anchor, later weekend weather at KTVU, now singer/song writer chrisdonohoe.com
 * Janice Edwards, (2002-April 2009) Community Affairs and "Bay Area Vista" host
 * Atle Erlingsson freelance reporter (2005-2006)
 * Charlotte Fadipe freelance reporter (2007-2009)
 * John Farley chief meteorologist (1996-2009) now working for PG&E
 * Chris Flanagan weekend sports anchor (2000-2004), later main anchor at WOI in Des Moines (2004-2008), now morning anchor at WFAA-TV Dallas/Fort Worth
 * Sasha Foo (2001-2002) currently at KUSI in San Diego
 * June Foster (1999-2002) now at WFAA in Dallas
 * Steve Gannon (1996-2000) now sub-sports anchor at KHOU in Houston
 * Judy Garcia (1994-1997) weekend anchor
 * Daniel Garza, San José bureau reporter (2001-2008)
 * Roberta Gonzales (1994-1997) meteorologist now at KPIX
 * Melanie Garrett (2000, 2001, and 2002) substitute traffic reporter while at KSBW-TV Monterey in 2000, 2001 and 2002. Now a DJ at KXKL-FM Denver)
 * Stephanie Guadian weekend anchor/reporter (2000-2002) most recently weekend anchor at KTRK-TV in Houston (2002-2008) now morning anchor at KFOX, El Paso.
 * Greg Gurule (2000-2004) then to KRQE in Albuquerque, now at KPHO in Phoenix
 * Robert Handa reporter then to KQED/PBS then to KPIX now at KTVU
 * Ethan Harp, San José/Oakland bureau reporter (2003-2008), now writer CNN NY
 * Darryl Hawks Weekend Sports Anchor/Sports Reporter (2004-2008, now at NBC 5 Chicago)
 * Don Hayward anchor (1962-1982). Deceased
 * Stacey Hendler-Ross weekend anchor/reporter (1989-1994)
 * Brad Hicks (1998-2003) now anchor at WITI in Milwaukee
 * TJ Holmes (2003-2006) 5pm anchor, now weekend morning anchor and weekday morning reporter/fill-in anchor at CNN
 * Joe Hoskinson temporary traffic reporter (2004-2005) later at KPIX-TV, now weekend traffic at KCBS
 * Terilyn Joe anchor (2000-2002)
 * Linton Johnson (2000-2004) anchor/reporter, now the chief spokesperson for BART
 * Christian Kafton reporter, now at KTVU
 * Bill Kappel weather anchor, 1998-2001
 * Sharon Katsuda reporter (1997-2004)
 * Janet Kim reporter (1996-2000)
 * Dana King substitute anchor/reporter (1996-1997), now anchor for KPIX-TV
 * Sue Kwon reporter (1998-2000) then back to KRON-TV, now at KPIX-TV
 * Fred LaCosse anchor (1970-1973)
 * David Lee sports anchor (1993-1998)
 * Ellis Levinson consumer reporter (1996-2000)
 * Mike Luery, (2006-April 2009) "Capitol Insider"/Sacramento bureau chief/reporter
 * Sherri Ly (2001-2002), now reporter at WTTG Washington, D.C
 * Jess Marlow moved to LA and joined KNBC in 1966, KNXT/KCBS in 1980, rejoined KNBC in 1986, retired with KCET
 * Marla Miller morning news anchor/entertainment reporter, now writer at NBC11 News
 * Byron Miranda, Freelance Meteorologist (early 2007-June 2008), later at KTVU, KIRO-TV and KCRA-TV now Chief Meteorologist at KGTV San Diego
 * Doug Moore (1979-2001)
 * Catherine Mylinh freelance weather anchor (2008-2009)
 * Penny Nakamura reporter (1991-1994)
 * Christine Nubla traffic anchor (2001-2005), then anchor for SportsRise at Comcast Sportsnet in Philly 2005-2006, now with Fox Sports
 * Stephanie O'Brien sports reporter/anchor (2000-2002), now at WISN 12 Milwaukee as Stephanie Sutton
 * Shannon O'Donnell (2001-2007) weekend/morning weather meteorologist, later KING, KONG/NWCN, now weekend weather anchor at KOMO-TV in Seattle
 * Nick O'Kelly morning/weekend weather anchor (1998-2003), then morning weather anchor at KUSA in Denver (2004-2007)
 * Jim Paymar Editorial Director and Investigative Correspondent (1976-1980)
 * John Peck, Executive Producer, Producer (2003-2009), now at KIRO-TV
 * Pete Pepper anchor/reporter (1982-1989)
 * Susan Siravo weekend anchor/reporter, "Sports Sunday" co-host (2000-2007) now with the Santa Clara Valley Water District
 * Brian Sussman (1980s?) now with KSFO
 * Flip Spiceland CNN weathercaster in the 1980s.
 * Victoria Recano anchor/reporter (January-June 2002), then anchor for Inside Edition, and reporter for The Insider, now weeknight anchor at KTLA in Los Angeles
 * Ric Romero (1977-1978) now at KABC
 * Ted Rowlands reporter (1997-2001) later to KTVU, now reporting for CNN
 * Kathy Sabine (1988-1991) current chief forecaster at KUSA
 * Maggi Scura (1977-2000)
 * Catt Sadler entertainment reporter (1998-2002), then WXIN-TV/WXIN-DT, now entertainment reporter for E!
 * Cody Stark (2004) substitute meteorologist for Shannon O'Donnell while on maternity leave in 2004. Morning meteorologist at KOVR and host of Good Day Sacramento for KMAX
 * Kim Stephens (2000-2003), now morning "Great Day" anchor at KMPH in Fresno/Visalia
 * Sandra Stricker weekend anchor (1995-1999)
 * Will Tran (1996-2000) now reporter at KRON)
 * Jonas Tichenor reporter (2002-2004)
 * Gina Villareal (1995-2001) Commuidad del Valle co-host, then KSBY and KCOY Santa Barbara/San Luis Obispo in 2003. Now at KXTV
 * Ken Wayne (1989-1993) Weekend anchor, now weekend anchor at KTVU Oakland
 * Noelle Walker, Oakland bureau reporter (2005-2008), then freelance at KPIX (2008)
 * Beth Willon (1994-2004) later chief of staff for Senator Jackie Speier
 * Kevin Wing (1994-1998) Freelance reporter while full-time assignment editor and reporter at then non-competing KTVU
 * John Zuchelli (2001-2006) Assignment Manager. Now News Director, KCOY/KKFX Television, Santa Maria, CA

KNTV/NBC Bay Area General Manager & Studio location
Rich Cerussi, President/General Manager
 * San Jose Main Office and Studios: 2450 North First Street, San Jose, CA 95131