KAMR-TV

KAMR-TV is an NBC affiliate in Amarillo, Texas, USA. The station was acquired by Nexstar Broadcasting Group after merging with KAMR's parent company, Quorum Broadcasting in 2003. This station operates shared services agreements with Mission Broadcasting's stations, KCIT and KCPN-LP. Syndicated programming on KAMR includes: Dr. Oz, Rachael Ray, and The 700 Club.

History
When it first went to the air in 1953, it was known as KGNC-TV (for Globe-News Corporation (or Company)) and was co-owned by the Amarillo Globe-News along with KGNC-AM 710. The Globe-News was sold to Stauffer Communications in 1974, which in turn sold off KGNC-TV. Channel 4's new owners changed the station's call letters to KAMR-TV soon after the deal closed.

KAMR currently operates out of a studio and offices in downtown Amarillo, along with operations of KCIT and KCPN-LP (the building was originally occupied solely by KCIT), after previously occupying a studio and offices north of downtown, near the intersection of US 287 and Northeast 24th Avenue. KAMR celebrated 50 years of broadcasting in 2003.

Digital programming
The station's digital channel is multiplexed:

Current On-Air Staff
Current Anchors Reporters 4WARN Severe StormTeam Sports Team
 * Morgan Schutters - weekday mornings "Today in Amarillo"
 * Adam Bennett - weekends at 10PM (also reporter)
 * Meaghan Collier- co-host of Studio 4
 * Kelly James- weeknights at 9PM
 * Andy Justus - weeknights at 5, 6 and 10PM
 * Jackie Kingston - weeknights at 5, 6 and 10PM
 * Ny Lynn Nichols - news director
 * Jordan Lucero- general assignment reporter
 * John Harris (AMS Seal of Approval) - Chief Meteorologist; weeknights at 5, 6 and 10PM
 * Chris Martin - Meteorologist; weekends at 10PM
 * Nick Liljia - Meteorologist Today in Amarillo
 * Roy McCoy- Fill-in Meteorologist
 * Micheal Spencer - Sports Anchor; weekends at 10PM

Previous On-Air Staff

 * Sunny Adams
 * Mary Allison (aka Mary Hughes)
 * Shalandys Anderson
 * Elizabeth Armstrong
 * Laurabree Austin
 * Alan Raymond - Now at WHNT in Huntsville, AL
 * Barbara Bennett
 * Gene Birk
 * Jim Blue
 * Ben Boyett
 * Brent Boynton
 * Tara Butts
 * Peggy Callahan
 * Scott Castle
 * Ilona Carson
 * Randy Cobb
 * Meaghan Collier
 * Paige Cook
 * Kyla Cullinane
 * Jim Danner
 * Dennis De La Peña
 * Elizabeth Dinh
 * John Fedko
 * Paul Ferrante
 * Kim Fischer
 * Malavika Gangolly
 * Amy Gardner
 * Fred Goldsmith
 * Sharon Gregory
 * Matt Hines
 * Lee K. Howard
 * Bob Izzard
 * Kelly James
 * Rachel Kim
 * Justin Kreitz
 * Jennifer Laxson
 * Chris MacDonald
 * Charlie Martin
 * Paul Mathis
 * Melissa McCarty
 * Steve McCauley
 * Roy McCoy
 * Jojo McGoojie
 * Carl McMillian
 * Christina Medina
 * Keith Monday
 * Kris Nation
 * Ellen Robertson Neal
 * Steve Oakley
 * Ronnie Obermeyer
 * Matt Orlando
 * Michelle Paul
 * Mark Parrinello
 * Don Peeples
 * Sylvia Ramirez
 * Jay Ricci
 * David Riggleman
 * Steve Sain
 * Mark Schumacher
 * Dan Skoff
 * Ken Snow
 * Sue Speck
 * Dave Spellman
 * Bill Turner
 * Dan True
 * Lynn Walker
 * Barbara Wallace
 * Dan Walsh

Newscast titles

 * Your Esso Reporter (1953–1957)
 * The Four Horseman News (1957–1966)
 * Newswatch (1966–1975)
 * Action News 4 (1975–1992)
 * News 4 (1992–1998)
 * NBC 4 Amarillo (1998–2002)
 * NBC 4 News (2002–present)

Station slogans

 * The Four Horseman Station (1960s)
 * Amarillo's Full Color Station (late 1960s)
 * Newswatching Out for You (early 1970s)
 * Where the Action Is (late 1970s)
 * We're Amarillo's News Station, Channel 4! (early 1980s)
 * Channel 4, Proud As A Peacock! (1980–1981; local version of NBC ad campaign)
 * Channel 4, Our Pride Is Showing (1981–1982; local version of NBC ad campaign)
 * We're Channel 4, Just Watch Us Now (1982–1983; local version of NBC ad campaign)
 * Channel 4 There, Be There (1983–1984; local version of NBC ad campaign)
 * People Like You (mid-late 1980s)
 * Channel 4, Let's All Be There (1984–1986; local version of NBC ad campaign)
 * Come Home to Channel 4 (1986–1987; local version of NBC ad campaign)
 * It's 4 Sure (late 1980s-early 1990s)
 * Come on Home to Channel 4 (1987–1988; local version of NBC ad campaign)
 * Come Home To The Best, Only on Channel 4 (1988–1990; local version of NBC ad campaign)
 * Channel 4, The Place to Be! (1990–1991; local version of NBC ad campaign)
 * It`s A Whole New Channel 4 (1992-1993; local version of NBC ad campaign)
 * The Stars Are Back on Channel 4 (1993-1994; local version of NBC ad campaign)
 * Working for the People of the Great High Plains (1994–1996)
 * The Year To Be on NBC 4 (1995-1996; local version of NBC ad campaign)
 * On Air, Online, On Your Side (2000–2002)
 * On Your Side (2003–2007)
 * Your Hometown News Team (2007–present)