Double Bullseye

Double Bullseye was a pricing game on the American television game show, The Price Is Right. Played from September 19 to October 10, 1972, it was played for a car. The game is sometimes referred to as "2-Player Bullseye I", as it was a spin-off of the failed original Bullseye (and also because the game's name was not known to the public until October 2006). Like its predecessor, Double Bullseye has little connection with the current version of Bullseye, but more with the current Clock Game.

Gameplay
Double Bullseye is the only pricing game in the history of The Price is Right to have featured more than one contestant, and thus the only pricing game to be guaranteed to produce a winner (and a loser).

After the first One Bid winner won their prize and came onstage, a second player was called to Contestants' Row to participate in a second One Bid round. The winner of the second One-Bid then joined the first winner on the turntable.

The two players were given a bidding range and then proceeded to alternate giving bids on the car, with host Bob Barker indicating whether the correct price was higher or lower after each guess. The first player to guess the exact price won the car.

History
Double Bullseye was created to replace Bullseye, which gave a single player seven chances to zero in on the price of a car in the same manner as this game. The replacement was due to the show's producers deeming the original game extremely difficult to win; however, despite that perception, at least two playings of Double Bullseye ended in less than seven guesses.

The loser of Double Bullseye was still eligible to be in the Showcase based on their One-Bid winnings - Double Bullseye dates from the era of half-hour episodes in which the top winners in an episode automatically competed in the Showcase. It is known that at least one pair of Double Bullseye contestants went on to face each other again in the Showcase.

Double Bullseye is the only pricing game in The Price Is Right's history that has used the Showcase podiums, though they were not side-by-side as usual, but at a right angle to each other.

Double Bullseye is also the only pricing game to make its first appearance on a version other than the CBS one, having been played on the then-running syndicated nighttime show hosted by Dennis James as an experiment. It was deemed as enough of a success to be "migrated" to the CBS version.

Retirement
Double Bullseye premiered on September 19, 1972, by which time the original Bullseye had been retired. Like its predecessor, it was swiftly retired on the daytime show, with the last of its four playings coming on October 10.

Of its four playings, the third one, from September 28, is the only one that can be aired due to host Bob Barker's "fur ban" and has been aired by GSN in the past.

Foreign versions of Double Bullseye
Although no international versions of The Price Is Right are known to have used Double Bullseye as a pricing game, the various incarnations of the Australian version from 1981 onward have used it as part of the Showcase; the day's two top winners on half-hour episodes, or the winners of the two Showcase Showdowns on hour episodes, would play the game with the price of the day's showcase to determine which one would move on to the actual Showcase round; whereapon they would then have to successfully rank the items in the Showcase from least to most expensive in order to win the Showcase. The game was not used during the last few months of the 2003-2005 incarnation when the program reverted to a half-hour format with only two pricing games.

During the 1980s, the UK version with Leslie Crowther had a similar format for its Partners game.